Social MediaOne Key to SuccessPresented by Karen Emanuelson                    www.MakeYourOwnDoor.com                    ...
My StoryKaren Emanuelson   •   20+ years of marketing experience   •   Own Reciprocate LLC, a Marketing Solutions Firm    ...
Website             SEM                          KeywordsOnline PR                                             SEO        ...
Your     Websitewww.MakeYourOwnDoor.com
The Importance of Search                             $917 billion market        By 2013        Will reach $1.3 trillion   ...
Google Ranking        www.MakeYourOwnDoor.com
Social Media Philosophy    ReciprocateShare What You Know           Think             “How can I help you?”           NOT ...
User Attitude – in 5 words                              WIIFM?                  What’s In It For Me?             You need ...
WIIFM        www.MakeYourOwnDoor.com
What is your U S P ?      Unique      Selling      Proposition Why should customers buy from you?          www.MakeYourOwn...
www.MakeYourOwnDoor.com
6 Key Questions1.   Who is my target audience?     • B2B – Business to Business     • B2C – Business to Consumer     Do yo...
6 Key Questions2.   Where does my target audience hang     out?     •   LinkedIn     •   Facebook     •   Twitter     •   ...
6 Key Questions3.   What’s acceptable in my industry?     • Regulations     • Public acceptance               www.MakeYour...
6 Key Questions4.   What value do I plan to share?     •   Knowledge     •   Lifestyle tips     •   Tutorials     •   Tool...
6 Key Questions5.    How often do I realistically plan to      update?     • Hourly     • Daily     • Every 2-3 days     •...
New feature 10-2011                      www.MakeYourOwnDoor.com
New feature 3-31-2011                        www.MakeYourOwnDoor.com
6 Key Questions6.   Why am I doing this?     • List your goals       •   For your PIE       •   For each marketing campaig...
Keys to successwww.MakeYourOwnDoor.com
Social media isa means to an end, not an end itself   www.MakeYourOwnDoor.com
How will you deliver your message?How will you deliver your message?                     www.MakeYourOwnDoor.com
4 to compare• Professional, B2B                               • Casual, some B2C• Include professional headshot           ...
There is one       “MUST”social media network   for every coachwww.MakeYourOwnDoor.com
www.MakeYourOwnDoor.com
Why LinkedIn?100+ million members • All looking for networking             www.MakeYourOwnDoor.com
Think Like A Marketer www.MakeYourOwnDoor.com
The Marketing MindsetWho can help me reach my target audience?    Employers Spouses Kids Parents       Friends Co-workers ...
Consistent branding www.MakeYourOwnDoor.com
Branding = Recognition        www.MakeYourOwnDoor.com
Branding = Recognition        www.MakeYourOwnDoor.com
The Cost of Free www.MakeYourOwnDoor.com
Most social media networks are “free”• Time   • Initial research   • Setting up profiles   • Ongoing updates• Effort   • C...
Keep Current –Trends and Technologies  www.MakeYourOwnDoor.com
QR Codes       www.MakeYourOwnDoor.com
The Social Media Report Q3 2011         www.MakeYourOwnDoor.com
By 2013,more consumers will access   Internet users 55+ aredrivingweb growth of social   the the from mobile devices than ...
Do you need a Social Media Specialist?• Resource to unlock value in content  • Avoid the cost of reinventing the wheel  • ...
Do you need a Social Media Specialist?• Leverage the power of social media• Keep up to date on constant changes• Integrate...
What to expect when you callRed Flags• Instant quote before listening• Guarantees  • Results  • Google Ranking  • Number o...
Key Takeaways• The Importance of      • Proving value  Search                 • Compared networks• The need for branding •...
Karen Emanuelson   www.ReciprocateLLC.com www.MakeYourOwnDoor.com kemanuelson@ReciprocateLLC.com www.Facebook.com/Reciproc...
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MCA Social Media for Service-Based Companies

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This presentation to the Minnesota Coaches
Association Board members provides an understanding of how social media can be used to promote and grow their service-based companies.

The presentation includes thought-provoking questions and insight into Internet marketing tactics as well as strategies for success. Designed for both social media novices and for those who want to take their social media efforts to the next level, this presentation is packed with current statistics and practical, relevant tips that can be put to use immediately after the presentation.

Published in: Business, Technology
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MCA Social Media for Service-Based Companies

