Twitter for Business: an essential marketing and research tool [Archive]

Twitter 101 Twitter for Business: an essential marketing and research tool Karen Blakeman Twitter: http://www.twitter.com/karenblakeman [email_address] http://www.slideshare.net/karenblakeman/ This presentation is licensed under a Creative Commons Attribution 3.0 License

Why should I look at Twitter?
Essential part of reputation monitoring for all organisations
Essential when researching companies, competitors, potential collaborators, products etc
What’s happening at conferences e.g. Online 2009
Fantastic way of keeping up with new developments
Drive traffic to information on your services
But not just twitter.....
You should be looking at all social and professional networks
Forget web 2.0 or 3.0 or whatever - it is all part of the The Web
01/12/09 www.rba.co.uk

Social Media From a presentation given at Internet Librarian International 2009, London, by Jeremy O’Hare. http://www.internet-librarian.com/2009/presentations.php Traffic to BIPC Web site from these second only to Google Now also have a wiki!

Google search Blogger profile Twitter profile Facebook profile LinkedIn profile 01/12/09 www.rba.co.uk

Yahoo!
Now includes options to limit search to selected networking sites
Varies depending on type of search

Firefox Greasemonkey script for Twitter
Show results from Twitter on Google results screen

What is being said?
Twitter Study - Pear Analytics
http://www.pearanalytics.com/blog/2009/twitter-study-reveals-interesting-results-40-percent-pointless-babble/
Pointless babble: 40.6%
Conversational: 37.6%
Pass-along value: 8.7%
Self promotion: 5.85%
Spam: 3.75%
News: 3.6%
BUT depends on who you are “following” and what you are searching for
YOU decide
YOU control and filter your Twitterstream

Marketing and reputation monitoring 01/12/09 www.rba.co.uk

Twitter ego-search! 01/12/09 www.rba.co.uk

Twitter – reputation monitoring
What are people saying about you?
Oh dear....

Managing your Twitterstream and Twitter searches 01/12/09 www.rba.co.uk Tweetdeck – http://www.tweetdeck.com/

Searching Twitter
Searching recent public tweets
http://search.twitter.com/ , http://www.twazzup.com/
BUT Twitter search does not cover the whole database, only recent Tweets
Even advanced date search does not currently work on date range 

Searching Twitter
Google advanced web search and use site search on twitter.com but not comprehensive

Searching Twitter
Use your Twitter client on your desktop, laptop, mobile, iphone
e.g. Tweetdeck, Seesmic
Review: 8 free Twitter clients for better tweeting
http://www.computerworld.com/s/article/9138067/Review_8_free_Twitter_clients_for_better_tweeting?taxonomyId=16&pageNumber=2
Phil Bradley's weblog: Twitter Search - 20 alternative search engines
http://philbradley.typepad.com/phil_bradleys_weblog/2009/03/twitter-search-20-alternative-search-engines.html
Most suffer from Twitter’s “recent tweets only” syndrome
Some of the backup tools are more reliable

Backup your tweets
Useful if you use Twitter to remind yourself of interesting stuff e.g. facts and URLs given out at conferences
Essential if you are using it as part of reputation monitoring and management
Essential if you are using it as part of competitive intelligence
Can use some of them to search further back than “current” tweets
Can’t guarantee that Twitter will keep tweets for ever
Can’t guarantee that Twitter won’t lose Tweets
Can’t guarantee that Twitter will still be here tomorrow

Backup your Tweets
BackupMyTweets Home: Backup Your Twitter Account
http://backupmytweets.com/
Backs up only your tweets on their web site as HTML, JSON or XML
Need to keep a local copy in case site disappears

Backup your tweets
Twapper Keeper - Archive Tweets
http://twapperkeeper.com/
Archive and organize tweets based on hash tags
Hosted on their web site

Backup your tweets
Tweetdoc: Document your twitter event
http://www.tweetdoc.org/
Search on hashtag or term, creates a PDF of tweets
Tweets can be listed newest first or oldest first, but only “recent” tweets covered

Backup your tweets
The Archivist: Save And Export Twitter Searches Before They Go
http://visitmix.com/Opinions/the-archivist
need to download a program to your computer

Backup your tweets
Back up your tweets to a blog page
LoudTwitter, http://www.loudtwitter.com/
Twittinesis, http://www.twittinesis.com/

Yammer
http://www.yammer.com/ , http://blog.yammer.com/
Corporate version of Twitter - keep everything within the organisation
No 140 character limit, can attach files
Can invite partners and colleagues from outside of the organisations (Priced service)
I’m Yammering away…
http://robwood.wordpress.com/2009/04/16/im-yammering-away/
At Nationwide, Yammer links rank-and-file with the C-suite
http://www.ragan.com/ME2/Audiences/dirmod.asp?sid=&nm=&type=MultiPublishing&mod=PublishingTitles&mid=5AA50C55146B4C8C98F903986BC02C56&tier=4&id=1ADC5D4FCDD14AD0A23CD6212B333684&AudID=3FF14703FD8C4AE98B9B4365B978201A

Twitter in Business – some articles
50 Ideas on Using Twitter for Business
http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/
How Companies Use Twitter to Bolster Their Brands - BusinessWeek
http://www.businessweek.com/technology/content/sep2008/tc2008095_320491.htm
Ten ways to make more of Twitter - Times Online
http://technology.timesonline.co.uk/tol/news/tech_and_web/article6099159.ece#cid=OTC-RSS&attr=1063742
SEO Manchester: Using brand mascots on Twitter
http://manchester-seo.blogspot.com/2009/09/using-brand-mascots-on-twitter.html
'OMG! Ur TM, © Being Infringed @Twitter!' David Jacoby and Judith S. Roth
http://www.schiffhardin.com/binary/jacoby-roth-law360_0709.pdf

Twitter cheat sheets
Getting Started with Twitter
http://www.rba.co.uk/patlib2009/GettingStartedwithTwitter.doc
Twitter Cheatsheet – Phil Bradley
http://www.scribd.com/doc/20128389/Twitter-Cheatsheet
Twitter Cheat Sheet 1.2
http://portfolio.ginaminks.com/job_aides/twitter_cheat_sheet.pdf

Twitter 101 Twitter for Business: an essential marketing and research tool Karen Blakeman Twitter: http://www.twitter.com/karenblakeman [email_address] http://www.slideshare.net/karenblakeman/ This presentation is licensed under a Creative Commons Attribution 3.0 License

Twitter for Business: an essential marketing and research tool [Archive]

by Karen Blakeman on Dec 01, 2009

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