Preparation Tips for an Angel Funding Ask

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Presentation for Intersect 2013 conference, Omaha NE.

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Preparation Tips for an Angel Funding Ask

  1. 1. April 12, 2013 Karen Linder PREPARATION TIPS FOR AN ANGEL FUNDING ASK
  2. 2. Karen Linder, Angel Investor
  3. 3. TIP: PREPARE, DON’T RUSH Team, Product/Service, Market SupportingDocuments You, yourself Pitch Quality and Clarity
  4. 4. Angel.co Gust.com
  5. 5. Investor Search Engine Share Your Profile with Multiple Groups Track Investor Interest
  6. 6. 1. One Line Pitch “This is what we do / make.” (and why we’re great)
  7. 7. One Line Pitch “A time saving tool Moms love”
  8. 8. “We capitalize on the return of mass market manufacturing to the US and competition that is bound to rising costs of imported product.” “Helps small business owners grow and retain their customer base.”
  9. 9. “Organic agriculture company seeks $25K seed capital at $3m valuation to complete $6.5m Series A at $10m valuation.” “Food / Drink”
  10. 10. “X” is a development stage biotechnology company based on licensed technology focused on providing gene technology for developing high-performance cell lines used in the bioproduction of fuel ethanol, industrial enzymes, and pharmaceutical products; and for creating transgenic plants that are resistant to a broad spectrum of diseases and environmental stresses.” One Line Pitch
  11. 11. “”X” is a development stage biotechnology company based on licensed technology focused on providesing gene technology for developing high-performance cell lines used in the bioproduction of fuel ethanol, industyrial enzymes, and pharmaceutical products; and for creating transgenic plants that are resistant to a broad spectrum of diseases and environmental stresses agriculture.” One Line Pitch – Edit!
  12. 12. PROFILE, CONT… 2. Business Summary 3. Management Team 4. The Problem 5. Your Solution to the Problem
  13. 13. TIP: HAVE A BETA / PROTOTYPE Nebraska Pre-seed Fund (Prototype fund) neded.com TIP: EVEN BETTER, HAVE SOME IP
  14. 14. PROFILE, CONT… 6. Target Market 7. Current Customers 8. Sales / Marketing Strategy
  15. 15. TIP: PRODUCTION & SALES TIMELINE Nitride Solutions, 2010
  16. 16. PROFILE, CONT… 9. Business Model 10. Competitors 11. Competitive Advantage
  17. 17. PROFILE, CONT... 12. Executive Summary 13. Current Cap Table TIP: Founders should have “skin” in the game to share the risk with the investor.
  18. 18. If you ask investors to assume all the risk, they need to be rewarded with a higher amount of equity.
  19. 19. 14. Business Plan 15. Financials PROFILE, CONT…
  20. 20. TIP: FINANCIAL HISTORY > PROJECTIONS
  21. 21. Tip: Conservative AND Wild Projection Visual Projections
  22. 22. ADDITIONAL PIECES TO APPLICATION 16. Investor Slides 17. The $ Ask 18. Company Valuation 19. Use of Funds
  23. 23. IF MULTIPLE FUNDING SOURCES • Current Term Sheet • Permission to Share Due Diligence
  24. 24. 20. Exit Plan Acquisition? IPO? Share repurchase?
  25. 25. PITCH TIPS: Handout Samples Demonstration and Visuals
  26. 26. SkyVu Biz Plan 2008
  27. 27. 2013 “A picture is worth a thousand words. A video is worth a million.”
  28. 28. Tip: Have Well-Designed Company Website and Pitch Deck
  29. 29. LIGHTENING ROUND PITCH TIPS Visual over text Less techo-babble, more numbers Practice and time your pitch Consider suggestions, recommendations
  30. 30. LIGHTENING ROUND PITCH TIPS Think BIG Prepare Answers for all Possible Questions Prepare to Quit other Jobs Don’t Exaggerate (Lie)
  31. 31. LIGHTENING ROUND TIPS Be Nice. Act professionally. Unethical behavior = No 2nd chance.
  32. 32. THANK YOU AND GOOD LUCK! karenlinder@mac.com @karenlinder @kalinder linseedcapital.com

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