Social Media Intermediate to Advanced OR How to Raise Money & Find Friends

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Presentation to Goodwill Industries' Ohio statewide conference - 9.12.11

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Social Media Intermediate to Advanced OR How to Raise Money & Find Friends

  1. 1. Social Media: Intermediate to Advanced Or, New Ways to Raise Money & Find Friends Karen Malone Wright ODYSSEY Creative Communications ConsultingSunday, September 11, 2011
  2. 2. There’s been a in how we communicate.Sunday, September 11, 2011
  3. 3. 65% of adult internet users now say they use a social networking site like Facebook or LinkedIn. Source: Pew Internet, Aug 2011Sunday, September 11, 2011
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  5. 5. US Internet Usage: 206.2M people 79% 79% Rural 14% 80% 80% 71% 82% Suburban 95% Urban 87% 47% 78% 42% 95% 39% 87% 82% 80% 19% 29% Community Type 12% 13% 41% 26% 27% Education 34% HH Annual Income <$30K Less than High School $30K-$49,999 High School $50K- Some College $75+ Source: Pew Internet, May 2011 College+Sunday, September 11, 2011
  6. 6. Web 2.0From: To:-Expert-driven content - User-driven content-A destination - A tool-Tight ownership of content - Shared content; loose ownership-Info + communication onlyA megaphone for each user’s voice/creativity + information resourceSunday, September 11, 2011
  7. 7. Before you click Develop a social media policy to govern online activities. Applicable to & communicated to all staff. Define boundaries & responsibilities. ➡Respect copyrights & fair use. Review with legal counsel.  When to do it? NOW.Sunday, September 11, 2011
  8. 8. Wild Guesses About MESSAGES #1: BARGAINS – Save money, find designer deals, help people #2: STORIES of people served - Employees, volunteers, customers #3: EXPERTISE -Factoids, news headlines, general chatter Categories: clothes, furniture, parenting, adult learning, tech, speech & hearing, environmentally awareSunday, September 11, 2011
  9. 9. TextSunday, September 11, 2011
  10. 10. Jenn Thorson - Pittsburgh PASunday, September 11, 2011
  11. 11. Lindsey Turner - ColumbusSunday, September 11, 2011
  12. 12. Mommybloggers DIY bloggers Recessionistas Discountbloggers Greenbloggers Couponbloggers Special Needs Moms Fashionbloggers HR bloggers Decor bloggers Shoppingbloggers BLOGSunday, September 11, 2011
  13. 13. RSS Basics Really Simple Syndication Websites Blogs AFTERSunday, September 11, 2011
  14. 14. RSS Basics Really Simple Syndication Websites Blogs AFTERSunday, September 11, 2011
  15. 15. Do you have any subscribers?Sunday, September 11, 2011
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  18. 18. 5%of cell owners (4% of all adults)Sunday, September 11, 2011
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  20. 20. Wild Guesses About MESSAGES #2: STORIES of people - Employees, volunteers, customers...Sunday, September 11, 2011
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  22. 22. Chances are, you’re already in The Cloud. •Gmail •Hotmail Software that’s not •Box.net •Google Chrome installed on your •Basecamp computer is •MobileMe somewhere... else. •Google Docs •SpotifySunday, September 11, 2011
  23. 23. Google Plus: June 28, 2011 launch Now >20m usersSunday, September 11, 2011
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  25. 25. Public launch: 2007 Sept 2011: More than 725m active users. (70% live outside U.S.) 1 in every 13 people on Earth is on Facebook. Half of them are logged in on any given day. >250m users access Facebook through a mobile device. Facebook’s average user: 38 y/o Source:Facebook.comSunday, September 11, 2011
  26. 26. Facebook is NOT a billboard.Sunday, September 11, 2011
  27. 27. Facebook is NOT a billboard. •Push & Pull Strategy Ask questions and provide information.Sunday, September 11, 2011
  28. 28. Facebook is NOT a billboard. •Every post doesn’t have to be about work. How about those Browns!” draws people in.Sunday, September 11, 2011
  29. 29. Facebook is NOT a billboard. •Integrate Other Media Share photos and video - invite friends to share, too.Sunday, September 11, 2011
  30. 30. Wild Guesses About MESSAGES #3: EXPERTISE -Factoids, news headlines, general chatterSunday, September 11, 2011
  31. 31. Respect the Phone! 2010: More people use the mobile web to socialize (91%) Only 79% of desktop users do the same.Sunday, September 11, 2011
  32. 32. Respect the Phone! 2010: More people use the mobile web to socialize (91%) Only 79% of desktop users do the same. 2/3 of Moms shop with a smartphoneSunday, September 11, 2011
  33. 33. Beyond the Phone: Mobile =Tablet, eReaders... iPad2 debut: Mar 2011 ‣May 2011: 40% of users say it’s their primary computer Q2 2011 •Only 46% of tablet owners are <34 y/o •19% of tablet owners >55 y/o •61% of eReader users are female Source: Business InsiderSunday, September 11, 2011
  34. 34. Social Magazines: Flipboard (iPad app)Sunday, September 11, 2011
  35. 35. Social Magazines: TweetedTimes.comSunday, September 11, 2011
  36. 36. Social Magazines: Paper.li Paper.liSunday, September 11, 2011
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  39. 39. Podcast A free, downloadable audio file that can be listened to on your computer or burned to a CD or MP3 player. Often enjoyed on planes, trains and automobiles. Interested? Try PodcastAnswerMan.comSunday, September 11, 2011
  40. 40. Podcast A free, downloadable audio file that can be listened to on your computer or burned to a CD or MP3 player. Often enjoyed on planes, trains and automobiles. Interested? Try PodcastAnswerMan.comSunday, September 11, 2011
  41. 41. Public launch: 2006 Aug 2011: 100m+ users 80% of users use it on mobile devices. Links = ‘digital currency’ -More than once a day, 45% of Twitter users share an opinion about a product or brand. -Another 34% also share a link about a product or brand. What are YOU sharing?Sunday, September 11, 2011
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  51. 51. QR Codes: Fad or Effective? http://www.goodwillgoodskills.org•Download a free QR code reader: www.Reader.Kaywa.com•Make a QR code--text, URL or phone #: www.QRCode.Kaywa.com•Make your personal QR code: www.GetContact.InfoSunday, September 11, 2011
  52. 52. Hyperlocal MediaSunday, September 11, 2011
  53. 53. Online Fundraising •2011 will be the first year when a majority of donors in every age category will make at least one gift online. Source: Cygnus Applied Research Donor Survey, Apr 2011Sunday, September 11, 2011
  54. 54. Online Fundraising •2011 will be the first year when a majority of donors in every age category will make at least one gift online. •69% of donors of all ages now prefer electronic over print communication. Source: Cygnus Applied Research Donor Survey, Apr 2011Sunday, September 11, 2011
  55. 55. Online Fundraising •2011 will be the first year when a majority of donors in every age category will make at least one gift online. •69% of donors of all ages now prefer electronic over print communication. *Older donors are more interested in online because they think it’s more cost- effective. Source: Cygnus Applied Research Donor Survey, Apr 2011Sunday, September 11, 2011
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  60. 60. MicrovolunteeringSunday, September 11, 2011
  61. 61. Karen Malone Wright Modern Communication Strategist Web: odysseyccc.com Blog: CommunicationsGoddess.net We saved a tree! Handouts: www.Delicious.com/KarenMW Slides: www.SlideShare.net/KarenMW2Sunday, September 11, 2011

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