Whatever, whenever and wherever you want


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Presentation given at "Providing Effective Information Services for Generation Y" organised by the East of England Information Services Group of CILIP. 18th July 2013, Cambridge Central Library, UK.

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  • Buzzfeed traffic referrals to over 200 publishers in the Buzzfeed NetworkTraffic from Google dropped 30% from August 2012 through to March 2013 Change in user behaviour? Change in the way the publishers are pushing their information (more apps/social)?
  • Whatever, whenever and wherever you want

    1. 1. 18/07/2013 www.rba.co.uk 1 East of England Information Services Group Providing Effective Information Services for Generation Y 18th July 2013, Cambridge Whatever, whenever and wherever you want Karen Blakeman This presentation is licensed under a Creative Commons Attribution 3.0 License http://www.rba.co.uk/ karen.blakeman@rba.co.uk Twitter: @karenblakeman Slides available http://www.authorstream.com /karenblakeman/ Search fact sheets and articles at http://www.rba.co.uk/search/
    2. 2. http://www.marcprensky.com/writing/Prensky%20- %20Digital%20Natives,%20Digital%20Immigrants%20-%20Part1.pdf 18/07/2013 www.rba.co.uk 2 Marc Prensky has a lot to answer for!
    3. 3. Which one is you? 18/07/2013 www.rba.co.uk 3 NOT helpful and NOT a generation “thing” – distracts from real issues
    4. 4. http://www.bbc.co.uk/news/technology-21116544 [Suspect it is more about having fun!] 18/07/2013 www.rba.co.uk 4
    5. 5. 18/07/2013 www.rba.co.uk 5
    6. 6. 18/07/2013 www.rba.co.uk 6
    7. 7. Voice search getting better 18/07/2013 www.rba.co.uk 7
    8. 8. Google Now http://www.google.co.uk/landing/now/ 18/07/2013 www.rba.co.uk 8 Google Now: Taking the Search Out of Search - Search Engine Watch http://searchenginewatch.com/article/2273399/Google-Now-Taking-the-Search-Out- of-Search
    9. 9. 18/07/2013 www.rba.co.uk 9 http://searchengineland.com/4-mobile-search-trends-tackled-at-smx-west- 2013-151657 4 Mobile Search Trends Tackled At SMX West 2013 “mobile search has grown to a quarter (25%) of all search….predict that by the end of 2013, a mobile device will be behind 1 out of every 3 searches.” Desktop Search Activity Hits All-Time High In March: 20+ Billion Searches [comScore] – US data http://searchengineland.com/desktop-search-activity-hits-all-time-high-in- march-20-billion-searches-comscore-155649
    10. 10. 18/07/2013 www.rba.co.uk 10 http://www.gartner.com/newsroom/id/1947315 Users more technologically savvy More powerful, affordable mobile devices Ever available self-service cloud Whatever, whenever and wherever you want
    11. 11. Where Did All The Search Traffic Go http://www.buzzfeed.com/aswini/where-did-all-the-search- traffic-go 18/07/2013 www.rba.co.uk 11 Referrals from Facebook and Google to publishers on the BuzzFeed Network Image by Aswini Anburajan
    12. 12. Depends on the topic 18/07/2013 www.rba.co.uk 12 http://www.business2comm unity.com/google-plus/is- google-really-the-2nd-most- popular-social-network- 0518140 Google+ probably not intentionally used – Google search “places” reviews take you into Google+ Is Google+ Really The 2nd Most Popular Social Network?
    13. 13. Gary's Social Media Count | PERSONALIZE MEDIA http://www.personalizemedia.com/garys-social-media-count/ 18/07/2013 www.rba.co.uk 13
    14. 14. What people use depends on what they want, what they are doing and where they are Pick up news on multiple platforms – Radio, TV, Twitter, Facebook, RSS I want to know about a local community festival – Facebook friends, groups and pages On the move – use mobile apps, voice search Mobile for quick questions – next train, nearest pub, weather Laptop/desktop for more in depth research [Discussions at Prague INFORUM] 18/07/2013 www.rba.co.uk 14
    15. 15. 18/07/2013 www.rba.co.uk 15 L66J BMR& DSWQ IN1&1 vs.
    16. 16. Image Conscious: how pre-teens search the web by Nicola McNee on Prezi http://prezi.com/7sig1pju1r2x/image-conscious- how-pre-teens-search-the-web/ 18/07/2013 www.rba.co.uk 16
    17. 17. Google Images – use an existing image 18/07/2013 www.rba.co.uk 17 Click on the camera icon in the search box and then either enter the URL of an image or upload the image
    18. 18. 18/07/2013 www.rba.co.uk 18
    19. 19. 18/07/2013 www.rba.co.uk 19
    20. 20. http://worldwidescience.org/ - visual 18/07/2013 www.rba.co.uk 20
