Transcript of "Search turns social: resistance is futile"
Search turns social: resistance is futile Internet Librarian International 2012, 31st October 2012 #ili2012 Karen Blakeman, RBA Information Services“Your culture will adapt to service us.Resistance is futile." firstname.lastname@example.org Twitter: @karenblakeman http://www.linkedin.com/in/karenb Slides available on authorSTREAM and Slideshare This presentation is licensed under a Creative Commons Attribution 3.0 License
Google “...combine information you’ve provided from one service with information from other services. In short, we’ll treat you as a single user across all our products, which will mean a simpler, more intuitive Google experience." "were more excited than ever to build a seamless social experience, all across Google" Toward a simpler, more beautiful Google http://googleblog.blogspot.co.uk/2012/04/toward-simpler-more- beautiful-google.html01/11/12 www.rba.co.uk 3
Based on web YouTube search activity Targeted advertising?!Basedonlocation Plus a long list of videos Effect of YouTube activity mentioned by people in my on web search? 01/11/12 Google+ circles www.rba.co.uk 4
YouTube activity now affects web search Oi, Google! NO!! Videos occupy http://www.rba.co.uk/wordpres top 12 slots s/2012/10/18/oi-google-no/ Results from Chrome Incognito01/11/12 www.rba.co.uk 5
Investors Are Salivating Over Zuckerberg’s Plans ForSearch. Here’s Why | TechCrunchhttp://techcrunch.com/2012/09/16/faceboogle/01/11/12 www.rba.co.uk 11
General browsing Article "recommended" by a friend on Facebook. Advertising based on Facebook friends interests & work Details of Facebook friends activity via Economist plugin 01/11/12 www.rba.co.uk 12
Social and personalisation can be good Keep up with conferences What are people saying Focus on your interests Different perspective on a subject Pulls up information that may be buried way down your results list Need to search within the network itself, which means you must have an account Use specialist search tools – follow Phil Bradley on Slideshare http://www.slideshare.net/philbradley01/11/12 www.rba.co.uk 13
Need to break out of the social/filter bubble?Sign out of accounts, manage or switch off your search history,clear cookiesUse Chrome Incognito (but still knows your location)Try a search engine that does not track, for exampleDuckDuckGo.comLearn how to use the Google search options and featuresPersonalisation and the use of social connections in search isnot a bad thing – learn how and when to use it to advantage01/11/12 www.rba.co.uk 17
Resistance is futile, it’s here already. Embrace it -search is about people and sharing TVSMC Reading (Alto Lounge) http://www.flickr.com/photos/jamin2/4329193427/ Taken by Benjamin Ellis http://benjaminellis.org/01/11/12 www.rba.co.uk 18
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