How to stay ahead of the game with Web 2


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Workshop presentation given at The Learning Centre, University of Birmingham UK on Tuesday 7th September 2010. Organised by UKeiG and facilitated by Karen Blakeman

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  • How to stay ahead with Social Media 05/09/10 (C) Karen Blakeman 2010
  • How to stay ahead with Social Media 05/09/10 (C) Karen Blakeman 2010
  • How to stay ahead with Social Media 05/09/10 (C) Karen Blakeman 2010
  • How to stay ahead with Social Media 05/09/10 (C) Karen Blakeman 2010
  • How to stay ahead with Social Media 05/09/10 (C) Karen Blakeman 2010
  • How to stay ahead with Social Media 05/09/10 (c) Karen Blakeman 2010
  • How to stay ahead with Social Media 05/09/10 (C) Karen Blakeman 2010
  • How to stay ahead with Social Media 05/09/10 (C) Karen Blakeman 2010
  • How to stay ahead with Social Media 05/09/10 (C) Karen Blakeman 2010
  • How to stay ahead with Social Media 05/09/10 (C) Karen Blakeman 2010
  • How to stay ahead with Social Media 05/09/10 (C) Karen Blakeman 2010
  • How to stay ahead with Social Media 05/09/10 (C) Karen Blakeman 2010
  • How to stay ahead with Social Media 05/09/10 (C) Karen Blakeman 2010
  • How to stay ahead with Social Media 05/09/10 (C) Karen Blakeman 2010
  • How to stay ahead with Social Media 05/09/10 (C) Karen Blakeman 2010
  • How to stay ahead with Social Media 05/09/10 (C) Karen Blakeman 2010
  • How to stay ahead with Social Media 05/09/10 (C) Karen Blakeman 2010
  • How to stay ahead with Social Media 05/09/10 (C) Karen Blakeman 2010
  • How to stay ahead with Social Media 05/09/10 (C) Karen Blakeman 2010
  • How to stay ahead with Social Media 05/09/10 (C) Karen Blakeman 2010
  • How to stay ahead with Social Media 05/09/10 (C) Karen Blakeman 2009
  • How to stay ahead with Social Media 05/09/10 (c) Karen Blakeman 2010
  • How to stay ahead with Social Media 05/09/10 (C) Karen Blakeman 2010
  • How to stay ahead with Social Media 05/09/10 (C) Karen Blakeman 2010
  • 05/09/10 (c) Karen Blakeman 2010 How to stay ahead with Social Media
  • How to stay ahead with Social Media 05/09/10 (c) Karen Blakeman 2010
  • How to stay ahead with Social Media 05/09/10 (C) Karen Blakeman 2010
  • How to stay ahead of the game with Web 2

    1. 1. How to stay ahead of the game with Web 2.0 UKeiG The Learning Centre, University of Birmingham Tuesday, 7 th September 2010 05/09/10 Photo: Campus Buildings at Birmingham University ©Copyright Lambert and licensed under the Creative Commons Attribution-Share Alike 2.0 Generic License. This presentation is licensed under a Creative Commons Attribution 3.0 License
    2. 2. Presentation and other “stuff” at... <ul><li> </li></ul>05/09/10
    3. 3. This is me! <ul><li>Email: [email_address] </li></ul><ul><li>Web site: </li></ul><ul><li>Blog: </li></ul><ul><li>Twitter: </li></ul><ul><li>Flickr: </li></ul><ul><li>Facebook: </li></ul><ul><li>Slideshare: </li></ul><ul><li>LinkedIn: </li></ul><ul><li>Or just Google “Karen Blakeman” </li></ul>05/09/10
    4. 4. Rules for the day <ul><li>Download the PowerPoint from either now or when you get back to the office </li></ul><ul><li>Ask questions as we go </li></ul><ul><li>Try out whatever you want during the practical sessions </li></ul><ul><li>You don’t have to look at everything </li></ul><ul><li>Have fun! </li></ul>05/09/10
    5. 5. Forget about the Web 2.0 label <ul><li>What do you want to do? </li></ul><ul><ul><li>Share knowledge, keep up to date with new developments </li></ul></ul><ul><ul><li>Collaborate on articles, policies, conference programmes, training materials </li></ul></ul><ul><ul><li>Provide information to your users via different platforms, applications and devices </li></ul></ul><ul><ul><li>Reputation monitoring </li></ul></ul><ul><ul><li>Market and promote your skills and expertise </li></ul></ul><ul><ul><li>Re-use and republish “stuff” </li></ul></ul><ul><li>There is No Web 3.0, There is No Web 2.0 - There is Just the Web </li></ul>05/09/10
    6. 6. <ul><li>Social media now commonly used to describe networking, collaborative tools and so-called “user generated content” (UGC) </li></ul><ul><li>(Apart from commercial advertising when was content anything but user generated?!) </li></ul>05/09/10
