0
SOCIAL MEDIA 101
©Red Shoes PR, Inc.
OUTLINE

1.    What is Social Media?
2.    Why You Should Care
3.    Forms of Social Media
          Video, Photo & File ...
OUTLINE

1.    What is Social Media?
2.    Why You Should Care
3.    Forms of Social Media
          Video, Photo & File ...
WHAT IS SOCIAL MEDIA?

    Internet-based tools used for sharing and discussing
     information among people

    Activ...
SOCIAL MEDIA IN PLAIN ENGLISH




                                             5

http://www.youtube.com/watch?v=MpIOClX1j...
SOCIAL MEDIA = NETWORKING

Think of Social Media as a typical networking
   happy hour event…
  Everyone is looking to ne...
SOCIAL MEDIA:
             BUILDING RELATIONSHIPS
  Ability to start and/or continue the conversation
   online before or...
WEB 1.0
INFORMATION GATHERING




                        8
WEB 2.0
INTERACTIVE




              9
OUTLINE

1.    What is Social Media?

2.    Why You Should Care
3.    Forms of Social Media
          Video, Photo & File...
WHY YOU SHOULD CARE

1.    Shift in power from large companies to
      individuals
2.    Social media is not just online
...
SEO

  Keyword   research lays foundation
  According to Hubspot.com, the best keywords are
  relevant to your business,...
CASE STUDY 1
                 99DESIGNS.COM
  99Designs.com

  Site
      matching freelance designers with those
  seek...
CASE STUDY 2
           PEPSI CO. & FRIENDFEED
  Pepsi  is rolling out a new brand identity
  To introduce the new brand...
CASE STUDY 3
                   MO MARKETING
  SHIFTCommunications promoted Canadian
  Club Whiskey’s new campaign virall...
OUTLINE

1.    What is Social Media?
2.    Why You Should Care

3.    Forms of Social Media
          Video, Photo & File...
FORMS OF SOCIAL MEDIA

  Video Sharing
  Photo Sharing

  File Sharing

  Blogs

  Micro Blogs

  Social Networking
...
VIDEO, PHOTO & FILE SHARING

  Web sites that allow videos, photos & files to be
  posted and shared
  Typically   free
...
VIRAL VIDEO EXAMPLE




                                             19

http://www.youtube.com/watch?v=qg1ckCkm8YI
PHOTO SHARING EXAMPLE




                        20
FILE SHARING EXAMPLE




                       21
BLOGS

  Web site
  Platforms: Blogger.com, Blogspot.com, Wordpress.org

  Maintained by an individual or an organizati...
BLOG EXAMPLES




                23
BLOG EXAMPLES




                24
INTERNET CELEBRITY:
     MARIO ARMANDO LAVANDEIRA, JR.




•  Salary = over $800,000/yr         25
•  Stands for Blogger r...
DOS & DON'TS OF BLOGGING

             Do                      Don’t

  Follow   other blogs     Write long posts
   dai...
MICRO BLOGS

  Mini   Blog maintained my multiple authors
  Updates:    140 characters or less
  Usedfor file and infor...
MICRO BLOG EXAMPLES




                      28
MICRO BLOG EXAMPLES




                      29
SOCIAL NETWORKING SITES

  Onlinecommunities of like-minded people
  Purpose

      Social: stay in touch, build relati...
FACEBOOK EXAMPLE




                   31
LINKEDIN EXAMPLE




                   32
SOCIAL BOOKMARKING SITES

  Web   site
  Used to store, organize, search and manage
   bookmarks
  Can be shared public...
STUMBLEUPON EXAMPLE




                      34
REDDIT EXAMPLE




                 35
OUTLINE

1.    What is Social Media?
2.    Why You Should Care
3.    Forms of Social Media
          Video, Photo & File ...
ELEMENTS OF SOCIAL MEDIA

