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Impact of Web 2.0 on Search [Archive]
 

Impact of Web 2.0 on Search [Archive]

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Free floor show presentation given at Online Information 2008, 3rd December 2008, Olympia London ...

Free floor show presentation given at Online Information 2008, 3rd December 2008, Olympia London

Please note: this presentation is over 2 years old and is an archive copy. It may still be of interest to you should you wish to see how we were using and searching electronic media in the past but please remember that some of the information it contains is now out of date.

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Impact of Web 2.0 on Search [Archive] Impact of Web 2.0 on Search [Archive] Presentation Transcript

  • Impact of Web 2.0 on Search Karen Blakeman RBA Information Services Online Information, 3 rd December 2008 13:45 - 14:15, Theatre C 6 June 2009 Karen Blakeman www.rba.co.uk
  • 6 June 2009 Karen Blakeman www.rba.co.uk Karen Blakeman RBA Information Services Tel: 0118 947 2256 Int. Tel: +44 118 947 2256 [email_address] http://www.rba.co.uk/ blog: http://www.rba.co.uk/wordpress/ on Facebook – Karen Blakeman Twitter: karenblakeman This work is licensed under a Creative Commons Attribution 3.0 License
  • So what’s new?
    • Traditional ways of searching
      • Databases
      • Web pages
    • Web 2.0
      • email discussion groups
      • web based forums
      • Usenet, Google and Yahoo Groups
      • blogs, photo sharing, videos, presentations
      • social and professional networking e.g. Facebook, Twitter,
      • mashups, visualisation tools
      • people search tools
    6 June 2009 Karen Blakeman www.rba.co.uk
  • Look at the search engine ‘tabs’ and advanced search
    • Image, news, video, blogs etc.
    • Use Advanced Search boxes and commands
    • Limit your search to specific file formats formats
    • Use Google, Yahoo, Live
    • … and give MSE360 a go
    6 June 2009 Karen Blakeman www.rba.co.uk
  • www.mse360.com 6 June 2009 Karen Blakeman www.rba.co.uk
  • Design your own search engine
    • For
      • regularly searched sites
      • selected sites on a topic
      • searching sites on a reading list
    • Rollyo
      • http://www.rollyo.com/
      • max 25 sites
    • Google Custom Search Engines
      • http://www.google.com/coop/cse
      • at least hundreds of sites, maybe thousands!
      • no limit given in the notes
      • can import lists of sites
    6 June 2009 Karen Blakeman www.rba.co.uk
  • Create your own Google CSE 6 June 2009 Karen Blakeman www.rba.co.uk
  • Or host it on Google.. 6 June 2009 Karen Blakeman www.rba.co.uk
  • Blogs as sources of information
    • Blogs by industry gurus and experts are a good way of keeping up to date with what is happening in a sector
    • Look for the Blogroll of List of Links on a relevant blog
    • Google Blogsearch http://www.google.com/blogsearch
      • use advanced search to search within an individual blog
    • Ask http://www.ask.com/ – Blogs and feeds
    • Live Feeds search - http://search.live.com/feeds
    • Blog search engines and directories
      • http://www.technorati.com/
      • http://www.blogpulse.com/
    6 June 2009 Karen Blakeman www.rba.co.uk
  • Blogpulse search and trends 6 June 2009 Karen Blakeman www.rba.co.uk Click on the graph to see ‘trends’
  • Blogpulse Trends 6 June 2009 Karen Blakeman www.rba.co.uk Shows how often your search terms occur in postings – can compare up to three searches
  • Twitter
    • http://www.twitter.com/
    • “ Blogging is soooo last year”
    • Microblogging – postings are called ‘tweets’ and 140 characters long
    • See who is ‘following’ whom
    • Monitor conferences, what people are saying about companies, products, services
    6 June 2009 Karen Blakeman www.rba.co.uk
  • Twitter
    • What are people saying about you?
      • Oh dear!
    6 June 2009 Karen Blakeman www.rba.co.uk
  • Twitter in Business
    • 50 Ideas on Using Twitter for Business chrisbrogan.com
      • http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/
    • How Companies Use Twitter to Bolster Their Brands - BusinessWeek
      • http://www.businessweek.com/technology/content/sep2008/tc2008095_320491.htm
    • Searching public tweets
      • http://search.twitter.com/
      • http://www.twitterment.com/
      • http://www.tweetscan.com/
    6 June 2009 Karen Blakeman www.rba.co.uk
  • Who is on Twitter? 6 June 2009 Karen Blakeman www.rba.co.uk
  • Flickr
    • http://www.flickr.com/
    • Owned by Yahoo!
    • Share photos with selected individuals or make public
    • Put photos of your library’s or organisation’s events on Flickr
      • promote your department, information centre, organisation
