Great retail customer service
begins with people who are
naturally inclined to serve others.
The Service Your Employees Provide Creates Loyal Customers
The daily challenges of retail good communication skills, customers come back, develop
business – intense competition, tact and a be-of-service long-term loyalty and
frequent employee turnover attitude. Not everyone who recommend your business to
and daily struggles to satisfy works in retail has these others.
consumer demands – qualities, but some people are
emphasize the importance of naturally born with them. The Customer Service Profile is
good customer service. also a tool for establishing a
When you staff your business comprehensive customer
While some customers find low with people who are naturally service perspective that
prices appealing enough to inclined to be of service to extends throughout your entire
attract their business, other others, you can expect your organization.
consumers consider customer customers to be satisfied.
service to be the most These employees care about Using the standards typical for
important factor in their service, not because of the pay the retail industry as a guide,
shopping experience. They are or benefits they receive, but you will set your own customer
especially delighted when they because it is a way of life for service perspective and
find stores that are them. measure both employees and
competitive and make the job candidates to see how they
effort to “go the extra mile” Finding employees who match your expectations. This
for them. They want quality consider service to others to serves as the basis for
merchandise, value for their be second nature is not effective training and
money and courteous difficult when you have the management.
employees. right tool. Profiles
International’s Customer A clearly defined and
In your retail business, your Service Profile™ is that tool. understood customer service
employees must serve program aids communication
customers in a manner that This scientifically developed and prevents problems.
builds loyalty, minimizes assessment gives you an
problems and upholds your effective method for building a The Customer Service Profile™
reputation. To successfully staff of exceptional service- helps build your company’s
maintain such a customer- oriented employees. Such reputation for exceptional
service balancing act requires employees are the reason customer service and creates
long-term, loyal customers.
Profiles Office Park • 5205 Lake Shore Drive • Waco, Texas 76710-1732 • (254) 751-1644 • www.profilesinternational.com