    7. 7. 05/09/10
    8. 8. Why you should be using social media <ul><li>Communications with users </li></ul><ul><li>Marketing/advertising </li></ul><ul><li>Responding to positive/negative feedback (reputation monitoring and management) </li></ul><ul><li>Research </li></ul><ul><li>Because social media is where your existing and potential users are </li></ul>05/09/10
    9. 9. YouTube - Organizations should ban social media 05/09/10
    10. 10. Potential drawbacks <ul><li>Many services and applications blocked </li></ul><ul><ul><li>Barriers to using Web 2.0 technology: solutions </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Accuracy and authority of information </li></ul><ul><ul><li>need to check who is “publishing” the (so what’s new?!) </li></ul></ul><ul><ul><li>social networks/web 2 can correct wrong information </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><li>Technology </li></ul><ul><ul><li>many applications and web sites no longer work with old browsers and operating systems (IE6 must die!) </li></ul></ul><ul><li>If your organisation does not upgrade its attitudes and technology it will be left behind in the dark ages </li></ul>05/09/10
    11. 11. <ul><li>Phil Bradley’s presentation at UKeiG’s Annual Seminar 2010: Web 2, Open Source and branding </li></ul><ul><li> </li></ul>05/09/10
    12. 12. Social media in search engine results 05/09/10 Results from Google News Latest results - rolling feed from Twitter, blogs, discussions
    13. 13. Social media in search engine results 05/09/10 Images Wikipedia article Blog posting listing videos YouTube video Results from my “social circle”: Twitter, RSS feeds, FriendFeed, Google Wave contacts etc. Videos
    14. 14. Social Media   From a presentation given at Internet Librarian International 2009, London, by Jeremy O’Hare. Traffic to BIPC Web site from these second only to Google Now also have a wiki!
    15. 15. Brunel University Library 05/09/10
    16. 16. Aleksandr Orlov – Comparethemeerkat 05/09/10 = more traffic to web site = MORE BUSINESS!
    17. 17. <ul><li>Add your feedback and opinions on the new marmite bar </li></ul>05/09/10
    18. 18. Your social media strategy <ul><li>What do you want to achieve? </li></ul><ul><ul><li>make your content and information more easily accessible? </li></ul></ul><ul><ul><li>promote your organisation’s/department’s skills and expertise? </li></ul></ul><ul><ul><li>communicate with your users? </li></ul></ul><ul><ul><li>reach a wider audience? </li></ul></ul><ul><ul><li>research? </li></ul></ul>05/09/10
    19. 19. Your social media strategy <ul><li>Resources – time and people </li></ul><ul><ul><li>set up </li></ul></ul><ul><ul><li>manage </li></ul></ul><ul><ul><li>maintain and monitor </li></ul></ul><ul><ul><li>training </li></ul></ul><ul><li>Draw a map of where and how the information is flowing or where you want it to flow </li></ul><ul><ul><li>PowerPoint presentation to Slideshare, which then embeds on your home page, blog, Facebook, Twitter </li></ul></ul>05/09/10
    20. 20. Your social media strategy <ul><li>Decide on copyright license: all rights reserved or one of the Creative Commons licenses </li></ul><ul><li>Tagging and descriptions: make sure you tag your stuff and add descriptions so that people can find it more easily </li></ul><ul><li>Do you want to allow others to embed, re-publish, download your stuff? </li></ul><ul><li>Universal Search Optimization 101 - Search Engine Watch (SEW) </li></ul>05/09/10
    21. 21. Your social media strategy <ul><li>Too much and too confusing? </li></ul><ul><ul><li>start with just one thing </li></ul></ul><ul><ul><li>what do you already generate that can be a starting point for your social media presence? </li></ul></ul><ul><li>Monitor usage </li></ul><ul><ul><li>blogs – insert Google Analytics, Sitemeter or use the blog service’s own statistics </li></ul></ul><ul><ul><li>presentation sharing services provide data on number of views, number of “embeds”, number of downloads </li></ul></ul><ul><ul><li>video e.g. YouTube – use the Views option to see basic statistics </li></ul></ul><ul><ul><li>check your web site visitor statistics for changes and impact of your social media strategy </li></ul></ul>05/09/10
