Good Institutions Matter:
Recruiting New Students Through
Transformational Engagement Across
Cultural Communities
Agenda
• We are we here? ALL
• Opening Leigh
• Who is not in the room? Leigh
• Who are the players in any community? Edith...
Nerita Hughes, Director of Professional Training & Development, North Hennepin
Community College, MN
Dr. Edith McElroy, De...
Now you…
Post It Note Activity
Why? How? What? (6 min)
Opening Leigh
Demographic Tipping Point
Key Business Ownership Data
• Asian-owned businesses numbered 1.6 million
in 2007 and have avera...
Who is not in the room?
Is [FILL IN THE BLANK] an inclusive community?
Do all of our possible constituents feel respected ...
Let It Begin With Me
• A culturally diverse
society or interaction
among different cultures
encourages exchange
of, and co...
Changes in Curriculum Headcount by
Race: CPCC
64.2%
44.7%
35.8%
55.4%
30.0%
35.0%
40.0%
45.0%
50.0%
55.0%
60.0%
65.0%
70.0...
Now you…
Who is missing on your campus? (15 Min)
Who are the players in any community? Edith
Southern
Regional
Education
Board
SREB
Projected Changes in Public
High School Graduates
SREB States, 2011 to 2021
Source:...
Southern
Regional
Education
Board
SREB
37%
48%
62%
53%
52%
52%
49%
48%
46%
45%
38%
38%
37%
35%
31%
25%
20%
7%
U.S.
SREB
TX...
Recruitment Strategies
Recruitment of minority students must be a comprehensive process with a
long-term, institution-wide...
Recruitment Strategies
Effective recruitment efforts begin early by reaching out to students in middle
and secondary schoo...
Who are the players in any community?
The Charlotte International Cabinet (CIC)
promotes Charlotte as an international city and
serves as a resource to foster i...
Carolinas Asian-American Chamber of Commerce (CAACC)
Charlotte Mecklenburg Black Chamber of Commerce
(CMBCC)
German Americ...
The Small Business Center (SBC) is part of the statewide Small Business Center
Network, a community college-funded initiat...
Perfiles Latinos de Charlotte / Latino Profiles of Charlotte
Now you…
How well engaged are you with these
organizations? Who would you like to get to
know better? (15 Min)
How to be Border Crosser? Nerita
How do we begin the conversation? KM
http://youtu.be/2Ni21KKT5HI
Entrepreneurship
Communities of Color
Crossing Borders
Steps we took to begin crossing borders…
• Our President
• Our networks
• Our colleagues
• Our advisory b...
Network Partners
Crossing Borders
• Where do you begin?
• What is your social interaction on your
campus?
• What is your social interaction...
How do we begin the conversation?
Be you.
Be curious. I am interested in learning more…
Be helpful. How can I help you mee...
Now you…
Pairs of 2 - practice your approach to engaging
new partners
How would you get to meet them?
What would you liste...
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Good Institutions Matter: Recruiting New Students Through Transformational Engagement Across Cultural Communities

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According to Duffy, et al, a culturally diverse
society or interaction among different cultures
encourages exchange of, and competition
between ideas and different world views. Studies
show that higher levels of cultural diversity
increase the rate of entrepreneurship in the
presence of good institutions. Discuss ways your
institution can support a cultural revolution in
entrepreneurship.
Learning Objectives:
• Identify who is not in the room and/or missing
on on campus
• Understand who the entrepreneurship players
are in every community.
• Practice talking to potential new partners.

Presenters:
Nerita Hughes, Director of Professional Training & Development, North Hennepin Community College, MN

Dr. Edith McElroy, Dean of Business, International Business and General Studies, Central Piedmont Community College, NC

H. Leigh Toney, Executive Director, Miami Dade College, North Campus, Carrie P. Meek
Entrepreneurial Education, FL

Karen-Michelle Mirko, VP, Marketing, Sales & Meaningful Collisions, NACCE , NY @KMMirko

Published in: Education, Business
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Good Institutions Matter: Recruiting New Students Through Transformational Engagement Across Cultural Communities

