Creating, Updating and Maintaining Your Social Media

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Introductory presentation on creating, updating and maintaining social media. Where is social media on the Hype Cycle? Learn 4 ways to use social media to market any organization. Includes statistics and tips on how to effectively market a small business using social media networks including Facebook, LinkedIn, Twitter, YouTube and Pinterest. Learn which social media network is THE one recommended for every organization. Discover 5 words that describe user attitude. See case studies that show why keywords are important in social network posts and profiles. Includes contact information for additional information

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Creating, Updating and Maintaining Your Social Media

  1. 1. Creating, Updating and Maintaining YourSocial Media Presented by Karen Emanuelson
  2. 2. My StoryKaren Emanuelson – 30+ years of marketing experience – Working with Tallahassee Community College • Online Marketing Strategies • Social Media Training – Connect with me on LinkedIn www.Linkedin.com/in/KarenEmanuelson – Free newsletters with online marketing and social media updates and tips Presented by Karen Emanuelson
  3. 3. Presented by Karen Emanuelson
  4. 4. Creating Presented by Karen Emanuelson
  5. 5. Presented by Karen Emanuelson
  6. 6. Social Media and the Hype Cycle Presented by Karen Emanuelson
  7. 7. How will you deliver your message? Presented by Karen Emanuelson
  8. 8. Presented by Karen Emanuelson
  9. 9. Facebook52.56% of U.S. population57% increase in active monthly viewers via mobile from previous yearIs Facebook right for you?190,700 users in Tallahassee 1,820 recently moved 43,780 are parents 120 are expecting a baby Presented by Karen Emanuelson
  10. 10. LinkedIn200 million members 2 new members every second (that’s ~172800 every day)Is LinkedIn right for you?3,759,864 users in Florida 108,489 in Tallahassee 1,523 in Real Estate Presented by Karen Emanuelson
  11. 11. Twitter540 million accounts400 million Tweets each dayIs Twitter right for you? Instant sharing Hashtags are powerful #trending You can now make purchases by sending a Tweet! Presented by Karen Emanuelson
  12. 12. YouTube800 million unique visitors each month#2 search engine after Google50% tablet users watch video20% smartphone users watch videoIs YouTube right for you? Personalization, visualization and demonstrations Video storage and sharing Presented by Karen Emanuelson
  13. 13. Pinterest48 Million users#3 behind Facebook and TwitterIs Pinterest right for you? College-educated females 25-34 Food related Best for visual sharing Advantage: Longevity Presented by Karen Emanuelson
  14. 14. There is one “MUST”social media network for every business Presented by Karen Emanuelson
  15. 15. Presented by Karen Emanuelson
  16. 16. Why LinkedIn? 57% of companies using LinkedIn have acquired a customer from LinkedIn www.ReciprocateLLC.com Presented by Karen Emanuelson
  17. 17. The Power of Connections www.ReciprocateLLC.com Presented by Karen Emanuelson
  18. 18. Updating Presented by Karen Emanuelson
  19. 19. 4 ways to use social media1. Brand building to enhance reach and reputation2. Networking and relationship-building with potential clients, current clients, colleagues3. Showcase your work4. Outreach to and interaction Presented by Karen Emanuelson www.ReciprocateLLC.com
  20. 20. The Importance of Keywords & Search Presented by Karen Emanuelson
  21. 21. Google Ranking Presented by Karen Emanuelson
  22. 22. Google Ranking Presented by Karen Emanuelson
  23. 23. User Attitude – in 5 words WIIFM? What’s In It For Me? You need to add value Presented by Karen Emanuelson
  24. 24. Maintaining Presented by Karen Emanuelson
  25. 25. The Cost of “Free”• Time – Initial research – Setting up profiles• Effort – Creative, informational updates • WIIFM • keywords• Commitment – Ongoing, not one time – New technologies constantly emerging Presented by Karen Emanuelson
  26. 26. PopulationConnected Devices Presented by Karen EmanuelsonThe NPD Group/Connected Intelligence, Connected Home Report 1/2/13
  27. 27. Mobile and Social Media By 2013,2012, 85% As of September 70% more consumers will have a access of American adults of phone from45% have a the web and mobile cell daily mobile internet devices use social media users than desktop or smartphone. laptop computers Presented by Karen Emanuelson
  28. 28. TCC Social Media Courses• Easy, practical social media instruction• Insights and tips for effective use of each social media platform• Contact TCC for details Presented by Karen Emanuelson
  29. 29. Are TCC Social Media Courses for YOU?• Learn what NOT to do – saves time and money• Integrate social media into your comprehensive marketing plan • Develop an Internet Marketing Strategy using best practices• Leverage the power of online marketing • Social Media – Mobile – Email – Paid Advertising• Properly set up and optimize profiles • Mistakes can be tragic• Keep up to date on constant technology changes Presented by Karen Emanuelson
  30. 30. Karen Emanuelsonkemanuelson@ReciprocateLLC.com 850.325.0335 Facebook.com/ReciprocateLLCLinkedIn.com/in/karenemanuelson Twitter @kareneman

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