    22. 22. ROI calculations are a joke | Social Media Today <ul><li> </li></ul><ul><li>February 8, 2010 by Tony Byrne </li></ul><ul><li>“ Let me state my take on ROI calculations as clearly as I can. ROI calculations for information technology are junk calculations, a fraud, a nonsense, and a complete waste of time. Clear enough for you?” </li></ul><ul><li>What would you use to measure and assess success or failure? </li></ul>05/09/10
    23. 23. Moving “stuff” around <ul><li>Upload or enter your content once into an application e.g. a presentation into Slideshare </li></ul><ul><li>Use the technology and options on offer to embed in other applications or automatically send content to other applications </li></ul><ul><ul><li>embed and update Slideshare presentations in your web page, blog, Facebook page, LinkedIn page </li></ul></ul><ul><ul><li>send automatic announcements to Twitter </li></ul></ul><ul><li>Gizmos, widgets, html code, API (application programming interface) </li></ul><ul><li>RSS (Really Simple Syndication) </li></ul>05/09/10
    24. 24. Liz Azyan on medical and health care use of social media <ul><li>Local Government Engagement Online Research » Social Media for Medical Practitioners </li></ul><ul><ul><li> </li></ul></ul><ul><li>Local Government Engagement Online Research » Cool Health Related Web 2.0 & Social Media Stuff by and for Patients </li></ul><ul><ul><li> </li></ul></ul><ul><li>Local Government Engagement Online Research » E-Learning: Web 2.0 & Social Media examples and quotes for Health Informatics </li></ul><ul><ul><li> </li></ul></ul>05/09/10
    25. 25. RSS – a key technology <ul><li>RSS in Plain English </li></ul><ul><li> </li></ul><ul><li>or on </li></ul>05/09/10
    26. 26. RSS <ul><li>Stands for Really Simple Syndication, or Rich Site Summary or RDF site summary </li></ul><ul><li>Also ATOM (Google) </li></ul><ul><li>Written in XML </li></ul><ul><ul><li>extensible markup language </li></ul></ul><ul><li>Current awareness, search alerts </li></ul><ul><li>A means of adding, transferring or re-publishing content to web pages, blogs, Twitter, Facebook, mashups etc. </li></ul>05/09/10 De facto standard
    27. 27. RSS for alerts and current awareness <ul><li>RSS feeds for monitoring blogs, twitter, news, LinkedIn, Flickr channels, YouTube channels etc. </li></ul><ul><li>Collect them together and view using </li></ul><ul><ul><li>Google Reader ( ) - web based </li></ul></ul><ul><ul><li>Outlook 2007 on your desktop </li></ul></ul><ul><ul><li>dedicated RSS client e.g. GreatNews </li></ul></ul><ul><ul><li>apps for your Blackberry, iphone, mobile </li></ul></ul><ul><ul><li>Set up a Netvibes start page (private or public) </li></ul></ul><ul><ul><li>Customise iGoogle (personal but can share “tabs” with others) </li></ul></ul>05/09/10
    28. 28. Want to add a feed to your reader? 05/09/10 Click on the logo or subscribe link Copy the URL of the next page and paste it into your reader OR Click on the option that matches your reader
    29. 29. RSS in Outlook 2007 05/09/10
    30. 30. Netvibes <ul><li> </li></ul><ul><li>collect your RSS feeds, web site links, photos, presentations, alerts , ‘stuff’ in one place </li></ul><ul><li>keep private or make it public </li></ul><ul><li>free, no adverts </li></ul><ul><li>stable company in profit </li></ul><ul><li>many organisations now using Netvibes </li></ul>05/09/10
    31. 31. Netvibes: Shrewsbury and Telford Health Libraries Team Knowledge Update 05/09/10
    32. 32. Using Netvibes To Create A Current Awareness Service In Healthcare 05/09/10
    33. 33. JRUL-Eng Netvibes page - University of Manchester 05/09/10
    34. 34. Newcastle University Library: Science, Agriculture and Engineering 05/09/10
    35. 35. iGoogle 05/09/10 Menu under arrow lets you share this tab/page with others
    36. 36. RSS for publishing and re-distribution <ul><li>RSS feed created by your CMS? </li></ul><ul><li>Feeds automatically generated by blogs, Flickr, Slideshare, YouTube, Twitter, publishers etc. </li></ul><ul><li>RSS feed writers e.g., </li></ul><ul><li>Add RSS feeds to your blog, iGoogle, Netvibes, Facebook etc using widgets, gadgets, applications, ‘stuff’ </li></ul>05/09/10
