Social Media Marketing for Restaurants

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Social Media for Restaurants is the topic of a talk I presented in Palo Alto in May 2013. These slides show examples of restaurant's websites and social media marketing tools, with a focus on Facebook.

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Social Media Marketing for Restaurants

  1. 1. Social Media:What Every Restaurateur Needs to KnowKaren@karenkefauver.comwith Karen Kefauverwww.karenkefauver.comwww.facebook.com/karen.kefauver.businessContact Karen:Saturday, May 11, 13
  2. 2. A word about my background...Karen Kefauver•Social Media Consultant• Sports/Travel Writer•www.karenkefauver.comSaturday, May 11, 13
  3. 3. Agenda• Social Media Overview• Social Media Trends and Tools• List of Best Practices• Questions and AnswersSaturday, May 11, 13
  4. 4. Social Media OverviewSaturday, May 11, 13
  5. 5. Trend 1: Growth of SM• Consider these statistics:• Facebook: 1.06 billion users; 680 million mobile users; More than 50million pages and 10 million apps.• Twitter: 500 million total users, more than 200 million active users. Onaverage, over 100 tweets happen by the second on Twitter.• LinkedIn: 200 million users; Executives from all Fortune 500companies are LinkedIn members, LinkedIn owns Slideshare, anonline slide hosting service, http://www.slideshare.net.Saturday, May 11, 13
  6. 6. Trend 2: New Tech• New Technology and Productshttp://www.google.com/glass/start/Saturday, May 11, 13
  7. 7. Trend 3: Changing Devices7Saturday, May 11, 13
  8. 8. Trend 4: Video• VIDEO• More people watching videos.• PROLIFERATION• New social media sites continue toemerge and catch on.8Saturday, May 11, 13
  9. 9. Trends - Video• New Technology and Products #2Saturday, May 11, 13
  10. 10. Trend 5: Mobile10Designed by Eric Bloom of Mobile MarComSaturday, May 11, 13
  11. 11. Trend 5: Mobile11Designed by Eric Bloom of Mobile MarComSaturday, May 11, 13
  12. 12. Mobile Phone Search12Saturday, May 11, 13
  13. 13. Social Media Overview• Can Social Media Marketing Really Help Me:• Attract New Clients ?• Maintain Loyalty with Current Customers?• Boost my bottom line?Saturday, May 11, 13
  14. 14. Social Media Overview• Connect with your viewers: Today’s consumers want to connect withyou. They want to know who you are and that you’re real.• Then they want to actually communicate with you.  Ask youquestions and make comments, and they expect you to reply. SocialMedia makes all this happen and in real time.• Viewers want consistency.  They want to know you’re going to bethere when they come to your social platform and you’ll have up todate information, you’ll comment and reply…you’re there for them.Saturday, May 11, 13
  15. 15. Social Media Overview• ACTION: Create and post high value content on social mediaplatforms to add value for your customer• REWARD: Create credibility for you and your practice, gaincustomer trust and build profitable relationships.• YES Boost Your Bottom Line!Saturday, May 11, 13
  16. 16. Social Media Overview• Set your goals• Establish how social media fits into your marketing plan andadvertising plan• Who is going to do it? Get help!• Measure and track results - looking at your goals• Stay on top of social media developments/newsSaturday, May 11, 13
  17. 17. Social Media Overview• Biggest Players in Social Media Field in U.S.• Facebook• Twitter• LinkedIn• Pinterest• YouTube (owned by Google)• Google+ (owned by Google)• Instagram• Foursquare17Saturday, May 11, 13
  18. 18. Social Media Overview• Location Based Networks• 1. Google Places• 2. Facebook Fan Page• 3. Yelp• 4. Yahoo! Local• 5. Citysearch• 6. Trip Advisor• Google’s ‘Places for Business‘ enables business owners to list theirbusiness on Google so that it will show up in their search results,and in Google Maps and Google+ Local queries.18Saturday, May 11, 13
  19. 19. Social Media Overview• For Restaurant Reviews• 1. Yelp• 2. Urban Spoon• 3. Open Table19Saturday, May 11, 13
  20. 20. Pinterest• Pinterest is an online pinboard• If your content is picture-heavy (think food, fashion, movies),try it!• Pinterest is a pinboard-style social photo sharing website thatallows users to create and manage theme-based imagecollections such as events, interests, hobbies, and more.20Saturday, May 11, 13
  21. 21. Pinterest21Saturday, May 11, 13
  22. 22. Pinterest22Saturday, May 11, 13
  23. 23. Pinterest23Saturday, May 11, 13
  24. 24. Pinterest24Saturday, May 11, 13
  25. 25. Pinterest25Saturday, May 11, 13
  26. 26. Instagram26Saturday, May 11, 13
  27. 27. Google Plus27Saturday, May 11, 13
  28. 28. Website: Madison Bistro NYC28Saturday, May 11, 13
  29. 29. Facebook: Madison Bistro NYC29Saturday, May 11, 13
  30. 30. Facebook: Madison Bistro NYC30Saturday, May 11, 13
  31. 31. Twitter: Madison Bistro NYC31Saturday, May 11, 13
  32. 32. Google Plus: Madison Bistro NYC32Saturday, May 11, 13
