Exploiting the Web for Resarch - Anglia Ruskin, 2010

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Presentation given at Researchers Day at Anglia Ruskin University, Chelmsford on April 16th 2010

Presentation given at Researchers Day at Anglia Ruskin University, Chelmsford on April 16th 2010

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  • Advanced Internet Search Strategies 16 April 2010 (c) Karen Blakeman 2009
  • Advanced Internet Search Strategies 16 April 2010 (c) Karen Blakeman 2009
  • Advanced Internet Search Strategies 16 April 2010 (c) Karen Blakeman 2009
  • Introduction to Business Information 16 April 2010 (c) Karen Blakeman 2009
  • Introduction to Business Information 16 April 2010 (c) Karen Blakeman 2009
  • Advanced Internet Search Strategies 16 April 2010 (c) Karen Blakeman 2010
  • Bing, the revamped Live.com. Country versions vary widely in search features, presentation of results and censorship. Advanced Internet Search Strategies 16 April 2010 (c) Karen Blakeman 2010
  • Advanced Internet Search Strategies 16 April 2010 (c) Karen Blakeman 2009
  • Advanced Internet Search Strategies 16 April 2010 (c) Karen Blakeman 2009
  • Advanced Internet Search Strategies 16 April 2010 (c) Karen Blakeman 2009
  • Advanced Internet Search Strategies 16 April 2010 (c) Karen Blakeman 2009
  • Advanced Internet Search Strategies 16 April 2010 (c) Karen Blakeman 2009
  • 16/04/10 (c) Karen Blakeman 2009
  • Advanced Internet Search Strategies 16 April 2010 (c) Karen Blakeman 2009
  • 16/04/10 (c) Karen Blakeman 2010
  • Blogs, RSS and Wikis 16 April 2010 (c) Karen Blakeman 2008
  • Advanced Internet Search Strategies 16 April 2010 (c) Karen Blakeman 2010

Transcript

  • 1. Photo: Footpath at Anglia Ruskin University http://www.geograph.org.uk/photo/411093 © Copyright William Metcalfe and licensed for reuse under Creative Commons Licence 2.0 This presentation is licensed under a Creative Commons Attribution 3.0 Licence Exploiting the Web for Research University Library Researchers Day Friday 16 th April 2010, Chelmsford Presented by Karen Blakeman
  • 2. Changing landscape of search
    • Google isn’t the only option
    • Social media and networks are now an essential part of the search mix
      • Publican hiring bar staff uses Facebook to pre-screen candidates
      • Student used YouTube to find information on the life cycle of the Duck Billed Platypus for an essay
      • Business students assignment on advertising history of Cadbury’s Crème Egg and Dairy Milk – Youtube!
      • Twitter and blogs used as an essential part of reputation monitoring
      • What’s happening at conferences - Twitter, Slideshare, Flickr, videos, podcasts
    • Search engines now including social media and professional networks in search results
  • 3. Google
    • Google doesn’t find everything
    • Even Google’s “specialist” services (e.g. Scholar, News, Data Explorer) are not comprehensive
    • Your best result could be 1,000,234 th in the results list 
    • Google’s results are becoming messier
      • some sites are given extra weighting in your results and given precedence over more relevant pages
      • incorporate results from Google’s news, blogs, finance, images, books, videos etc depending on your query
      • social media e.g. Twitter now included
      • use advanced search features
      • need to focus your search e.g. with ‘Show options’
    16/04/10 www.rba.co.uk
  • 4. General search techniques
    • Imagine what you would like to appear in your ideal document and include those terms in your strategy
    • Ask a question or partially answer your question in your strategy
      • “ How fast can a hippopotamus run?”