    37. 37. RSS for publishing and re-distribution <ul><li>Convert RSS feeds to HTML for your web site </li></ul><ul><ul><li>Feedburner </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Convert your RSS feeds to email subscriptions for users who prefer email alerts </li></ul><ul><ul><li> </li></ul></ul><ul><li>Combine feeds using </li></ul><ul><ul><li>Yahoo Pipes </li></ul></ul><ul><ul><li>FriendFeed </li></ul></ul>05/09/10
    38. 38. Feedburner stats 05/09/10
    39. 39. RBA’s web site feed stats 05/09/10
    40. 40. Pipes Walk Through <ul><li>Tony Hirst, The Open University </li></ul><ul><ul><li>The expert on Yahoo Pipes! </li></ul></ul>05/09/10
    41. 41. FriendFeed – / 05/09/10 Combine several feeds into one
    42. 42. Friendfeed data 05/09/10
    43. 43. Blogs <ul><li>Short for we b log </li></ul><ul><li>May not be called a blog </li></ul><ul><ul><li>What’s New, Current Awareness, News & Announcements </li></ul></ul><ul><li>Instead of or in addition to a printed, emailed or static web based newsletter; what’s new; alerts </li></ul><ul><li>Marketing tool inside and outside of the organisation </li></ul><ul><li>CPD </li></ul><ul><li>Recording project development, discussions </li></ul><ul><li>Comments or “suggestions” box </li></ul><ul><li>Monitor blogs for information and competitor intelligence </li></ul><ul><li>Alternative publishing medium, small web sites </li></ul>05/09/10
    44. 44. Blogs <ul><li>Very quick and easy to publish </li></ul><ul><li>Search engines pick up and index blog postings within seconds of publication </li></ul><ul><li>Content management system </li></ul><ul><li>Built in posting and archive management </li></ul><ul><li>Postings are automatically listed with the newest first </li></ul><ul><li>Lots of plugins, widgets etc. for displaying 3 rd party content </li></ul>05/09/10
    45. 45. User interaction <ul><li>Options for comments from readers </li></ul><ul><ul><li>Can be switched off </li></ul></ul><ul><ul><li>Use any available anti-spam modules e.g. Akismet for Wordpress </li></ul></ul><ul><ul><li>Possibly use CAPTCHAs </li></ul></ul><ul><ul><ul><li>Completely Automated Public Turing test to tell Computers and Human Apart </li></ul></ul></ul><ul><ul><li>Moderate comments before they are published to your blog </li></ul></ul><ul><ul><li>Reply to comments to encourage further discussion </li></ul></ul>05/09/10
    46. 46. Blogs as sources of information <ul><li>Blogs by industry gurus and experts are a good way of keeping up with what is happening in a sector </li></ul><ul><li>Look for the Blogroll or List of Links on a relevant blog </li></ul><ul><li>Important for reputation monitoring and management </li></ul><ul><li>To focus on blogs (and/or sites that have RSS feeds): </li></ul><ul><ul><li>Google Search and use the additional options in the left hand menu on the results page </li></ul></ul><ul><ul><li>Google Blogsearch </li></ul></ul><ul><ul><li>Google Blogpulse </li></ul></ul>05/09/10
    47. 47. Blogpulse search and trends 05/09/10 Click on the graph to see ‘trends’
    48. 48. Blogpulse Trends 05/09/10 Shows how often your search terms occur in the Blogpulse database of postings – can compare up to three searches
    49. 49. Blogging librarians <ul><li>UK Library Blogs </li></ul><ul><ul><li> </li></ul></ul><ul><li>Public_biblioblogosphere's Bookmarks on Delicious </li></ul><ul><ul><li> </li></ul></ul><ul><li>LIS-Bloggers email discussion list </li></ul><ul><ul><li> </li></ul></ul>05/09/10
    50. 50. 05/09/10
    51. 51. Quality and Health 05/09/10
    52. 52. Setting up your own blog <ul><li>Host on the blogging service’s own server or install on your site </li></ul><ul><li>Google’s Blogger (Blogspot) - free </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>host on Blogger </li></ul></ul><ul><li>Wordpress - free </li></ul><ul><ul><li>host on </li></ul></ul><ul><ul><li>or host on your own server - software for loading onto your own site at </li></ul></ul><ul><li>Typepad – priced </li></ul><ul><ul><li>host on </li></ul></ul><ul><ul><li>or purchase for loading on your own server </li></ul></ul>05/09/10
    53. 53. Monitoring usage <ul><li>Depends on how you have set up your blog and the service/software you are using </li></ul><ul><li>Visitor stats offered by the blogging service </li></ul><ul><li>Your own web site stats </li></ul><ul><li>Google analytics ( ) </li></ul><ul><li>Sitemeter ( ) </li></ul>05/09/10
    54. 54. 05/09/10
