10 Ways to Tune Up Your 2012 Social Media for Business with Karen Kefauver

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Social media is a powerful tool for your business, but only if you know how to use it effectively. This social media marketing presentation gives an overview of Facebook, Twitter, LinkedIn and Google+ and offers Top 10 new how-tos for using the latest social media marketing features! Plus social media links, websites and resources.

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  • 10 Ways to Tune Up Your 2012 Social Media for Business with Karen Kefauver

    1. 1. 10 Ways to Tune Up Your 2012 Social Media for Business with Karen Kefauver www.karenkefauver.com
    2. 2. Resources - After the Talk• Karen’s Facebook Business page: www.facebook.com/karen.kefauver.business• Karen’s Blog: www.socialmediawithkaren.blogspot.com• Website: www.karenkefauver.com• Email: Karen@KarenKefauver.com
    3. 3. Agenda• Social Media Overview• Social Media Trends• Top 10 Tips• Resources• Questions and Answers
    4. 4. Social Media Overview• Biggest Players:• Facebook• Twitter• LinkedIn• YouTube• Google+• All back to your website, tied into Blog, Newsletter, Email
    5. 5. Social Media Trends• 1.  More Social media in corporate websites• 2.  An increase in social media usage on mobile devices• 3. Social media advertising/budgets will grow• 4. Social gaming will grow - Foursquare, Farmville• Source: Social Media Today
    6. 6. Example: Pepsi Website
    7. 7. Pepsi Website
    8. 8. Pepsi Facebook
    9. 9. Pepsi Twitter
    10. 10. Pepsi Google+
    11. 11. Pepsi You Tube
    12. 12. Pepsi LinkedIn
    13. 13. Facebook Stats• 800 million+ active users• About 70% of Facebook users are outside the United States• Average user is connected to 80 community pages, groups and events• People who use Facebook on their mobile devices are 2x as active on FB as those on non-mobile users
    14. 14. Facebook• WAYS TO BE ON FACEBOOK:• 1. Personal Facebook Profile (Timeline)• 2. Business Facebook (Page)• 3. Business Account Only * Severe limitations• Can’t view the profile (timeline) information of any other users on the site, add any other applications, not visible in search and other users on the site will not be able to find you and add you as a friend.
    15. 15. Twitter Stats• Twitter - 200 million registered users• 100 million active users worldwide• Record $800 venture capital investment in 2011• Apple integrated Twitter into iOS 5 last Fall
    16. 16. Twitter• Ways to be on Twitter - Just one type of account!• There are advertising options:• Promoted Tweets• Promoted Trends• Promoted Accounts• Enhanced Profile Pages• Resource: https://business.twitter.com
    17. 17. LinkedIn Stats• The majority of small and medium sized companies (58%) are actively using LinkedIn to promote their business• Of all social networking sites, LinkedIn generates the most customers for B2Bs (61% of companies).• Are you one of those companies?
    18. 18. LinkedIn• Ways to be on LinkedIn• 1. Personal Profile• 2. Company Profile
    19. 19. LinkedIn• 5 LinkedIn Tips• 1. Review and update LinkedIn group membership and activity settings• 2. Get blogging and Integrate your blog content into your LinkedIn profile• 3. Take advantage of your LinkedIn Company Profile• 4. Start using LinkedIn Company Updates, they are SEO gems• 5. Use the Export Contacts function to preserve your LinkedIn contacts
    20. 20. You Tube Stats• 48 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded every day• Over 3 billion videos are viewed a day• 70% of YouTube traffic comes from outside the US• YouTube is localized in 25 countries across 43 languages• YouTubes demographic is broad: 18-54 years old• 800M unique users visit YouTube/month Connect with Karen Kefauver on Google Plus: https://plus.google.com/116345420469288930926/posts or http://gplus.to/karenkefauver. You can customize your Google Plus name here: http://gplus.to
    21. 21. You Tube• Creating a YouTube Account for Businesses & Organizations• YouTube does not currently have business specific accounts, but you can create a free public YouTube channel for your business• Nearly 17 million people have connected their YouTube account to at least one social service (Facebook, Twitter, Orkut, Buzz, etc)• 100 million people take a social action on YouTube (likes, shares, comments, etc) every week
    22. 22. Google+ Stats• Paul Allen  -  Dec 27, 2011 (edited)  -  Public• Google+ Growth Accelerating. Passes 62 million users. Adding 625,000 new users per day. Prediction: 400 million users by end of 2012.• Includes List of 10 Brands Using Google+ Pages Well:• http://mashable.com/2012/01/09/brands-using-google- plus/
    23. 23. Google Plus• 2 Ways to be on Google Plus:• - Google Plus - Personal Profiles• - Google Plus - Business Pages
    24. 24. Google = Search Leader
