Searching without Google Online Information, 2011 #online11 Karen Blakeman karen.blakeman@rba.co.uk Twitter: @karenblakeman http://www.rba.co.uk/as/ This presentation is licensed under a Creative Commons Attribution 3.0 License X X X X
Outline for the day
Overview of how Google (possibly) works, current issues and problems
Alternative general search tools
Specialist search tools, including social media
Your strategies for the future
Please note: the printed slides were created over a week ago and there may have been new developments since then. This means that in the live workshop we may cover additional tools and techniques or that some may no longer be available.
27/11/11 www.rba.co.uk
Google knows best 27/11/11 www.rba.co.uk Hewish mild Google decided to change my search to Jewish mild = Google decides that coots are lions – changed a search for coots mating behaviour to lions mating behaviour
No plus sign any more and Google ignores “...”
Dear Google, stop messing with my search : http://www.rba.co.uk/wordpress/2011/11/08/dear-google-stop-messing-with-my-search/
27/11/11 www.rba.co.uk
Google can seriously damage your news
Experiment by Mary Ellen Bates
Is Google really filtering my news? - Librarian of Fortune
More than a quarter of the stories showed up in only one searcher’s results
Almost one in five searchers saw a story that no one else saw
Only 12% of searchers saw the same three stories in the same order
And it’s about to get worse - Google News Launches "Standout" Tag for Featured Content http://searchengineland.com/google-news-launches-standout-tag-for-featured-content-94256
27/11/11 www.rba.co.uk
Google's Collateral Damage: SEO Cat & Mouse Game http://www.seobook.com/learn-seo/collateral-damage.php 27/11/11 www.rba.co.uk
Google revenues
- $29.321 billion ($8.505 billion net)
- Q1+Q2+Q3=$27.301 billion ($7.032 billion net)
2011 Financial Tables - Google Investor Relations http://investor.google.com/financial/tables.html
How Google works
“ Dear Bing, We Have 10,000 Ranking Signals To Your 1,000. Love, Google”
Google knows us so well 27/11/11 www.rba.co.uk Google personalises and tailors your results depending on your location, computer, browser, past searches, what you have looked at in the past, your +1s, your blocked sites, Google experiments, your Google+ account, your other social networks, what you do on your android phone, what you had for breakfast...and anything else it can find by rummaging around in your Google dashboard. Check your dashboard at http://www.google.com/dashboard/
Google is doing its own thing:
Assuming typos without giving you the option to refuse the so-called “correction”
Looks for obscure variations and synonyms
‘ +’ sign to enforce exact match has been removed
Sometimes ignores quotation marks around phrases
Not including all of your terms in the search
BUT we do now have Verbatim search – exact match search and removes personalisation
What I see on my screen for a search is not what you’ll see on yours for the same search
27/11/11 www.rba.co.uk
Google Verbatim search
Run your search first and then select Verbatim from the left hand menu on your results page
Appears that you can include advanced search commands in your strategy
Google: Verbatim for exact match search http://www.rba.co.uk/wordpress/2011/11/18/google-verbatim-for-exact-match-search/
27/11/11 www.rba.co.uk
Google searches – zeolites environmental remediation 27/11/11 www.rba.co.uk “ Normal” search Verbatim (identical to &pws=0) Chrome Incognito
Google is good at....
Localisation
Country versions give priority to local content
Localisation at town/city level
may have to tell Google where you are based
don’t have to tell Google my town if I am looking a local restaurant, taxi or plumber
especially useful when using a mobile device
Personalisation? Varies from person to person as to whether it is useful
Image search
Maps (better than Bing for many countries)
Google Finance
Overall coverage and rolling out features worldwide
27/11/11 www.rba.co.uk
Yahoo
Now uses Bing’s web and image databases and generates the same results
except in Japan and Korea
Losing its unique commands
Site Explorer gone (along with link and linkdomain commands?)
Up for sale?
Is there any point recommending it for general searching?
27/11/11 www.rba.co.uk
Bing.com
Sometimes more up to date than Google and some unique content
Results tend to be more consumer/retail oriented
Most of the interesting developments and features are only ever available in the US version
Bing advanced search screen minimalist - need to use commands
detailed list at Advanced Operator Reference http://msdn.microsoft.com/en-us/library/ff795620.aspx (some no longer work)
Bing Adds Adaptive Search, Customized by Your Search History - Search Engine Watch
Bing 27/11/11 www.rba.co.uk Bing starting to behave like Google and automatically correcting “mistakes” Need to prefix terms with + signs or use “..” around terms to force exact match
Bing Maps
http://www.bing.com/maps/
“ Classic”
http://www.bing.com/maps/explore/
uses Sliverlight
more interactive
automatically changes type of view as you zoom in
Multimap, Birdseye, Aerial, Streetside (not available for all towns or countries), Ordnance Survey Map view for UK
“ After Little Resistance in Germany, Bing Expands Streetside Photos Across Europe”
“ Musings about librarianship: Using Blekko to search across thousands of library sites” http://musingsaboutlibrarianship.blogspot.com/2010/11/using-blekko-to-search-across-thousands.html
27/11/11 www.rba.co.uk
Blekko
Does not always search for all of your terms
Cannot do filetype, inurl, intitle searches
Drop down menu next to page in results list for
site search (or use /site)
similar pages (or use /similar)
inbound links to the page (or use /links)
27/11/11 www.rba.co.uk
Blekko link commands
Find pages that link to a page or website
pages with similar content, what people are saying about a page, following up a story
Use slashtags ‘/links’ and ‘/domainlinks’ with a URL or domain me.
http://www.rba.co.uk/sources/registers.htm /links will find pages
BioMed Central | The Open Access Publisher http://www.biomedcentral.com/
DOAJ -- Directory of Open Access Journals http://www.doaj.org/
27/11/11 www.rba.co.uk
Where to find new scholarly research papers: 30 key, free websites Roddy Macleod's Blog http://roddymacleod.wordpress.com/2011/11/10/where-to-find-new-scholarly-research-papers-30-key-free-websites/
Search for up to 5 colours – can adjust proportions of colour
No key word searching of content
Flickr creative commons images – clicking on an image takes you to its Flickr page
27 November 2011 Karen Blakeman www.rba.co.uk
Video
YouTube, Google Video search (not the same as YouTube)
Vimeo.com, DailyMotion.com
iTunes, iTunes U
Blinkx - http://www.blinkx.com/
good for catching up with news
Zuula - http://www.zuula.com/
click on the video tab
Browsys Finder http://www.browsys.com/finder/
click on the video tab
27 November 2011 Karen Blakeman www.rba.co.uk
Bing Videos 27/11/11 www.rba.co.uk
Social media as part of search
Social and professional networks included in both Google’s and Bing’s results – degree of integration depends on whether you are signed in to an account
It is where many organisations and companies market and promote their services and products
It is where the conversations about companies, products and services are taking place
It is where people share information
People expect organisations to automatically pick up on their complaints and problems
Now an essential part of search
27/11/11 www.rba.co.uk
LinkedIn.com
For companies as well as people
Boolean Black Belt-Sourcing/Recruiting http://www.booleanblackbelt.com/