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Twitter 101 Twitter for Business: an essential marketing and research tool Karen Blakeman Twitter:  http://www.twitter.com...
Why should I look at Twitter? <ul><li>Essential part of reputation monitoring for all organisations </li></ul><ul><li>Esse...
Social Media   From a presentation given at Internet Librarian International 2009, London, by Jeremy O’Hare.  http://www.i...
Google search Blogger profile Twitter profile Facebook profile LinkedIn profile 01/12/09 www.rba.co.uk
Yahoo! <ul><li>Now includes options to limit search to selected networking sites </li></ul><ul><li>Varies depending on typ...
Firefox Greasemonkey script for Twitter <ul><li>Show results from Twitter on Google results screen </li></ul>01/12/09 www....
What is being said? <ul><li>Twitter Study - Pear Analytics </li></ul><ul><ul><li>http://www.pearanalytics.com/blog/2009/tw...
Marketing and reputation monitoring 01/12/09 www.rba.co.uk
Twitter ego-search! 01/12/09 www.rba.co.uk
Twitter – reputation monitoring <ul><li>What are people saying about you?  </li></ul><ul><ul><li>Oh dear....  </li></ul></...
Managing your Twitterstream and Twitter searches 01/12/09 www.rba.co.uk Tweetdeck –  http://www.tweetdeck.com/
Searching Twitter <ul><li>Searching recent public tweets  </li></ul><ul><ul><li>http://search.twitter.com/ ,  http://www.t...
Searching Twitter <ul><li>Google advanced web search and use site search on twitter.com but not comprehensive </li></ul>01...
Searching Twitter <ul><li>Use your Twitter client on your desktop, laptop, mobile, iphone  </li></ul><ul><ul><li>e.g. Twee...
Backup your tweets <ul><li>Useful if you use Twitter to remind yourself of interesting stuff e.g. facts and URLs given out...
Backup your Tweets <ul><li>BackupMyTweets Home: Backup Your Twitter Account </li></ul><ul><ul><li>http://backupmytweets.co...
Backup your tweets <ul><li>Twapper Keeper - Archive Tweets </li></ul><ul><ul><li>http://twapperkeeper.com/   </li></ul></u...
Backup your tweets <ul><li>Tweetdoc: Document your twitter event </li></ul><ul><ul><li>http://www.tweetdoc.org/   </li></u...
Backup your tweets <ul><li>The Archivist: Save And Export Twitter Searches Before They Go </li></ul><ul><ul><li>http://vis...
Backup your tweets <ul><li>Back up your tweets to a blog page </li></ul><ul><ul><li>LoudTwitter,  http://www.loudtwitter.c...
Yammer <ul><li>http://www.yammer.com/ ,  http://blog.yammer.com/   </li></ul><ul><li>Corporate version of Twitter - keep e...
Twitter in Business – some articles <ul><li>50 Ideas on Using Twitter for Business  </li></ul><ul><ul><li>http://www.chris...
Twitter cheat sheets <ul><li>Getting Started with Twitter </li></ul><ul><ul><li>http://www.rba.co.uk/patlib2009/GettingSta...
Twitter 101 Twitter for Business: an essential marketing and research tool Karen Blakeman Twitter:  http://www.twitter.com...
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Twitter for Business: an essential marketing and research tool [Archive]

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Presentation given at the Online Information Conference 2009, 1st December. Part of the Twitter 101 session

Please note: this presentation is over 2 years old and is an archive copy. It may still be of interest to you should you wish to see how we were using and searching electronic media in the past but please remember that some of the information it contains is now out of date.

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  • Twitter for Buisness 01/12/09 (C) Karen Blakeman 2009
  • Twitter for Buisness 01/12/09 (C) Karen Blakeman 2009
  • Twitter for Buisness 01/12/09 (c) Karen Blakeman 2009
  • Transcript of "Twitter for Business: an essential marketing and research tool [Archive]"

