Anzsog social media_slides

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Presentation on Local Gov Social Media use pilot study to particpants of ANZSOG Emerging Leaders

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Anzsog social media_slides

  1. 1. ANZSoG Social Media Type: Executive Summary Report Date: 9/7/2011 Time Zone in which Dates/Times Appear: (UTC+10:00) Canberra, Melbourne, Sydney Total number of responses collected: 29Created using Vovici
  2. 2. Understanding of social media:How well do you feel you personally understand social media? Created using Vovici
  3. 3. Social media position:Which of these statements best describes your councils position on social media? Created using Vovici
  4. 4. Driver:Where did the initial drive for your councils use of social media come from? Pick the MAIN driver Created using Vovici
  5. 5. Driver: Where did the initial drive for your councils use of social media come from? Pick the MAINdriver Ownership: Who "owns" social media within your organisation? Please pick one Communication IT department Web team Library Other Total sThe community Count 0 0 0 0 0 0 % by 0.0% 0.0% 0.0% 0.0% 0.0% 100.0% RowElected Count 1 0 0 0 1 2representatives % by 50.0% 0.0% 0.0% 0.0% 50.0% 100.0% RowCommunication Count 6 0 0 0 1 7s staff % by 85.7% 0.0% 0.0% 0.0% 14.3% 100.0% RowIT/Web staff Count 1 0 1 0 0 2 % by 50.0% 0.0% 50.0% 0.0% 0.0% 100.0% RowOther staff Count 2 0 0 1 1 4 % by 50.0% 0.0% 0.0% 25.0% 25.0% 100.0% RowContinued on Next Slide Created using Vovici
  6. 6. Driver: Where did the initial drive for your councils use of social media come from? Pick the MAINdriverContinued From Previous Slide Ownership: Who "owns" social media within your organisation? Please pick one Communication IT department Web team Library Other Total sGM/CEO Count 4 0 0 0 0 4 % by 100.0% 0.0% 0.0% 0.0% 0.0% 100.0% RowOther Count 0 0 0 0 1 1 % by 0.0% 0.0% 0.0% 0.0% 100.0% 100.0% Row Total Count 14 0 1 1 4 20 % by 70.0% 0.0% 5.0% 5.0% 20.0% 100.0% Row Created using Vovici
  7. 7. Ownership:Who "owns" social media within your organisation? Please pick one Created using Vovici
  8. 8. Understanding of social media: How well do you feel you personally understand social media? Tools used: Which of the following social media tools does your council formally use? Tick as many as apply Twitte Faceb Linke Flickr Youtu Slide Extra Googl Wikis Blogg Onlin Other r ook dIn be share net e+ (Not ing e Wike forum dpedi s like a) Googl e or Yaho o group sVery well Count 1 2 1 0 1 0 0 1 0 1 1 0 % by 50.0% 100.0 50.0% 0.0% 50.0% 0.0% 0.0% 50.0% 0.0% 50.0% 50.0% 0.0% Row %Quite well Count 4 4 1 1 2 0 0 2 0 2 0 0 % by 100.0 100.0 25.0% 25.0% 50.0% 0.0% 0.0% 50.0% 0.0% 50.0% 0.0% 0.0% Row % %Somewhat Count 10 11 4 5 7 0 0 1 2 3 1 3 % by 90.9% 100.0 36.4% 45.5% 63.6% 0.0% 0.0% 9.1% 18.2% 27.3% 9.1% 27.3% Row %Not very well Count 2 2 1 1 0 0 1 1 0 1 0 0 % by 66.7% 66.7% 33.3% 33.3% 0.0% 0.0% 33.3% 33.3% 0.0% 33.3% 0.0% 0.0% RowContinued on Next SlideNot at all well Created using Vovici Count 0 0 0 0 0 0 0 0 0 0 0 0 % by 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
  9. 9. Understanding of social media: How well do you feel you personally understand social media?Continued From Previous Slide Tools used: Which of the following social media tools does your council formally use? Tick as many as apply Twitte Faceb Linke Flickr Youtu Slide Extra Googl Wikis Blogg Onlin Other r ook dIn be share net e+ (Not ing e Wike forum dpedi s like a) Googl e or Yaho o group s Total Count 17 19 7 7 10 0 1 5 2 7 2 3 % by 21.3% 23.8% 8.8% 8.8% 12.5% 0.0% 1.3% 6.3% 2.5% 8.8% 2.5% 3.8% Row Created using Vovici
