How we really search: the end of Google's supremacy?
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Presentation given at the AGM of CILIP Hants & Wight on 2nd April 2014 at Southampton University. Covers alternatives to Google fro search, social and professional networks and recent changes to ...

Presentation given at the AGM of CILIP Hants & Wight on 2nd April 2014 at Southampton University. Covers alternatives to Google fro search, social and professional networks and recent changes to Google.

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    How we really search: the end of Google's supremacy? How we really search: the end of Google's supremacy? Presentation Transcript

    • 02/04/14 www.rba.co.uk 1 How we really search: the end of Google's supremacy? (Or how we ought to search) CILIP Hants & Wight Wednesday, 2nd April 2014, Southampton Karen Blakeman karen.blakeman@rba.co.uk, www.rba.co.uk/as/ This presentation is licensed under Attribution-Non Commercial CC BY-NC
    • Is Google losing the plot? Removing advanced search options Forcing Google+ on those who want to manage YouTube videos Increased personalisation Dropping terms from searches Discontinuing services e.g. Google Reader New maps interface 02/04/14 www.rba.co.uk 2
    • Search is not just about web pages 02/04/14 www.rba.co.uk 3 Gary's Social Media Count | PERSONALIZE MEDIA http://www.personalizemedia.com/garys-social-media-count/
    • 02/04/14 www.rba.co.uk 4 Search Engine Marketing - How People Search Online [Infographic] http://www.marketingprofs.com/chirp/2013/11692/how-people-search-online-infographic
    • 02/04/14 www.rba.co.uk 5 http://www.gartner.com/newsroom/id/1947315 Users more technologically savvy More powerful, affordable mobile devices Ever available self-service cloud
    • 02/04/14 www.rba.co.uk 6
    • 02/04/14 www.rba.co.uk 7 Whatever, whenever and wherever you want
    • Different layouts Some search features may not be present 02/04/14 www.rba.co.uk 8
    • What is used depends on the topic 02/04/14 www.rba.co.uk 9 http://www.business2communit Is Google+ Really The 2nd Most Popular Social Network? Google+ probably not intentionally used by searchers. Reviews of hotels found via Google Maps are on Google+
    • 02/04/14 www.rba.co.uk 10 http://marketingland.com/study-claims-3-10-facebook-users-getting-news-site-7799
    • 02/04/14 www.rba.co.uk 11
    • 02/04/14 www.rba.co.uk 12 “Traditional search engines are becoming less important. If I want images I'll go to Pinterest or Flickr rather than Google or Bing. If I'm on Facebook I'll do a search there to find what I need and go straight off to it .....if it's news, I'll get that directly from Twitter and jump straight to a site that's linked, if I need to see what is happening in the profession I'll get that data pulled up for me by one of my tablet based news curation tools, and if I want most of anything else, I'll search for it using an app if I'm out and about.” Phil Bradley's weblog: Is search traffic dropping? http://philbradley.typepad.com/phil_bradleys_weblog/2013/05/is-search-traffic-droppin
    • Facebook search 02/04/14 www.rba.co.uk 13 http://www.businessinsider.com/facebook-will-challenge-google-for-dominance-of-sea
    • Local community and events 02/04/14 www.rba.co.uk 14
    • 02/04/14 www.rba.co.uk 15 How Much Time Have You Wasted on Facebook? | TIME.com http://time.com/6107/how-much-time-have-you-wasted-on-facebook/
    • Facebook Graph Search Change your language to English US under account settings Increasingly used by recruitment agencies 02/04/14 www.rba.co.uk 16
    • 02/04/14 www.rba.co.uk 17 Facebook Graph Search
    • 02/04/14 www.rba.co.uk 18 Facebook Graph Search
    • Facebook Graph Search 02/04/14 www.rba.co.uk 19 Pay for your message to go into recipients main Inbox
    • Bing http://www.bing.com/ Results seem to be more consumer/retail focused – more ‘shopping’ than research – results improve as soon as you start using the advanced search commands Sometimes more up to date than Google – updates sites more frequently – adds new sites more quickly – useful if you are looking for information on a new company or organisation BUT interesting features and options available to US users only – changing location and version of Bing does not always work – using anonymous proxy does not always work 02/04/14 www.rba.co.uk 20
    • bingiton.com 02/04/14 www.rba.co.uk 21
    • When does Bing win Bingiton Tested during practical sessions at four recent workshops Bing won when searches were on: – restaurants in a specified location – tourist attractions – holiday destinations – people search – greater variety of social and professional network profiles – part for a classic car [Google totally lost the plot on this one] 02/04/14 www.rba.co.uk 22
