Metadata Games Cutting the Metacrap…
Metacrap? <ul><li>“ People are lazy…Short of breaking fingers or sending out squads of vengeful info-ninjas to add metadat...
<ul><li>You can’t change the whole internet  </li></ul><ul><li>…but what about your company? </li></ul>
Reality <ul><li>Just people prioritising? </li></ul><ul><li>And metadata doesn’t come high on their priorities…yet </li></ul>
Motivating with games <ul><li>make it about them </li></ul><ul><li>make it about the customer/user </li></ul><ul><li>confo...
Game 1: Metasnap <ul><li>one person is the searcher </li></ul><ul><li>rest are authors </li></ul><ul><li>authors tag conte...
Metasnap cards
Metasnap learnings <ul><li>language is messy </li></ul><ul><ul><li>variants </li></ul></ul><ul><ul><li>homonyms </li></ul>...
Game 2: Metascoop <ul><li>you have some stories and some extra assets </li></ul><ul><li>chose elements from existing stori...
Metascoop board
Metascoop learnings <ul><li>reuse can be creative </li></ul><ul><li>automation driven by metadata could save time </li></ul>
Desired outcome <ul><li>To create authors who </li></ul><ul><li>know why metadata matters </li></ul><ul><li>believe it is ...
Karen Loasby [email_address]
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Metadata Games

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  • Metadata Games

    1. 1. Metadata Games Cutting the Metacrap…
    2. 2. Metacrap? <ul><li>“ People are lazy…Short of breaking fingers or sending out squads of vengeful info-ninjas to add metadata to the average user's files, we're never gonna get there ” </li></ul>Cory Doctorow – “ Metacrap: Putting the torch to seven straw-men of the meta-utopia “
    3. 3. <ul><li>You can’t change the whole internet </li></ul><ul><li>…but what about your company? </li></ul>
    4. 4. Reality <ul><li>Just people prioritising? </li></ul><ul><li>And metadata doesn’t come high on their priorities…yet </li></ul>
    5. 5. Motivating with games <ul><li>make it about them </li></ul><ul><li>make it about the customer/user </li></ul><ul><li>confound their expectations </li></ul><ul><li>bribe them </li></ul>
    6. 6. Game 1: Metasnap <ul><li>one person is the searcher </li></ul><ul><li>rest are authors </li></ul><ul><li>authors tag content with up to 4 phrases </li></ul><ul><li>searcher ‘searches’ with up to 4 phrases </li></ul><ul><li>if they find one and only one card both author & searcher get a prize </li></ul><ul><li>otherwise move on to next card </li></ul>
    7. 7. Metasnap cards
    8. 8. Metasnap learnings <ul><li>language is messy </li></ul><ul><ul><li>variants </li></ul></ul><ul><ul><li>homonyms </li></ul></ul><ul><ul><li>granularity </li></ul></ul><ul><li>free text searches = pressure on the searcher </li></ul><ul><li>could cause problems for automation </li></ul>
    9. 9. Game 2: Metascoop <ul><li>you have some stories and some extra assets </li></ul><ul><li>chose elements from existing stories with extra assets when needed </li></ul><ul><li>write the story in the middle </li></ul><ul><li>check the back of the assets to see if they have a connecting piece of metadata. </li></ul><ul><li>prize for the best story </li></ul>
    10. 10. Metascoop board
    11. 11. Metascoop learnings <ul><li>reuse can be creative </li></ul><ul><li>automation driven by metadata could save time </li></ul>
    12. 12. Desired outcome <ul><li>To create authors who </li></ul><ul><li>know why metadata matters </li></ul><ul><li>believe it is important for them to do it </li></ul><ul><li>find it easy </li></ul><ul><li>remember IA training fondly </li></ul>
    13. 13. Karen Loasby [email_address]
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