  1. 1. Good Institutions Matter: Recruiting New Students Through Transformational Engagement Across Cultural Communities
  2. 2. Agenda • We are we here? ALL • Opening Leigh • Who is not in the room? Leigh • Who are the players in any community? Edith • How to be Border Crosser? Nerita • How do we begin the conversation? KM
  3. 3. Nerita Hughes, Director of Professional Training & Development, North Hennepin Community College, MN Dr. Edith McElroy, Dean of Business, International Business and General Studies, Central Piedmont Community College, NC H. Leigh Toney, Executive Director, Miami Dade College, North Campus, Carrie P. Meek Entrepreneurial Education, FL Karen-Michelle Mirko, VP, Marketing, Sales & Meaningful Collisions, NACCE , NY @KMMirko
  4. 4. Now you… Post It Note Activity Why? How? What? (6 min)
  5. 5. Opening Leigh
  6. 6. Demographic Tipping Point Key Business Ownership Data • Asian-owned businesses numbered 1.6 million in 2007 and have average receipts of $290,000. • African-American-owned businesses numbered 1.9 million in 2007 and have average receipts of $50,000. • Hispanic-American-owned businesses numbered 2.3 million in 2007 and have average receipts of $120,000. • Native American/Islander-owned businesses numbered 0.3 million in 2007 and have average receipts of $120,000 (table 2). Source: Small Business Administration, Office of Advocacy, http://www.sba.gov/sites/default/files/FAQ_Sept_2 012.pdf Majority Minority “Toddler” Populations
  7. 7. Who is not in the room? Is [FILL IN THE BLANK] an inclusive community? Do all of our possible constituents feel respected and represented in the business and education sectors? Are we as a campus and community taking advantage of the economic and social opportunities represented by diversity? WHAT ROLE DOES MY WORK PLAY IN THIS PROCESS?
  8. 8. Let It Begin With Me • A culturally diverse society or interaction among different cultures encourages exchange of, and competition between ideas and different world views. • Studies show that higher levels of cultural diversity increase the rate of entrepreneurship in the presence of good institutions. • Look around the room • Consider all segments of your community • What assets lie in every community • What businesses thrive in every community • What is unique in each community • Will I take the first step to engage all sectors
  9. 9. Changes in Curriculum Headcount by Race: CPCC 64.2% 44.7% 35.8% 55.4% 30.0% 35.0% 40.0% 45.0% 50.0% 55.0% 60.0% 65.0% 70.0% White Minority
  10. 10. Now you… Who is missing on your campus? (15 Min)
  11. 11. Who are the players in any community? Edith
  12. 12. Southern Regional Education Board SREB Projected Changes in Public High School Graduates SREB States, 2011 to 2021 Source: SREB Fact Book 2011, Table 8. 168,262 32,107 2,654 -2,700 -24,436 Hispanic Asian Native American Black White
  13. 13. Southern Regional Education Board SREB 37% 48% 62% 53% 52% 52% 49% 48% 46% 45% 38% 38% 37% 35% 31% 25% 20% 7% U.S. SREB TX GA FL MS MD NC SC DE AL VA AR TN LA OK KY WV 2009 2019 Black & Hispanic Representation Public High School Graduates, 2009 and 2019 Source: SREB Fact Book 2011, Table 8.
  14. 14. Recruitment Strategies Recruitment of minority students must be a comprehensive process with a long-term, institution-wide commitment to diversity (Astone & Nunez- Wormack, 1991; Dumas-Hines, 2001; Stewart, Russell, & Wright, 1997; Thomason & Thurber, 1999). Commitment to diversity at every level of the institution, on a philosophical as well as a financial basis, must form the base of all admission and recruitment efforts. The same applies to any profession or career field seeking to attract minority professionals to its ranks.
  15. 15. Recruitment Strategies Effective recruitment efforts begin early by reaching out to students in middle and secondary school (Diversity Pipeline, 2002; Fenske, Geranios, & Keller, 1997; Opp, 2001; Thomason & Thurber, 1999; Simon, 1993). Early intervention programs to increase the number of students enrolling in college consist mainly of programs that work with elementary, middle and secondary school students to increase their access to higher education. Minority students can also be recruited through minority, community, professional, and social groups or organizations, churches and other religious groups, minority fraternities and sororities, minority alumni, and minority mailing lists. It is also a sound strategy to encourage other minority students to assist with outreach at any recruitment event (Lowenstein, 1997; Stewart, Russell, & Wright, 1997; Talbert, Larke, & Jones, 1999), since minority students are more attracted to campuses where there is a visible minority cohort.
  16. 16. Who are the players in any community?
  17. 17. The Charlotte International Cabinet (CIC) promotes Charlotte as an international city and serves as a resource to foster international relationships, highlighting Charlotte's eight sister city partnerships. The Charlotte International Cabinet is the Charlotte Region's leading resource for promoting international business and international communities. The CIC meets twelve times a year and serves as an open forum to discuss any international issues facing the City. Who are the players in any community?
  18. 18. Carolinas Asian-American Chamber of Commerce (CAACC) Charlotte Mecklenburg Black Chamber of Commerce (CMBCC) German American Chamber of Commerce of the Southern United States (GACC South) Latin American Chamber of Commerce (LACC) French American Chamber of Commerce of North Carolina (FACCNC) Who are the players in any community?
  19. 19. The Small Business Center (SBC) is part of the statewide Small Business Center Network, a community college-funded initiative with a vision to foster and support entrepreneurship, small business, and economic development in local communities across the state. Whether you're a budding entrepreneur or an experienced business pro, you will find CPCC's Small Business Center to be the premier resource for small businesses in Mecklenburg County. Small business seminars are offered for free at the Charlotte-Mecklenburg public libraries and CPCC Campuses. Who are the players in any community?
  20. 20. Perfiles Latinos de Charlotte / Latino Profiles of Charlotte
  21. 21. Now you… How well engaged are you with these organizations? Who would you like to get to know better? (15 Min)
  22. 22. How to be Border Crosser? Nerita How do we begin the conversation? KM
  23. 23. http://youtu.be/2Ni21KKT5HI Entrepreneurship Communities of Color
  24. 24. Crossing Borders Steps we took to begin crossing borders… • Our President • Our networks • Our colleagues • Our advisory boards • Our outside committees
  25. 25. Network Partners
  26. 26. Crossing Borders • Where do you begin? • What is your social interaction on your campus? • What is your social interaction within your communities that you serve? • How have you engaged with your cultural communities?
  27. 27. How do we begin the conversation? Be you. Be curious. I am interested in learning more… Be helpful. How can I help you meet your goals?
  28. 28. Now you… Pairs of 2 - practice your approach to engaging new partners How would you get to meet them? What would you listen for? How would you talk about your organization?

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