Connect campaigns team client presentation

Public Relations & Social Media Conference Friday-Saturday, Oct. 19-20, 2007 connect

Peggy Albertson Lacey Botsford Katie Little Alice Oh Ekaterina Shmykova Phylecia Wakeman pictures courtesy of Josh Hallett

Campaign Goals
Promote Grady College as an expert in social media
Educate PR professionals and educators about social media
Provide networking opportunities for conference attendees and presenters

Research: Competition
SoCon07: Kennesaw State University, Feb. 9-10
Techno-Tourism: Downloading Technology into Georgia: Athens, Georgia, May 9-10
Executing Social Media: Atlanta, Georgia,
Nov. 14-16

Research: Publics
PR Professionals
PR Educators
PR Students

Research: Pre-Survey
Topics Determined
Blogs 101
Blogger Relations
Corporate Blogs
Blog Monitoring
Measurement
Social Networking
Second Life
Podcasting
Social Media Press Release

Achieving Goal One
Press releases
Conference invitations
Post Conference information on Grady Web rotator
Influence blog discussions
Post-Conference Publicity
Send news releases to Georgia media outlets
Promoting Grady as an Expert in Social Media

Goal One: Achieved
45 individuals requested information
Over 600 people were contacted via informational emails
In addition, over 70 media outlets contacted
Post-Survey results:
Recommend Grady to a potential student
Grady College:
Is committed to future of media
Is supportive of i nnovation
Is flexible to changing media landscape
Offers executive education program
Provides a credible public relations program

Achieving Goal Two
Send invitations to PR agencies, professionals and educators
Inform public of conference
Organize several how-to workshops
Create conference notebooks
Social media class
Post-conference publicity
Distribute press release about the Georgia panel at the conference.
Educate PR Professionals and Educators About Social Media

Goal Two: Achieved
45 people attended dinner on October 19
40 attendees, 13 speakers and 12 staff members were present at the conference on October 20
63 people followed Twitter
Over 300 photos posted on Flickr during and after
Social media class blogged live
At least 21 blogs posted prior to conference
Five articles were published prior to conference
20 blogs posted during conference
11 blogs posted after conference
Post-Conference Survey
Conference helped to better understand social media
How social media affect public relations
Over 80% said they will now use blogs in their professions
How-to sessions were helpful

Achieving Goal Three
Friday night dinner
How-to workshops
Question/Answer time
Refreshments
Staff registration and information desk with Grady Ambassadors
Conference listserv
Nametags
Invite people to connect on LinkedIn.
Provide Networking Opportunities for Conference Attendees and Presenters

Goal Three: Achieved
Friday night dinner networking opportunities
Ten minutes allotted after each presentation for discussion
Refreshments and Lunch
How-To workshops were in small group setting
Contact information list created
Post Survey Results
Satisfied by networking opportunities
75% obtained 1-10 contacts

All three goals of Grady College of Journalism and Mass Communication were met through the UGA Connect two-day conference on social media and public relations.

Publicity Evaluation
Pre-Conference
27 media hits
Blogs
Columns
Grady Web site
PRSA meeting
During Conference
18 media hits
Blogs
Twitter
Flickr
Post-Conference
media hits
Blogs
Twitter
Flickr

Connect campaigns team client presentation

by KarenRussell on Nov 26, 2007

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Connect campaigns team client presentation — Presentation Transcript