3 June 2009 Karen Blakeman www.rba.co.uk Reality Web 2.0 interlend08, Peebles Karen Blakeman RBA Information Services http://www.rba.co.uk/ blog: http://www.rba.co.uk/wordpress [email_address] Facebook: Karen Blakeman Twitter: karenblakeman This work is licensed under a Creative Commons Attribution 2.5 License

What is Web 2.0 ? A concept not a product A way of thinking A way of working collaborative, social, sharing reusing and mixing data, mashups About you taking control of your information All sorts of technologies but…. ..should not be about technologies – more about content and information Examples: blogs, RSS, wikis, social bookmarking (e.g. Furl, Del.icio.us, Connotea) Flickr, Facebook, MySpace, web based forums, email discussion lists, YouTube, Second Life…… 3 June 2009 Karen Blakeman www.rba.co.uk

A concept not a product

A way of thinking

A way of working

collaborative, social, sharing

reusing and mixing data, mashups

About you taking control of your information

All sorts of technologies but….

..should not be about technologies – more about content and information

Examples:

blogs, RSS, wikis, social bookmarking (e.g. Furl, Del.icio.us, Connotea) Flickr, Facebook, MySpace, web based forums, email discussion lists, YouTube, Second Life……

Gartner hype curve 3 June 2009 Karen Blakeman www.rba.co.uk http://www.gartner.com/pages/story.php.id.8795.s.8.jsp

Blogs What is a blog? short for we b log content management system that publishes information chronologically, hence the idea of an online diary content can range from self-indulgent drivel to extreme erudition easy to use and publish from anywhere, therefore there is a high proportion of utter rubbish in the blogosphere most blogs automatically generate RSS feeds “ Vodcasts and blogs are to the noughties what graffiti was to the Seventies: mindless scrawls reading: 'I woz ere.' It says: 'I'm a moron, but worship me anyway.” The Observer, 3 rd December 2006 http://observer.guardian.co.uk/comment/story/0,,1962820,00.html 3 June 2009 Karen Blakeman www.rba.co.uk

What is a blog?

short for we b log

content management system that publishes information chronologically, hence the idea of an online diary

content can range from self-indulgent drivel to extreme erudition

easy to use and publish from anywhere, therefore there is a high proportion of utter rubbish in the blogosphere

most blogs automatically generate RSS feeds

“ Vodcasts and blogs are to the noughties what graffiti was to the Seventies: mindless scrawls reading: 'I woz ere.' It says: 'I'm a moron, but worship me anyway.”

The Observer, 3 rd December 2006

http://observer.guardian.co.uk/comment/story/0,,1962820,00.html

Applications of blogs Instead of or in addition to a printed, emailed or static web based newsletter Current awareness for staff, users, researchers and clients - “What’s new” publicising new services/products, encourage feedback via comments Marketing tool inside and outside of the organisation CPD – recording professional development and reflective practice Recording project development, discussions Comments or “suggestions” box Monitor blogs for information and competitor intelligence Alternative publishing medium Small web sites http://www.newsbriefsoman.info / 3 June 2009 Karen Blakeman www.rba.co.uk

Instead of or in addition to a printed, emailed or static web based newsletter

Current awareness for staff, users, researchers and clients - “What’s new”

publicising new services/products, encourage feedback via comments

Marketing tool inside and outside of the organisation

CPD – recording professional development and reflective practice

Recording project development, discussions

Comments or “suggestions” box

Monitor blogs for information and competitor intelligence

Alternative publishing medium

Small web sites

http://www.newsbriefsoman.info /

http://www.newsbriefsoman.info/ 3 June 2009 Karen Blakeman www.rba.co.uk

Blogs as sources of information Blogs by industry gurus and experts are a good way of keeping up to date with what is happening in a sector Look for the Blogroll of List of Links on a relevant blog Google Blogsearch http://www.google.com/blogsearch use advanced search to search within an individual blog Ask http://www.ask.com/ – Blogs and feeds Live Feeds search - http://search.live.com/feeds Blog search engines and directories http://www.technorati.com/ http://www.blogpulse.com/ http://www.quacktrack.com/ 3 June 2009 Karen Blakeman www.rba.co.uk