    1. 1. Twitter 101 Twitter for Business: an essential marketing and research tool Karen Blakeman Twitter: http://www.twitter.com/karenblakeman [email_address] http://www.slideshare.net/karenblakeman/ This presentation is licensed under a Creative Commons Attribution 3.0 License
    2. 2. Why should I look at Twitter? <ul><li>Essential part of reputation monitoring for all organisations </li></ul><ul><li>Essential when researching companies, competitors, potential collaborators, products etc </li></ul><ul><li>What’s happening at conferences e.g. Online 2009 </li></ul><ul><li>Fantastic way of keeping up with new developments </li></ul><ul><li>Drive traffic to information on your services </li></ul><ul><li>But not just twitter..... </li></ul><ul><li>You should be looking at all social and professional networks </li></ul><ul><li>Forget web 2.0 or 3.0 or whatever - it is all part of the The Web </li></ul>01/12/09 www.rba.co.uk
    3. 3. Social Media   From a presentation given at Internet Librarian International 2009, London, by Jeremy O’Hare. http://www.internet-librarian.com/2009/presentations.php Traffic to BIPC Web site from these second only to Google Now also have a wiki!
    4. 4. Google search Blogger profile Twitter profile Facebook profile LinkedIn profile 01/12/09 www.rba.co.uk
    5. 5. Yahoo! <ul><li>Now includes options to limit search to selected networking sites </li></ul><ul><li>Varies depending on type of search </li></ul>01/12/09 www.rba.co.uk
    6. 6. Firefox Greasemonkey script for Twitter <ul><li>Show results from Twitter on Google results screen </li></ul>01/12/09 www.rba.co.uk
    7. 7. What is being said? <ul><li>Twitter Study - Pear Analytics </li></ul><ul><ul><li>http://www.pearanalytics.com/blog/2009/twitter-study-reveals-interesting-results-40-percent-pointless-babble/ </li></ul></ul><ul><ul><li>Pointless babble: 40.6% </li></ul></ul><ul><ul><li>Conversational: 37.6% </li></ul></ul><ul><ul><li>Pass-along value: 8.7% </li></ul></ul><ul><ul><li>Self promotion: 5.85% </li></ul></ul><ul><ul><li>Spam: 3.75% </li></ul></ul><ul><ul><li>News: 3.6% </li></ul></ul><ul><li>BUT depends on who you are “following” and what you are searching for </li></ul><ul><li>YOU decide </li></ul><ul><li>YOU control and filter your Twitterstream </li></ul>01/12/09 www.rba.co.uk
    8. 8. Marketing and reputation monitoring 01/12/09 www.rba.co.uk
    9. 9. Twitter ego-search! 01/12/09 www.rba.co.uk
    10. 10. Twitter – reputation monitoring <ul><li>What are people saying about you? </li></ul><ul><ul><li>Oh dear.... </li></ul></ul>01/12/09 www.rba.co.uk
    11. 11. Managing your Twitterstream and Twitter searches 01/12/09 www.rba.co.uk Tweetdeck – http://www.tweetdeck.com/
    12. 12. Searching Twitter <ul><li>Searching recent public tweets </li></ul><ul><ul><li>http://search.twitter.com/ , http://www.twazzup.com/ </li></ul></ul><ul><ul><li>BUT Twitter search does not cover the whole database, only recent Tweets </li></ul></ul><ul><ul><li>Even advanced date search does not currently work on date range  </li></ul></ul>01/12/09 www.rba.co.uk
    13. 13. Searching Twitter <ul><li>Google advanced web search and use site search on twitter.com but not comprehensive </li></ul>01/12/09 www.rba.co.uk
    14. 14. Searching Twitter <ul><li>Use your Twitter client on your desktop, laptop, mobile, iphone </li></ul><ul><ul><li>e.g. Tweetdeck, Seesmic </li></ul></ul><ul><ul><li>Review: 8 free Twitter clients for better tweeting </li></ul></ul><ul><ul><ul><li>http://www.computerworld.com/s/article/9138067/Review_8_free_Twitter_clients_for_better_tweeting?taxonomyId=16&pageNumber=2 </li></ul></ul></ul><ul><li>Phil Bradley's weblog: Twitter Search - 20 alternative search engines </li></ul><ul><ul><li>http://philbradley.typepad.com/phil_bradleys_weblog/2009/03/twitter-search-20-alternative-search-engines.html </li></ul></ul><ul><li>Most suffer from Twitter’s “recent tweets only” syndrome </li></ul><ul><li>Some of the backup tools are more reliable </li></ul>01/12/09 www.rba.co.uk
