Social search: useful tool or time waster [Archive]


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Presentation given at Internet Librarian International, October 15th-16th 2009, London

Please note: this presentation is over 2 years old and is an archive copy. It may still be of interest to you should you wish to see how we were using and searching electronic media in the past but please remember that some of the information it contains is now out of date.

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Social search: useful tool or time waster [Archive]

  1. 1. Social search: useful tool or time waster ? Karen Blakeman, Internet Librarian International, London, 15 th -16 th October 2009 16 October 2009 Karen Blakeman Photo: Google Street View This presentation is licensed under a Creative Commons Attribution 3.0 License
  2. 2. Why social search? <ul><li>Publican hiring bar staff using Facebook to pre-screen candidates </li></ul><ul><li>Student used YouTube to find information on the life cycle of the Duck Billed Platypus for an essay </li></ul><ul><li>Business students assignment on advertising history of Cadbury’s Crème Egg and Dairy Milk – Youtube </li></ul><ul><li>Conference speaker used Twitter and Facebook to find a Norwegian translator for his presentation </li></ul><ul><li>Essential part of reputation monitoring for all organisations </li></ul><ul><li>Essential when researching organisations, competitors, etc </li></ul><ul><li>What’s happening at Internet Librarian International?! </li></ul>16 October 2009 Karen Blakeman
  3. 3. 16 October 2009 Karen Blakeman
  4. 4. Google Caffeine 16 October 2009 Karen Blakeman
  5. 5. Google “Show options” 16 October 2009 Karen Blakeman
  6. 6. Firefox - customise Google results 16 October 2009 Karen Blakeman
  7. 7. Yahoo! <ul><li> </li></ul><ul><li> </li></ul><ul><li>May start using Bing web search next year </li></ul><ul><li>Now includes options to limit search to selected networking sites </li></ul>16 October 2009 Karen Blakeman
  8. 8. <ul><li>Searches </li></ul><ul><ul><li>image sections of major search engines </li></ul></ul><ul><ul><li>Flickr </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>MySpace </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>blogs </li></ul></ul><ul><ul><li>web </li></ul></ul><ul><ul><li>videos </li></ul></ul><ul><ul><li>news </li></ul></ul>16 October 2009 Karen Blakeman
  9. 9. The People Search Engine – 16 October 2009 Karen Blakeman
  10. 10. Do social media, “real-time” search tools work? <ul><li>Phil Bradley’s blog for examples and reviews </li></ul><ul><ul><li> </li></ul></ul><ul><li>Here today and gone tomorrow </li></ul><ul><li>Don’t always work on all of the services they claim to cover </li></ul><ul><li>Superficial coverage </li></ul><ul><ul><li>but you may only need a quick overview </li></ul></ul><ul><li>For serious research learn how to use individual, specialist search tools or search the service itself </li></ul>16 October 2009 Karen Blakeman
  11. 11. For example: searching Twitter and tweets <ul><li>Searching public tweets </li></ul><ul><ul><li> , </li></ul></ul><ul><li>Google advanced web search and use site search on </li></ul><ul><li>Use your Twitter client on your desktop, laptop, mobile, iphone </li></ul><ul><ul><li>e.g. Tweetdeck, Seesmic </li></ul></ul><ul><ul><li>Review: 8 free Twitter clients for better tweeting </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><li> - Twitter People </li></ul><ul><li>Phil Bradley's weblog: Twitter Search - 20 alternative search engines </li></ul><ul><ul><li> </li></ul></ul>16 October 2009 Karen Blakeman
  12. 12. Potential drawbacks <ul><li>Users may not appreciate limitations of social media and electronic information in general </li></ul><ul><li>Assumption that today’s technologies have been around for ever </li></ul><ul><ul><li>original TV coverage of the storming of the Bastille </li></ul></ul><ul><ul><li>podcast of Abraham Lincoln delivering the Gettysburg address </li></ul></ul><ul><ul><li>photo of the baby Jesus with Joseph and Mary </li></ul></ul><ul><li>Accuracy and authority of information </li></ul><ul><ul><li>mis-information, intentional or accidental has always existed </li></ul></ul><ul><ul><li>social networks/web 2 can correct wrong information </li></ul></ul><ul><ul><ul><li>Twitter campaign to correct mis-reporting by UK newspaper on cervical cancer vaccination and death of a teenager </li></ul></ul></ul>16 October 2009 Karen Blakeman
  13. 13. Social search: useful tool or time waster? <ul><li>You go to where the conversations are, where the chat is, where the buzz is </li></ul><ul><li>It is where people feel comfortable asking questions and sharing information </li></ul><ul><li>It is where an increasing proportion of the population “grew up” </li></ul><ul><li>You can’t ‘gag’ social networks </li></ul><ul><ul><li>BBC NEWS | Politics | When is a secret not a secret? </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>For serious research, social search and Web 2.0 are not optional extras - they are an essential part of a search strategy </li></ul></ul>16 October 2009 Karen Blakeman