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Managing Online Reputation: Tips & Examples
Managing Online Reputation: Tips & Examples
Managing Online Reputation: Tips & Examples
Managing Online Reputation: Tips & Examples
Managing Online Reputation: Tips & Examples
Managing Online Reputation: Tips & Examples
Managing Online Reputation: Tips & Examples
Managing Online Reputation: Tips & Examples
Managing Online Reputation: Tips & Examples
Managing Online Reputation: Tips & Examples
Managing Online Reputation: Tips & Examples
Managing Online Reputation: Tips & Examples
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Managing Online Reputation: Tips & Examples

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Are you monitoring your reputation online? Tips for managing your online image, with Irish examples of where it can go wrong.

Are you monitoring your reputation online? Tips for managing your online image, with Irish examples of where it can go wrong.

Published in: Business, Technology
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  • 1. Are you Being Talked About Online?<br />Karen Henry, January 2011<br />karenhenry.com<br />
  • 2. 4 Reputation Management Tips<br />Claim your business<br />Take care with the information that you can control<br />Get the basics in place before promoting your message<br />Respond carefully and immediately<br />See blog.karenhenry.com for details<br />karenhenry.com :: Marketing :: Communications :: Technology ::<br />
  • 3. Examples<br />Take care with information you can control<br />Tech consultancy promoting without website<br />Marketing company recruiting without website<br />Get the basics in place<br />Retailer advertising unattended Facebook page<br />Respond carefully and quickly<br />Hotelier repeating standard response on Tripadvisor<br />karenhenry.com :: Marketing :: Communications :: Technology ::<br />
  • 4. A key benefit to joining the IIA is promotion on their newsletter<br />Tech consultancy promoting without website<br />karenhenry.com :: Marketing :: Communications :: Technology ::<br />
  • 5. Clicking the link leads to a company summary on the IIA website, with a link to a website that says only “coming soon”<br />Tech consultancy promoting without website<br />karenhenry.com :: Marketing :: Communications :: Technology ::<br />
  • 6. Clicking the link leads to a company summary on the IIA website, with a link to a website that says only “coming soon”<br />Tech consultancy promoting without website<br />karenhenry.com :: Marketing :: Communications :: Technology ::<br />
  • 7. A quirky advert from a marketing company is likely to prompt viewers to find out more…<br />Marketing company recruiting without website<br />karenhenry.com :: Marketing :: Communications :: Technology ::<br />
  • 8. ..so you Google the company to find they are (a) a marketing company without a website and (b) being sued by disgruntled clients<br />Marketing company recruiting without website<br />karenhenry.com :: Marketing :: Communications :: Technology ::<br />
  • 9. SPAR Ireland were paying for Facebook advertisements while allowing a minor complaint spiral into a heated discussion<br />Retailer advertising unattended Facebook page<br />karenhenry.com :: Marketing :: Communications :: Technology ::<br />Unspecific response<br />
  • 10. While many contributors to the debate sided with SPAR, and it was a storm in a teacup, the problem was advertising without response processes in place<br />Retailer advertising unattended Facebook page<br />karenhenry.com :: Marketing :: Communications :: Technology ::<br />Specific response 3 weeks later<br />
  • 11. As with the initial response in the preceding example, a template response will only annoy people who take the time to complain<br />Hotelier using standard response on Tripadvisor<br />karenhenry.com :: Marketing :: Communications :: Technology ::<br />
  • 12. More marketing, communications and technology examples and tips at:<br />blog.karenhenry.com<br />Thanks for viewing!<br />karenhenry.com :: Marketing :: Communications :: Technology ::<br />

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