  10. 10. Tools used: Which of the following social media tools does your council formally use? Tick as many asapply Understanding of social media: How well do you feel you personally understand social media? Very well Quite well Somewhat Not very well Not at all well TotalTwitter Count 1 4 10 2 0 17 % by 5.9% 23.5% 58.8% 11.8% 0.0% 100.0% RowFacebook Count 2 4 11 2 0 19 % by 10.5% 21.1% 57.9% 10.5% 0.0% 100.0% RowLinkedIn Count 1 1 4 1 0 7 % by 14.3% 14.3% 57.1% 14.3% 0.0% 100.0% RowFlickr Count 0 1 5 1 0 7 % by 0.0% 14.3% 71.4% 14.3% 0.0% 100.0% RowYoutube Count 1 2 7 0 0 10 % by 10.0% 20.0% 70.0% 0.0% 0.0% 100.0% RowContinued on Next Slide Created using Vovici
  11. 11. Tools used: Which of the following social media tools does your council formally use? Tick as many asapplyContinued From Previous Slide Understanding of social media: How well do you feel you personally understand social media? Very well Quite well Somewhat Not very well Not at all well TotalSlideshare Count 0 0 0 0 0 0 % by 0.0% 0.0% 0.0% 0.0% 0.0% 100.0% RowExtranet Count 0 0 0 1 0 1 % by 0.0% 0.0% 0.0% 100.0% 0.0% 100.0% RowGoogle+ Count 1 2 1 1 0 5 % by 20.0% 40.0% 20.0% 20.0% 0.0% 100.0% RowWikis (Not Count 0 0 2 0 0 2Wikedpedia) % by 0.0% 0.0% 100.0% 0.0% 0.0% 100.0% RowBlogging Count 1 2 3 1 0 7 % by 14.3% 28.6% 42.9% 14.3% 0.0% 100.0% RowContinued on Next Slide Created using Vovici
  12. 12. Tools used: Which of the following social media tools does your council formally use? Tick as many asapplyContinued From Previous Slide Understanding of social media: How well do you feel you personally understand social media? Very well Quite well Somewhat Not very well Not at all wellOnline forums like Count 1 0 1 0 0Google or Yahoogroups % by Row 50.0% 0.0% 50.0% 0.0% 0.0%Other Count 0 0 3 0 0 % by Row 0.0% 0.0% 100.0% 0.0% 0.0% Created using Vovici
  13. 13. Understanding of social media:How well do you feel you personally understand social media?No correlations are significant at p < 0.05. Count Mean Question Created using Vovici
  14. 14. Usefulness:You said you used the following tools - please rank them in terms of effectiveness to your organisation- which ones work best for you? Created using Vovici
  15. 15. Use of social media:Using the following scale, where1 = all communication via social media is controlled/,managed by one ar…ouused the following tools - please rank them in terms of effectiveness to your organisation - which ones workbest for you?Question Gap Mean CountUsefulness - 26 825955248.0 77Use of social media (Councils use of social media is...) 82595525.23 - 26 1 666460441.0 34 Created using Vovici
  16. 16. Use of social media:Using the following scale, where1 = all communication via social media is controlled/,managed by one ar…with the public, as they see fithow does your council manage social media use? Just click the cursor on thescale to respond Created using Vovici
  17. 17. Understanding of social media:How well do you feel you personally understand social media? Created using Vovici
  18. 18. Social media policy 1:Does your council have, or are you developing a social media policy? Created using Vovici
  19. 19. Social media policy 2:Which of these statements best describes your councils social media policy position? Created using Vovici
  20. 20. Tools used:Which of the following social media tools does your council formally use? Tick as many as apply Created using Vovici
  21. 21. Usefulness:You said you used the following tools - please rank them in terms of effectiveness to your organisation- which ones work best for you? Created using Vovici
  22. 22. Training - staff:Do you provide social media training for your your staff? Created using Vovici
  23. 23. Councillor training:Do you provide social media training for your councillors? Created using Vovici
  24. 24. 1:Thinking about the opportunities for social media use in councils, where do you think social media sits on thefollowing …5 = Social media is most useful as a community engagement tool, to develop a dialogue with thecommunity on a range of topics Created using Vovici
