Convincing clients to upgrade websites often comes with a reaction similar to shock and awe! This goal of this presentation is provide a clear understanding of the why this is important and important to be proactive rather than reactive to this operating expense. Let’s take a look at why it might just be time for you to upgrade your website now!
It’s important to understand why we need to know about the latest trends in technology. If we don’t educate ourselves then we will be left behind, its no longer a matter of when we will fall behind but how fast…Terrance O’Brien’s quote confirms this notion.
Web 1.0, 2.0 and 3.0 all have very different factors…let’s start at the beginning so that we can wrap our heads around the importance of the new HTML5 website.
Let’s stop for a moment and talk about where we have come from, where we are today and where, if we might predict we are going in the future. Web 1.0 is where it all began. And it wasn’t that long ago. In the mid 1990’s the web was all about getting information we needed. Websites were not interactive and often acted as online brochures. There was no social media, so information was strictly for us visitors to consume. Then along came…
Web 2.0 in the mid 2000’s. Web 2.0 is where still are today but the radical change was with the advent of social media. Now people are participating in their personal Facebook, YouTube, Twitter and many other pages. This is called two-way communication – so now we share and consume information…so what’s next???
This graph gives us a chance to see how components from Web 1.0 were replaced by newer and better components with the on set of Web 2.0
Web 3.0 will be more about adding to what is already good because people want richer media applications that work across every platform. We are on the cusp of Web 3.0 and our iPhones, iPads are evident of this. The other very important aspect is the merging of TV and the Internet. Many people under 30 are choosing not to watch appointment television now – they are turning to the Internet to watch TV on sites like Hulu.com and watching their favorite shows on their iPhones so if we don’t upgrade our sites to the new HTML 5 this won’t be possible meaning our videos or advertisements will be missed. Have you experienced the frustration of pulling up a YouTube video and your phone saying that you need a different application to make this play? Well this is just one example of how the upgrade needs to take place.
HTML5 is a new coding application that provides information and tags to give search engine robots the ability to link and interpret data for consistency. HTML5 coded websites work across multiple platforms most importantly mobile phones – smart phones. Statistics aren’t even available on how many people use their smart phones as a desk top. Now everyone has access to a “computer” via their smart phone which means shopping, buying tickets, doing research, making reservations and planning trips all just got easier and more accessible to the general public.
Why is this important to you? How much of your business do you do online? Let’s take a look at these aspects of your business – what are you willing to give up? I would bet none of these ---and this list is exactly what your online presence does for you…let’s take a look a couple of local websites that haven’t been upgraded yet to HTML5 and you can think about how this affects your business during this competitive time.
I want to share a very powerful video called Socialnomics. The importance of embracing social media and the internet to your business.
This auto dealership is in the process of upgrading when this presentation was put together. The automotive industry is one of the most progressive and innovative industry’s when it comes to online applications. Being able to search for automobiles that are for sale is very important and although it is cumbersome on the iPhone4 it can be done – slowly. To stay ahead in this aggressively marketed segment of industries you have to be able to view new and used vehicles online.
Although a progressive company this adventure driven tourist attraction has not yet upgraded to the HTML5 format. Their mobile application when viewed on an iPhone 4 leaves much to be desired. The flash photos do not load and to purchase a jet boat excursion without this upgrade will make it difficult for visitors. The best you could hope for via a mobile application would be to find a contact number to call.
DNA Web Agency has the new HTML5 version for their website. It has search engine attributes not available in HTML4 as well as having a mobile platform that is content driven, easy to read, loads quickly and much easier to navigate. Since customers trust their friends and in turn their friends recommendations, the new HTML5 websites offer advantages over their predecessors for ease of use when search for products or services and the ability to communicate easily with larger contact information applications.