    21. 21. http://theknowledgecore.wordpress.com/2013/01/20/are-we-right-to-be-concerned- about-millennials-and-is-it-for-the-right-reason/ – Twitter, Wikis and blogging not necessarily second nature – Lack of communications skills – Lack of analytical skills & critical thinking – “Don‟t confuse tech savvy, tethering to mobile technology and an intimate relationship with Facebook, with transferable knowledge and skills around social networking and communication” [Millennials – millennial generation, born between 1980 and 2000, “Generation Y”] 18/07/2013 21www.rba.co.uk
    22. 22. 18/07/2013 www.rba.co.uk 22
    23. 23. Awareness of authority of site and sources Context e.g. shared link on Facebook vs. original journal article Structure of the Internet and how it works Shortened URLs obscure origins, some curated services and keep articles within their site “So many students I see are not tuned into types of site, the actual domains” “It is not just students who don't read URLs & know their significance” 18/07/2013 www.rba.co.uk 23
    24. 24. URL awareness URL quoted on Twitter, Facebook etc. is http://www.scoop.it/t/taking-a- look-at-moocs/p/4004625447/why-the-mooc-cannot-trump-the-campus- university-world-news 18/07/2013 www.rba.co.uk 24 “Real” URL is http://www.universityworldne ws.com/article.php?story=20 130712103200884 Thanks to IT Training at QUB @ITTrainAtQUB for the example
    25. 25. It is not always obvious how to use the technology! 18/07/2013 www.rba.co.uk 25
    26. 26. Just because I was brought up with books did not mean that I automatically knew how to use the scientific literature for research, identify relevant publications or how to cite references Whether we use film or digital cameras we still have to learn about composition, aperture, focal length, shutter speed etc to get the best photographs We all have to learn how to use electronic resources effectively to ensure we see the best results We all have to learn how to assess the quality of information 18/07/2013 www.rba.co.uk 26
    27. 27. Five things you need to know about Google 1. Google personalises your search Non-personalised search Personalised search
    28. 28. Five things you need to know about Google 2. Google automatically looks for variations on your search terms and sometimes drops terms from your search – To force an exact match and inclusion of a term in a search prefix it with „intext:‟ • UK public transport intext:biodiesel – Use Verbatim – runs your search exactly as you have typed it in
    29. 29. Five things you need to know about Google 3. Google web search does not search everything it has in its database – two indexes: main, default index and the supplemental index – supplemental index may contain less popular, unusual, specialist material – supplemental index comes into play when Google thinks your search has returned too few results – using Verbatim and advanced search commands seems to trigger a search in the supplemental index
    30. 30. Five things you need to know about Google 4. Google changes its algorithms several hundred times a year 5. We are all Google‟s lab rats – Google constantly tests changes on users in “live experiments” – Just Testing: Google Users May See Up To A Dozen Experiments • http://searchengineland.com/just-testing-google- searchers-may-see-up-to-a-dozen-experiments-141570
    31. 31. Different devices, different positioning of search options and menus Some search features may not be present 18/07/2013 www.rba.co.uk 31
    32. 32. What I see on my screen may not be what you see on your screen, may not be what your colleagues see on theirs, may not be what your users see.
    33. 33. 18/07/2013 www.rba.co.uk 33
    34. 34. Blurring of boundaries – public vs private 18/07/2013 www.rba.co.uk 34
    35. 35. 18/07/2013 www.rba.co.uk 35
    36. 36. 18/07/2013 www.rba.co.uk 36
    37. 37. B.S. Detection for Digital Content http://www.slideshare.net/craigsilverman/bs-detection-for- digital-content 18/07/2013 www.rba.co.uk 37
    38. 38. Generation Y, millennials etc are a diversion Technology is ever changing Research and analytical skills still vital and need to be taught Is the information found fit for purpose? (Comprehensive literature review not always appropriate) Can no longer assume a particular approach to search will always give relevant information There is the expectation that information and services are available 24 hours/day and accessible wherever the user is and using any device 18/07/2013 www.rba.co.uk 38 Whatever, whenever and wherever
    39. 39. 18/07/2013 www.rba.co.uk 39 Whatever, whenever and wherever you want Karen Blakeman Thank you! This presentation is licensed under a Creative Commons Attribution 3.0 License http://www.rba.co.uk/ karen.blakeman@rba.co.uk Twitter: @karenblakeman Slides available http://www.authorstream.com /karenblakeman/ Search fact sheets and articles at http://www.rba.co.uk/search/