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Introductory presentation on creating, updating and maintaining social media. Where is social media on the Hype Cycle? Learn 4 ways to use social media to market any organization. Includes statistics ...

Introductory presentation on creating, updating and maintaining social media. Where is social media on the Hype Cycle? Learn 4 ways to use social media to market any organization. Includes statistics and tips on how to effectively market a small business using social media networks including Facebook, LinkedIn, Twitter, YouTube and Pinterest. Learn which social media network is THE one recommended for every organization. Discover 5 words that describe user attitude. See case studies that show why keywords are important in social network posts and profiles. Includes contact information for additional information

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Creating, Updating and Maintaining Your Social Media Creating, Updating and Maintaining Your Social Media Presentation Transcript

  • Creating, Updating and Maintaining YourSocial Media Presented by Karen Emanuelson
  • My StoryKaren Emanuelson – 30+ years of marketing experience – Working with Tallahassee Community College • Online Marketing Strategies • Social Media Training – Connect with me on LinkedIn www.Linkedin.com/in/KarenEmanuelson – Free newsletters with online marketing and social media updates and tips Presented by Karen Emanuelson
  • Presented by Karen Emanuelson View slide
  • Creating Presented by Karen Emanuelson View slide
  • Presented by Karen Emanuelson
  • Social Media and the Hype Cycle Presented by Karen Emanuelson
  • How will you deliver your message? Presented by Karen Emanuelson
  • Presented by Karen Emanuelson
  • Facebook52.56% of U.S. population57% increase in active monthly viewers via mobile from previous yearIs Facebook right for you?190,700 users in Tallahassee 1,820 recently moved 43,780 are parents 120 are expecting a baby Presented by Karen Emanuelson
  • LinkedIn200 million members 2 new members every second (that’s ~172800 every day)Is LinkedIn right for you?3,759,864 users in Florida 108,489 in Tallahassee 1,523 in Real Estate Presented by Karen Emanuelson
  • Twitter540 million accounts400 million Tweets each dayIs Twitter right for you? Instant sharing Hashtags are powerful #trending You can now make purchases by sending a Tweet! Presented by Karen Emanuelson
  • YouTube800 million unique visitors each month#2 search engine after Google50% tablet users watch video20% smartphone users watch videoIs YouTube right for you? Personalization, visualization and demonstrations Video storage and sharing Presented by Karen Emanuelson
  • Pinterest48 Million users#3 behind Facebook and TwitterIs Pinterest right for you? College-educated females 25-34 Food related Best for visual sharing Advantage: Longevity Presented by Karen Emanuelson
  • There is one “MUST”social media network for every business Presented by Karen Emanuelson
  • Presented by Karen Emanuelson
  • Why LinkedIn? 57% of companies using LinkedIn have acquired a customer from LinkedIn www.ReciprocateLLC.com Presented by Karen Emanuelson
  • The Power of Connections www.ReciprocateLLC.com Presented by Karen Emanuelson
  • Updating Presented by Karen Emanuelson
  • 4 ways to use social media1. Brand building to enhance reach and reputation2. Networking and relationship-building with potential clients, current clients, colleagues3. Showcase your work4. Outreach to and interaction Presented by Karen Emanuelson www.ReciprocateLLC.com
  • The Importance of Keywords & Search Presented by Karen Emanuelson
  • Google Ranking Presented by Karen Emanuelson
  • Google Ranking Presented by Karen Emanuelson
  • User Attitude – in 5 words WIIFM? What’s In It For Me? You need to add value Presented by Karen Emanuelson
  • Maintaining Presented by Karen Emanuelson
  • The Cost of “Free”• Time – Initial research – Setting up profiles• Effort – Creative, informational updates • WIIFM • keywords• Commitment – Ongoing, not one time – New technologies constantly emerging Presented by Karen Emanuelson
  • PopulationConnected Devices Presented by Karen EmanuelsonThe NPD Group/Connected Intelligence, Connected Home Report 1/2/13
  • Mobile and Social Media By 2013,2012, 85% As of September 70% more consumers will have a access of American adults of phone from45% have a the web and mobile cell daily mobile internet devices use social media users than desktop or smartphone. laptop computers Presented by Karen Emanuelson
  • TCC Social Media Courses• Easy, practical social media instruction• Insights and tips for effective use of each social media platform• Contact TCC for details Presented by Karen Emanuelson
  • Are TCC Social Media Courses for YOU?• Learn what NOT to do – saves time and money• Integrate social media into your comprehensive marketing plan • Develop an Internet Marketing Strategy using best practices• Leverage the power of online marketing • Social Media – Mobile – Email – Paid Advertising• Properly set up and optimize profiles • Mistakes can be tragic• Keep up to date on constant technology changes Presented by Karen Emanuelson
  • Karen Emanuelsonkemanuelson@ReciprocateLLC.com 850.325.0335 Facebook.com/ReciprocateLLCLinkedIn.com/in/karenemanuelson Twitter @kareneman