What the search engines know about us Online Information, London, 2011 Karen Blakeman [email_address] http://twitter.com/karenblakeman http://www.rba.co.uk/ Slides available at http://www.rba.co.uk/as/ and on authorSTREAM and Slideshare This presentation is licensed under a Creative Commons Attribution 3.0 License
europe-v-facebook.org - Data Pool http://europe-v-facebook.org/EN/Data_Pool/data_pool.html
Google knows us so well 01/12/11 www.rba.co.uk Google personalizes and tailors your results depending on your location, computer, browser, past searches, what you have looked at in the past, your +1s, your blocked sites, your Google+ account, your other social networks, what you had for breakfast...and anything else it can find by rummaging around in your Google dashboard They all do it
Logged in to a Google account? Your social media connections may be given priority
Used +1 to “approve” a page or posting?
Blocked sites from your searches?
Google says it may use all of these as “signals” for everyone, not just you
Check the dashboard on your Google account http://www.google.com/dashboard
01/12/11 www.rba.co.uk An identical search run at the same time by several people with differing social network connections and on different devices will come up with different results. Presents problems for those of us who help and advise others on effective search strategies. We can no longer say that a particular search strategy is the best approach for dealing with a specific type of search. You see what you want to see