      • “ A hippopotamus can run at”
    • Repeat your key search terms in your search strategy
      • chocolate production france belgium austria
      • chocolate production france belgium austria belgium belgium
        • can enter up to 32 terms in Google
    • Change the order of your terms
      • chocolate production france belgium austria
      • production france belgium austria production
    16 April 2010 Karen Blakeman www.rba.co.uk
  • 5. Some useful tricks
    • Search sites or domains using the site: command
      • e.g. site:statistics.gov.uk, site:gov.uk
      • “ car ownership” UK site:statistics.gov.uk
    • Focus your search on areas of the document
      • inurl: for example inurl:”climate change”
        • looks for your term/phrase in the URL
      • intitle: for example intitle:”climate change”
        • looks for your term/phrase in the title of the page
    • Use Advanced Search screens or command line
    16 April 2010 Karen Blakeman www.rba.co.uk
  • 6. File format search
    • Use advanced search options to limit your search to file types or format:
      • pdf or doc for government or industry/market reports
      • xls for data and statistics
      • ppt or pdf for presentations, experts on a topic
    • Use Google and Yahoo Advanced Search
    • Bing.com sometimes picks up unique content
      • use command filetype: in your search strategy e.g. filetype:ppt car ownership UK
    • Presentations
      • Slideshare http://www.slideshare.net/
      • authorstream http://www.authorstream.com/
      • Slidefinder http://www.slidefinder.net/
    16 April 2010 Karen Blakeman www.rba.co.uk
  • 7. Slidefinder
    • http://www.slidefinder.net/
    • Identifies individual slides within a presentation
    16/04/10 www.rba.co.uk
  • 8. Docjax
    • http://www.docjax.com/
    • searches pdf, xls, doc, ppt in Yahoo and Google
    16/04/10 www.rba.co.uk
  • 9. Link command
    • Citation searching on the web
    • Find pages that link to a specific site or page
    • Yahoo
      • link:
      • use –site: to exclude web site’s internal links
      • e.g . link:http://ergobalance.blogspot.com/ -site:ergobalance.blogspot.com
    • Google – not comprehensive
      • link:
      • or use advanced search screen
    16/04/10 www.rba.co.uk
  • 10. Unique Google search features
    • Automatically looks for variations on your terms
      • to stop it, precede your terms with plus signs e.g. air +pollution
    • Synonym search
      • precede your search terms with a tilde (~)
      • e.g. ~banking
    • Numeric range search
      • can be weights, distances, years, prices
      • use Advanced Search screen
      • or the search box on the Google home page
      • search term(s) first value..second value unit of measurement
      • toblerone 1..5 kg
      • TV advertising spend forecasts 2010..2015
    16 April 2010 Karen Blakeman www.rba.co.uk
  • 11. Unique Google search features
    • Proximity
      • use the asterisk (*) to stand in for one or more terms
      • macular * degeneration picks up
        • macular retinal degeneration
        • macula disciform degeneration
        • macular choroidal degeneration
        • macular vitelliform degeneration
        • macular pigmentary degeneration
      • separates the terms by one or more words
        • no information on maximum number of terms of separation
    16 April 2010 Karen Blakeman www.rba.co.uk
  • 12. Google Show Options
  • 13. Google Show Options
    • Timeline and Wonderwheel
  • 14. Google Show Options
    • Related search terms
  • 15. Yahoo!
    • http://www.yahoo.co.uk/
    • http://search.yahoo.co.uk/ http://search.yahoo.com/
    • Some country versions already using Bing web search, rest will follow during the year
    • Now includes additional options for limiting search in left hand menu bar
    16 April 2010 Karen Blakeman www.rba.co.uk
  • 16. Bing
    • http://www.bing.com/ (was live.com) - “decision engine”
    • Results tend to be more consumer oriented
    • Seems to have the most up to date database and possibly the most extensive database of web pages
    • Results vary considerably depending on the country version
    • Supposedly incorporating real time, social media results into main search
    • Separate Twitter search at http://www.bing.com/twitter
      • not very good! Stick to Twitter Search or Google Show options , Updates
    16 April 2010 Karen Blakeman www.rba.co.uk
  • 17.
    • Should you even be starting with Google?
    • Some examples of where you ought to consider looking!
    16/04/10 www.rba.co.uk
  • 18. Intute
    • http://www.intute.ac.uk/
    • Excellent starting point for quality web sites on all subjects BUT...
    • ... no funding from August 2010 
    16/04/10 www.rba.co.uk
  • 19. iSEEK
    • http://www.iseek.com/
    • Clusters results into topics, people, places, organisations, date & time
    • Search on a person gives priority to social media profiles
    • “ Education” option – more research oriented pages
    16 April 2010 Karen Blakeman www.rba.co.uk
  • 20. Business - http://www.alacrawiki.com - spotlights 16 April 2010 Karen Blakeman www.rba.co.uk
  • 21. http://www.alacra.com/alacrasearch/ 16 April 2010 Karen Blakeman www.rba.co.uk
  • 22. LGSearch – http://lgsearch.net/ 16 April 2010 Karen Blakeman www.rba.co.uk
  • 23. http://www.directionlessgov.com/ 16 April 2010 Karen Blakeman www.rba.co.uk
  • 24. Ten science search engines – update
    • Google Scholar is most definitely not enough!
