Using the Web - Research Practitioners Skills Day [Archive]


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Presentation given on 26th November 2008

Please note: this presentation is over 2 years old and is an archive copy. It may still be of interest to you should you wish to see how we were using and searching electronic media in the past but please remember that some of the information it contains is now out of date.

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  • The Research Practitioner - Skills Day 6 June 2009 (c) Karen Blakeman 2008
  • Using the Web - Research Practitioners Skills Day [Archive]

    1. 1. The Research Practitioner - Skills Day Karen Blakeman RBA Information Services, UK 6 June 2009 Karen Blakeman Using the Web
    2. 2. 6 June 2009 Karen Blakeman Karen Blakeman RBA Information Services Tel: 0118 947 2256 Int. Tel: +44 118 947 2256 [email_address] blog: on Facebook – Karen Blakeman Twitter: karenblakeman This work is licensed under a Creative Commons Attribution 3.0 License
    3. 3. What Google's homepage may look like in 2084 6 June 2009 Karen Blakeman
    4. 4. Using the web to track down people <ul><li>Traditional ways of searching the Internet </li></ul><ul><ul><li>Web </li></ul></ul><ul><ul><ul><li>usual web page search </li></ul></ul></ul><ul><ul><ul><li>file format searches </li></ul></ul></ul><ul><ul><ul><li>site searches </li></ul></ul></ul><ul><ul><li>email discussion groups (but may be closed) </li></ul></ul><ul><ul><li>web based forums </li></ul></ul><ul><ul><li>Google and Yahoo Groups </li></ul></ul><ul><li>Web 2.0 </li></ul><ul><ul><li>blogs, photo sharing, videos, presentations </li></ul></ul><ul><ul><li>social and professional networking e.g. Facebook, Twitter, </li></ul></ul><ul><ul><li>mashups, visualisation tools </li></ul></ul><ul><ul><li>people search tools </li></ul></ul>6 June 2009 Karen Blakeman
    5. 5. General search techniques and tricks <ul><li>Use double quote marks around a phrase e.g. company or a person’s name (can be used in all search engines) </li></ul><ul><ul><li>e.g. “Karen Blakeman” </li></ul></ul><ul><li>Use alternatives to Google </li></ul><ul><ul><li>,, </li></ul></ul><ul><ul><li>different coverage </li></ul></ul><ul><ul><li>results listed in a different order </li></ul></ul><ul><li>File format search </li></ul><ul><ul><li>ppt to identify conference speakers and experts on a topic </li></ul></ul><ul><ul><ul><li>also pdf </li></ul></ul></ul><ul><ul><li>staff lists e.g. staff list filetype:pdf OR filetype:xls </li></ul></ul><ul><li>Site search for revealing documents and pages buried deep down in the site </li></ul>6 June 2009 Karen Blakeman
    6. 6. Google file format search – Advanced Search screen 6 June 2009 Karen Blakeman
    7. 7. File format search on 6 June 2009 Karen Blakeman
    8. 8. General search techniques and tricks (2) <ul><li>Focus your search on areas of the document </li></ul><ul><ul><li>inurl: for example &quot;process engineer&quot; inurl:cv </li></ul></ul><ul><ul><ul><li>looks for the term in the URL </li></ul></ul></ul><ul><ul><li>intitle: for example “process engineer” intitle:cv </li></ul></ul><ul><ul><ul><li>looks for your term in the title of the page </li></ul></ul></ul><ul><li>Boolean search </li></ul><ul><ul><li>OR, AND, NOT </li></ul></ul><ul><ul><li>must use capital letters for the operators </li></ul></ul><ul><ul><li>only OR works in Google and even that does not work well </li></ul></ul><ul><ul><li> and MSE360 are best </li></ul></ul><ul><ul><li>for example chemical engineer AND (inurl:cv OR intitle:cv) AND (oil OR petroleum) </li></ul></ul><ul><li>See the summary and comparison chart for the major search engines at and </li></ul>6 June 2009 Karen Blakeman
    9. 9. 6 June 2009 Karen Blakeman Compare different search engines for a strategy
    10. 10. Alternative search engines <ul><li>Yahoo </li></ul><ul><ul><li> </li></ul></ul><ul><li>Live Search </li></ul><ul><ul><li> </li></ul></ul><ul><li>MSE360 </li></ul><ul><ul><li> </li></ul></ul><ul><li>Exalead </li></ul><ul><ul><li> </li></ul></ul><ul><li>Ask </li></ul><ul><ul><li> </li></ul></ul>6 June 2009 Karen Blakeman
