Social Media Marketing for Small Business by Karen Kefauver
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The Central Coast Small Business Development Center hosted Karen Kefauver's class Social Media Marketing for Business, Tuesday, September 17, 2013.

The Central Coast Small Business Development Center hosted Karen Kefauver's class Social Media Marketing for Business, Tuesday, September 17, 2013.

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Social Media Marketing for Small Business by Karen Kefauver Presentation Transcript

  • 1. Welcome! 1 Social Media Marketing with Karen Kefauver Friday, September 20, 13
  • 2. A word about my background... Karen Kefauver •Social Media Consultant • Sports/Travel Writer •www.karenkefauver.com Friday, September 20, 13
  • 3. 1 Agenda • Social Media Overview • Social Media Networks • Facebook for Mobile • Tips and Tools Friday, September 20, 13
  • 4. 3 Social Media Overview Friday, September 20, 13
  • 5. 31Designed by Eric Bloom of Mobile MarCom Friday, September 20, 13
  • 6. 32 • Designed by Eric Bloom of Mobile MarCom 32 Friday, September 20, 13
  • 7. 4 Phones BoardwalkBoardwalk A smartphone allows you to: Access the internet at high speeds Access your email Edit documents Download applications They run on their own operating systems Smartphones include Apple’s iPhone, Google’s Android, among others Friday, September 20, 13
  • 8. Trends - Google Glass • New Technology and Products #1 http://www.google.com/ glass/start/ Friday, September 20, 13
  • 9. 4 Why Social Media? BoardwalkBoardwalk Friday, September 20, 13
  • 10. 4 Get Started Boardwalk Boardwalk Friday, September 20, 13
  • 11. 5 Social Media Overview • Biggest Players in Social Media Field - by numbers of users: • Facebook • Twitter • LinkedIn • Google+ • You Tube • Pinterest Friday, September 20, 13
  • 12. 12 Social Media Friday, September 20, 13
  • 13. 6 Facebook Stats • Facebook: 1.1 Billion Users! • Average user is connected to 80 community pages, groups and events • People who use Facebook on their mobile devices are 2x as active on FB as those on non-mobile users Friday, September 20, 13
  • 14. 33 Facebook on Mobile Friday, September 20, 13
  • 15. 13 Facebook • 2 Ways to Be on Facebook • 1. Facebook PERSONAL Page (Friends) • 2. Facebook BUSINESS Page (Likes) - formerly “Fans” • Also: Facebook GROUPS Friday, September 20, 13
  • 16. 4 Facebook Personal BoardwalkBoardwalk Friday, September 20, 13
  • 17. 4 Facebook Business BoardwalkBoardwalk Friday, September 20, 13
  • 18. 12 Facebook apps Friday, September 20, 13
  • 19. 7 Twitter Stats • Twitter - 500 million users/140 million active users Friday, September 20, 13
  • 20. 14 Twitter • 1 Way to Be on Twitter • No difference between Personal and Twitter profiles on Twitter Friday, September 20, 13
  • 21. 8 LinkedIn Stats • LinkedIn 200+ million members • LinkedIn operates the world’s largest professional network on the Internet in over 200 countries and territories. Friday, September 20, 13
  • 22. 15 LinkedIn • 2 Ways to Be on Facebook LinkedIn • LinkedIn PERSONAL profile • LinkedIn COMPANY profile Friday, September 20, 13
  • 23. 9 Google+ Stats • Google+ 100+ million users • Use for Search Engine Optimization! Friday, September 20, 13
  • 24. 16 Google+ • 2 Ways to Be on Google+ • Google+ PERSONAL page • Google+ BUSINESS page Friday, September 20, 13
  • 25. Google+ Personal Connect with Karen Kefauver on Google Plus: https://plus.google.com/116345420469288930926/posts or http://gplus.to/karenkefauver. You can customize your Google Plus name here: http://gplus.to Friday, September 20, 13
  • 26. Google+ Biz Connect with Karen Kefauver on Google Plus: https://plus.google.com/116345420469288930926/posts or http://gplus.to/karenkefauver. You can customize your Google Plus name here: http://gplus.to Friday, September 20, 13
  • 27. 18 Google Plus • Friday, September 20, 13
  • 28. 10 You Tube Stats • 800M unique users visit YouTube/month • YouTube's demographic is broad: 18-54 years old Friday, September 20, 13
  • 29. 20 You Tube • Create You Tube Channel for Business • A channel on YouTube is the home page for an account. It shows the account name, the public videos they've uploaded, and any user information • You Tube for NonProfits • http://www.youtube.com/nonprofits Friday, September 20, 13
  • 30. 4 You Tube Channel BoardwalkBoardwalk Friday, September 20, 13
  • 31. 4 You Tube Channel Boardwalk Boardwalk Friday, September 20, 13
  • 32. 11 Pinterest • Pinterest is an online pinboard • If your content is picture-heavy (think food, fashion, movies), try it! • Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. • Pinterest Accounts for 10% of Social E-commerce Visits Friday, September 20, 13
  • 33. 21 Pinterest • 2 Ways to Have Profiles on Pinterest • Pinterest PERSONAL Page • Pinterest BUSINESS Page Friday, September 20, 13
  • 34. Networks by Gender 34 Friday, September 20, 13
  • 35. 17 Social Media Usage Friday, September 20, 13
  • 36. Boardwalk Website Friday, September 20, 13
  • 37. Boardwalk Facebook Friday, September 20, 13
  • 38. Boardwalk Twitter BoardwalkBoardwalk Friday, September 20, 13
  • 39. Boardwalk Pinterest BoardwalkBoardwalk Friday, September 20, 13
  • 40. Boardwalk Pinterest/FB BoardwalkBoardwalk Friday, September 20, 13
  • 41. Boardwalk Google+ BoardwalkBoardwalk Friday, September 20, 13
  • 42. Boardwalk Flickr BoardwalkBoardwalk Friday, September 20, 13