Blogs by industry gurus and experts are a good way of keeping up to date with what is happening in a sector

Look for the Blogroll of List of Links on a relevant blog

Google Blogsearch http://www.google.com/blogsearch

use advanced search to search within an individual blog

Ask http://www.ask.com/ – Blogs and feeds

Live Feeds search - http://search.live.com/feeds

Blog search engines and directories

http://www.technorati.com/

http://www.blogpulse.com/

http://www.quacktrack.com/

Blogpulse Trends 3 June 2009 Karen Blakeman www.rba.co.uk Shows how often your search terms occur in postings – can compare up to three searches

Blogging librarians UK Library Blogs http://uklibraryblogs.pbwiki.com/ Blogorama in Internet Resources Newsletter: http://www.hw.ac.uk/libwww/irn/ LIS-Bloggers email discussion list http://www.jiscmail.ac.uk/lists/LIS-BLOGGERS.html British Librarian Bloggers | Google Groups http://groups.google.com/group/britlibblogs 3 June 2009 Karen Blakeman www.rba.co.uk

UK Library Blogs

http://uklibraryblogs.pbwiki.com/

Blogorama in Internet Resources Newsletter:

http://www.hw.ac.uk/libwww/irn/

LIS-Bloggers email discussion list

http://www.jiscmail.ac.uk/lists/LIS-BLOGGERS.html

British Librarian Bloggers | Google Groups

http://groups.google.com/group/britlibblogs

3 June 2009 Karen Blakeman www.rba.co.uk

Setting up your own blog Host on the blogging service’s own server or install on your site Blogger - free http://www.blogger.com/ owned by Google host on Blogger or publish to your own site, but need to use blogger.com for both Wordpress - free Host on http://www.wordpress.com/ Software for loading onto your own site at http://www.wordpress.org/ Typepad – priced Host on http://www.typepad.com/ Also Movable Type, Live Journal at http://www.sixapart.com/ 3 June 2009 Karen Blakeman www.rba.co.uk

Host on the blogging service’s own server or install on your site

Blogger - free

http://www.blogger.com/

owned by Google

host on Blogger or publish to your own site, but need to use blogger.com for both

Wordpress - free

Host on http://www.wordpress.com/

Software for loading onto your own site at http://www.wordpress.org/

Typepad – priced

Host on http://www.typepad.com/

Also Movable Type, Live Journal at http://www.sixapart.com/

Blog content Postings can be as short or as long as you like can be short announcements of new services can be lengthy, detailed articles http://www.theoildrum.com/ http://ukwebfocus.wordpress.com/ Beware of copyright and plagiarism Quote sources and acknowledge other blogs Add value: summarise lengthy articles, sources why might it be relevant or important to your readers include your own opinion or evaluation 3 June 2009 Karen Blakeman www.rba.co.uk

Postings can be as short or as long as you like

can be short announcements of new services

can be lengthy, detailed articles

http://www.theoildrum.com/

http://ukwebfocus.wordpress.com/

Beware of copyright and plagiarism

Quote sources and acknowledge other blogs

Add value:

summarise lengthy articles, sources

why might it be relevant or important to your readers

include your own opinion or evaluation

Bling for your blog Phil Bradley, Library and Information Show, NEC Birmingham, April 18 th 2007 – Adding Bling to Your Blog! Gadgets, widgets, page elements etc. that you can add to your blog RSS to email RSS to PDF Calendars Photos from Flickr, Picasa Embed Youtube videos Embed Slideshare, authorSTREAM presentations RSS feeds from other blogs and sites Twitter feeds Tag clouds 3 June 2009 Karen Blakeman www.rba.co.uk

Phil Bradley, Library and Information Show, NEC Birmingham, April 18 th 2007 – Adding Bling to Your Blog!

