Impact of Web 2.0 on Search [Archive]

Impact of Web 2.0 on Search Karen Blakeman RBA Information Services Online Information, 3 rd December 2008 13:45 - 14:15, Theatre C 6 June 2009 Karen Blakeman www.rba.co.uk

6 June 2009 Karen Blakeman www.rba.co.uk Karen Blakeman RBA Information Services Tel: 0118 947 2256 Int. Tel: +44 118 947 2256 [email_address] http://www.rba.co.uk/ blog: http://www.rba.co.uk/wordpress/ on Facebook – Karen Blakeman Twitter: karenblakeman This work is licensed under a Creative Commons Attribution 3.0 License

So what’s new?
Traditional ways of searching
Databases
Web pages
Web 2.0
email discussion groups
web based forums
Usenet, Google and Yahoo Groups
blogs, photo sharing, videos, presentations
social and professional networking e.g. Facebook, Twitter,
mashups, visualisation tools
people search tools
6 June 2009 Karen Blakeman www.rba.co.uk

Look at the search engine ‘tabs’ and advanced search
Image, news, video, blogs etc.
Use Advanced Search boxes and commands
Limit your search to specific file formats formats
Use Google, Yahoo, Live
… and give MSE360 a go

www.mse360.com 6 June 2009 Karen Blakeman www.rba.co.uk

Design your own search engine
For
regularly searched sites
selected sites on a topic
searching sites on a reading list
Rollyo
http://www.rollyo.com/
max 25 sites
Google Custom Search Engines
http://www.google.com/coop/cse
at least hundreds of sites, maybe thousands!
no limit given in the notes
can import lists of sites

Create your own Google CSE 6 June 2009 Karen Blakeman www.rba.co.uk

Or host it on Google.. 6 June 2009 Karen Blakeman www.rba.co.uk

Blogs as sources of information
Blogs by industry gurus and experts are a good way of keeping up to date with what is happening in a sector
Look for the Blogroll of List of Links on a relevant blog
Google Blogsearch http://www.google.com/blogsearch
use advanced search to search within an individual blog
Ask http://www.ask.com/ – Blogs and feeds
Live Feeds search - http://search.live.com/feeds
Blog search engines and directories
http://www.technorati.com/
http://www.blogpulse.com/

Blogpulse search and trends 6 June 2009 Karen Blakeman www.rba.co.uk Click on the graph to see ‘trends’

Blogpulse Trends 6 June 2009 Karen Blakeman www.rba.co.uk Shows how often your search terms occur in postings – can compare up to three searches

Twitter
http://www.twitter.com/
“ Blogging is soooo last year”
Microblogging – postings are called ‘tweets’ and 140 characters long
See who is ‘following’ whom
Monitor conferences, what people are saying about companies, products, services

Twitter
What are people saying about you?
Oh dear!

Twitter in Business
50 Ideas on Using Twitter for Business chrisbrogan.com
http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/
How Companies Use Twitter to Bolster Their Brands - BusinessWeek
http://www.businessweek.com/technology/content/sep2008/tc2008095_320491.htm
Searching public tweets
http://search.twitter.com/
http://www.twitterment.com/
http://www.tweetscan.com/

Who is on Twitter? 6 June 2009 Karen Blakeman www.rba.co.uk

Flickr
http://www.flickr.com/
Owned by Yahoo!
Share photos with selected individuals or make public
Put photos of your library’s or organisation’s events on Flickr
promote your department, information centre, organisation
direct journalists to your ‘album’ when they ask for photos to accompany articles about you
make sure you tag and describe them
organise into sets
decide on copyright and Creative Commons licenses
http://www.flickr.com/photos/ukeig/

Slideshare, authorSTREAM
Share presentations
Include an accompanying commentary
Keep private, share with selected people, or make public
Slideshare does not keep animations and embedded links, authorSTREAM does
Slideshare
http://www.slideshare.net/
authorSTREAM (can also convert to iPod and video for YouTube)
http://www.authorstream.com/

Slideshare 6 June 2009 Karen Blakeman www.rba.co.uk Identify a relevant presentation and Slideshare will try and find similar types of presentation

YouTube
http://www.youtube.com/
Owned by Google
Videos of varying content and quality
news broadcasts
‘ how to’ videos, ‘fan’ videos, corporate broadcasts
promo’s, advertising campaigns
The Queen has a YouTube channel!
http://www.youtube.com/user/TheRoyalChannel
Greg Notess, Google strange mid page results
http://www.youtube.com/watch?v=_yCjzo3bWIg
Embed YouTube videos in your blog, Facebook page, start page, web site etc.

Intelways.com 6 June 2009 Karen Blakeman www.rba.co.uk

‘ People’ search tools
War of the people search
http://www.techcrunch.com/2007/05/09/war-of-the-people-search/
Beware mash-ups
a website or application that combines content from more than one source to generate a new page or resource
usually automated with minimal human input or control
many people search tools use this approach as the basis of their service, even the priced ones

Facebook
http://www.facebook.com/
Originally set up to enable students of Harvard University to keep in touch
Now available to anyone
Set up your personal profile
Join and create groups
can be open, closed or secret
discussion boards, ‘Wall’, photos, videos, events

Facebook.com 6 June 2009 Karen Blakeman www.rba.co.uk

Facebook – members of the Competitive Intelligence Group 6 June 2009 Karen Blakeman www.rba.co.uk

Zoominfo
http://www.zoominfo.com/
Uses multiple web sources to generate profiles of people and networks
Automatically created by computer
Subject of a profile can update or correct their profile but no checking done by Zoominfo
Search by person or use multiple search criteria in priced Powersearch to identify relevant companies and people by job description
Use with care and always double check the information before acting upon it

Zoominfo - Karen Blakeman’s verified profile 6 June 2009 Karen Blakeman www.rba.co.uk Information ‘verified’ by Karen Blakeman View the ‘references’ (web pages) to see the information in context

LinkedIn
http://www.linkedin.com/
Aimed at professionals for building networks
As well as personal profiles, corporate profiles are now possible

PIPL
http://www.pipl.com/
Review at http://www.rba.co.uk/wordpress/2007/05/05/pipl-people-search-beta/
Searches ‘hidden’ web + Google search
blog search, Google Groups, LinkedIn, Flickr, Google Scholar, Electoral Roll, Directories, Amazon, Hoovers, Zoominfo etc.
Google web search results not the same as an ordinary Google search – they incorporate terms such as resume, CV
does not always come up with better results

Pipl search (1) 6 June 2009 Karen Blakeman www.rba.co.uk

Pipl search (2) 6 June 2009 Karen Blakeman www.rba.co.uk

Cluuz
http://www.cluuz.com/
Uses the Yahoo database
“ cluster graphs, image extraction, and tag clouds”
Quickly updated and dynamic maps, results vary from one day to the next, one hour to the next

Cluuz 6 June 2009 Karen Blakeman www.rba.co.uk

6 June 2009 Karen Blakeman www.rba.co.uk Karen Blakeman RBA Information Services Tel: 0118 947 2256 Int. Tel: +44 118 947 2256 [email_address] http://www.rba.co.uk/ blog: http://www.rba.co.uk/wordpress/ on Facebook – Karen Blakeman Twitter: karenblakeman This work is licensed under a Creative Commons Attribution 3.0 License UKeiG Stand 734

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Impact of Web 2.0 on Search [Archive]

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Impact of Web 2.0 on Search [Archive] — Presentation Transcript