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Connect campaigns team client presentation
Connect campaigns team client presentation
Connect campaigns team client presentation
Connect campaigns team client presentation
Connect campaigns team client presentation
Connect campaigns team client presentation
Connect campaigns team client presentation
Connect campaigns team client presentation
Connect campaigns team client presentation
Connect campaigns team client presentation
Connect campaigns team client presentation
Connect campaigns team client presentation
Connect campaigns team client presentation
Connect campaigns team client presentation
Connect campaigns team client presentation
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Connect campaigns team client presentation

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ugaconnect, Connect07, client+presentation, PR+Campaigns, student+presentation

ugaconnect, Connect07, client+presentation, PR+Campaigns, student+presentation

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Transcript

  • 1. Public Relations & Social Media Conference Friday-Saturday, Oct. 19-20, 2007 connect
  • 2. Peggy Albertson Lacey Botsford Katie Little Alice Oh Ekaterina Shmykova Phylecia Wakeman pictures courtesy of Josh Hallett
  • 3. Campaign Goals
    • Promote Grady College as an expert in social media
    • Educate PR professionals and educators about social media
    • Provide networking opportunities for conference attendees and presenters
  • 4. Research: Competition
    • SoCon07: Kennesaw State University, Feb. 9-10
    • Techno-Tourism: Downloading Technology into Georgia: Athens, Georgia, May 9-10
    • Executing Social Media: Atlanta, Georgia,
    • Nov. 14-16
  • 5. Research: Publics
    • PR Professionals
    • PR Educators
    • PR Students
  • 6. Research: Pre-Survey
    • Topics Determined
      • Blogs 101
      • Blogger Relations
      • Corporate Blogs
      • Blog Monitoring
      • Measurement
      • Social Networking
      • Second Life
      • Podcasting
      • Social Media Press Release
  • 7. Achieving Goal One
    • Press releases
    • Conference invitations
    • Post Conference information on Grady Web rotator
    • Influence blog discussions
    • Post-Conference Publicity
    • Send news releases to Georgia media outlets
    Promoting Grady as an Expert in Social Media
  • 8. Goal One: Achieved
    • 45 individuals requested information
    • Over 600 people were contacted via informational emails
    • In addition, over 70 media outlets contacted
    • Post-Survey results:
      • Recommend Grady to a potential student
      • Grady College:
        • Is committed to future of media
        • Is supportive of i nnovation
        • Is flexible to changing media landscape
        • Offers executive education program
        • Provides a credible public relations program
  • 9. Achieving Goal Two
    • Send invitations to PR agencies, professionals and educators
    • Inform public of conference
    • Organize several how-to workshops
    • Create conference notebooks
    • Social media class
    • Post-conference publicity
    • Distribute press release about the Georgia panel at the conference.
    Educate PR Professionals and Educators About Social Media
  • 10. Goal Two: Achieved
    • 45 people attended dinner on October 19
    • 40 attendees, 13 speakers and 12 staff members were present at the conference on October 20
    • 63 people followed Twitter
    • Over 300 photos posted on Flickr during and after
    • Social media class blogged live
    • At least 21 blogs posted prior to conference
    • Five articles were published prior to conference
    • 20 blogs posted during conference
    • 11 blogs posted after conference
    • Post-Conference Survey
      • Conference helped to better understand social media
      • How social media affect public relations
      • Over 80% said they will now use blogs in their professions
      • How-to sessions were helpful
  • 11. Achieving Goal Three
    • Friday night dinner
    • How-to workshops
    • Question/Answer time
    • Refreshments
    • Staff registration and information desk with Grady Ambassadors
    • Conference listserv
    • Nametags
    • Invite people to connect on LinkedIn.
    Provide Networking Opportunities for Conference Attendees and Presenters
  • 12. Goal Three: Achieved
    • Friday night dinner networking opportunities
    • Ten minutes allotted after each presentation for discussion
    • Refreshments and Lunch
    • How-To workshops were in small group setting
    • Contact information list created
    • Post Survey Results
      • Satisfied by networking opportunities
      • 75% obtained 1-10 contacts
  • 13.
    • All three goals of Grady College of Journalism and Mass Communication were met through the UGA Connect two-day conference on social media and public relations.
  • 14. Publicity Evaluation
    • Pre-Conference
      • 27 media hits
        • Blogs
        • Columns
        • Grady Web site
        • PRSA meeting
    • During Conference
      • 18 media hits
        • Blogs
        • Twitter
        • Flickr
    • Post-Conference
      • media hits
        • Blogs
        • Twitter
        • Flickr
  • 15.  

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