      • direct journalists to your ‘album’ when they ask for photos to accompany articles about you
      • make sure you tag and describe them
      • organise into sets
      • decide on copyright and Creative Commons licenses
    • http://www.flickr.com/photos/ukeig/
    6 June 2009 Karen Blakeman www.rba.co.uk
  • 6 June 2009 Karen Blakeman www.rba.co.uk
  • Slideshare, authorSTREAM
    • Share presentations
    • Include an accompanying commentary
    • Keep private, share with selected people, or make public
    • Slideshare does not keep animations and embedded links, authorSTREAM does
    • Slideshare
      • http://www.slideshare.net/
    • authorSTREAM (can also convert to iPod and video for YouTube)
      • http://www.authorstream.com/
    6 June 2009 Karen Blakeman www.rba.co.uk
  • Slideshare 6 June 2009 Karen Blakeman www.rba.co.uk Identify a relevant presentation and Slideshare will try and find similar types of presentation
  • YouTube
    • http://www.youtube.com/
    • Owned by Google
    • Videos of varying content and quality
      • news broadcasts
      • ‘ how to’ videos, ‘fan’ videos, corporate broadcasts
      • promo’s, advertising campaigns
      • The Queen has a YouTube channel!
        • http://www.youtube.com/user/TheRoyalChannel
    • Greg Notess, Google strange mid page results
      • http://www.youtube.com/watch?v=_yCjzo3bWIg
    • Embed YouTube videos in your blog, Facebook page, start page, web site etc.
    6 June 2009 Karen Blakeman www.rba.co.uk
  • Intelways.com 6 June 2009 Karen Blakeman www.rba.co.uk
  • ‘ People’ search tools
    • War of the people search
      • http://www.techcrunch.com/2007/05/09/war-of-the-people-search/
    • Beware mash-ups
      • a website or application that combines content from more than one source to generate a new page or resource
      • usually automated with minimal human input or control
      • many people search tools use this approach as the basis of their service, even the priced ones
    6 June 2009 Karen Blakeman www.rba.co.uk
  • Facebook
    • http://www.facebook.com/
    • Originally set up to enable students of Harvard University to keep in touch
    • Now available to anyone
    • Set up your personal profile
    • Join and create groups
      • can be open, closed or secret
      • discussion boards, ‘Wall’, photos, videos, events
    6 June 2009 Karen Blakeman www.rba.co.uk
  • Facebook.com 6 June 2009 Karen Blakeman www.rba.co.uk
  • Facebook – members of the Competitive Intelligence Group 6 June 2009 Karen Blakeman www.rba.co.uk
  • Zoominfo
    • http://www.zoominfo.com/
      • Uses multiple web sources to generate profiles of people and networks
      • Automatically created by computer
      • Subject of a profile can update or correct their profile but no checking done by Zoominfo
      • Search by person or use multiple search criteria in priced Powersearch to identify relevant companies and people by job description
      • Use with care and always double check the information before acting upon it
    6 June 2009 Karen Blakeman www.rba.co.uk
  • Zoominfo - Karen Blakeman’s verified profile 6 June 2009 Karen Blakeman www.rba.co.uk Information ‘verified’ by Karen Blakeman View the ‘references’ (web pages) to see the information in context
  • LinkedIn
    • http://www.linkedin.com/
    • Aimed at professionals for building networks
    • As well as personal profiles, corporate profiles are now possible
    6 June 2009 Karen Blakeman www.rba.co.uk
  • 6 June 2009 Karen Blakeman www.rba.co.uk
  • PIPL
    • http://www.pipl.com/
    • Review at http://www.rba.co.uk/wordpress/2007/05/05/pipl-people-search-beta/
    • Searches ‘hidden’ web + Google search
      • blog search, Google Groups, LinkedIn, Flickr, Google Scholar, Electoral Roll, Directories, Amazon, Hoovers, Zoominfo etc.
      • Google web search results not the same as an ordinary Google search – they incorporate terms such as resume, CV
        • does not always come up with better results
    6 June 2009 Karen Blakeman www.rba.co.uk
  • Pipl search (1) 6 June 2009 Karen Blakeman www.rba.co.uk
  • Pipl search (2) 6 June 2009 Karen Blakeman www.rba.co.uk
  • Cluuz
    • http://www.cluuz.com/
    • Uses the Yahoo database
    • “ cluster graphs, image extraction, and tag clouds”
    • Quickly updated and dynamic maps, results vary from one day to the next, one hour to the next
    6 June 2009 Karen Blakeman www.rba.co.uk
  • Cluuz 6 June 2009 Karen Blakeman www.rba.co.uk
  • 6 June 2009 Karen Blakeman www.rba.co.uk Karen Blakeman RBA Information Services Tel: 0118 947 2256 Int. Tel: +44 118 947 2256 [email_address] http://www.rba.co.uk/ blog: http://www.rba.co.uk/wordpress/ on Facebook – Karen Blakeman Twitter: karenblakeman This work is licensed under a Creative Commons Attribution 3.0 License UKeiG Stand 734