Web 2.0 in the Public Sector

6 June 2009 Karen Blakeman www.rba.co.uk Web 2 in the Public Sector Karen Blakeman RBA Information Services http://www.rba.co.uk/ blog: http://www.rba.co.uk/wordpress [email_address] Facebook: Karen Blakeman Twitter: karenblakeman Slideshare: http://www.slideshare.net/KarenBlakeman This work is licensed under a Creative Commons Attribution 3.0 License

What is Web 2.0 ?

A concept not a product

A way of thinking

A way of working

collaborative, social, sharing

reusing and mixing data, mashups

All sorts of technologies but….

.. don’t concentrate on the technologies – think about what you want to do with content and information

Examples:

blogs, RSS, wikis, Flickr, Facebook, MySpace, web based forums, email discussion lists, YouTube, Second Life……

6 June 2009 Karen Blakeman www.rba.co.uk

Gartner hype curve 6 June 2009 Karen Blakeman www.rba.co.uk http://www.gartner.com/pages/story.php.id.8795.s.8.jsp

Blogs

Instead of or in addition to a printed, emailed or static web based newsletter

Current awareness for staff, users, researchers and clients - “What’s new”

publicising new services/products, encourage feedback via comments

Marketing tool inside and outside of the organisation

CPD – recording professional development and reflective practice

Recording project development, discussions

Comments or “suggestions” box

Monitor blogs for information and competitor intelligence

Alternative publishing medium

Blogging librarians

UK Library Blogs

http://uklibraryblogs.pbwiki.com/

Blogorama in Internet Resources Newsletter:

http://www.hw.ac.uk/libwww/irn/

LIS-Bloggers email discussion list

http://www.jiscmail.ac.uk/lists/LIS-BLOGGERS.html

British Librarian Bloggers | Google Groups

http://groups.google.com/group/britlibblogs

Bracknell Forest Council http://bfcwebdev.wordpress.com/ 6 June 2009 Karen Blakeman www.rba.co.uk

Blogs as sources of information

Blogs by industry gurus and experts are a good way of keeping up to date with what is happening in a sector

Look for the Blogroll of List of Links on a relevant blog

Google Blogsearch http://www.google.com/blogsearch

use advanced search to search within an individual blog

Ask http://www.ask.com/ – Blogs and feeds

Live Feeds search - http://search.live.com/feeds

Blog search engines and directories

http://www.technorati.com/

http://www.blogpulse.com/

Blogpulse Trends 6 June 2009 Karen Blakeman www.rba.co.uk Shows how often your search terms occur in postings – can compare up to three searches

Twitter

http://www.twitter.com/

Micro-blogging - 140 characters per ‘tweet’

What are people saying about you?

Oh dear!

Who is on Twitter? 6 June 2009 Karen Blakeman www.rba.co.uk

UK Government Twitterverse

http://davepress.net/2008/10/28/the-ukgovweb-twitterverse/

Searching Twitter and Tweets

How Companies Use Twitter to Bolster Their Brands - BusinessWeek

http://www.businessweek.com/technology/content/sep2008/tc2008095_320491.htm

Searching public tweets

http://www.twitterment.com/ - not reliable or comprehensive

http://www.tweetscan.com/ - not reliable or comprehensive

Searching tags and hashtags e.g. #ili2008

http://search.twitter.com/

http://www.hashtags.org/ - was dead for several months

http://www.twemes.com/ - delayed reporting on tweets but includes tagged Flickr photos and del.icio.us bookmarks