    55. 55. Twitter <ul><li> </li></ul><ul><li>Microblogging – postings are called ‘tweets’ and 140 characters long </li></ul><ul><li>One to many but you choose who to “follow” </li></ul><ul><li>Develop and expand your personal and organisation’s networks </li></ul><ul><li>General chat, monitor conferences, what people are saying about companies, products, services, and about you </li></ul><ul><li> </li></ul>05/09/10
    56. 56. Marketing and reputation monitoring 05/09/10
    57. 57. Twitter in Business <ul><li>50 Ideas on Using Twitter for Business </li></ul><ul><ul><li> </li></ul></ul><ul><li>How Companies Use Twitter to Bolster Their Brands – BusinessWeek </li></ul><ul><ul><li> </li></ul></ul><ul><li>SEO Manchester: Using brand mascots on Twitter </li></ul><ul><ul><li> </li></ul></ul><ul><li>'OMG! Ur TM, © Being Infringed @Twitter!' David Jacoby and Judith S. Roth </li></ul><ul><ul><li> </li></ul></ul>05/09/10
    58. 58. Twitter info people/organisations to follow <ul><li>Phil Bradley (@Philbradley) on TweepML </li></ul><ul><li> </li></ul>05/09/10
    59. 59. Twitter info people/organisations to follow 05/09/10
    60. 60. Tweetdeck directory 05/09/10
    61. 61. Managing your tweets 05/09/10 Private direct messages (DMs) deleted from this image Columns for people I’m following, people who refer to me or publicly reply to me, private direct messages, searches (mashliv), selected twitterers (
    62. 62. Yet more columns 05/09/10 Search on my name/company (what are people saying about me?), monitoring other organisations, follow individual people
    63. 63. Twinbox for Outlook <ul><li> </li></ul><ul><ul><li>Archive, manage, group and search your tweets in the same way you manage your email </li></ul></ul><ul><ul><li>Search and track keywords </li></ul></ul><ul><ul><li>Group tweets by sender, topic, etc using the Search feature </li></ul></ul><ul><ul><li>Manage multiple Twitter accounts </li></ul></ul><ul><ul><li>Assign custom folder and categories to new messages </li></ul></ul><ul><ul><li>Use Outlook’s “Reply” and “ReplyAll” commands to send twitter direct messages and @replies </li></ul></ul><ul><ul><li>Automatically sort new tweets into folders </li></ul></ul><ul><ul><li>Shorten URLs with </li></ul></ul><ul><ul><li>See graphs of your Twitter usage statistics </li></ul></ul>05/09/10
    64. 64. Twinbox for Outlook 05/09/10
    65. 65. Twitter search – 05/09/10
    66. 66. Twitter search – 05/09/10
    67. 67. Who is referring to your stuff? 05/09/10
    68. 68. Tweet link data – Tweetdeck 05/09/10
    69. 69. Backup your Tweets <ul><li>Twapper Keeper - Archive Tweets </li></ul><ul><ul><li> </li></ul></ul><ul><li>Tweetdoc: Document your twitter event </li></ul><ul><ul><li> </li></ul></ul><ul><li>The Archivist: Save And Export Twitter Searches Before They Go (need to download a program to your computer) </li></ul><ul><ul><li> </li></ul></ul><ul><li>Back up your tweets to a blog page </li></ul><ul><ul><li>Twittinesis </li></ul></ul><ul><li>Twinbox for Outlook </li></ul>05/09/10
    70. 70. Twitter cheat sheets and resources <ul><li>Getting Started with Twitter </li></ul><ul><ul><li> </li></ul></ul><ul><li>Twitter Cheat Sheet 1.2 </li></ul><ul><ul><li> </li></ul></ul><ul><li>Twitter Cheatsheet – Phil Bradley </li></ul><ul><ul><li> l </li></ul></ul><ul><li>Twitter: A quick start guide for people in and around government </li></ul><ul><ul><li> </li></ul></ul>05/09/10
    71. 71. Yammer <ul><li> , </li></ul><ul><li>Corporate version of Twitter </li></ul><ul><li>Keep everything within the organisation </li></ul><ul><li>Hosted on Yammer’s site </li></ul><ul><li>No 140 character limit, can attach files </li></ul><ul><li>Invite partners and colleagues from outside of the organisations (Priced Silver package - $1/user/month) </li></ul><ul><li>I’m Yammering away… </li></ul><ul><ul><li> </li></ul></ul>05/09/10
    72. 72. Tools for collaborating on documents <ul><li>e.g. wikis, Google Docs/Apps </li></ul><ul><li>Single locally stored copy instead of multiple email copies </li></ul><ul><li>Version control </li></ul><ul><li>Collaborators do not have to be running the same software or same version of the software </li></ul><ul><li>Can see the “time line” or history of edits, who has edited what and when </li></ul><ul><li>Useful in compliance situations </li></ul>05/09/10