      Equal Elements




                       Monitor
                       Participate
     ...
STEP 1: MONITOR

  Set   up an RSS feed
      RSS: Really Simple Syndication
      Google Reader




                  ...
GOOGLE READER SET-UP

  www.google.com/reader

  Log-in   to Google email or create new one
  Begin   subscribing to bl...
STEP 1: MONITOR CONT…

  Sitesto monitor when beginning to formulate
  strategy
       Twitter
       Facebook
       ...
STEP 2: PARTICIPATE

  Determine         strategy
                Video, Photo & File Sharing
                Blogs
   ...
WWW.USERNAMECHECK.COM




                        42
STEP 3: PUBLISH

  Share   content through social media
      Start your blog
      Set up microblog accounts
      Cr...
BLOGGING


  Use   a platform such as Typepad.com
  Donot use Blogger.com, Blogspot.com,
  wordpress.org
  Blog 2-3 tim...
BEST PRACTICES

  Usernamesshould be personal and could include
  company name
  Use   a photo of yourself for profiles,...
SOURCES

http://en.wikipedia.org/wiki/Social_media   http://www.movember.com/
http://www.youtube.com/watch?               ...
SOURCES

http://flickr.com/search/?q=red+shoes+pr
https://www.blogger.com/start
http://wordpress.org/
http://en.wikipedia....
Upcoming SlideShare
Loading in...5
×

Social Media E Book

762

Published on

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
762
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
18
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Social Media E Book"