Twemes – http://twemes.com/ 6 June 2009 Karen Blakeman www.rba.co.uk

http://search.twitter.com/ 6 June 2009 Karen Blakeman www.rba.co.uk

Wikis

wiki-wiki – Hawaiian meaning quick

First wiki was the WikiWikiWeb, Ward Cunningham 1995

A collaborative web application that allows users to easily add and edit content

Can be used for

developing documentation

course content

project management

developing a conference programme and proceedings

Helpdesk tool

History keeps a record of the changes and different versions of the documents

Conference proceedings

Inspiring the iGeneration

http://inspiringtheigeneration.wetpaint.com/

Helpdesk tool

“ We are experimenting with a small scale wiki tool to help us with internal communication within a large Learner Support team. In an effort to cut down on e-mails and go some way towards 'centralising' and organising (mostly short term) information needed to serve students across a range of service points. The wiki is updated daily/hourly/as required with any information thought important to the team. We would be very interested to see if anyone is doing something similar and to hear what kind of results you are having” Paula Fitzpatrick Learner Support Team University of Northumbria

RSS in Plain English

http://www.commoncraft.com/rss_plain_english

or on http://www.youtube.com/watch?v=0klgLsSxGsU

Share and move ‘stuff’ around

From one application to another, one service to another, one site to another

RSS

APIs

Widgets

Gizmos

Flakes

‘ Stuff’

Pageflakes

http://www.pageflakes.com/

UKeiG

http://www.pageflakes.com/ukeig1

East Lothian Libraries

http://www.pageflakes.com/libraries0/17137920/

Dublin City Public Libraries

http://www.pageflakes.com/dublincitypubliclibraries/

How to set up a Pageflakes page(s)

http://davepress.net/screencasts/pageflakes.swf

Pageflakes - UKeiG http://www.pageflakes.com/ukeig1 6 June 2009 Karen Blakeman www.rba.co.uk

Pageflakes – Dublin City Libraries http://www.pageflakes.com/dublincitypubliclibraries/ 6 June 2009 Karen Blakeman www.rba.co.uk

Flickr

http://www.flickr.com/

Owned by Yahoo!

Share photos with selected individuals or make public

Put photos of your organisation’s events on Flickr

promote your department, information centre, organisation

direct journalists to your ‘album’ when they ask for photos to accompany articles about you

make sure you tag and describe them

organise into sets

decide on copyright and Creative Commons licenses

http://www.flickr.com/photos/warwickdistrictcouncil/

http://www.flickr.com/groups/bracknellforest/

Slideshare, authorSTREAM

Share presentations

Include an accompanying commentary

Keep private, share with selected people, or make public

Slideshare does not keep animations and embedded links, authorSTREAM does

Slideshare

http://www.slideshare.net/

authorSTREAM (can also convert to iPod and video for YouTube)

http://www.authorstream.com/

Embed Slideshare and authorSTREAM in your blog, web site, Facebook profile, start page ……..

Slideshare 6 June 2009 Karen Blakeman www.rba.co.uk Identify a relevant presentation and Slideshare will try and find similar types of presentation

YouTube

http://www.youtube.com/

Owned by Google

Videos of varying content and quality

news broadcasts

‘ how to’ videos, ‘fan’ videos, corporate broadcasts

promo’s, advertising campaigns

The Queen has a YouTube channel!

http://www.youtube.com/user/TheRoyalChannel

Can be simple, short demos, “how to” presentations or information on your services e.g. Birmingham BestforBusiness

http://www.youtube.com/watch?v=XXs1scj9Xx4

Embed YouTube videos in your blog, Facebook page, start page, web site etc.

BestforBusiness Birmingham 6 June 2009 Karen Blakeman www.rba.co.uk http://www.youtube.com/watch?v=XXs1scj9Xx4

Promos for events

Embed in:

Facebook

web site

blog

start pages

etc. etc.

Facebook.com – Bracknell Forest Council

http://www.facebook.com/pages/Bracknell-Forest-Council/29278413041?ref=ts

Bracknell Forest Council -xpresionz 6 June 2009 Karen Blakeman www.rba.co.uk

Second Life - ? 6 June 2009 Karen Blakeman www.rba.co.uk

And finally….. to encourage you in your Web 2 endeavours, a short motivational video 6 June 2009 Karen Blakeman www.rba.co.uk http://www.youtube.com/watch?v=I6IQ_FOCE6I