Circle You - The 7 ps of Personal Branding

You circlePe r s o n a l B r a n d i n g ™ Karen Dworaczyk Marketing Executive Personal Equity Expert INSIGHTOVATION™ INSIGHTOVATION@gmail.com

What…Yourself expressYourself success

How… 7Personal P’s ofBranding

Why…You& It’s all aboutChange ™Transformation

7 P’s1.2. Plan of personal branding Position (Promise, Purpose & Philosophy)3. Physical Evidence4. Participation & Penetration5. People6. Profile7. Practice

Yourpersonal Purpose Promise & Philosophy Physicalbranding Practice & Play EvidencePlan You Profile Participation Penetration People

Your personal b ra n d i n g Position Purpose, Promise & PhilosophyA commitment by you Whoto do or not do something with your areexistence, knowledge, values, reason,mind, and language.. you

Why do you Your personal b ra n d i n g get up in the Purpose morningpur·pose1. The reason for which something exists or is done, made, used, etc.2. An intended or desired result; end; aim; goal.3. Determination; resoluteness.

What is your Your personal b ra n d i n g commitment Promiseprom·ise1. A declaration that something will or will not be done, given, etc.2. An express assurance on which expectation is to be based.3. Something that has the effect of an express assurance; indication of what may be expected.

What are the Your personal b ra n d i n g principles live Philosophy by which youphi·los·o·phy1. The investigation of the truths and principles of being, knowledge, or conduct.2. A system of principles for guidance in practical affairs. What do you stand for?

Your personal b ra n d i n g Physical EvidenceYour Outer Self : Appearance,Body, Clothes, Belongings (Car,House, Accessories, Office,Collections) Stand Out –Be Consistent Be Unique

Your personal b ra n d i n g Participation & PenetrationYour Actions : IndividualContributor, Team Member, Leader,Volunteer, Introverted, Extroverted,In the Middle, On the Fringes, FamilyActivities, Hobbies, SocialInteractions..

Your personal b ra n d i n g PeopleYour Network : Who do youknow? Who do you want to know?Who did you work for, learn from, bementored by? Who are you teaching,helping and mentoring? Do youvolunteer? What are you doing tonetwork? Find your people.Face to Face. On line

Your personal b ra n d i n g ProfileThe sum of all of yourInformation: Resume & Cover Letters Marketing Plan Thought Leadership Transcripts Biographies Publications Online Presence Reputation Be consistent

Find your Practice Signature & Play Style &Practice your craft. Play with your Attitudebrand. Try it on. Be sure it isconsistent with your Defineemotional core. Make it for others,changes if it doesn’t feel right or get or they willthe response you want. define it for you.

Look for my:Why… Profiles in PersonalYou& Branding It’s all about Real People using Personal Branding It’s not just for ™ CelebritiesChange & Rock StarsTransformation

Karen Dworaczyk Love! QuadrilleUsing my knowledge, experience & strengthbe helpful ,useful and of service in leading the growth of individuals & organizations that YOGA desire positive change. INSIGHTOVATION™ in everything I do.

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Circle You - The 7 ps of Personal Branding

by Karen Dworaczyk on Jun 21, 2011

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Circle You - The 7 ps of Personal Branding — Presentation Transcript