Connect your way to successby Karen Emanuelson<br />
Why LinkedIn?<br />
LinkedIn Stats<br />35%check it daily<br />32%check the site several times a week<br />42%update profile regularly<br />81...
Using LinkedIn<br />Top level executives<br />Industry networking (22%) <br />Promoting their businesses (20%)<br />Middle...
Connecting Your Way to Success<br />Step 1:<br />Create a compelling profile<br />	Not a resume rehash<br />
Take advantage of all features<br />
An Optimized LinkedIn Profile<br />
Create a Compelling Profile<br />Summary<br />Specialties<br />Elevator Speech<br />Key Word Searchable<br />
Create a Compelling Profile<br />Skills<br />
Create a Compelling Profile<br />
Connecting Your Way to Success<br />Step 2:   <br />Make Connections<br />LinkedIn is your online rolodex<br />Import emai...
Connect Your Way to Success<br />Make Connections<br />
Connect Your Way to Success<br />
Connect Your Way to Success<br />
Connect Your Way to Success<br />
Connect Your Way to Success<br />
Connecting Your Way to Success<br />Step 3: Status updates<br />1 – 3 times per week<br /> Start with a lower case action ...
Status Updates<br />
Connecting Your Way to Success<br />Step 4: Groups<br />Choose a target market<br />Join groups for those markets<br />Can...
Connecting Through Groups<br />
Connecting Through Groups<br />   Search by industry, key words<br />
Connecting Your Way to Success<br />Step 5: Recommendations<br />  Give them<br />  Ask for them<br />  Don’t return the f...
Recommendations<br />
Connect Your Way to Success<br />
Connect Your Way to Success<br /><ul><li>Answer questions to highlight your subject expertise
Communicate. Show interest. Look for ways to help.
Be yourself. Be real. Spend time being YOU.
Don’t always be in selling mode
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LinkedIn | Connect Your Way to Success

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Presentation by Karen Emanuelson originally produced for the SCORE Minnesota Social Media Boot Camp II, Aug. 10, 2011

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Transcript of "LinkedIn | Connect Your Way to Success"

  1. 1. Connect your way to successby Karen Emanuelson<br />
  2. 2. Why LinkedIn?<br />
  3. 3. LinkedIn Stats<br />35%check it daily<br />32%check the site several times a week<br />42%update profile regularly<br />81%belong to at least one group<br />Study by Market research firm Lab42<br />8-2011<br />
  4. 4. Using LinkedIn<br />Top level executives<br />Industry networking (22%) <br />Promoting their businesses (20%)<br />Middle management professionals<br />To keep in touch (24%) with others<br />Industry networking (20%).<br />Entry level employees<br />Job searching (24%)<br />Co-worker networking (23%)<br />Study by Market research firm Lab42<br />8-2011<br />
  5. 5. Connecting Your Way to Success<br />Step 1:<br />Create a compelling profile<br /> Not a resume rehash<br />
  6. 6. Take advantage of all features<br />
  7. 7. An Optimized LinkedIn Profile<br />
  8. 8. Create a Compelling Profile<br />Summary<br />Specialties<br />Elevator Speech<br />Key Word Searchable<br />
  9. 9. Create a Compelling Profile<br />Skills<br />
  10. 10. Create a Compelling Profile<br />
  11. 11. Connecting Your Way to Success<br />Step 2: <br />Make Connections<br />LinkedIn is your online rolodex<br />Import email addresses<br />
  12. 12. Connect Your Way to Success<br />Make Connections<br />
  13. 13. Connect Your Way to Success<br />
  14. 14. Connect Your Way to Success<br />
  15. 15. Connect Your Way to Success<br />
  16. 16. Connect Your Way to Success<br />
  17. 17. Connecting Your Way to Success<br />Step 3: Status updates<br />1 – 3 times per week<br /> Start with a lower case action verb<br /> Share what you are working on<br /> Include links to articles, presentations<br /> Update status – strictly business<br />
  18. 18. Status Updates<br />
  19. 19. Connecting Your Way to Success<br />Step 4: Groups<br />Choose a target market<br />Join groups for those markets<br />Can join up to 50<br />Actively participate in a meaningful way <br /> Set communications to weekly<br />
  20. 20. Connecting Through Groups<br />
  21. 21. Connecting Through Groups<br /> Search by industry, key words<br />
  22. 22. Connecting Your Way to Success<br />Step 5: Recommendations<br /> Give them<br /> Ask for them<br /> Don’t return the favor!<br />
  23. 23. Recommendations<br />
  24. 24. Connect Your Way to Success<br />
  25. 25. Connect Your Way to Success<br /><ul><li>Answer questions to highlight your subject expertise
  26. 26. Communicate. Show interest. Look for ways to help.
  27. 27. Be yourself. Be real. Spend time being YOU.
  28. 28. Don’t always be in selling mode
  29. 29. Have fun!</li></li></ul><li>Connecting Your Way to Success<br />
  30. 30.
  31. 31. Karen Emanuelson<br />www.ReciprocateLLC.com<br />www.MakeYourOwnDoor.com<br /> kemanuelson@ReciprocateLLC.com<br /> www.Facebook.com/ReciprocateLLC<br /> www.LinkedIn.com/in/karenemanuelson<br /> www.Twitter.com/kareneman<br />Let’s Connect<br />

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