    • DuckDuckGo 02/04/14 www.rba.co.uk 23
    • Millionshort http://millionshort.com Million Short: unearthing information hidden in the dungeons of Google’s results – http://www.rba.co.uk/wordpress/2012/10/04/million-short-unearthing-stuff-h Uses Bing API plus other sources Great for finding specialist articles that Google buries beyond reach Removes top 10k sites from results - can change to top million, 100k, 1k, 100 Can add sites back in, can block sites Can “Boost!” sites so that they always appear at the top Can use site: and filetype: commands Country versions give different results (under Manage Settings and Country)02/04/14 www.rba.co.uk 24
    • Million Short 02/04/14 www.rba.co.uk 25
    • eTools.ch 02/04/14 www.rba.co.uk 26
    • Carrotsearch http://carrotsearch.com/ 02/04/14 www.rba.co.uk 27
    • Carrotsearch circles 02/04/14 www.rba.co.uk 28
    • Carrotsearch FoamTree 02/04/14 www.rba.co.uk 29
    • Qwant http://www.qwant.com/ 02/04/14 www.rba.co.uk 30
    • Qwant http://www.qwant.com/ 02/04/14 www.rba.co.uk 31
    • Qwant http://www.qwant.com/ People 02/04/14 www.rba.co.uk 32
    • Qwant http://www.qwant.com/ Media 02/04/14 www.rba.co.uk 33
    • Getty Images is NOT making all of its photos freely available http://www.rba.co.uk/wordpress/2014/03/06/getty-images-is-not-making-all-of Read the Embedded Viewer section of T&Cs http://www.gettyimages.co.uk/Corporate/Terms.aspx Only a selection of its images Have to use the embedded viewer tool Only for “editorial purposes (meaning relating to events that are newsworthy or of public interest).” Cannot be used for commercial purposes Getty may start adding advertisements to the viewer 02/04/14 www.rba.co.uk 34
    • Creative Commons and public domain images Always check the copyright on individual photos Flickr Creative Commons http://www.flickr.com/creativecommons Multicolr Search Lab http://labs.tineye.com/multicolr Wikimedia Commons http://commons.wikimedia.org/ MorgueFile.com http://www.morguefile.com/ Geograph http://www.geograph.org.uk/ “UK and Ireland photos of landmarks and buildings for every Ordnance Survey grid” Most of the images on US government web sites Nasa http://www.nasa.gov/ Flickr The Commons http://www.flickr.com/commons/ 02/04/14 www.rba.co.uk 35
    • http://www.flickr.com/commons/institutions/ 02/04/14 www.rba.co.uk 36
    • Twitter Search http://search.twitter.com/ Advanced Twitter search - https://twitter.com/search-advanced 02/04/14 www.rba.co.uk 37
    • Use advanced Twitter search commands 02/04/14 www.rba.co.uk 38 See also the free guide on Searching Twitter at http://www.rba.co.uk/search/TwitterSearch.shtml
    • Tweetdeck 02/04/14 www.rba.co.uk 39
    • Paper.li http://paper.li/karenblakeman 02/04/14 www.rba.co.uk 40
    • Paper.li http://paper.li/karenblakeman/1378805283 02/04/14 www.rba.co.uk 41
    • Scoop.it http://www.scoop.it/ 02/04/14 www.rba.co.uk 42 Curated news e.g. http://www.scoop.it/t/open-access-by-karen-blakeman
    • Storify 02/04/14 www.rba.co.uk 43 http://storify.com/Emily_Heath/netikx65-when-space-matters-for-collaboration-inn
    • RSS - RSSOwl (desktop only) 02/04/14 www.rba.co.uk 44
    • inoreader.com 02/04/14 www.rba.co.uk 45
    • 02/04/14 www.rba.co.uk 46
    • 02/04/14 www.rba.co.uk 47
    • 02/04/14 www.rba.co.uk 48
    • 02/04/14 www.rba.co.uk 49
    • 02/04/14 www.rba.co.uk 50
    • LinkedIn Changing layouts and what is displayed – encouraging (forcing?) users to subscription accounts LinkedIn making it more difficult to search information from outside (e.g. Google/Bing site search) Groups for discussion – often self promotion/marketing, sometimes heated arguments build up Good for expanding personal and professional networks Bing has strong links with Linkedin 02/04/14 www.rba.co.uk 51
    • Bing gets personal – US only 02/04/14 www.rba.co.uk 52
    • Is Google losing the plot? Removing advanced search options Forcing Google+ on those who want to manage YouTube videos Discontinuing services e.g. Google Reader New maps interface Increased personalisation Dropping terms from searches Live experiments Never know what your results will look like from one moment to the next 02/04/14 www.rba.co.uk 53
    • Maps 02/04/14 www.rba.co.uk 54
    • Bing maps 02/04/14 www.rba.co.uk 55 Directions – doesn’t seem to know about the tube network in London
    • Same directions requested from Google – the scenic route! 02/04/14 www.rba.co.uk 56 If you want sensible routes using London public transport go to http://www.tfl.gov.uk/
    • The end of Google? Search Engine Market Share http://theeword.co.uk/info/search_engine_market.html 02/04/14 www.rba.co.uk 57 Perhaps not!
