Social Search

15/10/10 www.rba.co.uk Photo: Rows and Columns http://www.flickr.com/photos/48001773@N00/1750399718/ taken by Mark Skipper (Bitterjug) http://www.flickr.com/people/bitterjug/ This presentation is licensed under a Creative Commons Attribution 3.0 License Social Research Internet Librarian International 2010 #ili2010 Friday, 15 th October 2010 @karenblakeman http://twitter.com/karenblakeman

Using social media and networks for research
It is where many people spend a lot of their time
comScore: Facebook Takes Lead In Time Spent, http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=135476
It is where people share information and ask questions
Businesses and organisations now taking social media seriously
Search engines incorporating social media, networks and realtime data in results
15/10/10 www.rba.co.uk

Google – BP oil spill 15/10/10 www.rba.co.uk Results from Google News & blogs Latest results - rolling feed of headlines from Twitter, blogs, discussions

Google – BP oil spill 15/10/10 www.rba.co.uk Images Wikipedia article Blog posting listing videos YouTube video Results from my “social circle”: Twitter, RSS feeds, FriendFeed, Google Wave contacts etc.

Google results – a person (me!) 15/10/10 www.rba.co.uk Latest results. Rolling feed of headlines from Twitter, blogs, discussions About/CV page LinkedIn profile Slideshare profile

Google results – a person (me!) 15/10/10 www.rba.co.uk Blogger profile Twitter profile Yasni profile Mashed Library wiki activity Facebook profile

Your social circle
Included in your search results if you are signed in to your Google account - maybe

Google Social 15/10/10 www.rba.co.uk

Your social circle 15/10/10 www.rba.co.uk List of direct and secondary connections

Your social circle – social content 15/10/10 www.rba.co.uk

“ Traditional” search
centralised databases of web pages, images, video etc
massive amount of data
“ old” information, out of date
“ Real time” search
live, real-time searching of tweets, videos, blog postings etc
limited to “current” data & selected networks
up to the minute but skewed view of a topic
15/10/10 www.rba.co.uk Earthquake: Twitter trounces traditional news sources again! http://philbradley.typepad.com/phil_bradleys_weblog/2010/04/earthquake-twitter-trounces-traditional-news-sources-again.html

Search social media using specialist tools or within the network itself
Contribute and ask questions within your own networks – get involved!
Facebook, LinkedIn
Twitter
Videos – Youtube, Vimeo, Dailymotion
Images – Flickr, Compfight, Geograph, Wikimedia Commons, Morguefile
Presentations – Slideshare, authorstream, slidefinder.net
Use the new options on the Google results page
Lots of other stuff going on

Google Blogs 15/10/10 www.rba.co.uk

Google Updates 15/10/10 www.rba.co.uk

Google Discussions 15/10/10 www.rba.co.uk

Google Realtime
http://www.google.com/realtime/
“ Realtime Search lets you see up-to-the-second social updates, news articles and blog posts about hot topics around the world “

Search tools for social media
Excellent presentation from Phil Bradley covers the best
http://www.slideshare.net/Philbradley/social-media-search-engines
“ 20 search engines that each add something into social media search, and they’re all worth exploring in some detail”
My two personal favourites from his list
http://socialmention.com
http://www.addictomatic.com/

Socialmention.com 15/10/10 www.rba.co.uk

Images
Copyright!
Look for creative commons but check the license
licenses vary (reuse, commercial use, derivatives)
Flickr Creative Commons http://www.flickr.com/creativecommons/ of Compfight http://www.compfight.com/
Flickr – beware, some images are licensed under Getty Images
Geograph http://www.geograph.org.uk/
Morguefile.com http://www.morguefile.com/
Wkimedia Commons http://commons.wikimedia.org/ BUT..........

Guardian Datablog 15/10/10 www.rba.co.uk

Google Property
Bus stops near properties
but where has the data come from and how up to date is it?

http://www.livebus.org/reading/search/?q=Caversham 15 October 2010 Karen Blakeman www.rba.co.uk WRONG!!!

Authenticity and trust
Look at the biography or profile if there is one. Check out previous work, postings, tweets etc.
Who else is part of their network
Who is linking or referring to the article and what are they saying about it
Put the posting, tweet or update into context
Look at the whole conversation
timeline
who else is contributing
look for clues, what isn’t there

15/10/10 www.rba.co.uk iPhone 4 to be recalled: it’s true – the Daily Mail says so http://www.rba.co.uk/wordpress/2010/06/27/iphone-4-to-be-recalled-its-true-the-daily-mail-says-so/

Dealing with information overload
Set up automatic searches to alert you to new stuff
RSS feeds
Google Reader, Netvibes, iGoogle, Outlook, Firefox extensions, desktop clients (Great News, Feedreeder, RDD Bandit)
Be ruthless – if you keep marking a feed as read without reading it then delete it!
Be selective in who you follow, “friend”, add to network
Twitter
make use of Twitter apps or desktop clients e.g. Tweetdeck to manage your Twitterstream and searches
you do not have to follow everyone who follows you
you do not have to read every single tweet in your Twitterstream (but do make sure you keep on top of your ‘mentions’, public replies and direct messages (DMs)

Managing your tweets 15/10/10 www.rba.co.uk Private direct messages (DMs) deleted from this image Columns for people I’m following, people who refer to me or publicly reply to me, private direct messages, searches (mashliv), selected tweeters

Yet more columns 15/10/10 www.rba.co.uk Search on my name/company (what are people saying about me?), monitoring other organisations, follow groups or individual people

and finally....the best form of social research! 15/10/10 www.rba.co.uk http://www.flickr.com/photos/jamin2/4329193427/ Taken by Benjamin Ellis http://benjaminellis.org/

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Social Search

by Karen Blakeman on Oct 15, 2010

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Social Search — Presentation Transcript