Public Relations & Social Media Conference Friday-Saturday, Oct. 19-20, 2007 connect

Peggy Albertson Lacey Botsford Katie Little Alice Oh Ekaterina Shmykova Phylecia Wakeman pictures courtesy of Josh Hallett

Campaign Goals Promote Grady College as an expert in social media Educate PR professionals and educators about social media Provide networking opportunities for conference attendees and presenters

Promote Grady College as an expert in social media

Educate PR professionals and educators about social media

Provide networking opportunities for conference attendees and presenters

Research: Competition SoCon07: Kennesaw State University, Feb. 9-10 Techno-Tourism: Downloading Technology into Georgia: Athens, Georgia, May 9-10 Executing Social Media: Atlanta, Georgia, Nov. 14-16

SoCon07: Kennesaw State University, Feb. 9-10

Techno-Tourism: Downloading Technology into Georgia: Athens, Georgia, May 9-10

Executing Social Media: Atlanta, Georgia,

Nov. 14-16

Research: Publics PR Professionals PR Educators PR Students

PR Professionals

PR Educators

PR Students

Research: Pre-Survey Topics Determined Blogs 101 Blogger Relations Corporate Blogs Blog Monitoring Measurement Social Networking Second Life Podcasting Social Media Press Release

Topics Determined

Blogs 101

Blogger Relations

Corporate Blogs

Blog Monitoring

Measurement

Social Networking

Second Life

Podcasting

Social Media Press Release

Achieving Goal One Press releases Conference invitations Post Conference information on Grady Web rotator Influence blog discussions Post-Conference Publicity Send news releases to Georgia media outlets Promoting Grady as an Expert in Social Media

Press releases

Conference invitations

Post Conference information on Grady Web rotator

Influence blog discussions

Post-Conference Publicity

Send news releases to Georgia media outlets

Goal One: Achieved 45 individuals requested information Over 600 people were contacted via informational emails In addition, over 70 media outlets contacted Post-Survey results: Recommend Grady to a potential student Grady College: Is committed to future of media Is supportive of i nnovation Is flexible to changing media landscape Offers executive education program Provides a credible public relations program

45 individuals requested information

Over 600 people were contacted via informational emails

In addition, over 70 media outlets contacted

Post-Survey results:

Recommend Grady to a potential student

Grady College:

Is committed to future of media

Is supportive of i nnovation

Is flexible to changing media landscape

Offers executive education program

Provides a credible public relations program

Achieving Goal Two Send invitations to PR agencies, professionals and educators Inform public of conference Organize several how-to workshops Create conference notebooks Social media class Post-conference publicity Distribute press release about the Georgia panel at the conference. Educate PR Professionals and Educators About Social Media

Send invitations to PR agencies, professionals and educators

Inform public of conference

Organize several how-to workshops

Create conference notebooks

Social media class

Post-conference publicity

Distribute press release about the Georgia panel at the conference.

Goal Two: Achieved 45 people attended dinner on October 19 40 attendees, 13 speakers and 12 staff members were present at the conference on October 20 63 people followed Twitter Over 300 photos posted on Flickr during and after Social media class blogged live At least 21 blogs posted prior to conference Five articles were published prior to conference 20 blogs posted during conference 11 blogs posted after conference Post-Conference Survey Conference helped to better understand social media How social media affect public relations Over 80% said they will now use blogs in their professions How-to sessions were helpful

45 people attended dinner on October 19

40 attendees, 13 speakers and 12 staff members were present at the conference on October 20

63 people followed Twitter

Over 300 photos posted on Flickr during and after

Social media class blogged live

At least 21 blogs posted prior to conference

Five articles were published prior to conference

20 blogs posted during conference

11 blogs posted after conference

Post-Conference Survey

Conference helped to better understand social media

How social media affect public relations

Over 80% said they will now use blogs in their professions

How-to sessions were helpful

Achieving Goal Three Friday night dinner How-to workshops Question/Answer time Refreshments Staff registration and information desk with Grady Ambassadors Conference listserv Nametags Invite people to connect on LinkedIn. Provide Networking Opportunities for Conference Attendees and Presenters

Friday night dinner

How-to workshops

Question/Answer time

Refreshments

Staff registration and information desk with Grady Ambassadors

Conference listserv

Nametags

Invite people to connect on LinkedIn.

Goal Three: Achieved Friday night dinner networking opportunities Ten minutes allotted after each presentation for discussion Refreshments and Lunch How-To workshops were in small group setting Contact information list created Post Survey Results Satisfied by networking opportunities 75% obtained 1-10 contacts

Friday night dinner networking opportunities

Ten minutes allotted after each presentation for discussion

Refreshments and Lunch

How-To workshops were in small group setting

Contact information list created

Post Survey Results

Satisfied by networking opportunities

75% obtained 1-10 contacts

All three goals of Grady College of Journalism and Mass Communication were met through the UGA Connect two-day conference on social media and public relations.

All three goals of Grady College of Journalism and Mass Communication were met through the UGA Connect two-day conference on social media and public relations.

Publicity Evaluation Pre-Conference 27 media hits Blogs Columns Grady Web site PRSA meeting During Conference 18 media hits Blogs Twitter Flickr Post-Conference media hits Blogs Twitter Flickr

Pre-Conference

27 media hits

Blogs

Columns

Grady Web site

PRSA meeting

During Conference

18 media hits

Blogs

Twitter

Flickr

Post-Conference

media hits

Blogs

Twitter

Flickr