  1. 1. SOCIAL MEDIA 101 ©Red Shoes PR, Inc.
  2. 2. OUTLINE 1.  What is Social Media? 2.  Why You Should Care 3.  Forms of Social Media   Video, Photo & File Sharing   Blogs   Micro blogs   Social Networking   Social Bookmarking 4.  Managing & Using Social Media 2
  3. 3. OUTLINE 1.  What is Social Media? 2.  Why You Should Care 3.  Forms of Social Media   Video, Photo & File Sharing   Blogs   Micro blogs   Social Networking   Social Bookmarking 4.  Managing & Using Social Media 3
  4. 4. WHAT IS SOCIAL MEDIA?   Internet-based tools used for sharing and discussing information among people   Activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.   Information depends on the varied perspectives and quot;buildingquot; of shared meaning among communities Wikipedia 4
  5. 5. SOCIAL MEDIA IN PLAIN ENGLISH 5 http://www.youtube.com/watch?v=MpIOClX1jPE
  6. 6. SOCIAL MEDIA = NETWORKING Think of Social Media as a typical networking happy hour event…   Everyone is looking to network and meet others   Everyone has something to sell but you can’t be pushy   Listen to what others have to say   Ask them about themselves and their business   Inform them about what you do and what you offer   Tell others about them 6
  7. 7. SOCIAL MEDIA: BUILDING RELATIONSHIPS   Ability to start and/or continue the conversation online before or after an event   Learn more about the person   Stay in touch easier and more personally   Real-time status updates 7
  8. 8. WEB 1.0 INFORMATION GATHERING 8
  9. 9. WEB 2.0 INTERACTIVE 9
  10. 10. OUTLINE 1.  What is Social Media? 2.  Why You Should Care 3.  Forms of Social Media   Video, Photo & File Sharing   Blogs   Micro blogs   Social Networking   Social Bookmarking 4.  Managing & Using Social Media 10
  11. 11. WHY YOU SHOULD CARE 1.  Shift in power from large companies to individuals 2.  Social media is not just online 3.  Transparency 4.  Many forms 5.  Decentralized and real-time 11
  12. 12. SEO   Keyword research lays foundation   According to Hubspot.com, the best keywords are relevant to your business, searched often and non-competitive   Done correctly, research will involve an investment of time and money   Once keywords are identified, they should be seeded in blog posts, tags, releases, page titles, site copy (one every 150 words)   Keyword research is continuous as competition 12 and available space continues to shift
  13. 13. CASE STUDY 1 99DESIGNS.COM   99Designs.com   Site matching freelance designers with those seeking affordable, fast work   Allowscompanies/individuals to post projects and designers submit design work.   Cuts out the middle-man   Users can rate and comment on designs to help companies/individuals make a decision   Components: creative brief, name fee, solicit designs, pick from offered creative 13
  14. 14. CASE STUDY 2 PEPSI CO. & FRIENDFEED   Pepsi is rolling out a new brand identity   To introduce the new brand they sent a package to 25 influential bloggers   Set up a Pepsi Cooler FriendFeed room where Pepsi reps held and monitored discussions around the new look   Pro: Pepsi understood the power of social media   Con: they monitored comments, defeating the purpose of social media 14
  15. 15. CASE STUDY 3 MO MARKETING   SHIFTCommunications promoted Canadian Club Whiskey’s new campaign virally   Blog - http://www.pr-squared.com/2008/10/ mo_marketing.html   Microsite - http://www.movember.com/   Facebook app - http://apps.facebook.com/ccmovember/   “CreatingFacebook applications is not the type of service you’d normally expect from a PR agency. Yet as our industry evolves, small-scale application development projects like this one may become one of a host of advanced services that we’d never expected to tackle,” Todd Defren 15
  16. 16. OUTLINE 1.  What is Social Media? 2.  Why You Should Care 3.  Forms of Social Media   Video, Photo & File Sharing   Blogs   Micro blogs   Social Networking   Social Bookmarking 4.  Managing & Using Social Media 16
  17. 17. FORMS OF SOCIAL MEDIA   Video Sharing   Photo Sharing   File Sharing   Blogs   Micro Blogs   Social Networking   Social Bookmarking 17
  18. 18. VIDEO, PHOTO & FILE SHARING   Web sites that allow videos, photos & files to be posted and shared   Typically free   User-Generated   Terms: viral video, tags, comments, internet celebrities 18
  19. 19. VIRAL VIDEO EXAMPLE 19 http://www.youtube.com/watch?v=qg1ckCkm8YI
  20. 20. PHOTO SHARING EXAMPLE 20
  21. 21. FILE SHARING EXAMPLE 21
  22. 22. BLOGS   Web site   Platforms: Blogger.com, Blogspot.com, Wordpress.org   Maintained by an individual or an organization   Share content (written, images, video, etc.) in reverse- chronological order through “posts”   Types: social, corporate, genre (fashion, political, travel, etc.)   Informally written typically using acronyms   Typically allow comments   Terms: blogosphere, internet celebrities, blogger relations 22
