What PR students should know about social media Karen Miller Russell November 2007

Web 2.0 Web 2.0 tools allow people to create Internet content collaboratively Can easily share content with others Examples: Wikipedia, YouTube, Facebook

Web 2.0 tools allow people to create Internet content collaboratively

Can easily share content with others

Examples: Wikipedia, YouTube, Facebook

PR 2.0 or the “new PR” On one hand, the purpose of PR (relationship building) doesn’t change just because there are new tools Kami Huyse On the other hand, these particular new tools create more and better opportunities for dialogue and collaboration Brian Solis

On one hand, the purpose of PR (relationship building) doesn’t change just because there are new tools

Kami Huyse

On the other hand, these particular new tools create more and better opportunities for dialogue and collaboration

Brian Solis

Based on a blog post by Brian Oberkirch http://www.brianoberkirch.com/2007/11/01/what-pr-people-should-know-about-social-media/

http://www.brianoberkirch.com/2007/11/01/what-pr-people-should-know-about-social-media/

Mindshift Pull instead of push Don’t call us, we’ll call you (spam) Community vs. customers Long-term, not a single transaction Conversation instead of messaging Social media are not just new ways to send OUT your message

Pull instead of push

Don’t call us, we’ll call you (spam)

Community vs. customers

Long-term, not a single transaction

Conversation instead of messaging

Social media are not just new ways to send OUT your message

Mindshift Community instead of audience Listen and share Transparency instead of spin Make things available and get out the way Participation instead of control Stick around for the long haul

Community instead of audience

Listen and share

Transparency instead of spin

Make things available and get out the way

Participation instead of control

Stick around for the long haul

Using social media in PR The “I-want-one-of-those” phase Constantin Basturea Like any PR tool, use it because it’ll help you reach your objectives Know about it because people are talking about your organization whether you want them to or not

The “I-want-one-of-those” phase

Constantin Basturea

Like any PR tool, use it because it’ll help you reach your objectives

Know about it because people are talking about your organization whether you want them to or not

Tools Blogs Podcasts Wikis Social networks Social bookmarking RSS feeds Video sharing Photo sharing Slide sharing Microblogging Virtual worlds Mobile marketing

Blogs

Podcasts

Wikis

Social networks

Social bookmarking

RSS feeds

Video sharing

Photo sharing

Slide sharing

Microblogging

Virtual worlds

Mobile marketing

It’s up to you “ The Internet is your classroom” Paull Young “ Learn by doing” Josh Hallett

“ The Internet is your classroom”

Paull Young

“ Learn by doing”

Josh Hallett

A caveat http://www.youtube.com/watch?v=X7gWEgHeXcA Guidelines for PR student bloggers http://prstudies.typepad.com/weblog/2006/07/guidelines_for_.html

http://www.youtube.com/watch?v=X7gWEgHeXcA

Guidelines for PR student bloggers

http://prstudies.typepad.com/weblog/2006/07/guidelines_for_.html