Gadgets, widgets, page elements etc. that you can add to your blog

RSS to email

RSS to PDF

Calendars

Photos from Flickr, Picasa

Embed Youtube videos

Embed Slideshare, authorSTREAM presentations

RSS feeds from other blogs and sites

Twitter feeds

Tag clouds

Tag clouds Analyse your CV, job description, web pages, promotional literature Wordle.net , Tag Crowd, Tag Cloud Generator etc 3 June 2009 Karen Blakeman www.rba.co.uk

Analyse your CV, job description, web pages, promotional literature

Wordle.net , Tag Crowd, Tag Cloud Generator etc

Wikis wiki-wiki – Hawaiian meaning quick First wiki was the WikiWikiWeb, Ward Cunningham 1995 A collaborative web application that allows users to easily add and edit content Can be used for developing documentation course content project management developing a conference programme and proceedings History keeps a record of the changes and different versions of the documents Many have blog like discussion areas and RSS feeds Most famous example is Wikipedia 3 June 2009 Karen Blakeman www.rba.co.uk

wiki-wiki – Hawaiian meaning quick

First wiki was the WikiWikiWeb, Ward Cunningham 1995

A collaborative web application that allows users to easily add and edit content

Can be used for

developing documentation

course content

project management

developing a conference programme and proceedings

History keeps a record of the changes and different versions of the documents

Many have blog like discussion areas and RSS feeds

Most famous example is Wikipedia

Alex on Wikipedia http://www.telegraph.co.uk/money/graphics/2008/06/04/calex04.gif 3 June 2009 Karen Blakeman www.rba.co.uk

http://www.telegraph.co.uk/money/graphics/2008/06/04/calex04.gif

Wikipedia 3 June 2009 Karen Blakeman www.rba.co.uk Option to edit the page

Wikipedia (2) 3 June 2009 Karen Blakeman www.rba.co.uk No edit option

Organizing a conference http://interlend.pbwiki.com/ 3 June 2009 Karen Blakeman www.rba.co.uk

Conference proceedings Inspiring the iGeneration http://inspiringtheigeneration.wetpaint.com/ 3 June 2009 Karen Blakeman www.rba.co.uk

Inspiring the iGeneration

http://inspiringtheigeneration.wetpaint.com/

Top 3 tips for using implementing a wiki Identified at “Blogs and Wikis in Libraries – Our New Best Friends?” 8 th November 2007. Organised by CILIP’s Information Services Group – London and South East branch Don’t call it a wiki Don’t call it a wiki Don’t call it a wiki 3 June 2009 Karen Blakeman www.rba.co.uk

Identified at “Blogs and Wikis in Libraries – Our New Best Friends?” 8 th November 2007. Organised by CILIP’s Information Services Group – London and South East branch

Don’t call it a wiki

Don’t call it a wiki

Don’t call it a wiki

Google Docs & Spreadsheets http://docs.google.com/ need a Google account Google will try and force you to use an existing account text documents (Word, Open Office, Star Office) spreadsheets presentations Can upload existing documents and will keep most of the formatting (wikis usually removes formatting) Invite others to share your documents by e-mail address Edit documents online with whomever you choose Has a similar version/history record as wikis Publish documents to your blog 3 June 2009 Karen Blakeman www.rba.co.uk

http://docs.google.com/

need a Google account

Google will try and force you to use an existing account

text documents (Word, Open Office, Star Office)

spreadsheets

presentations

Can upload existing documents and will keep most of the formatting (wikis usually removes formatting)

Invite others to share your documents by e-mail address

Edit documents online with whomever you choose

Has a similar version/history record as wikis

Publish documents to your blog

http://www.zoho.com/ 3 June 2009 Karen Blakeman www.rba.co.uk

Google Sites http://sites.google.com/ Marketed as a way of producing your own site hosted on Google Can be set up and used as a wiki 100 MB storage 3 June 2009 Karen Blakeman www.rba.co.uk

