CLSIG Debate: Web 2 - the truth behind the hype [Archive]


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Presentation given by Karen Blakeman at the CLSIG debate: Web 2 - the truth behind the hype. Held at Hammonds, Birmingham on 1st March 2010.

Please note: this presentation is over 2 years old and is an archive copy. It may still be of interest to you should you wish to see how we were using and searching electronic media in the past but please remember that some of the information it contains is now out of date.

Published in: Technology, Design
  • Hi Antony, Thanks for your comment on the Chemspider slide in my CLSIG presentation. It was a perfect example for my talk. Those against Web 2 and social media go on and on about authoritative and reliable resources. Your talk at ICIC in Sitges brought home to me that even so-called ’authoritative’ information can have errors. The slides prior to the Chemspider one highlight some of the more well known historical examples of errors and Chemspider is an excellent example of how participation in social media can be used to correct inaccuracies and errors.
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  • Thanks for pointing out that ChemSpider is working with the community to perform peer review of data. It is working. It's not just the's the participation that matters. Looks like a great talk!
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  • Blogs, RSS and Wikis 1 March 2010 (c) Karen Blakeman 2008
  • 01/03/10 (c) Karen Blakeman 2009
  • CLSIG Debate: Web 2 - the truth behind the hype [Archive]

    1. 1. CLSIG Debate Web 2.0: The truth behind the hype held at Hammonds, Rutland House, 148 Edmund Street, Birmingham B3 2JR 1 st March 2010 Karen Blakeman, RBA Information Services Photo: Edmund Street B3 taken by Robin Stott and licensed for reuse under Creative Commons This presentation is licensed under a Creative Commons Attribution 3.0 License
    2. 2. This is me! <ul><li>Email: [email_address] </li></ul><ul><li>Web site: </li></ul><ul><li>Blog: </li></ul><ul><li>Twitter: </li></ul><ul><li>Flickr: </li></ul><ul><li>Facebook: </li></ul><ul><li>Slideshare: </li></ul><ul><li>LinkedIn: </li></ul>1 March 2010 Karen Blakeman
    3. 3. Get rid of the Web 2.0 label <ul><li>Social and professional networks, the Web, electronic information </li></ul><ul><ul><li>boundaries are disappearing </li></ul></ul><ul><ul><li>multiple platforms and delivery mechanisms </li></ul></ul><ul><li>Sources of information </li></ul><ul><li>Marketing and promoting your services </li></ul><ul><li>You are already using “Web 2.0” without realising it </li></ul>1 March 2010 Karen Blakeman
    4. 4. <ul><li>Authoritative? </li></ul><ul><li>Reliable? </li></ul><ul><li>Peer reviewed? </li></ul>01/03/10
    5. 5. Correcting the Record - Times Reporter Who Resigned Leaves Long Trail of Deception - 01/03/10
    6. 6. Beatles Myths <ul><ul><li>started by British journalists in 1969 from an unverified assumption </li></ul></ul>01/03/10
    7. 7. Piltdown Man <ul><li>Wikipedia </li></ul><ul><li>The Piltdown Men, Ronald Miller </li></ul><ul><li>Publisher: Ballantine Books (12 Feb 1974) ISBN-10: 0345238389 ISBN-13: 978-0345238382 </li></ul>01/03/10
    8. 8. The Wicked Bible <ul><li>Typographical error </li></ul><ul><ul><li>&quot;Thou shalt commit adultery&quot; </li></ul></ul><ul><li>In a 1631 edition of the King James Bible published by Robert Barker and Martin Lucas </li></ul><ul><li>Wicked Bible - Wikipedia, the free encyclopedia </li></ul><ul><ul><li> </li></ul></ul>01/03/10
    9. 9. Social media can be used to correct errors <ul><li> </li></ul><ul><li>A chemistry search engine aggregating & indexing chemical structures and their associated information into a single, free of charge, searchable repository </li></ul><ul><li>Errors from peer reviewed journals, patents, FDA etc. </li></ul><ul><li>Users encouraged to help correct errors </li></ul><ul><li>ChemSpider Blog Does ChemSpider Have Millions of Errors? </li></ul>01/03/10
    10. 10. So you won’t be using any of these unreliable resources 01/03/10
