Impact of Web 2.0 on Search

Impact of Web 2.0 on Search Karen Blakeman RBA Information Services Online Information, 3 rd December 2008 13:45 - 14:15, Theatre C 6 June 2009 Karen Blakeman www.rba.co.uk

6 June 2009 Karen Blakeman www.rba.co.uk Karen Blakeman RBA Information Services Tel: 0118 947 2256 Int. Tel: +44 118 947 2256 [email_address] http://www.rba.co.uk/ blog: http://www.rba.co.uk/wordpress/ on Facebook – Karen Blakeman Twitter: karenblakeman This work is licensed under a Creative Commons Attribution 3.0 License

So what’s new?

Traditional ways of searching

Databases

Web pages

Web 2.0

email discussion groups

web based forums

Usenet, Google and Yahoo Groups

blogs, photo sharing, videos, presentations

social and professional networking e.g. Facebook, Twitter,

mashups, visualisation tools

people search tools

6 June 2009 Karen Blakeman www.rba.co.uk

Look at the search engine ‘tabs’ and advanced search

Image, news, video, blogs etc.

Use Advanced Search boxes and commands

Limit your search to specific file formats formats

Use Google, Yahoo, Live

… and give MSE360 a go

www.mse360.com 6 June 2009 Karen Blakeman www.rba.co.uk

Design your own search engine

For

regularly searched sites

selected sites on a topic

searching sites on a reading list

Rollyo

http://www.rollyo.com/

max 25 sites

Google Custom Search Engines

http://www.google.com/coop/cse

at least hundreds of sites, maybe thousands!

no limit given in the notes

can import lists of sites

Create your own Google CSE 6 June 2009 Karen Blakeman www.rba.co.uk

Or host it on Google.. 6 June 2009 Karen Blakeman www.rba.co.uk

Blogs as sources of information

Blogs by industry gurus and experts are a good way of keeping up to date with what is happening in a sector

Look for the Blogroll of List of Links on a relevant blog

Google Blogsearch http://www.google.com/blogsearch

use advanced search to search within an individual blog

Ask http://www.ask.com/ – Blogs and feeds

Live Feeds search - http://search.live.com/feeds

Blog search engines and directories

http://www.technorati.com/

http://www.blogpulse.com/

Blogpulse search and trends 6 June 2009 Karen Blakeman www.rba.co.uk Click on the graph to see ‘trends’

Blogpulse Trends 6 June 2009 Karen Blakeman www.rba.co.uk Shows how often your search terms occur in postings – can compare up to three searches

Twitter

http://www.twitter.com/

“ Blogging is soooo last year”

Microblogging – postings are called ‘tweets’ and 140 characters long

See who is ‘following’ whom

Monitor conferences, what people are saying about companies, products, services

Twitter

What are people saying about you?

Oh dear!

Twitter in Business

50 Ideas on Using Twitter for Business chrisbrogan.com

http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/

How Companies Use Twitter to Bolster Their Brands - BusinessWeek

http://www.businessweek.com/technology/content/sep2008/tc2008095_320491.htm

Searching public tweets

http://search.twitter.com/

http://www.twitterment.com/

http://www.tweetscan.com/

Who is on Twitter? 6 June 2009 Karen Blakeman www.rba.co.uk

Flickr

http://www.flickr.com/

Owned by Yahoo!

Share photos with selected individuals or make public

Put photos of your library’s or organisation’s events on Flickr

promote your department, information centre, organisation

direct journalists to your ‘album’ when they ask for photos to accompany articles about you

make sure you tag and describe them

organise into sets

decide on copyright and Creative Commons licenses

http://www.flickr.com/photos/ukeig/

Slideshare, authorSTREAM

Share presentations

Include an accompanying commentary

Keep private, share with selected people, or make public

Slideshare does not keep animations and embedded links, authorSTREAM does

Slideshare

http://www.slideshare.net/

authorSTREAM (can also convert to iPod and video for YouTube)

http://www.authorstream.com/

Slideshare 6 June 2009 Karen Blakeman www.rba.co.uk Identify a relevant presentation and Slideshare will try and find similar types of presentation

YouTube

http://www.youtube.com/

Owned by Google

Videos of varying content and quality

news broadcasts

‘ how to’ videos, ‘fan’ videos, corporate broadcasts

promo’s, advertising campaigns

The Queen has a YouTube channel!

http://www.youtube.com/user/TheRoyalChannel

Greg Notess, Google strange mid page results

http://www.youtube.com/watch?v=_yCjzo3bWIg

Embed YouTube videos in your blog, Facebook page, start page, web site etc.

Intelways.com 6 June 2009 Karen Blakeman www.rba.co.uk

‘ People’ search tools

War of the people search

http://www.techcrunch.com/2007/05/09/war-of-the-people-search/

Beware mash-ups

a website or application that combines content from more than one source to generate a new page or resource

usually automated with minimal human input or control

many people search tools use this approach as the basis of their service, even the priced ones

Facebook

http://www.facebook.com/

Originally set up to enable students of Harvard University to keep in touch

Now available to anyone

Set up your personal profile

Join and create groups

can be open, closed or secret

discussion boards, ‘Wall’, photos, videos, events

Facebook.com 6 June 2009 Karen Blakeman www.rba.co.uk

Facebook – members of the Competitive Intelligence Group 6 June 2009 Karen Blakeman www.rba.co.uk

Zoominfo

http://www.zoominfo.com/

Uses multiple web sources to generate profiles of people and networks

Automatically created by computer

Subject of a profile can update or correct their profile but no checking done by Zoominfo

Search by person or use multiple search criteria in priced Powersearch to identify relevant companies and people by job description

Use with care and always double check the information before acting upon it

Zoominfo - Karen Blakeman’s verified profile 6 June 2009 Karen Blakeman www.rba.co.uk Information ‘verified’ by Karen Blakeman View the ‘references’ (web pages) to see the information in context

http://www.linkedin.com/

Aimed at professionals for building networks

As well as personal profiles, corporate profiles are now possible

PIPL

http://www.pipl.com/

Review at http://www.rba.co.uk/wordpress/2007/05/05/pipl-people-search-beta/

Searches ‘hidden’ web + Google search

blog search, Google Groups, LinkedIn, Flickr, Google Scholar, Electoral Roll, Directories, Amazon, Hoovers, Zoominfo etc.

Google web search results not the same as an ordinary Google search – they incorporate terms such as resume, CV

does not always come up with better results

Pipl search (1) 6 June 2009 Karen Blakeman www.rba.co.uk

Pipl search (2) 6 June 2009 Karen Blakeman www.rba.co.uk

Cluuz

http://www.cluuz.com/

Uses the Yahoo database

“ cluster graphs, image extraction, and tag clouds”

Quickly updated and dynamic maps, results vary from one day to the next, one hour to the next

Cluuz 6 June 2009 Karen Blakeman www.rba.co.uk

6 June 2009 Karen Blakeman www.rba.co.uk Karen Blakeman RBA Information Services Tel: 0118 947 2256 Int. Tel: +44 118 947 2256 [email_address] http://www.rba.co.uk/ blog: http://www.rba.co.uk/wordpress/ on Facebook – Karen Blakeman Twitter: karenblakeman This work is licensed under a Creative Commons Attribution 3.0 License UKeiG Stand 734