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SCORE Minnesota social media update 10-11

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Presentation to SCORE chapters re: SCORE's social media presence

Presentation to SCORE chapters re: SCORE's social media presence

Published in: Technology, Business

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  • 1. Social Media Where are we now?Presented by Karen Emanuelson www.ReciprocateLLC.com www.ReciprocateLLC.com
  • 2. District 508 Internet Marketing & Social Media Consultant• Assist district and chapters – Provide social media guidance – Train chapter champions – Coordinate activities of district chapters – Conduct social media efforts to fill in gaps• Organized Social Media Boot Camp II www.ReciprocateLLC.com
  • 3. Owner of Reciprocate LLC• Present Social Media seminars for chapters• Provide free initial consultations with SCORE clients and their mentors www.ReciprocateLLC.com
  • 4. Social Media Marketing You are herewww.ReciprocateLLC.com
  • 5. Purpose of Social Media MarketingWhat’s in it for my SCORE Chapter? • Increases visibility with local entrepreneurs • Promote local workshops and counseling events • Share local resources • Generate interest • Recognize clients and volunteers • Success stories www.ReciprocateLLC.com
  • 6. Purpose of Social Media MarketingWIIFM? • Help clients understand what’s available • Help your chapter • Increase awareness • Membership • Fundraising • New clients www.ReciprocateLLC.com
  • 7. What you need to know1. How you can help clients2. How you can help your chapter and SCORE Minnesota www.ReciprocateLLC.com
  • 8. How to help clients1. Have a basic understanding of social media • Can be used for B2B and B2C • Online social etiquette • No spam or hard selling • Engage audience - conversations • Pro: Most social media networks are no cost • Con: Time and commitment to continually update can become an issue2. Share this understanding with clients www.ReciprocateLLC.com
  • 9. How to help clients1. You don’t need to know it all2. You should know where to send clients who want help • Local training • SCORE Chapter Social Media Seminars • only 2 in 5 clients have attended • SCORE Internet Marketing Event Fall 2012? • Online www.ReciprocateLLC.com
  • 10. What you need to know1. How you can help clients2. How you can help your chapter www.ReciprocateLLC.com
  • 11. SCORE OnlineNational Social Media • Growing fans and followers • Facebook: 10,000* • LinkedIn: 4,357* • Twitter: 8,523* • Actively engage in online conversations • Share news & business tips • Promote events & workshops * As of Oct. 24, 2011 www.ReciprocateLLC.com
  • 12. SCORE Connected OnlineDistrict 508 Social Media • Growing fans and followers • Facebook: 207 • LinkedIn: 565 • Twitter: 1,285 • Actively engage in online conversations • Share news & business tips • Promote chapter and district events and workshops * As of Oct. 24, 2011 www.ReciprocateLLC.com
  • 13. How to help your chapter Why do we need you?Many handsmake light work www.ReciprocateLLC.com
  • 14. SCORE Minnesota on Facebook 800 million active users Use to • Promote chapter events • Share relevant facts, links • Celebrate success stories www.Facebook.com/scoreminnesota www.ReciprocateLLC.com
  • 15. www.ReciprocateLLC.com
  • 16. How to help your chapter Need a personal Facebook account • “Like” the SCORE Minnesota page • Encourage clients and potential clients to “like” our page • Post messages • Share relevant links to articles, events, photos, videos • Celebrate client successeswww.ReciprocateLLC.com
  • 17. SCORE Minnesota on Twitter 106 million users Use to • Promote chapter events • Share relevant facts, links • Celebrate success stories www.Twitter.com/scoreminnesotawww.ReciprocateLLC.com
  • 18. SCORE Minnesota on Twitterwww.ReciprocateLLC.com