    11. 11. Aleksandr Orlov – Comparethemeerkat <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>01/03/10 = more traffic to web site = MORE BUSINESS!
    12. 12. Social Media   From a presentation given at Internet Librarian International 2009, London, by Jeremy O’Hare. Traffic to BL’s BIPC Web site from these second only to Google Now also have a wiki!
    13. 13. Why you should be using social media <ul><li>Use every opportunity to reach existing and potential users of your services </li></ul><ul><li>Social media is where an increasing number of people feel comfortable asking questions and sharing information </li></ul><ul><li>Communications with users </li></ul><ul><li>Respond to positive/negative feedback </li></ul><ul><li>Marketing/advertising </li></ul><ul><li>The search engines now include social media in their results </li></ul><ul><li>You are already using social media without realising it! </li></ul>01/03/10
    14. 14. Google search Blogger profile Twitter profile Facebook profile LinkedIn profile 01/03/10
    15. 15. <ul><li>A publican is hiring new bar staff. Because many of the applicants are students and probably have Facebook pages he uses Facebook to pre-screen candidates  </li></ul><ul><li>A high school student uses YouTube to find videos to help them with their essay on the life cycle of the duck billed platypus </li></ul><ul><li>A community newsletter editor is looking for images of autumn leaves of a specific colour for the front page. They used Exalead’s Chromatik ( ) to search Flickr photos by colour and keywords </li></ul><ul><li>Twitter and blogs are now used by all types of organizations as an essential part of reputation monitoring, competitive/industry intelligence </li></ul><ul><li>Follow a conference in Twitter using the conference hashtag, view the slide presentations on Slideshare, watch live video streaming of the event, listen to podcasts of the sessions, view photos on Flickr... </li></ul>01/03/10
    16. 16. You choose what works for you 01/03/10 Feedback from participants attending a Web 2.0/social media workshop. The same one day workshop was delivered to three separate groups of people (mostly public and academic sector) over a two week period Day 1 Day 2 Day3 Yes Start pages, tag clouds e.g. Wordle for analysing documents, Twitter, Flickr, LibraryThing, YouTube, blogs, wikis, podcasts, presentation sharing Tag clouds e.g. Wordle for analysing documents, Twitter, Flickr, Google Reader (for RSS), Google maps, presentation sharing, podcasts RSS, wikis, shared calendars, social bookmarks, presentation sharing, sharing screencasts (Camtasia), start pages, Google maps, Twitter Maybe Podcasts, Twitter, YouTube, presentation sharing, social bookmarks, Facebook LibraryThing (for book clubs), Facebook (for short term campaign and discussions), wikis, YouTube Blogs, YouTube, Twitter, LibraryThing, No Social bookmarks, Twitter, YouTube Twitter, Second Life LinkedIn, Facebook, Twitter, YouTube, tag clouds, Flickr “ You cannot be serious!” Twitter, Google Docs/Apps LinkedIn Second Life, Twitter, Facebook
    17. 17. <ul><li>You go to where the conversations are, where the chat is, where the buzz is, where the serious information is </li></ul><ul><li>It is where an increasing proportion of the population grow up </li></ul><ul><li>It is where you find up-to the minute information </li></ul><ul><li>You can’t ‘gag’ social networks </li></ul><ul><ul><li>BBC NEWS | Politics | When is a secret not a secret? </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>For serious research and marketing, social and professional networks are not optional extras - they are an essential part of your search strategy </li></ul></ul>1 March 2010 Karen Blakeman
    18. 18. This presentation can be downloaded from.... <ul><li>RBA Information Services Web Site </li></ul><ul><ul><li> </li></ul></ul><ul><li>Slideshare </li></ul><ul><ul><li> </li></ul></ul><ul><li>authorSTREAM </li></ul><ul><ul><li> </li></ul></ul><ul><li>But of course you won’t because it is unreliable, untrustworthy, user generated Web 2.0 content! </li></ul>01/03/10