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Using the Internet more effectively


Presentation given at LVS Ascot, 6th November 2013

Presentation given at LVS Ascot, 6th November 2013

Published in Technology , Business
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  • 1. Using the Internet more effectively Wednesday, 6th November 2013 LVS Ascot Karen Blakeman, RBA Information Services, Slides will be available on and Also available temporarily at 17/11/13 1 This presentation is licensed under a Creative Commons Attribution 3.0 License
  • 2. Gary's Social Media Count | PERSONALIZE MEDIA 17/11/13 2
  • 3. Facebook 17/11/13 3
  • 4. Facebook Graph Search Change your language to English US under account settings Increasingly used by recruitment agencies and advertisers 17/11/13 4
  • 5. Twitter 17/11/13 5
  • 6. Flickr 17/11/13 6
  • 7. 17/11/13 7
  • 8. 17/11/13 8
  • 9. Google Search? 17/11/13 9
  • 10. Five things you need to know about Google search 1. Google personalises your search Personalises search based on – – – – – location past search history past browsing activity activity in other areas of Google e.g. YouTube, blogs, images content from contacts in your personal networks may be given priority – what you and others have ‘liked’, shared, +1 17/11/13 10
  • 11. Five things you need to know about Google search 1. Google personalises your search Non-personalised search 17/11/13 Personalised search 11
  • 12. Google's Privacy Policy "Our new Privacy Policy makes clear that, if you’re signed in, we may combine information you’ve provided from one service with information from other services. In short, we’ll treat you as a single user across all our products, which will mean a simpler, more intuitive Google experience." "we're more excited than ever to build a seamless social experience, all across Google" Toward a simpler, more beautiful Google 17/11/13 12
  • 13. 17/11/13 13
  • 14. Private browsing - quickest way “un-personalise”search Chrome - New Incognito window - Ctrl+Shift+N FireFox - File, New Private Window - Ctrl+Shift+P Internet Explorer – InPrivate Browsing - Ctrl+Shift+P Opera – New Private Window - Ctrl+Shift+N Safari – click on Safari next to the Apple symbol in the menu bar, select Private Browsing and then click on OK.
  • 15. Five things you need to know about Google search 2. Google automatically looks for variations on your search terms and sometimes drops terms from your search – Google does not tell you it has ignored some of your terms – “..” around terms, phrases, names, titles of documents does not always work – To force an exact match and inclusion of a term in a search prefix it with ‘intext:’ public transport intext:algal biofuels – Use Verbatim for an exact match search
  • 16. Google Verbatim
  • 17. Five things you need to know about Google search 3. Google web search does not search everything it has in its database – two indexes: main, default index and the supplemental index – supplemental index may contain less popular, unusual, specialist material – supplemental index comes into play when Google thinks your search has returned too few results – Verbatim and some advanced search commands seems to trigger a search in the supplemental index
  • 18. “Normal search” 1,555,500 17/11/13 Search after Verbatim is applied 35,500,000 18
  • 19. Five things you need to know about Google search 4. Google changes its algorithms several hundred times a year How Google makes improvements to its search algorithm - YouTube
  • 20. Five things you need to know about Google search 5. We are all Google’s lab rats Just Testing: Google Users May See Up To A Dozen Experiments Mostly minor effects on search but sometimes totally bizarre results Google decides that coots are really lions Update on coots vs. lions
  • 21. Google gets personal All searches lead to Google+ (they wish!) Emphasis on individuals/authors “Author verification” – linking Google+ profiles to other network profiles, websites, blogs, social media Travel and local search results displayed in Google+ Searches on locations in Maps – information from Google+ YouTube users forced to set up Google+ profiles [videos made unlisted/private if you refuse] 17/11/13 21
  • 22. What does Google know about you? Sign in to your Google account and go to Check your ad preferences at If you do not have a Google account or are not signed in there will only be information about you in the right hand column 17/11/13 22
  • 23. Changes to T&Cs 11th November 2013 17/11/13 23
