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Social Media for Business With Karen Kefauver
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Social Media for Business With Karen Kefauver

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This talk, an overview of social media marketing for business, was presented by Santa Cruz social media consultant Karen Kefauver at her Central Coast Small Business Development Center class in …

This talk, an overview of social media marketing for business, was presented by Santa Cruz social media consultant Karen Kefauver at her Central Coast Small Business Development Center class in November 2012.

Published in Business
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  • 1. Social Media Marketing with Karen KefauverFriday, December 14, 12
  • 2. Agenda • Social Media Overview and Trends • 5 Ways to Transform Your Website Into a Social Media Hub • 7 Steps to your Social Media Strategy • Time-Saving Tools and ResourcesFriday, December 14, 12
  • 3. Resources - After the Talk • Email Karen: karen@karenkefauver.com • Karen’s Facebook Business page: www.facebook.com/karen.kefauver.businessFriday, December 14, 12
  • 4. Social Media Overview • Biggest Players in Social Media Field: • Facebook • Twitter • LinkedIn • Google+ • You Tube • PinterestFriday, December 14, 12
  • 5. Facebook Stats • Facebook: 900 million+ active users • Average user is connected to 80 community pages, groups and events • People who use Facebook on their mobile devices are 2x as active on FB as those on non-mobile usersFriday, December 14, 12
  • 6. Twitter Stats • Twitter - 500 million users/140 million active users • Apple integrated Twitter into iOS 5 last Fall • 2012: 340 million tweets per dayFriday, December 14, 12
  • 7. LinkedIn Stats • LinkedIn 161+ million members • LinkedIn operates the world’s largest professional network on the Internet in over 200 countries and territories.Friday, December 14, 12
  • 8. Google+ Stats • Google+ 100+ million users • Adding 625,000 new users per day. • Prediction: 400 million users by end of 2012.Friday, December 14, 12
  • 9. You Tube Stats • 800M unique users visit YouTube/month • Over 3 billion videos are viewed a day • YouTubes demographic is broad: 18-54 years oldFriday, December 14, 12
  • 10. Pinterest • Fastest growing: 10+million plus • Pinterest is an online pinboard • If your content is picture-heavy (think food, fashion, movies), try it! • Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more.Friday, December 14, 12
  • 11. 3 Social Media Trends • 1.  Mobile devices • 2. QR Codes: A QR code (abbreviated from Quick Response code) is a type of matrix barcode (or two-dimensional code) • 3. Video! You Tube, Vimeo, AnimotoFriday, December 14, 12
  • 12. 1. Mobile Phone SitesFriday, December 14, 12
  • 13. Karen’s Mobile Phone Site • Designed by Eric Bloom of Mobile MarComFriday, December 14, 12
  • 14. 2. Trend: QR Codes • #6: Use QR codes to drive traffic • QR codes are two-dimensional bar codes that can be scanned by smartphones with cameras. Once scanned, they can redirect people to a website (among other tricks).Friday, December 14, 12
  • 15. 2. Trend: QR Codes • In a restaurant and enjoying your wine? Rather than scribbling the name of the winery on a napkin, restaurant-goers can now scan QR code wine labels to find out more about the vineyard, the grape, and ordering details.Friday, December 14, 12
  • 16. 2. Trend: QR Codes • QR Code Generator: QR Stuff Free Online QR Code Creator • www.qrstuff.com • Free QR code generator and QR code online creator. Create QR codes ready to print or to add to a t-shirt. • 10 Creative Ways to Use QR Codes for Marketing • http://mashable.com/2012/01/14/qr-code-marketingFriday, December 14, 12
  • 17. 3. Trend: Video • Having video on your website, Facebook or other social networks help boost the SEO of your sitesFriday, December 14, 12
  • 18. Your Dream Media Empire • Ideally you would have in your marketing tool kit: • Website • Mobile Website and customized apps • Newsletter (monthly, quarterly) • Blog (daily, weekly) • Active social networks on: Facebook, Twitter, LinkedIn, Google Plus, Pinterest and You Tube, Flickr, Yelp, (Trip Advisor)Friday, December 14, 12
  • 19. Website: BookshopFriday, December 14, 12
  • 20. Facebook: BookshopFriday, December 14, 12
  • 21. Twitter: BookshopFriday, December 14, 12
  • 22. Social Media Checklist 1. Have a clear sense of business purpose on your social media platforms 2. Educate managers, employees, and stakeholders on your privacy and community policies. 3. Have a mindset ready for a long-term commitment. 4. Be ready to engage with people who have negative things to say. 5. Have a dedicated team thats ready to engage. 6. Create a content calendar thats loaded with meaningful content. 7. Make sure you have the ability to measure your results and report them. Source: http://www.altimetergroup.com/Friday, December 14, 12