    • spineless? http://hwlibrary.wordpress.com/2009/09/17/ten-science-search-engines-update/#comment-7943
      • Scirus – http://www.scirus.com/
      • Scitopia.org – http://www.scitopia.org/
      • Science.gov – http://www.science.gov/
      • ScienceResearch.com - http://www.scienceresearch.com/
      • Scitation - http://scitation.aip.org/
      • WorldWideScience.org - http://worldwidescience.org/
      • Science Accelerator - http://www.scienceaccelerator.gov/
      • TechXtra – http://www.techxtra.ac.uk
      • search.optics.org - http://search.optics.org/
    • You nominate number 10
    16/04/10 www.rba.co.uk
  • 25. Scirus
    • http://www.scirus.com/
    • Scientific, scholarly, technical and medical information
    • Elsevier journals, also web sites, patents and pre-prints
    • Good advanced search features.
    16 April 2010 Karen Blakeman www.rba.co.uk
  • 26. TechXtra
    • http://www.techxtra.ac.uk
    • ICBL and the Library at Heriot-Watt University, Edinburgh
    • Engineering, mathematics and computing
    • Free information and pay per view
    16 April 2010 Karen Blakeman www.rba.co.uk
  • 27. Chemspider
    • http://www.chemspider.com/
    • A chemistry search engine aggregating & indexing chemical structures and their associated information into a single, free of charge, searchable repository
    16/04/10 www.rba.co.uk
  • 28. Pubmed
    • http://www.ncbi.nlm.nih.gov/pmc/
    • http://ukpmc.ac.uk/
    16/04/10 www.rba.co.uk
  • 29. Google Scholar
    • http://scholar.google.com/
    • No source list
    • Not comprehensive and omits many key scientific publications
    • Both peer-reviewed and un-reviewed articles, pre-prints, institutional repositories, references to books, citations
    • Does not use publishers’ meta data
    • Author search unreliable
    • Search on year of publication unreliable
    • “ Google Scholar is brain damaged” Peter Jasco, Trends in Professional and Academic Online Information Services, presented at Inforum, 22 nd May 2007, Prague
    • Use with caution and be aware that there are huge gaps in coverage
    16 April 2010 Karen Blakeman www.rba.co.uk
  • 30. Statistics
    • Best starting point for stats: OFFSTATS - The University of Auckland Library
      • http://www.offstats.auckland.ac.nz/
    • Google Public Data Explorer http://www.google.com/publicdata/home
      • Karen Blakeman's Google Public Data Explorer- fine as far as it goes http://www.rba.co.uk/wordpress/2010/03/27/google-public-data-explorer-fine-as-far-as-it-goes/
    16/04/10 www.rba.co.uk
  • 31. Conferences
    • Track down latest research, experts on a topic
    • Find the conference web page
      • programme, speakers, presentations, hashtag e.g. #uksg
    • Search and monitor Twitter for the hashtag
      • delegates reporting on presentations
      • speakers (and delegates) announcing location of presentations on web sites, blogs, Slideshare etc
    • Live video streaming
    • Blogs reporting on the conference
    • Videos, podcasts of presentations
    • Use file format to search for ppt and pdf files of presentations
    16/04/10 www.rba.co.uk
  • 32. Videos, demos, presentations
    • Search engines’ video/audio tabs
    • YouTube, Vimeo.com, iTunes U, YouTube EDU http://www.youtube.com/education
    • Blinkx - http://www.blinkx.com/
    • Truveo – http://www.truveo.com/
      • country versions available
    • Zuula - http://www.zuula.com/
      • click on the video tab
    • Browsys Finder (formerly Intelways/Crossengine)
      • http://www.browsys.com/finder/
      • click on the video tab
    • Podcasts associated with news stories on e.g. BBC, The Guardian, New Scientist, Nature etc.