  • 43. Boardwalk Yelp BoardwalkBoardwalk Friday, September 20, 13
  • 44. Boardwalk LinkedIn BoardwalkBoardwalk Friday, September 20, 13
  • 45. Artist Website: Natasha Wescoat, Painter 45 Friday, September 20, 13
  • 46. Artist Facebook Biz Page 46 Friday, September 20, 13
  • 47. Artist Pinterest 47 Friday, September 20, 13
  • 48. Artist Twitter 48 Friday, September 20, 13
  • 49. Artist LinkedIn 49 Friday, September 20, 13
  • 50. Artist You Tube Friday, September 20, 13
  • 51. Artist Instagram 51 Friday, September 20, 13
  • 52. Artist Google Plus 52 Friday, September 20, 13
  • 53. 34 Tips • Status Updates: Short! • No complex graphs, charts, infographics • Select powerful photos that inspire, educate or surprise • Google+ • App Store: Download Facebook mobile app, Page Manager, Facebook Poke, Facebook Messenger • Visit Facebook mobile site (from your browser on your phone) Friday, September 20, 13
  • 54. 35 Facebook on Mobile BoardwalkBoardwalk Facebook can be accessed in 2 ways on a mobile phone: 1. Mobile browsing site m.facebook.com 2. Facebook mobile app The app is available on smartphones and can easily be downloaded in the app store on the phone. Friday, September 20, 13
  • 55. 36 Facebook Mobile App Friday, September 20, 13
  • 56. 37 Social Media Overview Friday, September 20, 13
  • 57. 62 Social Media 2013 • Time-Saving TIPS for using social media! • Chunk your Time • Plan Your Content • Organize your Email Inbox • Use Apps Friday, September 20, 13
  • 58. 39 Good Idea! 39 Friday, September 20, 13
  • 59. What can I post? • New product release • Significant changes to existing product • Changes in corporate name or logo • New website • Events, e.g. open house, awards, presentations • New funding 59 Friday, September 20, 13
  • 60. What else? • Major personnel changes • Increase in market share • Corporate philanthropy, e.g. volunteer work, donations • Hiring of agencies, e.g. PR, accounting, law • New partner or significant new customer 60 Friday, September 20, 13
  • 61. Golden Rule of Social • Don’t use Facebook to talk only about yourself and promote your services constantly. It’s not a billboard! Your posts should be: • Resources to help others • About yourself and business • Cardinal SIN: Direct hardcore sales pitch and repeated posts on same topic 61 Friday, September 20, 13
  • 62. Facebook Don’ts • 1. Asking questions that are too broad or too personal. • 2. The tone is uninspiring. Share some anecdotes or customer success stories that also show your human side. • 3. Every post is pure text. Break up those pure text posts by adding pictures featuring the latest contest winners, happy employees or any image that's visually appealing and relates to your post or company. • 4. There’s too much focus on selling. While an occasional post about a product is fine, especially if it’s new or was recently featured in the news, don’t use Facebook as an overt sales vehicle. • 5. You only talk about your business. Fans expect news, tips and photos that go beyond your business.you’re posting. Friday, September 20, 13
  • 63. Facebook Don’ts • 6. The message isn’t in sync with your audience or business. Before you post, ask yourself if the message serves the interests of your audience in terms of being interesting, helpful or funny. • 7. You’re not responding. Fans should know their feedback is appreciated, so be sure to respond to their likes, comments and questions. • 8. Your page has an identity crisis. To avoid a cluttered page and create a steady stream of engaging posts, develop an editorial calendar. • 9. You’re not offering perks. Reward them with exclusive contests, deals and insider offers. • 10. You give up too easily. If you place the same amount of patience and perseverance on engaging your Facebook audience that you applied to building your business, you’ll achieve success in social media.  Friday, September 20, 13
  • 64. 63 Tweetdeck + Hootsuite • Q Friday, September 20, 13
  • 65. 63 Hootsuite • Q Friday, September 20, 13
  • 66. Promote Social Sites • Your website • Your business cards • Your storefront window • Your front desk • Print advertisements • Email signature • Newsletter, blog, other social media networks Friday, September 20, 13
  • 67. • Facebook: www.facebook.com/help • https://www.facebook.com/business • Twitter: https://support.twitter.com • http://business.twitter.com • LinkedIn: http://help.linkedin.com • http://learn.linkedin.com/company-pages/ • Google+: http://www.google.com/support/plus • http://www.google.com/intl/en/+/demo/ • You Tube: http://support.google.com/youtube • Pinterest: http://pinterest.com/about/help Use Help Resources Friday, September 20, 13
  • 68. • Hubspot: http://www.hubspot.com • Mashable: Social media and tips, http://mashable.com • Smartbrief: https://www.smartbrief.com • Social Media Examiner: http://www.socialmediaexaminer.com • Social Media Today: http://socialmediatoday.com • Techcrunch: http://techcrunch.com • New York Times Tech Blog: http://bits.blogs.nytimes.com Favorite Social Sites Friday, September 20, 13
  • 69. 2 Resources After the Talk • Email Karen: karen@karenkefauver.com • LIKE Karen’s Facebook Business page: www.facebook.com/karen.kefauver.business Friday, September 20, 13
  • 70. Like SBDC on Facebook! • www.facebook.com/ccsbdc Thank you to our sponsors! Please fill out your evaluations and let us know how we can help you grow your business! Friday, September 20, 13