Agenda                • Social Media Overview                • 2013 Trends                • Mobile Websites, Apps and Mobi...
Social Networking                              Boardwalk                              Boardwalk                           ...
How We Access Social                           4Wednesday, January 9, 13
Social Media Overview                  •        Biggest Players in Social Media Field - by numbers of users:              ...
Social Media 2013                    • QUESTION:                    • What’s driving the continued growth of social       ...
Mobile 2013                    • ANSWER:                    • MOBILE!                    • More people are using smartphon...
Trends 2013                    • VIDEO                    • More people watching videos.                    • PROLIFERATIO...
Trends 2013                    • THE GLOBAL LIVING ROOM                    • Social TV is on the rise                    •...
Trends 2013                    • HYPER-INFORMED CONSUMERS                    • Social media is transforming the way       ...
Social Media Overview                           11Wednesday, January 9, 13
Mobile Apps/Web                                  12Wednesday, January 9, 13
Mobile Phone Sites       Designed by Eric Bloom of Mobile MarCom   13Wednesday, January 9, 13
Karen’s Mobile Phone Site   •       Designed by           Eric Bloom of           Mobile MarCom                           ...
Social Media 2013       •      Time spent on mobile apps and the mobile web account for 63 percent              of the yea...
Facebook on Mobile                           16Wednesday, January 9, 13
Facebook RULES!                                  17Wednesday, January 9, 13
Facebook on Mobile                             18Wednesday, January 9, 13
Facebook on Mobile                             19Wednesday, January 9, 13
Facebook on Mobile                           Facebook can be accessed in 2 ways on a                           mobile phon...
Social Media Overview                           21Wednesday, January 9, 13
Facebook Mobile App                           22Wednesday, January 9, 13
Facebook Mobile App                           23Wednesday, January 9, 13
Boardwalk                           Boardwalk                               24Wednesday, January 9, 13
25Wednesday, January 9, 13
26Wednesday, January 9, 13
27Wednesday, January 9, 13
28Wednesday, January 9, 13
29Wednesday, January 9, 13
Messenger for Mobile                           30Wednesday, January 9, 13
Social Media Overview                           31Wednesday, January 9, 13
Social Media Overview                           32Wednesday, January 9, 13
Social Media Overview                           33Wednesday, January 9, 13
Tips                  •        Status Updates: Short!                  •        No complex graphs, charts, infographics   ...
How much time should your business  invest in Facebook?                           • Do my customers / prospects look for s...
Resources                  •        Bloomberg News: Facebook Rises on Optimism for Mobile Ad                           Sal...
2013 Classes with Karen                           37Wednesday, January 9, 13
Resources      •       Email Karen: karen@karenkefauver.com      •       Karen’s Facebook Business page:              www....
Social Media for Mobile Facebook and 2013 Trends
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Social Media for Mobile Facebook and 2013 Trends

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The Business Professionals of Santa Cruz County invited me to be a speaker for their first talk of 2013. My talk and slides address social media marketing and the continued emphasis on growing mobile phone use, especially for social media and even more specifically, Facebook.

Details:
Launch Your Mobile Marketing on Facebook - The Basics with Karen Kefauver

Did you know that more people are buying smart phones than personal computers right now in the U.S.? What this means is that your business needs to be ready to promote via mobile devices.

And if your promotion includes Facebook, there are ways to make your Facebook marketing better targeted for mobile consumers. There are 500+ million people who use Facebook's mobile application and that number is growing fast. This class will be an OVERVIEW (not a detailed how-to class) of the mobile market, Facebook on mobile, and how to optimize your Facebook page for mobile.

Karen Kefauver is a social media consultant and freelance journalist who has taught dozens of classes on how businesses can use social media for marketing their goods and services. She specializes in teaching Facebook, LinkedIn, Twitter, Google+, blogging (and more) in the Santa Cruz and Bay Area. With an extensive background in writing and public relations, she also offers social media consulting services, gives speeches on social media and works as a freelance journalist, specializing in stories on endurance sports and adventure travel.

http://www.karenkefauver.com
https://www.facebook.com/karen.kefauver.business

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Social Media for Mobile Facebook and 2013 Trends