    11. 11. Compare search engines <ul><li>Intelways </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>run your search through a plethora of search tools one by one </li></ul></ul><ul><li>Zuula </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>similar to Intelways </li></ul></ul><ul><li> </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>compares two search engines of your choice side by side </li></ul></ul><ul><li>TripleMe </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>compares Google, Yahoo and Live side by side </li></ul></ul>6 June 2009 Karen Blakeman
    12. 12. ‘ People’ search tools <ul><li>War of the people search </li></ul><ul><ul><li> </li></ul></ul><ul><li>Beware mash-ups </li></ul><ul><ul><li>a website or application that combines content from more than one source to generate a new page or resource </li></ul></ul><ul><ul><li>usually automated with minimal human input or control </li></ul></ul><ul><ul><li>many people search tools use this approach as the basis of their service, even the priced ones </li></ul></ul>6 June 2009 Karen Blakeman
    13. 13. Zoominfo <ul><li> </li></ul><ul><ul><li>Now owns Xing – very good for German, Austrian and Swiss networks ( highly rated by several workshop participants ) </li></ul></ul><ul><ul><li>Zoominfo uses multiple web sources to generate profiles of people and networks </li></ul></ul><ul><ul><li>Automatically created by computer </li></ul></ul><ul><ul><li>Subject of a profile can update or correct their profile but no checking done by Zoominfo </li></ul></ul><ul><ul><li>Search by person or use multiple search criteria in priced Powersearch to identify relevant companies and people by job description </li></ul></ul><ul><ul><li>Use with care and always double check the information before acting upon it </li></ul></ul>6 June 2009 Karen Blakeman
    14. 14. Zoominfo - Karen Blakeman’s verified profile 6 June 2009 Karen Blakeman Information ‘verified’ by Karen Blakeman View the ‘references’ (web pages) to see the information in context
    15. 15. LinkedIn <ul><li> </li></ul><ul><li>Aimed at professionals for building networks </li></ul><ul><li>As well as personal profiles, corporate profiles are now possible </li></ul><ul><li>BUT </li></ul><ul><ul><li>the spammers have moved in </li></ul></ul><ul><ul><li>spam sites inviting you to join their “network” </li></ul></ul><ul><ul><li>spammers registering and sending emails via Inmail </li></ul></ul><ul><ul><li>people and organisations sending Inmail and pretending they know you and/or ignoring your stated preferences – DON’T DO IT!!!! </li></ul></ul>6 June 2009 Karen Blakeman
    16. 16. PIPL <ul><li> </li></ul><ul><li>Review at </li></ul><ul><li>Searches ‘hidden’ web + Google search </li></ul><ul><ul><li>blog search, Google Groups, LinkedIn, Flickr, Google Scholar, Electoral Roll, Directories, Amazon, Hoovers, Zoominfo etc. </li></ul></ul><ul><ul><li>Google web search results not the same as an ordinary Google search – they incorporate terms such as resume, CV </li></ul></ul><ul><ul><ul><li>does not always come up with better results </li></ul></ul></ul>6 June 2009 Karen Blakeman
    17. 17. Pipl search (1) 6 June 2009 Karen Blakeman
    18. 18. Pipl search (2) 6 June 2009 Karen Blakeman
    19. 19. Cluuz <ul><li> </li></ul><ul><li>“ Cluuz … core technology understands the relationship between the entities, terms, or persons searched leading to more relevant, easy to understand search results” </li></ul><ul><li>Not totally intuitive but the network visualisation is ‘cool’ </li></ul><ul><li>The links in the network visualisation do not always relate to the same person or organisation but they are usually working in a similar field or subject area </li></ul><ul><li>Results vary from one day to the next, one hour to the next! </li></ul><ul><li>Nevertheless, definitely worth a look </li></ul>6 June 2009 Karen Blakeman
    20. 20. Cluuz 6 June 2009 Karen Blakeman
    21. 21. Other ‘people search’ tools <ul><li>Most of the so-called people search tools trawl social network sites, and results are often poor to mediocre </li></ul><ul><li>Worth trying them if you want to make sure you are covering as much as possible </li></ul><ul><li>As always, make sure you are looking at the right person </li></ul><ul><li>yoName </li></ul><ul><li>Spock – </li></ul><ul><li>Wink – </li></ul><ul><li>Spokeo – </li></ul><ul><li>123people – </li></ul><ul><ul><li>recommended by one of the workshop participants </li></ul></ul>6 June 2009 Karen Blakeman
