Your SlideShare is downloading. ×
  • Like
PRSA2-15-12: "Big PR Planning on a Nonprofit Budget: Social Media"
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

PRSA2-15-12: "Big PR Planning on a Nonprofit Budget: Social Media"

  • 247 views
Published

Presentation for 2-15-12 workshop, Cleveland OH

Presentation for 2-15-12 workshop, Cleveland OH

Published in Lifestyle , Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
247
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
1
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n

Transcript

  • 1. Smart Social Media Little $, A Bit of Planning & Lots of Time Karen Malone WrightODYSSEY Creative Communications Consulting
  • 2. There’s been a in how we communicate.
  • 3. Social =two-way
  • 4. 3 Rules for Today’s Internet Transparency Consistency Authenticity
  • 5. Keep in mind...✦ Half of all U.S. adults say they use a networking site. (August 2011)✦ 47% of Internet users ages 50-64 use social networking. So do 26% of Internet users ages 60+.✦ 24 of the 25 largest U.S. newspapers are declining because the news has already reached users in other formats. Source: Pew Research, April 2011 Source: Nielsen
  • 6. 2011: More people usethe mobile webto socialize (91%)Only 79% of desktopusers do the same.Source: 2011 Mobile Growth Statistics
  • 7. 2011: More people usethe mobile webto socialize (91%)Only 79% of desktopusers do the same.86% of mobileInternet users usetheir devices whilewatching TVSource: 2011 Mobile Growth Statistics
  • 8. 2011: More people usethe mobile webto socialize (91%)Only 79% of desktopusers do the same.One-half of all localsearches are performedon mobile devices86% of mobileInternet users usetheir devices whilewatching TVSource: 2011 Mobile Growth Statistics
  • 9. Before you clickDevelop a social media policy to govern online activities.Applicable to & communicated to all staff.Define boundaries & responsibilities.➡Respect copyrights & fair use.Review with legal counsel. When to do it? NOW.
  • 10. Review & confirm: Commitment Goals Strategy Metrics Resources
  • 11. You CAN Measure Results!✓ OUTPUTS: increased conversation & buzz✓OUTCOMES: stronger customer relationships✓DON’T rely on traditional tools to measure non-traditional media
  • 12. Nonprofits & Social Media 2008 - 2011 16% 3% 161% 2%Nonprofits NPs using NP Facebook NP Twitter using FB LinkedIn & Twitter Likes/Friends followersSource: 2011 Social Network Benchmark Report, nonprofitsocialnetworksurvey.com
  • 13. Nonprofits & Social Media 2008 - 20112011: 89% of U.S. nonprofits are on Facebook 16% 3% 161% 2%Nonprofits NPs using NP Facebook NP Twitter using FB LinkedIn & Twitter Likes/Friends followersSource: 2011 Social Network Benchmark Report, nonprofitsocialnetworksurvey.com
  • 14. BAD PRACTICESLazy avatarIcons poorly placed on website, if at allPosting only marketing content (Bor-ing!)No blogNo capacity on website for online giving
  • 15. BAD PRACTICESNot following on a 1:1 ratioNo “Company” pageNot applying for the Nonprofit ProgramNot uploading slideshows that tell your story Not claiming your “Places” page
  • 16. 7.5m U.S. users - 15m global
  • 17. GOOD PRACTICESLet followers know when you’ll behanging out and what the discussion topicwill be.Face-to-face interaction in real time withfree video chat.
  • 18. June 28, 2011 launch -- Jan. 2012 >90M users
  • 19. GOOD PRACTICES Special event?Announce it EVERYWHERE.
  • 20. HELPFUL RESOURCESGoogle.com/nonprofitsLinkedIn.com/nonprofitsYouTube.com/nonprofitsFacebook.com/nonprofitsFoursquare for Nonprofitshttps://foursquare.com/business/brands/usecases/nonprofitsMashable.com Social Media guides
  • 21. 4 GOOD IDEAS1. Try a listening strategy only (Google Alerts, SocialMention.com)2. Leverage current events tastefully ( 3/25 Mad Men premiere; elections)3. Use Hyperlocal Media (Patch.com )4. Find new advocates & volunteers at Meetup.com
  • 22. Karen Malone Wright Modern Communication StrategistToday’s slides are available at:www.slideshare.net/KarenMWBLOG: CommunicationsGoddess.net