Marketed as a way of producing your own site hosted on Google

Can be set up and used as a wiki

100 MB storage

RSS in Plain English http://www.commoncraft.com/rss_plain_english or on http://www.youtube.com/watch?v=0klgLsSxGsU 3 June 2009 Karen Blakeman www.rba.co.uk

http://www.commoncraft.com/rss_plain_english

or on http://www.youtube.com/watch?v=0klgLsSxGsU

Why isn’t RSS more popular? 3 June 2009 Karen Blakeman www.rba.co.uk

What do you need? Need a feed reader to read them and get the most out of the technology Web based readers or Programs on your desktop machine, laptop, Blackberry, mobile RSS reader incorporated into IE 7 and Outlook 2007 now rolling out onto people’s desktops Firefox and Thunderbird users already able to read and use RSS directly or via add-ons Opera already handles RSS 3 June 2009 Karen Blakeman www.rba.co.uk

Need a feed reader to read them and get the most out of the technology

Web based readers

or

Programs on your desktop machine, laptop, Blackberry, mobile

RSS reader incorporated into IE 7 and Outlook 2007

now rolling out onto people’s desktops

Firefox and Thunderbird users

already able to read and use RSS directly or via add-ons

Opera

already handles RSS

http://www.google.com/reader 3 June 2009 Karen Blakeman www.rba.co.uk … .like Google Reader

Feeds in Outlook 2007 3 June 2009 Karen Blakeman www.rba.co.uk

Share and move ‘stuff’ around From one application to another, one service to another, one site to another RSS APIs Widgets Gizmos Flakes ‘ Stuff’ 3 June 2009 Karen Blakeman www.rba.co.uk

From one application to another, one service to another, one site to another

RSS

APIs

Widgets

Gizmos

Flakes

‘ Stuff’

Add feeds to your web page or blog 3 June 2009 Karen Blakeman www.rba.co.uk RSS feed from the Blog RSS feed of eLucidate table of contents

iGoogle 3 June 2009 Karen Blakeman www.rba.co.uk

Pageflakes http://www.pageflakes.com/ UKeiG http://www.pageflakes.com/ukeig1 East Lothian Libraries http://www.pageflakes.com/libraries0/17137920/ Dublin City Public Libraries http://www.pageflakes.com/dublincitypubliclibraries/ Scottish Libraries http://www.pageflakes.com/scottishlibraries Llyfrgell Ceredigion Library in Aberystwyth http://www.pageflakes.com/LlyfrgellCeredigionLibrary/19167751 3 June 2009 Karen Blakeman www.rba.co.uk

http://www.pageflakes.com/

UKeiG

http://www.pageflakes.com/ukeig1

East Lothian Libraries

http://www.pageflakes.com/libraries0/17137920/

Dublin City Public Libraries

http://www.pageflakes.com/dublincitypubliclibraries/

Scottish Libraries

http://www.pageflakes.com/scottishlibraries

Llyfrgell Ceredigion Library in Aberystwyth

http://www.pageflakes.com/LlyfrgellCeredigionLibrary/19167751

Pageflakes - UKeiG http://www.pageflakes.com/ukeig1 3 June 2009 Karen Blakeman www.rba.co.uk

Pageflakes – East Lothian Libraries http://www.pageflakes.com/libraries0/17137920/ 3 June 2009 Karen Blakeman www.rba.co.uk

Pageflakes – Dublin City Libraries http://www.pageflakes.com/dublincitypubliclibraries/ 3 June 2009 Karen Blakeman www.rba.co.uk

Social bookmarking Social Bookmarking as a Knowledge Management Strategy, Robert Berkman, The Information Advisor Vol 11, No 1, March 2007, Knowledge Management Supplement http://www.informationadvisor.com/IA_KM_March07.pdf Furl http://www.furl.net Del.icio.us http://del.icio.us/ Connotea http://www.connotea.org/ 2Collab (Elsevier) http://www.2collab.com/ 3 June 2009 Karen Blakeman www.rba.co.uk