  • 24. Country versions of Google and local information Country versions of Google give priority to local content Useful if you are researching a person, company, or sector in another country Go to the relevant country version of Google, for example,, Google International Domains - List of Country and Language Codes – 17/11/13 24
  • 25. 17/11/13 25
  • 26. 17/11/13 26
  • 27. Nutrition facts Information from Wikipedia and USDA 17/11/13 27
  • 28. Compare compare spinach with cabbage 17/11/13 28
  • 29. Compare 17/11/13 29
  • 30. Exclusive to – recipes! 17/11/13 30
  • 31. Choosing your search terms Google automatically looks for synonyms and variations on your terms – biofuels will find biodiesel, biogas, bio-ethanol etc. – but do not get the same results if you use biodiesel instead of biofuels – run searches using the other terms – no information on how the synonyms are identified or implemented The terms you use can radically change results – copper mining north wales – copper extraction north wales 17/11/13 31
  • 32. Choosing your search terms 17/11/13 32
  • 33. Google Reading level Changes the type of material that is returned Run the search and from the menu above the results select Search tools, All results, Reading level 17/11/13 33
  • 34. Google Reading level Basic 17/11/13 Advanced 34
  • 35. define 17/11/13 35
  • 36. "" - around phrases "Metadata mega mess in Google Scholar" to exclude a term Caversham –otago OR to specify alternatives oil OR petroleum (sometimes better to run separate searches) 17/11/13 36
  • 37. filetype: Think file format – PDF for research documents, government reports, industry papers, company reports – ppt or pptx for presentations, tracking down an expert on a topic – xls or xlsx for spreadsheets containing data zeolites environmental remediation filetype:pdf "north sea" deep water drilling filetype:ppt "north sea" deep water drilling filetype:pptx annual average global temperature filetype:xls annual average global temperature filetype:xlsx 17/11/13 37
  • 38. site: For searching large websites, or groups of sites by type for example government, NHS, schools, universities organ donation statistics Wales organ donation statistics Wales organ donation statistics Can exclude sites using -site: organ donation statistics Wales -site:au 17/11/13 38
  • 39. Numeric range search Numeric range search Anything to do with numbers and quantities: years, temperatures, weights, distances, prices etc Type in your two numbers separated by two full stops as part of your search world oil demand forecasts 2015..2030 Toblerone 1..6 kg 17/11/13 39
  • 40. toblerone 1..6 kg 17/11/13 40
  • 41. Date Restrict your results to information that has been published within the last hour, day, week, month, year or your own date range Search tools, Any time and select an option 17/11/13 41
  • 42. Images Always, always check and double check the copyright - images may have a digital watermark and be tracked e.g. Digimarc Creative Commons does not mean you can do what you like with an image – “Open-licencing your images. What it means and how to do it.” Andy Mabbett aka pigsonthewing – Karen Blakeman's Blog “Free-to-use images might not be” – 17/11/13 42
  • 43. Images – “free to use....” Google advanced image search Use the usage rights, but always double check the licence on the website 17/11/13 43
  • 44. 17/11/13 44
  • 45. Images – use an existing image Click on the camera icon in the search box and then either enter the URL of an image or upload the image 17/11/13 45
  • 46. Creative Commons and public domain images Flickr Creative Commons Wikimedia Commons (check copyright statement on each photo – may not be creative commons) Geograph “UK and Ireland photos of landmarks and buildings for every Ordnance Survey grid” Wellcome Images Most of the images on US government web sites Nasa 17 November 2013 Karen Blakeman 46
  • 47. Flickr creative commons 17/11/13 47
  • 48. Google Art Project 17/11/13 48
  • 49. Google ArtProject Museum view 17/11/13 49
  • 50. 17/11/13 50
  • 51. 17/11/13 51
  • 52. 17/11/13 52
  • 53. Million Short 17/11/13 53
  • 54. 17/11/13 54
  • 55. What could possibly go wrong? 17/11/13 55
  • 56. Google can get it wrong Google "Henry VIII wives": Jane Seymour reveals search engine's blind spots ane_seymour_reveals_search_engine_s_blind_spots.html Image courtesy of Will Oremus 17/11/13 56
  • 57. Double check Abbey Road not listed Another list and Abbey Road is included 17/11/13 57
  • 58. 17/11/13 58
  • 59. iPhone 4 to be recalled: it’s true – the Daily Mail says so Phil Bradley's weblog r-play-to-richard-ashmore.html 17/11/13 59
  • 60. Genuine or fake? 17/11/13 60
  • 61. 013/09/fake-facebook-page-amazing-example.html 17/11/13 61
  • 62. 17/11/13 62
  • 63. And finally..... the web time machine 17/11/13 63