    73. 73. Wikis <ul><li>wiki-wiki – Hawaiian meaning quick </li></ul><ul><li>First wiki was the WikiWikiWeb, Ward Cunningham 1995 </li></ul><ul><li>A collaborative web application that allows users to easily add and edit content </li></ul><ul><li>Can be used for </li></ul><ul><ul><li>developing documentation, course content </li></ul></ul><ul><ul><li>project management </li></ul></ul><ul><ul><li>developing a conference programme and proceedings </li></ul></ul><ul><ul><li>a web site </li></ul></ul><ul><li>History keeps a record of the changes and different versions of the documents </li></ul>05/09/10
    74. 74. What are wikis used for? <ul><li>Wikis for training materials and conference organising </li></ul><ul><ul><li> </li></ul></ul><ul><li>Wikis for compiling subject guides </li></ul><ul><ul><li> </li></ul></ul><ul><li>Business Essentials on the Web </li></ul><ul><ul><li> </li></ul></ul><ul><li>Using a Wiki for an Intranet - Janssen-Cilag, </li></ul><ul><ul><li> </li></ul></ul>05/09/10
    75. 75. NHS Bolton Library 05/09/10
    76. 76. Experimenting with wikis and document sharing <ul><li>May already have wiki options on your system </li></ul><ul><ul><li>Blackboard, Moodle, SharePoint, existing CMS </li></ul></ul><ul><ul><li>feedback on Sharepoint wiki – robust but basic </li></ul></ul><ul><li>Not always straightforward to install on your own system </li></ul><ul><ul><li>use third party “wiki farms” to start with </li></ul></ul><ul><ul><ul><li>Comparison of wiki farms – Wikipedia </li></ul></ul></ul><ul><ul><li>some wiki farms make your wikis completely open, that is viewable and editable by anyone </li></ul></ul><ul><li>Don’t call it a wiki! </li></ul>05/09/10
    77. 77. Experimenting with wikis and document sharing <ul><li>Some wiki farms to try: </li></ul><ul><ul><li>PB Works (was Peanut Butter Wiki) </li></ul></ul><ul><ul><li>Wikispaces </li></ul></ul><ul><ul><li>Wet Paint </li></ul></ul><ul><li>Also try </li></ul><ul><ul><li>Google Docs </li></ul></ul><ul><ul><li>Google Sites </li></ul></ul>05/09/10
    78. 78. Google Docs <ul><li> </li></ul><ul><ul><li>need a Google account </li></ul></ul><ul><ul><li>text documents (Word, Open Office, Star Office) </li></ul></ul><ul><ul><li>spreadsheets, presentations </li></ul></ul><ul><li>Can upload existing documents and will keep most of the formatting (wikis usually removes formatting) </li></ul><ul><li>Invite others to share your documents </li></ul><ul><li>Edit documents online with whomever you choose </li></ul><ul><li>Has a similar version/history record as wikis </li></ul><ul><li>“ Google Docs suffers privacy glitch “ </li></ul><ul><ul><li> </li></ul></ul>05/09/10
    79. 79. Google Sites <ul><li>Marketed as a way of producing your own site hosted on Google </li></ul><ul><li>Can be set up and used as a wiki </li></ul><ul><li>100 MB storage </li></ul>05/09/10
    80. 80. Flickr <ul><li> </li></ul><ul><li>Share photos with selected individuals or make public </li></ul><ul><li>Monitor what people are putting up about you and your organisation </li></ul><ul><li>Put photos of your library’s or organisation’s events on Flickr </li></ul><ul><ul><li>promote your department, information centre, organisation </li></ul></ul><ul><ul><li>direct journalists to your ‘album’ </li></ul></ul><ul><ul><li>make sure you tag and describe them, organise into sets </li></ul></ul><ul><ul><li>decide on copyright and Creative Commons licenses </li></ul></ul><ul><li>Embed your photos in your web site, blog, Facebook page, Netvibes etc. </li></ul><ul><li>Google alternative </li></ul>05/09/10
    81. 81. Flickr 05/09/10
    82. 82. Day 94 - MRSA Hysteria <ul><li>Search Flickr for your keywords/organisation </li></ul><ul><li>Interesting to see who is putting up what </li></ul><ul><li>May also be able to spot negative experiences and stop them escalating </li></ul><ul><li>Important to look at comments as well as photographer’s description </li></ul>05/09/10
    83. 83. Flickr photo information and stats 05/09/10
    84. 84. 05/09/10
    85. 85. Presentations <ul><li>Put them on,, </li></ul><ul><ul><li>Slideshare sometimes blocked  </li></ul></ul><ul><li>Decide on format and copyright license </li></ul><ul><li>Allow people to download the original ppt or only display it within Slideshare or via your embedded link? </li></ul><ul><li>Embed a Slideshare “presentation pack” </li></ul><ul><li>Announce a new presentation on webpage, blog, Twitter, Facebook </li></ul><ul><ul><li>embed in web or blog announcement using code supplied by the slide sharing site </li></ul></ul><ul><ul><li>LinkedIn, Slideshare </li></ul></ul>05/09/10