  25. 25. Personal use:Which, if any, social media tools do you use personally (not for work)? Created using Vovici
  26. 26. ANZSoG Social Media Type: Executive Summary Report Date: 9/7/2011 Time Zone in which Dates/Times Appear: (UTC+10:00) Canberra, Melbourne, Sydney Total number of responses collected: 29Created using Vovici
  27. 27. Understanding of social media:How well do you feel you personally understand social media? Created using Vovici
  28. 28. Social media position:Which of these statements best describes your councils position on social media? Created using Vovici
  29. 29. Driver:Where did the initial drive for your councils use of social media come from? Pick the MAIN driver Created using Vovici
  30. 30. Driver: Where did the initial drive for your councils use of social media come from? Pick the MAINdriver Ownership: Who "owns" social media within your organisation? Please pick one Communication IT department Web team Library Other Total sThe community Count 0 0 0 0 0 0 % by 0.0% 0.0% 0.0% 0.0% 0.0% 100.0% RowElected Count 1 0 0 0 1 2representatives % by 50.0% 0.0% 0.0% 0.0% 50.0% 100.0% RowCommunication Count 6 0 0 0 1 7s staff % by 85.7% 0.0% 0.0% 0.0% 14.3% 100.0% RowIT/Web staff Count 1 0 1 0 0 2 % by 50.0% 0.0% 50.0% 0.0% 0.0% 100.0% RowOther staff Count 2 0 0 1 1 4 % by 50.0% 0.0% 0.0% 25.0% 25.0% 100.0% RowContinued on Next Slide Created using Vovici
  31. 31. Driver: Where did the initial drive for your councils use of social media come from? Pick the MAINdriverContinued From Previous Slide Ownership: Who "owns" social media within your organisation? Please pick one Communication IT department Web team Library Other Total sGM/CEO Count 4 0 0 0 0 4 % by 100.0% 0.0% 0.0% 0.0% 0.0% 100.0% RowOther Count 0 0 0 0 1 1 % by 0.0% 0.0% 0.0% 0.0% 100.0% 100.0% Row Total Count 14 0 1 1 4 20 % by 70.0% 0.0% 5.0% 5.0% 20.0% 100.0% Row Created using Vovici
  32. 32. Ownership:Who "owns" social media within your organisation? Please pick one Created using Vovici
  33. 33. Understanding of social media: How well do you feel you personally understand social media? Tools used: Which of the following social media tools does your council formally use? Tick as many as apply Twitte Faceb Linke Flickr Youtu Slide Extra Googl Wikis Blogg Onlin Other r ook dIn be share net e+ (Not ing e Wike forum dpedi s like a) Googl e or Yaho o group sVery well Count 1 2 1 0 1 0 0 1 0 1 1 0 % by 50.0% 100.0 50.0% 0.0% 50.0% 0.0% 0.0% 50.0% 0.0% 50.0% 50.0% 0.0% Row %Quite well Count 4 4 1 1 2 0 0 2 0 2 0 0 % by 100.0 100.0 25.0% 25.0% 50.0% 0.0% 0.0% 50.0% 0.0% 50.0% 0.0% 0.0% Row % %Somewhat Count 10 11 4 5 7 0 0 1 2 3 1 3 % by 90.9% 100.0 36.4% 45.5% 63.6% 0.0% 0.0% 9.1% 18.2% 27.3% 9.1% 27.3% Row %Not very well Count 2 2 1 1 0 0 1 1 0 1 0 0 % by 66.7% 66.7% 33.3% 33.3% 0.0% 0.0% 33.3% 33.3% 0.0% 33.3% 0.0% 0.0% RowContinued on Next SlideNot at all well Created using Vovici Count 0 0 0 0 0 0 0 0 0 0 0 0 % by 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
  34. 34. Understanding of social media: How well do you feel you personally understand social media?Continued From Previous Slide Tools used: Which of the following social media tools does your council formally use? Tick as many as apply Twitte Faceb Linke Flickr Youtu Slide Extra Googl Wikis Blogg Onlin Other r ook dIn be share net e+ (Not ing e Wike forum dpedi s like a) Googl e or Yaho o group s Total Count 17 19 7 7 10 0 1 5 2 7 2 3 % by 21.3% 23.8% 8.8% 8.8% 12.5% 0.0% 1.3% 6.3% 2.5% 8.8% 2.5% 3.8% Row Created using Vovici
  35. 35. Tools used: Which of the following social media tools does your council formally use? Tick as many asapply Understanding of social media: How well do you feel you personally understand social media? Very well Quite well Somewhat Not very well Not at all well TotalTwitter Count 1 4 10 2 0 17 % by 5.9% 23.5% 58.8% 11.8% 0.0% 100.0% RowFacebook Count 2 4 11 2 0 19 % by 10.5% 21.1% 57.9% 10.5% 0.0% 100.0% RowLinkedIn Count 1 1 4 1 0 7 % by 14.3% 14.3% 57.1% 14.3% 0.0% 100.0% RowFlickr Count 0 1 5 1 0 7 % by 0.0% 14.3% 71.4% 14.3% 0.0% 100.0% RowYoutube Count 1 2 7 0 0 10 % by 10.0% 20.0% 70.0% 0.0% 0.0% 100.0% RowContinued on Next Slide Created using Vovici