    15. 15. Backup your tweets <ul><li>Useful if you use Twitter to remind yourself of interesting stuff e.g. facts and URLs given out at conferences </li></ul><ul><li>Essential if you are using it as part of reputation monitoring and management </li></ul><ul><li>Essential if you are using it as part of competitive intelligence </li></ul><ul><li>Can use some of them to search further back than “current” tweets </li></ul><ul><li>Can’t guarantee that Twitter will keep tweets for ever </li></ul><ul><li>Can’t guarantee that Twitter won’t lose Tweets </li></ul><ul><li>Can’t guarantee that Twitter will still be here tomorrow </li></ul>01/12/09 www.rba.co.uk
    16. 16. Backup your Tweets <ul><li>BackupMyTweets Home: Backup Your Twitter Account </li></ul><ul><ul><li>http://backupmytweets.com/ </li></ul></ul><ul><li>Backs up only your tweets on their web site as HTML, JSON or XML </li></ul><ul><li>Need to keep a local copy in case site disappears </li></ul>01/12/09 www.rba.co.uk
    17. 17. Backup your tweets <ul><li>Twapper Keeper - Archive Tweets </li></ul><ul><ul><li>http://twapperkeeper.com/ </li></ul></ul><ul><li>Archive and organize tweets based on hash tags </li></ul><ul><li>Hosted on their web site </li></ul>01/12/09 www.rba.co.uk
    18. 18. Backup your tweets <ul><li>Tweetdoc: Document your twitter event </li></ul><ul><ul><li>http://www.tweetdoc.org/ </li></ul></ul><ul><ul><li>Search on hashtag or term, creates a PDF of tweets </li></ul></ul><ul><ul><li>Tweets can be listed newest first or oldest first, but only “recent” tweets covered </li></ul></ul>01/12/09 www.rba.co.uk
    19. 19. Backup your tweets <ul><li>The Archivist: Save And Export Twitter Searches Before They Go </li></ul><ul><ul><li>http://visitmix.com/Opinions/the-archivist </li></ul></ul><ul><ul><li>need to download a program to your computer </li></ul></ul>01/12/09 www.rba.co.uk
    20. 20. Backup your tweets <ul><li>Back up your tweets to a blog page </li></ul><ul><ul><li>LoudTwitter, http://www.loudtwitter.com/ </li></ul></ul><ul><ul><li>Twittinesis, http://www.twittinesis.com/ </li></ul></ul>01/12/09 www.rba.co.uk
    21. 21. Yammer <ul><li>http://www.yammer.com/ , http://blog.yammer.com/ </li></ul><ul><li>Corporate version of Twitter - keep everything within the organisation </li></ul><ul><li>No 140 character limit, can attach files </li></ul><ul><li>Can invite partners and colleagues from outside of the organisations (Priced service) </li></ul><ul><li>I’m Yammering away… </li></ul><ul><ul><li>http://robwood.wordpress.com/2009/04/16/im-yammering-away/ </li></ul></ul><ul><li>At Nationwide, Yammer links rank-and-file with the C-suite </li></ul><ul><ul><li>http://www.ragan.com/ME2/Audiences/dirmod.asp?sid=&nm=&type=MultiPublishing&mod=PublishingTitles&mid=5AA50C55146B4C8C98F903986BC02C56&tier=4&id=1ADC5D4FCDD14AD0A23CD6212B333684&AudID=3FF14703FD8C4AE98B9B4365B978201A </li></ul></ul>01/12/09 www.rba.co.uk
    22. 22. Twitter in Business – some articles <ul><li>50 Ideas on Using Twitter for Business </li></ul><ul><ul><li>http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/ </li></ul></ul><ul><li>How Companies Use Twitter to Bolster Their Brands - BusinessWeek </li></ul><ul><ul><li>http://www.businessweek.com/technology/content/sep2008/tc2008095_320491.htm </li></ul></ul><ul><li>Ten ways to make more of Twitter - Times Online </li></ul><ul><ul><li>http://technology.timesonline.co.uk/tol/news/tech_and_web/article6099159.ece#cid=OTC-RSS&attr=1063742 </li></ul></ul><ul><li>SEO Manchester: Using brand mascots on Twitter </li></ul><ul><ul><li>http://manchester-seo.blogspot.com/2009/09/using-brand-mascots-on-twitter.html </li></ul></ul><ul><li>'OMG! Ur TM, © Being Infringed @Twitter!' David Jacoby and Judith S. Roth </li></ul><ul><ul><li>http://www.schiffhardin.com/binary/jacoby-roth-law360_0709.pdf </li></ul></ul>01/12/09 www.rba.co.uk
    23. 23. Twitter cheat sheets <ul><li>Getting Started with Twitter </li></ul><ul><ul><li>http://www.rba.co.uk/patlib2009/GettingStartedwithTwitter.doc </li></ul></ul><ul><li>Twitter Cheatsheet – Phil Bradley </li></ul><ul><ul><li>http://www.scribd.com/doc/20128389/Twitter-Cheatsheet </li></ul></ul><ul><li>Twitter Cheat Sheet 1.2 </li></ul><ul><ul><li>http://portfolio.ginaminks.com/job_aides/twitter_cheat_sheet.pdf </li></ul></ul>01/12/09 www.rba.co.uk
    24. 24. Twitter 101 Twitter for Business: an essential marketing and research tool Karen Blakeman Twitter: http://www.twitter.com/karenblakeman [email_address] http://www.slideshare.net/karenblakeman/ This presentation is licensed under a Creative Commons Attribution 3.0 License

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