Classroom Diversity Inclusiveness in communication skills classes
ADPR 5920  (PR Communication) <ul><li>Course objectives </li></ul><ul><ul><li>Strategic thinking before writing </li></ul>...
Adding diversity to the mix <ul><li>Beginner </li></ul><ul><ul><li>Including multicultural names and faces </li></ul></ul>...
Diversity for beginners <ul><li>Use examples that include people from different population subgroups </li></ul>
Beginners <ul><li>When creating assignments or providing examples, include names of different ethnic origins  </li></ul>
Beginners <ul><li>Bring in guest speakers who represent different population groups, even if they don’t talk about diversi...
ADPR 5920 guest lecturer Nadine Randall, BellSouth
Intermediate level <ul><li>Make assignments that require students to learn about different kinds of people </li></ul>
Sample assignment <ul><li>Write a pitch letter that tries to convince editors to assign a reporter to interview someone ab...
Intermediate <ul><li>Ask students to conduct research on different target populations </li></ul>
Intermediate <ul><li>Bring in guest speakers who can talk about race, ethnicity, sexual orientation, age, etc. </li></ul><...
Guest lecture on gatekeepers <ul><li>In class: </li></ul><ul><ul><li>Questions about editors’ preferences in dealing with ...
Advanced level <ul><li>Rather than assuming differences, question or problematize concepts relating to race, gender, sexua...
“ Problematizing” differences <ul><li>Q&A with Enrique </li></ul><ul><ul><li>“ What are some of the problems for Latinos i...
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Classroom Diversity

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Suggestions on ways to include diversity in classes that are not about diversity

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Classroom Diversity

  1. 1. Classroom Diversity Inclusiveness in communication skills classes
  2. 2. ADPR 5920 (PR Communication) <ul><li>Course objectives </li></ul><ul><ul><li>Strategic thinking before writing </li></ul></ul><ul><ul><li>Styles and formats </li></ul></ul><ul><li>Typical topics </li></ul><ul><ul><li>Lectures on strategies for working with reporters, using research to inform writing </li></ul></ul><ul><ul><li>Skills labs (news release, fact sheet, PSA) </li></ul></ul>
  3. 3. Adding diversity to the mix <ul><li>Beginner </li></ul><ul><ul><li>Including multicultural names and faces </li></ul></ul><ul><li>Intermediate </li></ul><ul><ul><li>Thinking about diverse publics </li></ul></ul><ul><li>Advanced </li></ul><ul><ul><li>Questioning the concepts </li></ul></ul>
  4. 4. Diversity for beginners <ul><li>Use examples that include people from different population subgroups </li></ul>
  5. 5. Beginners <ul><li>When creating assignments or providing examples, include names of different ethnic origins </li></ul>
  6. 6. Beginners <ul><li>Bring in guest speakers who represent different population groups, even if they don’t talk about diversity per se. </li></ul>Suchita Vadlamani, Fox 5 morning anchor
  7. 7. ADPR 5920 guest lecturer Nadine Randall, BellSouth
  8. 8. Intermediate level <ul><li>Make assignments that require students to learn about different kinds of people </li></ul>
  9. 9. Sample assignment <ul><li>Write a pitch letter that tries to convince editors to assign a reporter to interview someone about the UNCF’s campaign to help the affected schools. </li></ul><ul><li>Background: United Negro College Fund </li></ul><ul><li>Today, of the approximately 65,000 students UNCF supports at about 900 colleges and universities, some 60% are the first in their families to attend college and 62% have annual family incomes of less than $25,000. UNCF provides operating support to 39 member historically black colleges and universities (HBCUs), which helps the member schools keep tuition down to a rate 54% lower than tuition at other comparable schools…. </li></ul>
  10. 10. Intermediate <ul><li>Ask students to conduct research on different target populations </li></ul>
  11. 11. Intermediate <ul><li>Bring in guest speakers who can talk about race, ethnicity, sexual orientation, age, etc. </li></ul><ul><li>Example: Enrique Carrion </li></ul>
  12. 12. Guest lecture on gatekeepers <ul><li>In class: </li></ul><ul><ul><li>Questions about editors’ preferences in dealing with PR people </li></ul></ul><ul><ul><li>Questions about the Hispanic community in Athens </li></ul></ul><ul><li>Out of class: </li></ul><ul><ul><li>Paper on gatekeeping </li></ul></ul><ul><ul><li>Must include examples about targeting a bilingual news publication </li></ul></ul>
  13. 13. Advanced level <ul><li>Rather than assuming differences, question or problematize concepts relating to race, gender, sexual orientation, age, etc. </li></ul>
  14. 14. “ Problematizing” differences <ul><li>Q&A with Enrique </li></ul><ul><ul><li>“ What are some of the problems for Latinos in Athens?” </li></ul></ul><ul><ul><li>“ The same problems everyone has: housing, education, consumer issues…” </li></ul></ul>Enrique Carrion
  15. 15. Questions and comments
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