  1. 1. Agenda • Social Media Overview • 2013 Trends • Mobile Websites, Apps and Mobile Facebook 1Wednesday, January 9, 13
  2. 2. Resources After the Talk • Email Karen: karen@karenkefauver.com • LIKE Karen’s Facebook Business page: www.facebook.com/karen.kefauver.business 2Wednesday, January 9, 13
  3. 3. Social Networking Boardwalk Boardwalk 3Wednesday, January 9, 13
  4. 4. How We Access Social 4Wednesday, January 9, 13
  5. 5. Social Media Overview • Biggest Players in Social Media Field - by numbers of users: • Facebook • Twitter • LinkedIn • Google+ • You Tube • Pinterest 5Wednesday, January 9, 13
  6. 6. Social Media 2013 • QUESTION: • What’s driving the continued growth of social media? 6Wednesday, January 9, 13
  7. 7. Mobile 2013 • ANSWER: • MOBILE! • More people are using smartphones and tablets to access social media! 7Wednesday, January 9, 13
  8. 8. Trends 2013 • VIDEO • More people watching videos. • PROLIFERATION • New social media sites continue to emerge and catch on. 8Wednesday, January 9, 13
  9. 9. Trends 2013 • THE GLOBAL LIVING ROOM • Social TV is on the rise • SOCIAL CARE • Social Care is transforming customer service. 9Wednesday, January 9, 13
  10. 10. Trends 2013 • HYPER-INFORMED CONSUMERS • Social media is transforming the way that consumers across the globe make purchase decisions. • OPPORTUNITY FOR ENGAGEMENT • Consumer attitudes toward advertising on social media are still evolving. 10Wednesday, January 9, 13
  11. 11. Social Media Overview 11Wednesday, January 9, 13
  12. 12. Mobile Apps/Web 12Wednesday, January 9, 13
  13. 13. Mobile Phone Sites Designed by Eric Bloom of Mobile MarCom 13Wednesday, January 9, 13
  14. 14. Karen’s Mobile Phone Site • Designed by Eric Bloom of Mobile MarCom 14Wednesday, January 9, 13
  15. 15. Social Media 2013 • Time spent on mobile apps and the mobile web account for 63 percent of the year-over-year growth in overall time spent using social media • 46% of social media users say they use their smartphone to access social media • 16% say they connect to social media using a tablet • With more connectivity, consumers have more freedom to use social media wherever and whenever they want • Source: Nielsen and NM Incite’s 2012 Social Media Report 15Wednesday, January 9, 13
  16. 16. Facebook on Mobile 16Wednesday, January 9, 13
  17. 17. Facebook RULES! 17Wednesday, January 9, 13
  18. 18. Facebook on Mobile 18Wednesday, January 9, 13
  19. 19. Facebook on Mobile 19Wednesday, January 9, 13
  20. 20. Facebook on Mobile Facebook can be accessed in 2 ways on a mobile phone: Boardwalk Boardwalk 1. Mobile browsing site m.facebook.com 2. Facebook mobile app The app is available on smartphones and can easily be downloaded in the app store on the phone. 20Wednesday, January 9, 13
  21. 21. Social Media Overview 21Wednesday, January 9, 13
  22. 22. Facebook Mobile App 22Wednesday, January 9, 13
  23. 23. Facebook Mobile App 23Wednesday, January 9, 13
  24. 24. Boardwalk Boardwalk 24Wednesday, January 9, 13
  25. 25. 25Wednesday, January 9, 13
  26. 26. 26Wednesday, January 9, 13
  27. 27. 27Wednesday, January 9, 13
  28. 28. 28Wednesday, January 9, 13
  29. 29. 29Wednesday, January 9, 13
  30. 30. Messenger for Mobile 30Wednesday, January 9, 13
  31. 31. Social Media Overview 31Wednesday, January 9, 13
  32. 32. Social Media Overview 32Wednesday, January 9, 13
  33. 33. Social Media Overview 33Wednesday, January 9, 13
  34. 34. Tips • Status Updates: Short! • No complex graphs, charts, infographics • Select powerful photos that inspire, educate or surprise • Google+ • App Store: Download Facebook mobile app, Page Manager, Facebook Poke, Facebook Messenger • Visit Facebook mobile site (from your browser on your phone) 34Wednesday, January 9, 13
  35. 35. How much time should your business invest in Facebook? • Do my customers / prospects look for services like mine on smartphones and tablets? Boardwalk Boardwalk • What sorts of services are they likely to search for my business and businesses like mine on (Yelp, FourSquare, Google? • How much effort will it take to better position myself for exposure through mobile or video search? • Is that effort going to be worth it based on how much of my customer and prospective customer base is I’m likely to reach? 35Wednesday, January 9, 13
  36. 36. Resources • Bloomberg News: Facebook Rises on Optimism for Mobile Ad Sales Increase; By Brian Womack on January 02, 2013 • New York Times: More Facebook Changes, Aimed at Users on the Go; By PAUL BOUTI on January 2, 2013 • Facebook Help: www.facebook.com: Using Your Page on Mobile • HubSpot, Nielson Report, Social Media Examiner 36Wednesday, January 9, 13
  37. 37. 2013 Classes with Karen 37Wednesday, January 9, 13
  38. 38. Resources • Email Karen: karen@karenkefauver.com • Karen’s Facebook Business page: www.facebook.com/karen.kefauver.business 38Wednesday, January 9, 13

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