  • 23. 1. Web Makeover • 1. Add social media buttons to your home page • By getting someone to follow you on Twitter, LinkedIn or YouTube, you have the opportunity to keep the lines of communication open long after they’ve left your website. • Make sure you have a social media profile that will engage your audienceFriday, December 14, 12
  • 24. 2. Web Makeover • 2. Connect your blog with your website • Improve the interactivity of your website by teasing your blog posts from your home page • Also connect your Blog to Facebook, LinkedIn and Tweet your Blog postsFriday, December 14, 12
  • 25. 3. Web Makeover • 3. Embed videos on your website • Engaging, well put-together video is enticing • Consider adding how-to or explanatory video to your product or services pages • Show examples of other customers finding success by using your productsFriday, December 14, 12
  • 26. 4. Web Makeover • 4. Make your website shareable • Retweet buttons and Facebook Like buttons aren’t just for blogs. • You can add them to any page of your website to get visitors to share the content more easily with their networks.Friday, December 14, 12
  • 27. 4. Web MakeoverFriday, December 14, 12
  • 28. 4. Web Makeover • 4. Make your website shareableFriday, December 14, 12
  • 29. 5. Web Makeover • 5. Add your presentations to your website • If you market your business through public speaking, you can maximize your results by putting your presentations on your site. • The best way to do this is to set up a free account at SlideShare (think YouTube for PowerPoint). • Once you’ve uploaded your slides, SlideShare will allow you to embed that presentation back into your website or blog. This creates an interactive experience for visitors who can now click through your slides.Friday, December 14, 12
  • 30. 6. Web Makeover • 6. Use Analytics • Pay attention to the way in which individuals are using your social media buttons by tapping into Google Analytics. • How many people are actually clicking on your outbound social media links?Friday, December 14, 12
  • 31. Facebook EventFriday, December 14, 12
  • 32. Facebook EventsFriday, December 14, 12
  • 33. Facebook EventFriday, December 14, 12
  • 34. Google Events • #7: Use Analytics • Pay attention to the way in which individuals are using your social media buttonsby tapping into Google Analytics. How many people are actually clicking on your outbound social media links?Friday, December 14, 12
  • 35. Promote Social Sites • Your website • Your business cards • Your storefront window • Your front desk • Print advertisements • Email signature • Newsletter, blog, other social media networksFriday, December 14, 12
  • 36. Use Help Resources • Facebook: www.facebook.com/help • https://www.facebook.com/business • Twitter: https://support.twitter.com • http://business.twitter.com • LinkedIn: http://help.linkedin.com • http://learn.linkedin.com/company-pages/ • Google+: http://www.google.com/support/plus • http://www.google.com/intl/en/+/demo/ • You Tube: http://support.google.com/youtube • Pinterest: http://pinterest.com/about/helpFriday, December 14, 12
  • 37. Favorite Social Sites • Hubspot: http://www.hubspot.com • Mashable: Social media and tips, http://mashable.com • Smartbrief: https://www.smartbrief.com • Social Media Examiner: http://www.socialmediaexaminer.com • Social Media Today: http://socialmediatoday.com • Techcrunch: http://techcrunch.com • New York Times Tech Blog: http://bits.blogs.nytimes.comFriday, December 14, 12
  • 38. Thank you for your time!!!  Please keep us updated on your progress. – Central Coast SBDC: www.centralcoastsbdc.org –  Cabrillo College 6500 Soquel Dr. Aptos, CA 95003 –  (831) 479-6136 –  sbdc@cabrillo.eduFriday, December 14, 12
  • 39. Thank you to our sponsors! Please fill out your evaluations and let us know how we can help you grow your business!Friday, December 14, 12
  • 40. Boardwalk WebsiteFriday, December 14, 12
  • 41. Boardwalk FacebookFriday, December 14, 12
  • 42. Boardwalk Twitter Boardwalk BoardwalkFriday, December 14, 12
  • 43. Boardwalk Boardwalk BoardwalkFriday, December 14, 12
  • 44. Boardwalk Pinterest Boardwalk BoardwalkFriday, December 14, 12
  • 45. Boardwalk Boardwalk BoardwalkFriday, December 14, 12
  • 46. Boardwalk Boardwalk BoardwalkFriday, December 14, 12
  • 47. Boardwalk Boardwalk BoardwalkFriday, December 14, 12
  • 48. Boardwalk Boardwalk BoardwalkFriday, December 14, 12
  • 49. Resources - After the Talk • Email Karen: karen@karenkefauver.com • Karen’s Facebook Business page: www.facebook.com/karen.kefauver.businessFriday, December 14, 12