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Presentation given at Internet Librarian International, 15th October 2010, London

Presentation given at Internet Librarian International, 15th October 2010, London

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  • 16/10/10 (c) Karen Blakeman 2009
  • Advanced Internet Search Strategies 16 October 2010 (c) Karen Blakeman 2010

Social Search Presentation Transcript

  • 1. 15/10/10 www.rba.co.uk Photo: Rows and Columns http://www.flickr.com/photos/48001773@N00/1750399718/ taken by Mark Skipper (Bitterjug) http://www.flickr.com/people/bitterjug/ This presentation is licensed under a Creative Commons Attribution 3.0 License Social Research Internet Librarian International 2010 #ili2010 Friday, 15 th October 2010 @karenblakeman http://twitter.com/karenblakeman
  • 2. Using social media and networks for research
    • It is where many people spend a lot of their time
      • comScore: Facebook Takes Lead In Time Spent, http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=135476
    • It is where people share information and ask questions
    • Businesses and organisations now taking social media seriously
    • Search engines incorporating social media, networks and realtime data in results
    15/10/10 www.rba.co.uk
  • 3. Google – BP oil spill 15/10/10 www.rba.co.uk Results from Google News & blogs Latest results - rolling feed of headlines from Twitter, blogs, discussions
  • 4. Google – BP oil spill 15/10/10 www.rba.co.uk Images Wikipedia article Blog posting listing videos YouTube video Results from my “social circle”: Twitter, RSS feeds, FriendFeed, Google Wave contacts etc.
  • 5. Google results – a person (me!) 15/10/10 www.rba.co.uk Latest results. Rolling feed of headlines from Twitter, blogs, discussions About/CV page LinkedIn profile Slideshare profile
  • 6. Google results – a person (me!) 15/10/10 www.rba.co.uk Blogger profile Twitter profile Yasni profile Mashed Library wiki activity Facebook profile
  • 7. Your social circle
    • Included in your search results if you are signed in to your Google account - maybe
    15/10/10 www.rba.co.uk
  • 8. Google Social 15/10/10 www.rba.co.uk
  • 9. Your social circle 15/10/10 www.rba.co.uk List of direct and secondary connections
  • 10. Your social circle – social content 15/10/10 www.rba.co.uk
  • 11.
    • “ Traditional” search
    • centralised databases of web pages, images, video etc
    • massive amount of data
    • “ old” information, out of date
    • “ Real time” search
    • live, real-time searching of tweets, videos, blog postings etc
    • limited to “current” data & selected networks
    • up to the minute but skewed view of a topic
    15/10/10 www.rba.co.uk Earthquake: Twitter trounces traditional news sources again! http://philbradley.typepad.com/phil_bradleys_weblog/2010/04/earthquake-twitter-trounces-traditional-news-sources-again.html
  • 12.
    • Search social media using specialist tools or within the network itself
    • Contribute and ask questions within your own networks – get involved!
    • Facebook, LinkedIn
    • Twitter
    • Videos – Youtube, Vimeo, Dailymotion
    • Images – Flickr, Compfight, Geograph, Wikimedia Commons, Morguefile
    • Presentations – Slideshare, authorstream, slidefinder.net
    • Use the new options on the Google results page
    • Lots of other stuff going on
    15/10/10 www.rba.co.uk
  • 13. Google Blogs 15/10/10 www.rba.co.uk
  • 14. Google Updates 15/10/10 www.rba.co.uk
  • 15. Google Discussions 15/10/10 www.rba.co.uk
  • 16. Google Realtime
    • http://www.google.com/realtime/
      • “ Realtime Search lets you see up-to-the-second social updates, news articles and blog posts about hot topics around the world “
    15/10/10 www.rba.co.uk
  • 17. Search tools for social media
    • Excellent presentation from Phil Bradley covers the best
      • http://www.slideshare.net/Philbradley/social-media-search-engines
      • “ 20 search engines that each add something into social media search, and they’re all worth exploring in some detail”
    • My two personal favourites from his list
      • http://socialmention.com
      • http://www.addictomatic.com/
    15/10/10 www.rba.co.uk
  • 18. Socialmention.com 15/10/10 www.rba.co.uk
  • 19. Images
    • Copyright!
    • Look for creative commons but check the license
      • licenses vary (reuse, commercial use, derivatives)
      • Flickr Creative Commons http://www.flickr.com/creativecommons/ of Compfight http://www.compfight.com/
      • Flickr – beware, some images are licensed under Getty Images
      • Geograph http://www.geograph.org.uk/
      • Morguefile.com http://www.morguefile.com/
      • Wkimedia Commons http://commons.wikimedia.org/ BUT..........
    15/10/10 www.rba.co.uk
  • 20. Guardian Datablog 15/10/10 www.rba.co.uk
  • 21. 15/10/10 www.rba.co.uk
  • 22. Google Property
    • Bus stops near properties
      • but where has the data come from and how up to date is it?
    15/10/10 www.rba.co.uk
  • 23. http://www.livebus.org/reading/search/?q=Caversham 15 October 2010 Karen Blakeman www.rba.co.uk WRONG!!!
  • 24. Authenticity and trust
    • Look at the biography or profile if there is one. Check out previous work, postings, tweets etc.
    • Who else is part of their network
    • Who is linking or referring to the article and what are they saying about it
    • Put the posting, tweet or update into context
    • Look at the whole conversation
      • timeline
      • who else is contributing
    • look for clues, what isn’t there
    15/10/10 www.rba.co.uk
  • 25. 15/10/10 www.rba.co.uk
  • 26. 15/10/10 www.rba.co.uk
  • 27. 15/10/10 www.rba.co.uk iPhone 4 to be recalled: it’s true – the Daily Mail says so http://www.rba.co.uk/wordpress/2010/06/27/iphone-4-to-be-recalled-its-true-the-daily-mail-says-so/
  • 28. Dealing with information overload
    • Set up automatic searches to alert you to new stuff
    • RSS feeds
      • Google Reader, Netvibes, iGoogle, Outlook, Firefox extensions, desktop clients (Great News, Feedreeder, RDD Bandit)
      • Be ruthless – if you keep marking a feed as read without reading it then delete it!
    • Be selective in who you follow, “friend”, add to network
    • Twitter
      • make use of Twitter apps or desktop clients e.g. Tweetdeck to manage your Twitterstream and searches
      • you do not have to follow everyone who follows you
      • you do not have to read every single tweet in your Twitterstream (but do make sure you keep on top of your ‘mentions’, public replies and direct messages (DMs)
    15/10/10 www.rba.co.uk
  • 29. Managing your tweets 15/10/10 www.rba.co.uk Private direct messages (DMs) deleted from this image Columns for people I’m following, people who refer to me or publicly reply to me, private direct messages, searches (mashliv), selected tweeters
  • 30. Yet more columns 15/10/10 www.rba.co.uk Search on my name/company (what are people saying about me?), monitoring other organisations, follow groups or individual people
  • 31. and finally....the best form of social research! 15/10/10 www.rba.co.uk http://www.flickr.com/photos/jamin2/4329193427/ Taken by Benjamin Ellis http://benjaminellis.org/