    25. 25. Google+ PersonalConnect with Karen Kefauver on Google Plus: https://plus.google.com/116345420469288930926/posts or http://gplus.to/karenkefauver. You can customize your Google Plus name here: http://gplus.to
    26. 26. Google+ BizConnect with Karen Kefauver on Google Plus: https://plus.google.com/116345420469288930926/posts or http://gplus.to/karenkefauver. You can customize your Google Plus name here: http://gplus.to
    27. 27. Google +1• The Google +1 button is similar to Facebooks "Like" button.• When you click Google +1, youre telling your friends, your family and world, “Check it out!"• ACTION ITEM: Add a Google+ button to your website
    28. 28. 1. GOOGLE• ACTION ITEM: It’s free, easy to set up. Go to https://plus.google.com• Visit www.google.com/profiles and click Create my profile.• BONUS: Google Alerts!
    29. 29. 2. Places• ACTION ITEM: Get your business found (FREE) on• http://www.google.com/places• http://www.facebook.com/places• http://listings.local.yahoo.com Photo Credit: Karen Kefauver
    30. 30. 3. Facebook Tip• Give people a reason to become fans• Explain the benefits• Tell them HOW to become friends• Always use a Call-to-Action - You should always have a specific reason behind each status update. Ask them to take action!
    31. 31. 4. Facebook Tips• Ask interesting and entertaining questions - ones that can be answered in a word or two - this can really increase fan engagement. WE love to talk about ourselves!
    32. 32. 5. Use Photos and Links• Include photos in almost every Facebook post!• Twitter is a link economy - nearly all Tweets have links!• CROP Pictures!• Shoot Videos 1-2 minutes
    33. 33. 6. Facebook Tips • Look at your Colleagues and Competitors social media pages! • http://www.socialmediaexaminer.com/top-10-facebook-pages/Bookshop Santa CruzCafe DelmaretteCruzio, internet providerDowntown Santa CruzGood Times Santa Cruz NewsweeklyKaren Kefauver, sports and travel journalist and social media consultantNew Leaf MarketSanta Cruz  Beach BoardwalkSanta Cruz Integrative MedicineSanta Cruz SentinelSanta Cruz WeeklySanta Cruz Museum of Natural HistorySara Isenberg Web Consulting & Project ManagementStone Soup MagazineThe Bicycle TripThe Penny Ice CreameryThink Local Santa Cruz
    34. 34. 7. Promote Social Sites• Your website• Your business cards• Your storefront window• Your front desk• Print advertisements• Email signature• Newsletter, blog, other social media networks
    35. 35. 8. Measure!• Measure your Facebook marketing efforts as well as you can• Use Facebook Insights and Google analytics• Facebook Insights provides metrics around their content.• Page owners are better equipped to improve their business with Facebook IF they understand and analyze trends within user growth and demographics, consumption of content, and creation of content.
    36. 36. 9. Facebook Timing• Facebook use peaks during these time periods• Early Morning (7am - 9am)• End of Work (5pm - 7pm)• Late Night (11pm - 1am)
    37. 37. 10. Use Help Resources • Facebook: www.facebook.com/help • https://www.facebook.com/business • Twitter: https://support.twitter.com • http://business.twitter.com • LinkedIn: http://help.linkedin.com • http://learn.linkedin.com/company-pages/ • Google+ • http://www.google.com/support/plus • http://www.google.com/intl/en/+/demo/ • You Tube:
    38. 38. Social Media Trends• 1.  More Social media in corporate websites• 2.  An increase in social media usage on mobile devices• 3. Social gaming will grow - Foursquare, Farmville• 4. Social media advertising/budgets will grow• Source: Social Media Today
    39. 39. Social Media Checklist Altimeter offers this checklist:1. Have a clear sense of business purpose on your social media platforms2. Educate managers, employees, and stakeholders on your privacy andcommunity policies.3. Have a mindset ready for a long-term commitment.4. Be ready to engage with people who have negative things to say.5. Have a dedicated team thats ready to engage.6. Create a content calendar thats loaded with meaningful content.7. Set up a plan to triage or deal directly with customers.8. Make sure you have the ability to measure your results and report them.Source: http://www.altimetergroup.com/
    40. 40. Favorite Social Sites• Hubspot: View webinars: http://www.hubspot.com• Mashable: Social media and tips, http://mashable.com• Smartbrief: https://www.smartbrief.com• Social Media Examiner: Guide to the social media jungle, http:// www.socialmediaexaminer.com• Social Media Today: http://socialmediatoday.com• Techcrunch: http://techcrunch.com• MEDIA: New York Times Tech Blog : http://bits.blogs.nytimes.com
    41. 41. Contact Karen• I offer social media training and private consultations.• Email: karen@karenkefauver.com• Website: www.karenkefauver.com• Facebook: www.facebook.com/ karen.kefauver.business• Social Media Blog: www.socialmediawithkaren.blogspot.com• Twitter: twitter.com/KarenKefauver

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