Social Bookmarking as a Knowledge Management Strategy, Robert Berkman, The Information Advisor Vol 11, No 1, March 2007, Knowledge Management Supplement

http://www.informationadvisor.com/IA_KM_March07.pdf

Furl

http://www.furl.net

Del.icio.us

http://del.icio.us/

Connotea

http://www.connotea.org/

2Collab (Elsevier)

http://www.2collab.com/

Design your own search engine For regularly searched sites selected sites on a topic searching sites on a reading list Rollyo http://www.rollyo.com/ max 25 sites Google Custom Search Engines http://www.google.com/coop/cse at least hundreds of sites, maybe thousands! no limit given in the notes can import lists of sites 3 June 2009 Karen Blakeman www.rba.co.uk

For

regularly searched sites

selected sites on a topic

searching sites on a reading list

Rollyo

http://www.rollyo.com/

max 25 sites

Google Custom Search Engines

http://www.google.com/coop/cse

at least hundreds of sites, maybe thousands!

no limit given in the notes

can import lists of sites

Create your own Google CSE 3 June 2009 Karen Blakeman www.rba.co.uk

Or host it on Google.. 3 June 2009 Karen Blakeman www.rba.co.uk

Flickr http://www.flickr.com/ Owned by Yahoo! Share photos with selected individuals or make public Put photos of your library’s or organisation’s events on Flickr promote your department, information centre, organisation direct journalists to your ‘album’ when they ask for photos to accompany articles about you make sure you tag and describe them organise into sets decide on copyright and Creative Commons licenses http://www.flickr.com/photos/ukeig/ 3 June 2009 Karen Blakeman www.rba.co.uk

http://www.flickr.com/

Owned by Yahoo!

Share photos with selected individuals or make public

Put photos of your library’s or organisation’s events on Flickr

promote your department, information centre, organisation

direct journalists to your ‘album’ when they ask for photos to accompany articles about you

make sure you tag and describe them

organise into sets

decide on copyright and Creative Commons licenses

http://www.flickr.com/photos/ukeig/

3 June 2009 Karen Blakeman www.rba.co.uk

Sutton Libraries http://www.flickr.com/photos/54117187@N00/747212623 / 3 June 2009 Karen Blakeman www.rba.co.uk Click on book to see catalogue entry and where you can borrow the book

http://www.flickr.com/photos/54117187@N00/747212623 /

Sutton Libraries http://www.sutton-libraries.gov.uk/uhtbin/isbn-search/9780091914493 3 June 2009 Karen Blakeman www.rba.co.uk

http://www.sutton-libraries.gov.uk/uhtbin/isbn-search/9780091914493

Slideshare, authorSTREAM Share presentations Include an accompanying commentary Keep private, share with selected people, or make public Slideshare does not keep animations and embedded links, authorSTREAM does Slideshare http://www.slideshare.net/ authorSTREAM (can also convert to iPod and video for YouTube) http://www.authorstream.com/ Embed Slideshare and authorSTREAM in your blog, web site, Facebook profile, start page …….. 3 June 2009 Karen Blakeman www.rba.co.uk

Share presentations

Include an accompanying commentary

Keep private, share with selected people, or make public

Slideshare does not keep animations and embedded links, authorSTREAM does

Slideshare

http://www.slideshare.net/

authorSTREAM (can also convert to iPod and video for YouTube)

http://www.authorstream.com/

Embed Slideshare and authorSTREAM in your blog, web site, Facebook profile, start page ……..

Slideshare 3 June 2009 Karen Blakeman www.rba.co.uk

Slideshare 3 June 2009 Karen Blakeman www.rba.co.uk Identify a relevant presentation and Slideshare will try and find similar types of presentation

YouTube http://www.youtube.com/ Owned by Google Videos of varying content and quality news broadcasts ‘ how to’ videos, ‘fan’ videos, corporate broadcasts promo’s, advertising campaigns The Queen has a YouTube channel! http://www.youtube.com/user/TheRoyalChannel Greg Notess, Google strange mid page results http://www.youtube.com/watch?v=_yCjzo3bWIg Embed YouTube videos in your blog, Facebook page, start page, web site etc. 3 June 2009 Karen Blakeman www.rba.co.uk

http://www.youtube.com/

Owned by Google

Videos of varying content and quality

news broadcasts

‘ how to’ videos, ‘fan’ videos, corporate broadcasts

promo’s, advertising campaigns

The Queen has a YouTube channel!

http://www.youtube.com/user/TheRoyalChannel

Greg Notess, Google strange mid page results

http://www.youtube.com/watch?v=_yCjzo3bWIg

Embed YouTube videos in your blog, Facebook page, start page, web site etc.