    • Financial Statements for Google Inc - Google Finance https://www.google.com/finance?fstype=ii&q=NASDAQ:GOOG 02/04/14 www.rba.co.uk 58
    • Hummingbird Not just an update but a completely new algorithm Tries to make “sense” of your query and put it into context, natural language queries Not just search history but also your location, device being used Announced September 26th 2013 but had already been in use for about a month Many aspects had been tested over the previous months and past year 02/04/14 www.rba.co.uk 59
    • 02/04/14 www.rba.co.uk 60 Google Now: Taking the Search Out of Search - Search Engine Watch http://searchenginewatch.com/article/2273399/Google-Now-Taking-the-Search-Out-of
    • Menu options change depending on your search 02/04/14 www.rba.co.uk 61
    • New layouts 02/04/14 www.rba.co.uk 62
    • Google now showing missing search terms? Not always shown – possibly a live experiment? 02/04/14 www.rba.co.uk 63
    • Nutrition facts 02/04/14 www.rba.co.uk 64 Information from Wikipedia and USDA
    • Compare compare spinach with cabbage 02/04/14 www.rba.co.uk 65 Do not always need ‘with’
    • Compare 02/04/14 www.rba.co.uk 66
    • Google can get it wrong 02/04/14 www.rba.co.uk 67 Google "Henry VIII wives": Jane Seymour reveals search engine's blind spots http://www.slate.com/blogs/future_tense/2013/09/23/google_henry_viii_wives_jane_se Image courtesy of Will Oremus
    • http://googlesystem.blogspot.co.uk/2013/11/google-knowledge-g 02/04/14 www.rba.co.uk 68
    • Where have the databases & extra options gone? With thanks to Phil Bradley for some of these – Google Blogsearch http://www.google.com/blogsearch – Google Discussions https://www.google.com/webhp?tbm=dsc – Google Finance https://www.google.com/finance – Google Patents https://www.google.com/webhp?tbm=pts – Google Recipes https://www.google.com/webhp?tbm=rcp – Google Scholar http://scholar.google.com/ – Google Public Data Explorer http://www.google.co.uk/publicdata/ – Google Art Project http://www.google.com/culturalinstitute/project/art-project – Constitute https://www.constituteproject.org/ 02/04/14 www.rba.co.uk 69
    • Google Scholar? BMC Medical Informatics and Decision Making | Full text | Is the coverage of google scholar enough to be used alone for systematic reviews http://www.biomedcentral.com/1472-6947/13/7 No, Google Scholar Shouldn’t be Used Alone for Systematic Review Searching | Laika's MedLibLog http://laikaspoetnik.wordpress.com/2013/07/09/no-google-scholar- shouldnt-be-used-alone-for-systematic-review-searching/ BMC Medical Research Methodology | Full text | Google Scholar as replacement for systematic literature searches: good relative recall and precision are not enough http://www.biomedcentral.com/1471-2288/13/131 02/04/14 www.rba.co.uk 70
    • BBC News - Public libraries get online access to research journals http://www.bbc.co.uk/news/education- 25981183 02/04/14 www.rba.co.uk 71 For personal research, non-commercial use.
    • Public Library Initiative by PLS and ProQuest | Access to Research http://www.accesstoresearch.org.uk/ List of participating libraries and publishers Public Library Initiative by PLS and ProQuest | Access To Research http://freetoviewjournals.pls.org.uk/ Search tool for the journals and articles covered by the agreement. List of journals covered by the agreement Gold Open Access articles can be viewed anywhere. Other articles can only be viewed on library premises 02/04/14 www.rba.co.uk 72
    • Institutional repositories and open access BASE - Bielefeld Academic Search Engine http://www.base-search.net/ CORE (COnnecting Repositories) http://core.kmi.open.ac.uk/search DART-Europe E-theses Portal http://www.dart-europe.eu/basic- search.php DOAJ: Directory of Open Access Journals http://www.doaj.org/doaj Institutional Repository Search (IRS) http://irs.mimas.ac.uk/ Open DOAR http://opendoar.org/ RIAN - Pathways to Irish Research http://rian.ie ROAR - Registry of Open Access Repositories http://roar.eprints.org/ 02/04/14 www.rba.co.uk 73
    • Jeffrey Beall List of Predatory Publishers 2014 | Scholarly Open Access http://scholarlyoa.com/2014/01/02/list-of-predatory-publishers- 2014/ 02/04/14 www.rba.co.uk 74
    • ResearchGate http://www.researchgate.net/ Increasingly used to request copies of articles from authors 02/04/14 www.rba.co.uk 75
    • What is reality? 02/04/14 www.rba.co.uk 76 http://gmailblog.blogspot.co.uk/2014/03/introducing-gmail-shelfie.html
    • http://home.web.cern.ch/about/updates/2014/04/cern- switch-comic-sans 02/04/14 www.rba.co.uk 77
    • 02/04/14 www.rba.co.uk 78
    • 02/04/14 www.rba.co.uk 79
    • http://www.google.com/technology/pigeonrank.html 02/04/14 www.rba.co.uk 80
    • 02/04/14 www.rba.co.uk 81 How we really search: the end of Google's supremacy? (Or how we ought to search) CILIP Hants & Wight Wednesday, 2nd April 2014, Southampton Karen Blakeman karen.blakeman@rba.co.uk, www.rba.co.uk/as/ This presentation is licensed under Attribution-Non Commercial CC BY-NC