  36. 36. Tools used: Which of the following social media tools does your council formally use? Tick as many asapplyContinued From Previous Slide Understanding of social media: How well do you feel you personally understand social media? Very well Quite well Somewhat Not very well Not at all well TotalSlideshare Count 0 0 0 0 0 0 % by 0.0% 0.0% 0.0% 0.0% 0.0% 100.0% RowExtranet Count 0 0 0 1 0 1 % by 0.0% 0.0% 0.0% 100.0% 0.0% 100.0% RowGoogle+ Count 1 2 1 1 0 5 % by 20.0% 40.0% 20.0% 20.0% 0.0% 100.0% RowWikis (Not Count 0 0 2 0 0 2Wikedpedia) % by 0.0% 0.0% 100.0% 0.0% 0.0% 100.0% RowBlogging Count 1 2 3 1 0 7 % by 14.3% 28.6% 42.9% 14.3% 0.0% 100.0% RowContinued on Next Slide Created using Vovici
  37. 37. Tools used: Which of the following social media tools does your council formally use? Tick as many asapplyContinued From Previous Slide Understanding of social media: How well do you feel you personally understand social media? Very well Quite well Somewhat Not very well Not at all wellOnline forums like Count 1 0 1 0 0Google or Yahoogroups % by Row 50.0% 0.0% 50.0% 0.0% 0.0%Other Count 0 0 3 0 0 % by Row 0.0% 0.0% 100.0% 0.0% 0.0% Created using Vovici
  38. 38. Understanding of social media:How well do you feel you personally understand social media?No correlations are significant at p < 0.05. Count Mean Question Created using Vovici
  39. 39. Usefulness:You said you used the following tools - please rank them in terms of effectiveness to your organisation- which ones work best for you? Created using Vovici
  40. 40. Use of social media:Using the following scale, where1 = all communication via social media is controlled/,managed by onear…ou used the following tools - please rank them in terms of effectiveness to your organisation -which ones work best for you?Question Gap Mean CountUsefulness - 26 825955248.0 77Use of social media (Councils use of social media is...) 82595525.23 - 26 1 666460441.0 34 Created using Vovici
  41. 41. Use of social media:Using the following scale, where1 = all communication via social media is controlled/,managed by onear… with the public, as they see fithow does your council manage social media use? Just click thecursor on the scale to respond Created using Vovici
  42. 42. Understanding of social media:How well do you feel you personally understand social media? Created using Vovici
  43. 43. Social media policy 1:Does your council have, or are you developing a social media policy? Created using Vovici
  44. 44. Social media policy 2:Which of these statements best describes your councils social media policy position? Created using Vovici
  45. 45. Tools used:Which of the following social media tools does your council formally use? Tick as many as apply Created using Vovici
  46. 46. Usefulness:You said you used the following tools - please rank them in terms of effectiveness to your organisation- which ones work best for you? Created using Vovici
  47. 47. Training - staff:Do you provide social media training for your your staff? Created using Vovici
  48. 48. Councillor training:Do you provide social media training for your councillors? Created using Vovici
  49. 49. 1:Thinking about the opportunities for social media use in councils, where do you think social media sitson the following …5 = Social media is most useful as a community engagement tool, to develop adialogue with the community on a range of topics Created using Vovici
  50. 50. Personal use:Which, if any, social media tools do you use personally (not for work)? Created using Vovici

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