  33. 33. 4 Square: Madison Bistro NYC33Saturday, May 11, 13
  34. 34. You Tube: Madison Bistro NYC34Saturday, May 11, 13
  35. 35. Vimeo: Madison Bistro NYC35Saturday, May 11, 13
  36. 36. Trip Advisor: Madison Bistro NYC36Saturday, May 11, 13
  37. 37. Website: Madison Bistro NYC37Saturday, May 11, 13
  38. 38. LinkedIn: Restaurant News.com38Saturday, May 11, 13
  39. 39. Facebook: Mama Fu’s39Saturday, May 11, 13
  40. 40. Facebook: Mama Fu’s40Saturday, May 11, 13
  41. 41. Website: Nation’s Restaurant News41Saturday, May 11, 13
  42. 42. Website: Restaurant News.com42Saturday, May 11, 13
  43. 43. Groupon: Facebook43Saturday, May 11, 13
  44. 44. Groupon: Twitter44Saturday, May 11, 13
  45. 45. Website: Madison Bistro NYC45Saturday, May 11, 13
  46. 46. Social Media Overvie46Saturday, May 11, 13
  47. 47. Facebook: Tea Time47Saturday, May 11, 13
  48. 48. Facebook: Tea Time48Saturday, May 11, 13
  49. 49. Facebook: The Sea49Saturday, May 11, 13
  50. 50. Facebook: The Sea50Saturday, May 11, 13
  51. 51. Facebook: The Sea51Saturday, May 11, 13
  52. 52. Facebook: Coupa Cafe52Saturday, May 11, 13
  53. 53. Facebook: Coupa Cafe53Saturday, May 11, 13
  54. 54. Facebook: Coupa Cafe54Saturday, May 11, 13
  55. 55. Facebook: Coupa Cafe55Saturday, May 11, 13
  56. 56. Facebook: Coupa Cafe56Saturday, May 11, 13
  57. 57. Facebook: Coupa Cafe57Saturday, May 11, 13
  58. 58. Buca di Beppo Website58Saturday, May 11, 13
  59. 59. Website: Buca di Beppo59Saturday, May 11, 13
  60. 60. Facebook: Buca di Beppo60Saturday, May 11, 13
  61. 61. Facebook: Buca di Beppo61Saturday, May 11, 13
  62. 62. Facebook: Buca di Beppo62Saturday, May 11, 13
  63. 63. Facebook/Pinterest: Buca di Beppo63Saturday, May 11, 13
  64. 64. Facebook: Buca di Beppo64Saturday, May 11, 13
  65. 65. Groupon65Saturday, May 11, 13
  66. 66. Groupon66Saturday, May 11, 13
  67. 67. Groupon67Saturday, May 11, 13
  68. 68. Groupon68Saturday, May 11, 13
  69. 69. Groupon69Saturday, May 11, 13
  70. 70. Facebook• Most Popular Ways to Participate in Facebook are:• Facebook PERSONAL profiles• Facebook BUSINESS pages• Facebook GROUPSSaturday, May 11, 13
  71. 71. Facebook Best Practices• Give people a reason to become fans• A free trial, coupon or even specializedinformation. Run a Facebook contest -Everyone loves a chance to WIN!• Facebook has many rules about contests orpromotions :http://www.facebook.com/promotions_guidelines.php.Saturday, May 11, 13
  72. 72. Facebook Best Practices• Measure your Facebook marketing efforts as well as you can.• Measure unique users, fans, conversions, clicks, activity, retention,loyalty and many other metrics.• Use Facebook Insights and Google analytics and Google for Social• Facebook Insights provides Facebook Page owners and admins withmetrics around their content.Saturday, May 11, 13
  73. 73. Facebook Best PracticesPhoto Credit: Karen Kefauver• What to AVOID!• Lab42’s latest research, 73% of social media users “unliked” a brand if:• 1) Brands posted too frequently2) The consumer stopped liking the brand3) A bad customer experienceSaturday, May 11, 13
  74. 74. Social Media Posts - Tip 10• KSaturday, May 11, 13
  75. 75. Facebook Best PracticesSaturday, May 11, 13
  76. 76. Facebook Best PracticesSaturday, May 11, 13
  77. 77. 4-Step Strategy• Develop a plan• Set expectations• Optimize for lead generation• Measure resultsSaturday, May 11, 13
  78. 78. Tweetdeck• QUESTION:• What’s driving the continued growth of socialmedia?Saturday, May 11, 13
  79. 79. Hootsuite• QSaturday, May 11, 13
  80. 80. Social Best Practices• Promote your social media websites on the following places:• Your website• Your business cards• Your storefront window• Your front desk• Print advertisements• Email signature• Newsletter, blog, other social media networksSaturday, May 11, 13
  81. 81. Social Media Action Plan• 1. Continued GROWTH of social media -• Action: Choose best social networks for you, but don’t try to master them all• 2. Expansion in Mobile, Tablets, Apps -• Action: Develop a website that is optimized for viewing on Mobile and Tablets, review whatapps you use• 3. New Technology, Products and Features -• Action: Find a resource or staff person or contractor to keep up to date on new developmentsSaturday, May 11, 13
  82. 82. Social Media Action Plan• Set your social media goals• Who is going to do it? Get help!• Establish social media policy• Select and sign up for social media services• Track and measure the results• Stay on top: Read social media industry newsSaturday, May 11, 13
  83. 83. Contact Karen• Email: karen@karenkefauver.com• Website: www.karenkefauver.com• Social Media Blog:socialmediawithkaren.blogspot.com• Twitter: twitter.com/KarenKefauver• LinkedIn: www.linkedin.com/in/karenkefauver• Facebook: www.facebook.com/karen.kefauver.businessSaturday, May 11, 13

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