Social Search


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Presentation given at Internet Librarian International, 15th October 2010, London

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  • 16/10/10 (c) Karen Blakeman 2009
  • Advanced Internet Search Strategies 16 October 2010 (c) Karen Blakeman 2010
  • Social Search

    1. 1. 15/10/10 Photo: Rows and Columns taken by Mark Skipper (Bitterjug) This presentation is licensed under a Creative Commons Attribution 3.0 License Social Research Internet Librarian International 2010 #ili2010 Friday, 15 th October 2010 @karenblakeman
    2. 2. Using social media and networks for research <ul><li>It is where many people spend a lot of their time </li></ul><ul><ul><li>comScore: Facebook Takes Lead In Time Spent, </li></ul></ul><ul><li>It is where people share information and ask questions </li></ul><ul><li>Businesses and organisations now taking social media seriously </li></ul><ul><li>Search engines incorporating social media, networks and realtime data in results </li></ul>15/10/10
    3. 3. Google – BP oil spill 15/10/10 Results from Google News & blogs Latest results - rolling feed of headlines from Twitter, blogs, discussions
    4. 4. Google – BP oil spill 15/10/10 Images Wikipedia article Blog posting listing videos YouTube video Results from my “social circle”: Twitter, RSS feeds, FriendFeed, Google Wave contacts etc.
    5. 5. Google results – a person (me!) 15/10/10 Latest results. Rolling feed of headlines from Twitter, blogs, discussions About/CV page LinkedIn profile Slideshare profile
    6. 6. Google results – a person (me!) 15/10/10 Blogger profile Twitter profile Yasni profile Mashed Library wiki activity Facebook profile
    7. 7. Your social circle <ul><li>Included in your search results if you are signed in to your Google account - maybe </li></ul>15/10/10
    8. 8. Google Social 15/10/10
    9. 9. Your social circle 15/10/10 List of direct and secondary connections
    10. 10. Your social circle – social content 15/10/10
    11. 11. <ul><li>“ Traditional” search </li></ul><ul><li>centralised databases of web pages, images, video etc </li></ul><ul><li>massive amount of data </li></ul><ul><li>“ old” information, out of date </li></ul><ul><li>“ Real time” search </li></ul><ul><li>live, real-time searching of tweets, videos, blog postings etc </li></ul><ul><li>limited to “current” data & selected networks </li></ul><ul><li>up to the minute but skewed view of a topic </li></ul>15/10/10 Earthquake: Twitter trounces traditional news sources again!
    12. 12. <ul><li>Search social media using specialist tools or within the network itself </li></ul><ul><li>Contribute and ask questions within your own networks – get involved! </li></ul><ul><li>Facebook, LinkedIn </li></ul><ul><li>Twitter </li></ul><ul><li>Videos – Youtube, Vimeo, Dailymotion </li></ul><ul><li>Images – Flickr, Compfight, Geograph, Wikimedia Commons, Morguefile </li></ul><ul><li>Presentations – Slideshare, authorstream, </li></ul><ul><li>Use the new options on the Google results page </li></ul><ul><li>Lots of other stuff going on </li></ul>15/10/10
    13. 13. Google Blogs 15/10/10
    14. 14. Google Updates 15/10/10
    15. 15. Google Discussions 15/10/10
    16. 16. Google Realtime <ul><li> </li></ul><ul><ul><li>“ Realtime Search lets you see up-to-the-second social updates, news articles and blog posts about hot topics around the world “ </li></ul></ul>15/10/10
    17. 17. Search tools for social media <ul><li>Excellent presentation from Phil Bradley covers the best </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>“ 20 search engines that each add something into social media search, and they’re all worth exploring in some detail” </li></ul></ul><ul><li>My two personal favourites from his list </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>15/10/10
    18. 18. 15/10/10
    19. 19. Images <ul><li>Copyright! </li></ul><ul><li>Look for creative commons but check the license </li></ul><ul><ul><li>licenses vary (reuse, commercial use, derivatives) </li></ul></ul><ul><ul><li>Flickr Creative Commons of Compfight </li></ul></ul><ul><ul><li>Flickr – beware, some images are licensed under Getty Images </li></ul></ul><ul><ul><li>Geograph </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Wkimedia Commons BUT.......... </li></ul></ul>15/10/10
    20. 20. Guardian Datablog 15/10/10
    21. 21. 15/10/10
    22. 22. Google Property <ul><li>Bus stops near properties </li></ul><ul><ul><li>but where has the data come from and how up to date is it? </li></ul></ul>15/10/10
    23. 23. 15 October 2010 Karen Blakeman WRONG!!!
    24. 24. Authenticity and trust <ul><li>Look at the biography or profile if there is one. Check out previous work, postings, tweets etc. </li></ul><ul><li>Who else is part of their network </li></ul><ul><li>Who is linking or referring to the article and what are they saying about it </li></ul><ul><li>Put the posting, tweet or update into context </li></ul><ul><li>Look at the whole conversation </li></ul><ul><ul><li>timeline </li></ul></ul><ul><ul><li>who else is contributing </li></ul></ul><ul><li>look for clues, what isn’t there </li></ul>15/10/10
    25. 25. 15/10/10
    26. 26. 15/10/10
    27. 27. 15/10/10 iPhone 4 to be recalled: it’s true – the Daily Mail says so
    28. 28. Dealing with information overload <ul><li>Set up automatic searches to alert you to new stuff </li></ul><ul><li>RSS feeds </li></ul><ul><ul><li>Google Reader, Netvibes, iGoogle, Outlook, Firefox extensions, desktop clients (Great News, Feedreeder, RDD Bandit) </li></ul></ul><ul><ul><li>Be ruthless – if you keep marking a feed as read without reading it then delete it! </li></ul></ul><ul><li>Be selective in who you follow, “friend”, add to network </li></ul><ul><li>Twitter </li></ul><ul><ul><li>make use of Twitter apps or desktop clients e.g. Tweetdeck to manage your Twitterstream and searches </li></ul></ul><ul><ul><li>you do not have to follow everyone who follows you </li></ul></ul><ul><ul><li>you do not have to read every single tweet in your Twitterstream (but do make sure you keep on top of your ‘mentions’, public replies and direct messages (DMs) </li></ul></ul>15/10/10
    29. 29. Managing your tweets 15/10/10 Private direct messages (DMs) deleted from this image Columns for people I’m following, people who refer to me or publicly reply to me, private direct messages, searches (mashliv), selected tweeters
    30. 30. Yet more columns 15/10/10 Search on my name/company (what are people saying about me?), monitoring other organisations, follow groups or individual people
    31. 31. and finally....the best form of social research! 15/10/10 Taken by Benjamin Ellis