    • Odeo - http://www.odeo.com/
    16/04/10 www.rba.co.uk
  • 33. iTunes U – competitor intelligence? 16/04/10 www.rba.co.uk
  • 34. iTunes U - lectures 16/04/10 www.rba.co.uk
  • 35. iTunes U – podcasts 16/04/10 www.rba.co.uk
  • 36. Blogs 16/04/10 www.rba.co.uk
  • 37. Blogs
    • Lots of good “stuff” in blogs
    • Many scientists and researchers use blogs to publish or discuss research
    • Google web search “Show options”
      • Blogs
      • By date and time
        • Latest, Past 24 hours, Past week include large proportion of forums, news and press releases, blog postings
    • Blog search tools
      • Look for the blogroll or list of links on a known, trusted blog
      • Google blogsearch http://blogsearch.google.com/
      • Blogpulse http://www.blogpulse.com/
      • Icerocket http://www.icerocket.com/ (also Twitter and MySpace)
      • Technorati http://www.technorati.com/
    16 April 2010 Karen Blakeman www.rba.co.uk
  • 38. Blogpulse search and trends Click on the graph to see ‘trends’ Shows how many posts contain your search terms over time – can compare up to three searches
  • 39. Twitter
    • http://www.twitter.com/
    • Instant messaging and SMS on the web but one to many
    • Microblogging – postings are called ‘tweets’ and 140 characters long
    • Develop and expand your personal and organisation’s networks
    • “ Follow” people to include their tweets in your twitterstream
    • Monitor conferences, what people are saying about companies, products, services
    16 April 2010 Karen Blakeman www.rba.co.uk
  • 40. Twitter search
    • Twitter Search http://search.twitter.com/
    • Twazzup – http://twazzup.com/
    16/04/10 www.rba.co.uk
  • 41. Tracking down people on Twitter
    • Twitter.com, Find People
    • Tweepz – http://tweepz.com/
    • Lists
      • found someone tweeting on your topic?
      • see who they are following and who is following them
      • see which lists they are on and who else is on the list
      • Tweetdeck Directory of lists
        • http://www.tweetdeck.com/directory/
      • Listorious
        • http://listorious.com/
    • How To Find People To Follow On Twitter
      • http://searchengineland.com/how-to-find-people-to-follow-on-twitter-38196
    16/04/10 www.rba.co.uk
  • 42. Email discussion lists
    • For example JISCmail lists
    • Business - BUSLIB-L
    • My most useful resources for finding information on an unfamiliar topic or tracking down an expert on a topic
    16 April 2010 Karen Blakeman www.rba.co.uk
  • 43. Conduct your own research
    • Online survey tools e.g. Survey Monkey, Twtpoll
      • advertise links to your survey on your web pages, blogs, Twitter, Facebook page, email lists etc
    • Use Facebook pages for campaigns and surveys
    16/04/10 www.rba.co.uk
  • 44. Design your own search engine
    • Excellent for:
      • regularly searched sites
      • selected sites on a topic
      • searching sites on a reading list
    • Cannot search password protected sources or sites where you have to fill in a form to access the information
    • Google Custom Search Engines
      • http://www.google.com/cse
      • can include hundreds of sites, maybe thousands!
      • can import lists of sites
    16 April 2010 Karen Blakeman www.rba.co.uk
  • 45. Host it on Google.. 16 April 2010 Karen Blakeman www.rba.co.uk
  • 46. or host it on your own web site or blog 16 April 2010 Karen Blakeman www.rba.co.uk
  • 47. Further information & keeping up to date
    • Information World Review (IWR) and IWR Blog
      • http://www.iwr.co.uk/ , http://blog.iwr.co.uk/
    • Phil Bradley’s Blog
      • http://philbradley.typepad.com/
    • I want to
      • http://philbradley.typepad.com/i_want_to/
    • Web 2.0 tools and applications: 1100+ Web2 apps listed, annotated
      • http://www.philb.com/iwantto.htm
    • Karen Blakeman’s Blog
      • http://www.rba.co.uk/wordpress/
    • Annual Online Information Exhibition, London, usually at the beginning of December
      • http://www.online-information.co.uk/
      • Extensive programme of free seminars, updates and master classes on the exhibition floor.
    16 April 2010 Karen Blakeman www.rba.co.uk
  • 48. 16/04/10 www.rba.co.uk Karen Blakeman [email_address] Web site http://www.rba.co.uk/ Blog http://www.rba.co.uk/wordpress/ Twitter: http://twitter.com/karenblakeman This presentation can be found at http://www.slideshare.net/KarenBlakeman