  23. 23. BLOG EXAMPLES 23
  24. 24. BLOG EXAMPLES 24
  25. 25. INTERNET CELEBRITY: MARIO ARMANDO LAVANDEIRA, JR. •  Salary = over $800,000/yr 25 •  Stands for Blogger rights
  26. 26. DOS & DON'TS OF BLOGGING Do Don’t   Follow other blogs   Write long posts daily   Block comments   Post comments on   Push your blog/ other blogs company on other   Include an RSS feed blogs   Include photos &   Plagiarize video   Update 2-3 times/   Ignore comments on week your blog   Promote other blogs 26
  27. 27. MICRO BLOGS   Mini Blog maintained my multiple authors   Updates: 140 characters or less   Usedfor file and information sharing and gathering   Topics: political, social, professional   Platforms: Twitter.com, Yammer.com, Pownce.com 27
  28. 28. MICRO BLOG EXAMPLES 28
  29. 29. MICRO BLOG EXAMPLES 29
  30. 30. SOCIAL NETWORKING SITES   Onlinecommunities of like-minded people   Purpose   Social: stay in touch, build relationships   Professional: network, build clientele, find jobs, post jobs   Components: photos, profile, status, messaging, events, groups, network webs   Platforms: Facebook.com, Myspace.com, Linkedin.com 30
  31. 31. FACEBOOK EXAMPLE 31
  32. 32. LINKEDIN EXAMPLE 32
  33. 33. SOCIAL BOOKMARKING SITES   Web site   Used to store, organize, search and manage bookmarks   Can be shared publicly or privately   Store using tags instead of traditional folders   Sites can be ranked based on how many times a site has been bookmarked by users   Keywords: tags, tagging   Platforms: del.icio.us, digg, reddit 33
  34. 34. STUMBLEUPON EXAMPLE 34
  35. 35. REDDIT EXAMPLE 35
  36. 36. OUTLINE 1.  What is Social Media? 2.  Why You Should Care 3.  Forms of Social Media   Video, Photo & File Sharing   Blogs   Micro blogs   Social Networking   Social Bookmarking 4.  Managing & Using Social Media 36
  37. 37. ELEMENTS OF SOCIAL MEDIA Equal Elements Monitor Participate Publish 37
  38. 38. STEP 1: MONITOR   Set up an RSS feed   RSS: Really Simple Syndication   Google Reader 38
  39. 39. GOOGLE READER SET-UP   www.google.com/reader   Log-in to Google email or create new one   Begin subscribing to blogs 39
  40. 40. STEP 1: MONITOR CONT…   Sitesto monitor when beginning to formulate strategy   Twitter   Facebook   LinkedIn   FriendFeed   Stumbleupon   del.icio.us   Reddit   Digg   Flickr   Blogs (Technorati)   Many more… 40
  41. 41. STEP 2: PARTICIPATE   Determine strategy   Video, Photo & File Sharing   Blogs   Micro blogs   Social Networking   Social Bookmarking   Begin setting up accounts on selected social media sites   Determine username   Ex: JessDennis, RedShoesPR, LisaRedShoesPR   Check availability of your username: www.usernamecheck.com 41
  42. 42. WWW.USERNAMECHECK.COM 42
  43. 43. STEP 3: PUBLISH   Share content through social media   Start your blog   Set up microblog accounts   Create a facebook page   Set up a flickr account   Tag important sites on digg and del.icio.us 43
  44. 44. BLOGGING   Use a platform such as Typepad.com   Donot use Blogger.com, Blogspot.com, wordpress.org   Blog 2-3 times/week   Blog Search Engines: Technorati or Google Blog Search   Be an active blogger, post comments to other blogs 44
  45. 45. BEST PRACTICES   Usernamesshould be personal and could include company name   Use a photo of yourself for profiles, not a logo   Following people   Share information   Rule of thumb: do not update more than every 15min on twitter 45
  46. 46. SOURCES http://en.wikipedia.org/wiki/Social_media http://www.movember.com/ http://www.youtube.com/watch? http://apps.facebook.com/ccmovember/ v=MpIOClX1jPE http://www.yammer.com/ http://www.hubspot.com/ http://www.stumbleupon.com/ http://www.twitter.com/ http://delicious.com/ http://www.pownce.com/ http://www.slideshare.net/ http://www.facebook.com/ http://en.wikipedia.org/wiki/File_sharing http://digg.com/ http://en.wikipedia.org/wiki/ http://technorati.com/ Photo_sharing http://www.youtube.com/ http://en.wikipedia.org/wiki/ http://www.linkedin.com/ Video_sharing http://flickr.com/ http://en.wikipedia.org/wiki/Will_it_blend http://99designs.com/ http://www.youtube.com/watch? v=qg1ckCkm8YI http://friendfeed.com/ http://www.blendtec.com/ http://friendfeed.com/search?q=pepsi +coolerhttp://www.pr-squared.com/ 2008/10/mo_marketing.html 46
  47. 47. SOURCES http://flickr.com/search/?q=red+shoes+pr https://www.blogger.com/start http://wordpress.org/ http://en.wikipedia.org/wiki/Blogs http://www.chrisbrogan.com/ http://www.marketingovercoffee.com/ http://perezhilton.com/ http://www.yammer.com/ http://www.myspace.com/ http://reddit.com/ http://www.google.com/reader/ http://www.usernamecheck.com http://www.tinyurl.com/ http://www.youtube.com/watch? v=MpIOClX1jPE http://www.youtube.com/watch? v=qg1ckCkm8YI 47
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×