Be specific, target and tailor your letter for each position! Never address a cover letter with “To Whom It May Concern.” Do your research, and address the letter to a specific HR person. Spell names correctly!
Have someone read through a draft of your letter to make sure it’s concise and error-free.
Follow-up as specified in your letter.
For an example of an email cover letter, see p. 39 in the Career Guide.