    86. 86. 05/09/10
    87. 87. Also automatically added to... 05/09/10
    88. 88. Presentations – who’s been looking? 05/09/10 Twitter Slideboom Slideshare authorSTREAM
    89. 89. Slideshare for research 05/09/10 Identify a relevant presentation and Slideshare will try and find similar types of presentation
    90. 90. Videos & podcasts <ul><li>For example,, </li></ul><ul><li>News, ‘how to’ videos, corporate broadcasts, presentations, advertise your services </li></ul><ul><li>Embed, promote, tweet etc </li></ul>05/09/10
    91. 91. 05/09/10
    92. 92. iTunesU 05/09/10
    93. 93. 05/09/10
    94. 94. 05/09/10
    95. 95. iTunes – search on coeliac 05/09/10
    96. 96. Podcasts <ul><li>Podcasting Hacks: Tips and Tools for Blogging Out Loud (Paperback) by Jack Herrington ISBN 13: 978-0596100667 </li></ul><ul><li>Podcasting for Dummies by Kreg Steppe, Tee Morris, Chuck Tomasi, and Evo Terra, ISBN 13: 978-0470275573 </li></ul>05/09/10
    97. 97. Social bookmarking <ul><li>Social Bookmarking as a Knowledge Management Strategy, Robert Berkman, The Information Advisor Vol 11 (1), March 2007, Knowledge Management Supplement </li></ul><ul><ul><li> </li></ul></ul><ul><li>Diigo </li></ul><ul><ul><li> </li></ul></ul><ul><li> </li></ul><ul><ul><li> </li></ul></ul><ul><li>Connotea </li></ul><ul><ul><li> </li></ul></ul><ul><li>2Collab (Elsevier) </li></ul><ul><ul><li> </li></ul></ul>05/09/10
    98. 98. Facebook <ul><li>Facebook for business or friends and family? </li></ul><ul><li>Get a page because people expect you to have one, to make sure no-one else uses your name? </li></ul><ul><li>Use applications to automatically add “stuff” e.g. Slideshare presentations, Twitter, Friendfeed </li></ul><ul><li>Search for people and companies </li></ul><ul><li>Think about different emphasis to blogs and web pages – what are the important issues for your “fans” </li></ul><ul><li>Campaigns </li></ul><ul><li>How to create brand awareness on Facebook </li></ul><ul><ul><li> </li></ul></ul>05/09/10
    99. 99. Facebook – NHS Western Cheshire 05/09/10
    100. 100. 05/09/10
    101. 101. <ul><li>Campaigns – e.g. gathering feedback and opinions on the new marmite bar! </li></ul>05/09/10
    102. 102. YouTube - Facebook Song, Scottish Falsetto Sock Puppet Theatre 05/09/10
    103. 103. LinkedIn <ul><li> </li></ul><ul><li>Regarded as a professional version of Facebook </li></ul><ul><li>Set up your profile </li></ul><ul><li>Invite people to join your “network” </li></ul><ul><li>Set up groups </li></ul><ul><li>Search for people </li></ul><ul><li>Search for companies and organisations </li></ul><ul><ul><li>Information drawn from: </li></ul></ul><ul><ul><ul><li>BusinessWeek (if available) </li></ul></ul></ul><ul><ul><ul><li>LinkedIn data and people profiles </li></ul></ul></ul>05/09/10
    104. 104. LinkedIn 05/09/10
    105. 105. Share bars and buttons 05/09/10
    106. 106. Search tools for social media <ul><li>Excellent presentation from Phil Bradley covers the best </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>“ 20 search engines that each add something into social media search, and they’re all worth exploring in some detail” </li></ul></ul><ul><li>My two personal favourites from his list </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>05/09/10
    107. 107. Mashups <ul><li>A digital mashup is a digital media file containing any or all of text, graphics, audio, video and animation drawn from pre-existing sources, to create a new derivative work </li></ul><ul><li> </li></ul><ul><li>Achieved using RSS, APIs (Application Programming Interface), widgets, gadgets, ‘stuff’ </li></ul><ul><li>Purists say if you use “glue stick’” it is not a mashup, e.g. simply adding a Flickr ‘widget’ to your blog </li></ul><ul><li>If you use “glue logic” it is a mashup e.g. Yahoo Pipes to combine feeds and sources, filter, process/transform </li></ul><ul><ul><li>see Mashed Libraries - What is a Mashup + DEMO </li></ul></ul><ul><ul><li> </li></ul></ul>5 September 2010 Karen Blakeman