  1. 1. Social MediaOne Key to SuccessPresented by Karen Emanuelson www.MakeYourOwnDoor.com www.MakeYourOwnDoor.com
  2. 2. My StoryKaren Emanuelson • 20+ years of marketing experience • Own Reciprocate LLC, a Marketing Solutions Firm • Develop and Implement Traditional and Online Marketing Strategies • Provide Custom Social Media Training • Partner with Industry, Technical and Skilled Specialists • Web Developers SEO • Videographers Social Media Managers • Monthly newsletter with Internet marketing tips • Weekly Marketing Tip email • Small Business Advocate www.MakeYourOwnDoor.com
  3. 3. Website SEM KeywordsOnline PR SEO Internet and Mobile Marketing Review Social Sites Media Directory Email Listings Marketing Blogging www.MakeYourOwnDoor.com
  4. 4. Your Websitewww.MakeYourOwnDoor.com
  5. 5. The Importance of Search $917 billion market By 2013 Will reach $1.3 trillion Account for nearly 50% of total retail salesSource: Forrester Research www.MakeYourOwnDoor.com
  6. 6. Google Ranking www.MakeYourOwnDoor.com
  7. 7. Social Media Philosophy ReciprocateShare What You Know Think “How can I help you?” NOT “Do you want to buy my product?” www.MakeYourOwnDoor.com
  8. 8. User Attitude – in 5 words WIIFM? What’s In It For Me? You need to add value www.MakeYourOwnDoor.com
  9. 9. WIIFM www.MakeYourOwnDoor.com
  10. 10. What is your U S P ? Unique Selling Proposition Why should customers buy from you? www.MakeYourOwnDoor.com
  11. 11. www.MakeYourOwnDoor.com
  12. 12. 6 Key Questions1. Who is my target audience? • B2B – Business to Business • B2C – Business to Consumer Do you know your PIE? • Purchaser • Influencer • End User www.MakeYourOwnDoor.com
  13. 13. 6 Key Questions2. Where does my target audience hang out? • LinkedIn • Facebook • Twitter • YouTube www.MakeYourOwnDoor.com
  14. 14. 6 Key Questions3. What’s acceptable in my industry? • Regulations • Public acceptance www.MakeYourOwnDoor.com
  15. 15. 6 Key Questions4. What value do I plan to share? • Knowledge • Lifestyle tips • Tutorials • Tools to assist • Discounts www.MakeYourOwnDoor.com
  16. 16. 6 Key Questions5. How often do I realistically plan to update? • Hourly • Daily • Every 2-3 days • Weekly • Monthly • I’m supposed to update? • Whenever I remember to www.MakeYourOwnDoor.com
  17. 17. New feature 10-2011 www.MakeYourOwnDoor.com
  18. 18. New feature 3-31-2011 www.MakeYourOwnDoor.com
  19. 19. 6 Key Questions6. Why am I doing this? • List your goals • For your PIE • For each marketing campaign • For each social media network www.MakeYourOwnDoor.com
  20. 20. Keys to successwww.MakeYourOwnDoor.com
  21. 21. Social media isa means to an end, not an end itself www.MakeYourOwnDoor.com
  22. 22. How will you deliver your message?How will you deliver your message? www.MakeYourOwnDoor.com
  23. 23. 4 to compare• Professional, B2B • Casual, some B2C• Include professional headshot • Create a business page w/logo• Connect to known individuals • Add Friends; “Like” businesses• Update status – strictly business • More conversational• Participate in groups• Ask and answer questions• Casual, 140 characters, B2B and B2C • Casual, some B2C•Follow not-personally-known individuals • Subscribe to “channels”•Tweets are broadcasts • Comment & share videos• Can send Direct Messages • #2 search engine after Google• Good platform for sharing links & “listening” www.MakeYourOwnDoor.com
  24. 24. There is one “MUST”social media network for every coachwww.MakeYourOwnDoor.com
  25. 25. www.MakeYourOwnDoor.com
  26. 26. Why LinkedIn?100+ million members • All looking for networking www.MakeYourOwnDoor.com
  27. 27. Think Like A Marketer www.MakeYourOwnDoor.com
  28. 28. The Marketing MindsetWho can help me reach my target audience? Employers Spouses Kids Parents Friends Co-workers Neighbors Professional and networking organizations Doctors Insurance Agents Real Estate Agents Recruiters Funeral Home Directors Clergy Chiropractors Attorneys Support GroupsWhere is this group online? www.MakeYourOwnDoor.com
  29. 29. Consistent branding www.MakeYourOwnDoor.com
  30. 30. Branding = Recognition www.MakeYourOwnDoor.com
  31. 31. Branding = Recognition www.MakeYourOwnDoor.com
  32. 32. The Cost of Free www.MakeYourOwnDoor.com
  33. 33. Most social media networks are “free”• Time • Initial research • Setting up profiles • Ongoing updates• Effort • Creative, informational updates• Commitment • Ongoing, not one time www.MakeYourOwnDoor.com
  34. 34. Keep Current –Trends and Technologies www.MakeYourOwnDoor.com
  35. 35. QR Codes www.MakeYourOwnDoor.com
  36. 36. The Social Media Report Q3 2011 www.MakeYourOwnDoor.com
  37. 37. By 2013,more consumers will access Internet users 55+ aredrivingweb growth of social the the from mobile devices than desktop ornetworking through mobile laptop computers www.MakeYourOwnDoor.com
  38. 38. Do you need a Social Media Specialist?• Resource to unlock value in content • Avoid the cost of reinventing the wheel • Know what NOT to do • Saves time and money• Internet Marketing Strategy • Determine best target market for each platform • Properly set up and optimize profiles • Mistakes can be tragic • YouTube /Google/Adwords integration Cannot be redone www.MakeYourOwnDoor.com
  39. 39. Do you need a Social Media Specialist?• Leverage the power of social media• Keep up to date on constant changes• Integrate social media into your comprehensive marketing plan www.MakeYourOwnDoor.com
  40. 40. What to expect when you callRed Flags• Instant quote before listening• Guarantees • Results • Google Ranking • Number of connections or followers especially if they are within a short period of time www.MakeYourOwnDoor.com
  41. 41. Key Takeaways• The Importance of • Proving value Search • Compared networks• The need for branding • Selecting the best• Why you need a USP network• Think like a Marketer • The cost of “free”• Social media attitudes • When to pay www.MakeYourOwnDoor.com
  42. 42. Karen Emanuelson www.ReciprocateLLC.com www.MakeYourOwnDoor.com kemanuelson@ReciprocateLLC.com www.Facebook.com/ReciprocateLLCwww.LinkedIn.com/in/karenemanuelson www.Twitter.com/kareneman www.MakeYourOwnDoor.com

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