“ People are lazy…Short of breaking fingers or sending out squads of vengeful info-ninjas to add metadata to the average user's files, we're never gonna get there ”
Cory Doctorow – “ Metacrap: Putting the torch to seven straw-men of the meta-utopia “
You can’t change the whole internet
…but what about your company?
Reality
Just people prioritising?
And metadata doesn’t come high on their priorities…yet
Motivating with games
make it about them
make it about the customer/user
confound their expectations
bribe them
Game 1: Metasnap
one person is the searcher
rest are authors
authors tag content with up to 4 phrases
searcher ‘searches’ with up to 4 phrases
if they find one and only one card both author & searcher get a prize
otherwise move on to next card
Metasnap cards
Metasnap learnings
language is messy
variants
homonyms
granularity
free text searches = pressure on the searcher
could cause problems for automation
Game 2: Metascoop
you have some stories and some extra assets
chose elements from existing stories with extra assets when needed
write the story in the middle
check the back of the assets to see if they have a connecting piece of metadata.
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