Greg Notess – Strange Midpage Results 3 June 2009 Karen Blakeman www.rba.co.uk http://www.youtube.com/watch?v=_yCjzo3bWIg

Promos for events Embed in: Facebook web site blog start pages etc. etc. 3 June 2009 Karen Blakeman www.rba.co.uk

Embed in:

Facebook

web site

blog

start pages

etc. etc.

Videos of conference presentations 3 June 2009 Karen Blakeman www.rba.co.uk

Twitter http://www.twitter.com/ ‘ Microblogging’ ‘ tweets’ 140 characters only what are you doing? send first 140 characters of your blog postings to Twitter using Twitterfeed.com ‘ follow’ friends 3 June 2009 Karen Blakeman www.rba.co.uk

http://www.twitter.com/

‘ Microblogging’

‘ tweets’ 140 characters only

what are you doing?

send first 140 characters of your blog postings to Twitter using Twitterfeed.com

‘ follow’ friends

3 June 2009 Karen Blakeman www.rba.co.uk

Twitter What are people saying about you? Oh dear! 3 June 2009 Karen Blakeman www.rba.co.uk

What are people saying about you?

Oh dear!

Who is on Twitter? 3 June 2009 Karen Blakeman www.rba.co.uk The BBC The Times 10 Downing Street

Conference Twitter Streams “ Blogging conferences is soooooo 20 th century!” twitterers/tweeters abound at conferences The INSOURCE Conference Twitter Experiment http://www.rba.co.uk/wordpress/2008/02/11/the-insource-conference-twitter-experiment/ can set up a Twitter event stream delegates, conference chairs, moderators can all comment on and monitor the proceedings use hashtags to follow conference postings send tweets to your blog using LoudTwitter generates a chronological list of your tweets by day and with the oldest listed first easier to read as a record of the event 3 June 2009 Karen Blakeman www.rba.co.uk

“ Blogging conferences is soooooo 20 th century!”

twitterers/tweeters abound at conferences

The INSOURCE Conference Twitter Experiment http://www.rba.co.uk/wordpress/2008/02/11/the-insource-conference-twitter-experiment/

can set up a Twitter event stream

delegates, conference chairs, moderators can all comment on and monitor the proceedings

use hashtags to follow conference postings

send tweets to your blog using LoudTwitter

generates a chronological list of your tweets by day and with the oldest listed first

easier to read as a record of the event

Hashtags Ideal for following conference tweets Follow hashtags on Twitter Include hashtag in tweet e.g. #interlend08 View hashtags on http://www.hashtags.org/ Also picked up by Twemes.com 3 June 2009 Karen Blakeman www.rba.co.uk

Ideal for following conference tweets

Follow hashtags on Twitter

Include hashtag in tweet e.g. #interlend08

View hashtags on http://www.hashtags.org/

Also picked up by Twemes.com

Second Life 3 June 2009 Karen Blakeman www.rba.co.uk

What next? Play and experiment You don’t have to try everything Focus on what you think will make your work easier, more productive, more effective If it does not work or it takes longer to carry out a task without significant benefits, ditch it! There is no law that says you have to use something just because it has a web 2 .0 tag 3 June 2009 Karen Blakeman www.rba.co.uk

Play and experiment

You don’t have to try everything

Focus on what you think will make your work easier, more productive, more effective

If it does not work or it takes longer to carry out a task without significant benefits, ditch it!

There is no law that says you have to use something just because it has a web 2 .0 tag

And finally….. to encourage you in your Web 2 endeavours, a short promotional video 3 June 2009 Karen Blakeman www.rba.co.uk http://www.youtube.com/watch?v=I6IQ_FOCE6I