    108. 108. Google Maps <ul><li>UK - </li></ul><ul><li>Easy to create own maps and add markers and information </li></ul><ul><li>MapAList - Create and Manage Maps of Address Lists </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>e.g. Charles Arthur: BT 'fast broadband' locations mapped by Mapalist | Technology | </li></ul></ul><ul><ul><li> </li></ul></ul>5 September 2010 Karen Blakeman
    109. 109. Berkshire Flood Map 5 September 2010 Karen Blakeman
    110. 110.,-2.981157&spn=0.017245,0.038581&z=15 05/09/10
    111. 111. 5 September 2010 Karen Blakeman
    112. 112. Twitterplan 5 September 2010 Karen Blakeman
    113. 113. #uksnow Tweets - <ul><li>9.55 am 2 nd February 2009 </li></ul><ul><li>Google Earth & Twitter </li></ul><ul><li>hashtag #uksnow </li></ul><ul><li>Twitterers asked to include first half of post code and give the snowfall marks out of ten e.g. #uksnow RG4 3/10 </li></ul>05/09/10
    114. 114. Mashup conferences (sort of) <ul><li>Mashed Libraries “unconferences” </li></ul><ul><li>Twitter #mashlib </li></ul><ul><li>Mashedlibrary </li></ul><ul><li>Next event in Bath </li></ul><ul><ul><li>#mashspa </li></ul></ul><ul><ul><li> </li></ul></ul>5 September 2010 Karen Blakeman
    115. 115. Does Web 2.0 work? <ul><li>Web 2.0 fails to excite today's researchers - PUBLISHING 2.0 - Research Information </li></ul><ul><ul><li> </li></ul></ul><ul><li>Social networks - are they useful or pointless? - Trading knowledge - Frank Norman‘s blog </li></ul><ul><ul><li> </li></ul></ul><ul><li>A study of scholarly communication between chemists and of their use of Web 2.0 technologies, Bill Town, ICIC, Sitges, Spain, 19 th October 2009 </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Full JISC report </li></ul></ul>05/09/10
    116. 116. Risk assessment and mitigation <ul><li>Brodkin, Jon. &quot;Gartner: Seven cloud-computing security risks” </li></ul>05/09/10
    117. 117. Which collaborative tools will work for you? 05/09/10 Feedback from participants at a Web 2.0 workshop. The same one day workshop was delivered to three separate groups of people (mostly public sector and academic librarians) over a two week period Day 1 Day 2 Day3 Yes Start pages, tag clouds e.g. Wordle for analysing documents, Twitter, Flickr, LibraryThing, YouTube, blogs, wikis, podcasts, presentation sharing Tag clouds e.g. Wordle for analysing documents, Twitter, Flickr, Google Reader (for RSS), Google maps, presentation sharing, podcasts RSS, wikis, shared calendars, social bookmarks, presentation sharing, sharing screencasts (Camtasia), start pages, Google maps, Twitter Maybe Podcasts, Twitter, YouTube, presentation sharing, social bookmarks, Facebook LibraryThing (for book clubs), Facebook (for short term campaign and discussions), wikis, YouTube Blogs, YouTube, Twitter, LibraryThing, No Social bookmarks, Twitter, YouTube Twitter, Second Life LinkedIn, Facebook, Twitter, YouTube, tag clouds, Flickr “ You cannot be serious!” Twitter, Google Docs/Apps LinkedIn Second Life, Twitter, Facebook
    118. 118. What next? <ul><li>YOU DO NOT HAVE TO USE EVERY SOCIAL MEDIA ‘THING’ THAT IS OUT THERE </li></ul><ul><li>Look at what you already have – can you do more with it using social media? </li></ul><ul><li>Play and experiment </li></ul><ul><li>If you are spending too much time on an application for negligible or no benefit then reconsider your strategy or ditch it! </li></ul>05/09/10
    119. 119. Further reading <ul><li>This is Social Media: tweet, blog, link and post your way to business success. Guy Clapperton, Publisher : Capstone (27 Oct 2009) ISBN: 978-1906465704 </li></ul><ul><li>Phil Bradley’s I want to: Web 2.0 applications, utilities & resources </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Library Mashups: exploring new ways to deliver library data Edited by Nicole C England. Facet Publishing (15 Sep 2009) ISBN 978-1856047036 </li></ul>05/09/10
    120. 120. And finally.. <ul><li>A photo I took at Prague Zoo 2 years ago and uploaded to Flickr </li></ul><ul><li>Picked up in a search for training providers along with some of my Slideshare presentations and my Twitter profile (I never did find out what the exact search strategy was ) </li></ul><ul><li>Person was intrigued by the photo, investigated me further and the result was a new project and more business! </li></ul>05/09/10