Where's everyone gone? New places and ways to meet your users

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Presentation given at the South West and Mid Wales Library Partnership (SWAMP) staff conference.11th July 2011, Metropole Hotel, Llandrindod, Wales.

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  • 10/07/11 (c) Karen Blakeman 2010
  • Where's everyone gone? New places and ways to meet your users

    1. 1. Photo http://www.flickr.com/photos/rbainfo/5539554470/ This presentation is licensed under a Creative Commons Attribution 3.0 License Where’s Everyone Gone? New places and ways to meet your users Karen Blakeman RBA Information Services, www.rba.co.uk SWAMP Staff Conference, Llandrindod Wells, 11 th July 2011
    2. 2. Contact me <ul><li>Karen Blakeman http://www.rba.co.uk/ </li></ul><ul><li>[email_address] </li></ul><ul><li>Blog: http://www.rba.co.uk/wordpress/ </li></ul><ul><li>Twitter: http://www.twitter.com/karenblakeman </li></ul><ul><li>Facebook: http://www.facebook.com/karenblakeman </li></ul><ul><li>LinkedIn: http://www.linkedin.com/in/karenblakeman </li></ul><ul><li>Google+ https://plus.google.com/118207595238284377237/ or http://bit.ly/qFXfiz </li></ul><ul><li>http://www.authorstream.com/User-Presentations/karenblakeman/ </li></ul><ul><li>http://www.slideshare.net/KarenBlakeman </li></ul><ul><li>http://www.flickr.com/photos/rbainfo/ </li></ul><ul><li>OR..... </li></ul>10/07/11 www.rba.co.uk
    3. 3. ....Google me! 10/07/11 www.rba.co.uk
    4. 4. You’ve got new snail mail 10/07/11 www.rba.co.uk = £££££
    5. 5. Web site? 10/07/11 www.rba.co.uk
    6. 6. So where is everyone? <ul><li>What are organisations similar to your own doing? Talk to them about their experiences, what works and what doesn’t </li></ul><ul><li>Google your own organisation, department and use the results page left hand side bar to check blogs, videos, discussion forums for mentions of you... </li></ul><ul><li>.. or use something like http://www.searchlion.com/ or http://www.zuula.com/ to quickly switch between different search tools </li></ul><ul><li>http://search.twitter.com/ or http://topsy.com/ for mentions on Twitter </li></ul>10/07/11 www.rba.co.uk
    7. 7. 10/07/11 www.rba.co.uk Photo: Footpath Closed, Karen Blakeman http://www.flickr.com/photos/rbainfo/5911913498 /
    8. 8. Email 10/07/11 www.rba.co.uk <ul><li>Recipient opt-in </li></ul><ul><li>Permissions </li></ul><ul><li>Manage address changes, ‘bounces’ </li></ul><ul><li>Spam filters </li></ul>
    9. 9. RSS feeds 10/07/11 www.rba.co.uk Alerts to Twitter (Twitterfeed.com, Dlvr.it) Display content on Facebook page Display content on other sites via e.g. Feedburner Convert to email subscriptions (Feedburner) Subscribers view content in Google Reader, iGoogle, Outlook, Netvibes.
    10. 10. Feedburner http://feedburner.google.com/ 10/07/11 www.rba.co.uk
    11. 11. Blogs http://smulibraryblog.blogspot.com/ 10/07/11 www.rba.co.uk Mobile version automatically generated Share buttons Link to Twitter account Link to Facebook page New post alerts via email
    12. 12. Swansea University Library - Business and Economics http://www.netvibes.com/businesseconomics#Business_Journals 10/07/11 www.rba.co.uk
    13. 13. Dublin City Public Libraries http://www.netvibes.com/dublincitypubliclibraries#Home 10/07/11 www.rba.co.uk
    14. 14. Facebook pages 10/07/11 www.rba.co.uk
    15. 15. Facebook pages 10/07/11 www.rba.co.uk
    16. 16. LinkedIn 10/07/11 www.rba.co.uk
    17. 17. Twitter <ul><li>140 character tweets that are by default public </li></ul><ul><li>People choose whether or not to follow you </li></ul><ul><li>General chat, what’s happening at conferences, what people are saying about companies, products, services, and about you </li></ul><ul><li>Retweets and mentions by followers and their followers expand your audience </li></ul><ul><li>Tweet blog postings, events, news, photos, comments on what’s happening </li></ul><ul><li>Be interactive: respond to questions, monitor @mentions, set up alerts for your organisation </li></ul>10/07/11 www.rba.co.uk
    18. 18. Twitter Lists 10/07/11 www.rba.co.uk
    19. 19. Flickr <ul><li>Photos of events, launches, conferences, facilities etc, </li></ul><ul><li>Decide on the copyright license you want to use – “All Rights reserved” or one of the Creative Commons </li></ul>10/07/11 www.rba.co.uk
    20. 20. Presentation sharing <ul><li>http://www.slideshare.net/ - often blocked </li></ul><ul><li>http://www.authorstream,com </li></ul><ul><li>http://www.slideboom.com/ </li></ul><ul><li>Decide on copyright licenses, how people are allowed to view the presentation, are people allowed to download the original, allow embeds? </li></ul>10/07/11 www.rba.co.uk
    21. 21. Videos <ul><li>Youtube.com - often blocked so also try... </li></ul><ul><li>Vimeo.com </li></ul><ul><li>Dailymotion.com </li></ul><ul><li>Animoto.com </li></ul>10/07/11 www.rba.co.uk ‘ Embeds’ help spread the word!
    22. 22. <ul><li>Monitor social media presences even if you are just republishing content </li></ul><ul><ul><li>respond to negative (and positive) comments </li></ul></ul><ul><ul><li>people expect you to reply to messages and questions </li></ul></ul><ul><li>You won’t have the time or resources to do everything so try and identify which activity has had the most positive impact </li></ul><ul><li>Possible to use gadgets, widgets, APIs etc. to automatically publish content generated in one service to another e.g. Blog RSS feed to Twitter </li></ul><ul><li>BUT..... </li></ul><ul><li>Tweets, for example, from an active Twitterstream may look odd and out of place when displayed out of context on a Facebook page </li></ul><ul><li>Draw a map of where everything is going otherwise.... </li></ul>10/07/11 www.rba.co.uk
    23. 23. Ever decreasing circles 10/07/11 www.rba.co.uk Photo: http://www.flickr.com/photos/rbainfo/5633975305/
    24. 24. Finally....Google+ 10/07/11 www.rba.co.uk A Google ‘Project’ and, at present, individuals only. No ‘brands’, companies, or organisations. Very much experimental...
    25. 25. TVSMC (Alto Lounge, Caversham) http://www.flickr.com/photos/jamin2/4329193427/ Taken by Benjamin Ellis http://benjaminellis.org/

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