    22. 22. Blogs <ul><li>What is a blog? </li></ul><ul><ul><li>short for we b log </li></ul></ul><ul><ul><li>content can range from self-indulgent drivel to extreme erudition </li></ul></ul><ul><ul><li>can be infantile ramblings or intelligent, detailed analyses on a topic </li></ul></ul><ul><li>Search on an industry sector to track down knowledgeable people in that sector </li></ul><ul><li>Search on a person to see if they are blogging and what they are saying, and what others are saying about them </li></ul><ul><li>Search for blog postings on conferences and conference presentations </li></ul><ul><ul><li>who is hot and who is not! </li></ul></ul>6 June 2009 Karen Blakeman
    23. 23. Blog searching <ul><li>Google Blogsearch </li></ul><ul><ul><li> </li></ul></ul><ul><li>Ask – Blogs and feeds </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>click on the Blogs button </li></ul></ul><ul><li>Technorati </li></ul><ul><ul><li> </li></ul></ul><ul><li>Blogpulse </li></ul><ul><ul><li> </li></ul></ul>6 June 2009 Karen Blakeman
    24. 24. Blogpulse search and trends 6 June 2009 Karen Blakeman Click on the graph to see ‘trends’
    25. 25. Blogpulse Trends 6 June 2009 Karen Blakeman Shows how often your search terms occur in postings – can compare up to three searches
    26. 26. Looking for experts on a subject or industry? <ul><li>Look for their workshop and conference presentations </li></ul><ul><li>Use advanced search options to limit your search to file type or file format ppt or pdf </li></ul><ul><li>Slideshare </li></ul><ul><ul><li> </li></ul></ul><ul><li>authorSTREAM </li></ul><ul><ul><li> </li></ul></ul><ul><li>YouTube </li></ul><ul><ul><li> </li></ul></ul>6 June 2009 Karen Blakeman
    27. 27. Facebook <ul><li> </li></ul><ul><li>Originally set up to enable students of Harvard University to keep in touch </li></ul><ul><li>Now available to anyone </li></ul><ul><li>Set up your personal profile </li></ul><ul><li>Join and create groups </li></ul><ul><ul><li>can be open, closed or secret </li></ul></ul><ul><ul><li>discussion boards, ‘Wall’, photos, videos, events </li></ul></ul><ul><li>Most corporate groups are now private but the ‘interest’ and ‘professional’ groups can lead you to other potential contacts </li></ul>6 June 2009 Karen Blakeman
    28. 28. Karen Blakeman’s Facebook Profile 6 June 2009 Karen Blakeman
    29. 29. Facebook – members of the Competitive Intelligence Group 6 June 2009 Karen Blakeman
    30. 30. Flickr <ul><li>Search on a person or organisation </li></ul><ul><li>Look at photo tags and descriptions to collect more information on a person, or identify networks and linked people </li></ul>6 June 2009 Karen Blakeman
    31. 31. Twitter <ul><li> </li></ul><ul><li>“ Blogging is soooo yesterday” </li></ul><ul><li>Microblogging – postings are called ‘tweets’ and 140 characters long </li></ul><ul><li>See who is ‘following’ whom </li></ul>6 June 2009 Karen Blakeman
    32. 32. Twitter <ul><li>What are people saying about you? </li></ul><ul><ul><li>Oh dear! </li></ul></ul>6 June 2009 Karen Blakeman
    33. 33. Searching Twitter and Tweets <ul><li>How Companies Use Twitter to Bolster Their Brands - BusinessWeek </li></ul><ul><ul><li> </li></ul></ul><ul><li>Searching public tweets </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>6 June 2009 Karen Blakeman
    34. 34. So you thought you’d covered your tracks? <ul><li>Facebook </li></ul><ul><ul><li>you may have erased your profile but what about those photos and videos of you that are on your ‘friends’ profiles? (also check out Flickr) </li></ul></ul><ul><li>Wikipedia </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>history </li></ul></ul><ul><li>Wayback Machine </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>takes snapshots of the web, some going back to 1996 </li></ul></ul><ul><ul><li>can go straight to a known page or browse a web site as it existed in the past </li></ul></ul><ul><ul><li>useful for looking at staff pages going back several years </li></ul></ul><ul><ul><li>not 100% guaranteed </li></ul></ul>6 June 2009 Karen Blakeman
    35. 35. 6 June 2009 Karen Blakeman
    36. 36. 6 June 2009 Karen Blakeman
    37. 37. Staff list from 17 th Jan 1999 6 June 2009 Karen Blakeman
    38. 38. Finally…. 3 Top Tips <ul><li>Make use of the advanced search features of the search engines </li></ul><ul><li>People search engines, social and professional network sites do help identify relevant candidates and ‘linked’ people, but they can add to the ‘noise’ not reduce it. Use with care. </li></ul><ul><li>Remember - we have ways of finding out what you did and said in the past! </li></ul>6 June 2009 Karen Blakeman