  • 19. How to help your chapter Need a Twitter account • “Follow” SCORE Minnesota • Encourage clients and potential clients to “follow” SCORE Minnesota • Tweet about SCORE events • RT ScoreMinnesota tweets •Use hashtag “#smallbiz”www.ReciprocateLLC.com
  • 20. SCORE Minnesota on LinkedIn120+ million membersUse to• Promote chapter events• Share relevant facts, links• Celebrate success stories• Answer questions from clients and potential clients www.LinkedIn.com search for “Minnesota Small Business – Powered by SCORE” www.ReciprocateLLC.com
  • 21. SCORE Minnesota on LinkedIn www.ReciprocateLLC.com
  • 22. How to help your chapter Need a personal LinkedIn profile• Join Minnesota Small Business – Powered by SCORE• Encourage clients and potential clients to join the group• Post messages• Share relevant links to articles, events, photos, videos• Celebrate client successes•Answer questions from clients and potential clients www.ReciprocateLLC.com
  • 23. SCORE Minnesota on LinkedIn120+ million membersUse to• Promote chapter events• Share relevant facts, links• Ask and answer questions of fellow Minnesota SCORE mentors www.LinkedIn.com search for “SCORE – Minnesota Volunteers” www.ReciprocateLLC.com
  • 24. SCORE Minnesota on LinkedIn www.ReciprocateLLC.com
  • 25. SCORE Minnesota on LinkedIn Each chapter has a subgroup for private chapter discussions. www.ReciprocateLLC.com
  • 26. www.ReciprocateLLC.com
  • 27. How to help your chapter Need a personal LinkedIn profile• Join SCORE – Minnesota Volunteers group• Join your chapter’s subgroup• Encourage fellow mentors to join the group & subgroup• Post messages• Share links to articles, events, photos, videos•Ask and answer questions from fellow mentors www.ReciprocateLLC.com
  • 28. SCORE Minnesota on YouTubeMore video is uploaded to YouTube in 60 days thanthe 3 major US networks created in 60 yearsUse to• Promote chapter events• Share tutorials• Promotional videos are being created from Boot Camp II www.youtube.com/user/scoreminnesota www.ReciprocateLLC.com
  • 29. SCORE Minnesota Blog~1000 visitors a monthUse to• Share small business ideas and tips• Educate entrepreneurs• Promote chapter events www.SCOREMinnesota.orgwww.ReciprocateLLC.com
  • 30. SCORE Minnesota Blog No personal account needed• Visit blog website• Read blog postings• Subscribe via email or RSS feed• Comment on blog postings• Share blog postings with clients & network via email, Facebook, Twitter, LinkedIn• Write a 300-500 word blog posting on a topic of interest• Share client success story ideaswww.ReciprocateLLC.com
  • 31. How each chapter can help • Add social media icons to your Constant Contact emails • Encourage clients and prospective clients to join online networkswww.ReciprocateLLC.com
  • 32. Social Media Marketingwww.ReciprocateLLC.com
  • 33. SCORE Minnesota – The future • All chapters active on social media • All mentors actively participating •Social media becomes second nature, possibly replacing email www.ReciprocateLLC.com
  • 34. www.ReciprocateLLC.com
  • 35. QR Codeswww.ReciprocateLLC.com
  • 36. QR Codes Google has already moved on to Near Field Communicationswww.ReciprocateLLC.com
  • 37. NFC and Social NetworksTap NFC devices to instantly exchange informationUses for NFC• File sharing: photo, song, application, video, website link• Electronic business cards• Electronic money: Tap the devices and enter the amount of the payment• Mobile gaming: Tap to enter a multiplayer game• Friend-to-friend: befriend each other, share a resume, "check-in" at a location www.ReciprocateLLC.com
  • 38. Social Media Marketingwww.ReciprocateLLC.com
  • 39. SCORE Minnesota Social Media www.Facebook.com/SCOREMinnesota www.Twitter.com/SCOREMinnesota Minnesota Small Business – Powered by SCORE Minnesota SCORE Volunteers www.SCOREMinnesota.org www.ReciprocateLLC.com
  • 40. Karen Emanuelson www.ReciprocateLLC.com kemanuelson@ReciprocateLLC.com www.Facebook.com/ReciprocateLLC www.LinkedIn.com/in/karenemanuelson www.Twitter.com/karenemanwww.ReciprocateLLC.com