Are You Ready ToUpgrade YourWebsite to HTML5? Presented By: Karen Fronek
l l c . “Part of being a good user and consumer is understanding how technology works, whym a r k e t i n g we use it the way we do, and what that barrage of acronyms and PR jargon means.” By Terrance O’Brien, Switched.com May 2010H a p p e nI tM a k e
l l c .m a r k e t i n gH a p p e n “To use Web 2.0 you needed to have some previous knowledge about the topic in order to create knowledge. However, on the contrary, Web 3.0 technology thinks on its own and connects one application to the otherI t thus providing some very good results.”M a k e Dzineblog360 | www.dzineblog360.c0m
Web 1.0l l c .m a r k e t i n g • In the beginning was Web 1.0 • Web 1.0 started in the mid 1990’s and went through 2005 • It was a one-way communication with the webH a p p e n • We consumed information or contentI tM a k e
Web 2.0l l c .m a r k e t i n g • Web 2.0 started in the mid 2005 and continues today, although we are in a matured stage of Web 2.0 • It is a two-way communication with the webH a p p e n • We consume information and we share information in other words we create content or gather informationI tM a k e
l l c .m a r k e t i n g Web 1.0 Web 2.0 Double Click ► Google AdSense Ofoto ► Flickr Akami ► BitTorrent Mp3.com ► Napster Britannica Online ► Wikipedia Personal Websites ► Blogging Evite ► Upcoming.org and EVDB Domain name speculation ► Search Engine OptimizationH a p p e n Page views ► Cost per Click Screen scraping ► Web Services Publishing ► Participation Content Management Systems ► Wikis Directories ► Tagging Stickiness ► SyndicationI tM a k e * Metafluence, August 24, 2007, retrieved November 21, 2011. http://www.metafluence.com/web-30/
Web 3.0l l c .m a r k e t i n gH a p p e n • Web 3.0 will be less about replacing and more about adding to what we have • Web 3.0 has not happened yet but is predicted in our very near future • The Internet’s merge with TV is probably one of the most significant factors* • Cloud services* • Applications can run on any devices – iPad, iPhone or tabletsI t • It will be a semantic web • The information we share via the web will be linked and interpreted by robotsM a k e * Metafluence, August 24, 2007, retrieved November 21, 2011. http://www.metafluence.com/web-30/
What is HTML5 and How Will It Work For Your New Website?l l c . • When you site is written in HTML 5 code it will work across multiple platformsm a r k e t i n g including ORMMA or Open Rich Media for Mobile Advertising •HTML5 enhances rich media experiences •HTML 5 encourages mobile shopping •HTML5 automatically updates appsH a p p e n •HTML5 provides better information for search engine optimization • Engages users because of its aestheticI t appealM a k e
How Important is Your Online Business?l l c . • Ecommercem a r k e t i n g • Reputation Management • Customer Service • Recruiting • Social Media • BrandingH a p p e n • Public Relations • MarketingI tM a k e
Socialnomics 2011 http://www.youtube.com/watch?v=QzZyUaQvpdcl l c .m a r k e t i n gH a p p e nI tM a k e
Butler Acura Website: ButlerAcura.com HTML 4 Mobile Website Flash doesn’t work welll l c . Too Dark Text is too small to read Loads slowly Too cumbersome to make searchm a r k e t i n g vehiclesH a p p e nI tM a k e
Hellgate Jetboat Excursions Website: hellgate.com HTML 4 Mobile Websitel l c . Flash doesn’t work Text is too small to read Loads slowlym a r k e t i n g Too cumbersome to make reservationsH a p p e nI tM a k e
DNA Web Agency Website: danwebagency.com HTML 5 Mobile Friendlyl l c . Website Content Drive Easy to Readm a r k e t i n g Easy to Navigate Loads Quick Too cumbersome to makeH a p p e nI tM a k e
Are You Ready Now? Stay Ahead of Your Competition.l l c . Get Mobile Ready. Embrace The Future.m a r k e t i n g Start Today By Upgrading To HTML5!H a p p e n Thank you!I tM a k e
Resources Butler Acura. Retrieved Nov 21, 2011. http://www.butleracura.com DNA Web Agency, Retrieved Nov 21, 2011. http://dnawebagency.com Hellgate Jetboat Excursions, Retrieved Nov 21, 2011http://www.hellgate.coml l c . Metafluence, August 27, 2007. Retrieved Nov 21, 2011. http://metafluence.com Socialnomics 2011, Retrieved Nov 21, 2011. http://www.youtube.com/watch?v=QzZyUaQvpdcm a r k e t i n g PHOTO Citations Web Graphic, Web 2.0 , Global Vision International, Inc. Retrieved Nov 21, 2011. http://www.globalvis.com Web Graphic, Metafluence, August 27, 2007. Retrieved Nov 21, 2011. http://www.metafluence.com/web-30/H a p p e n Web Graphic, Web 1.0, Retrieved Nov 21, 2011. E-language. Http://e-language.wikispaces.com/web1.0 Web Graphic, HTML5, Retrieved Nov 21, 2011. W3. http://www.w3.org Web Graphic, We Are The Web, Retrieved Nov 21, 2011. Dzineblog360. http://www.dzineblog360.comI tM a k e