CLSIG Debate: Web 2 - the truth behind the hype [Archive]

CLSIG Debate Web 2.0: The truth behind the hype held at Hammonds, Rutland House, 148 Edmund Street, Birmingham B3 2JR 1 st March 2010 Karen Blakeman, RBA Information Services Photo: Edmund Street B3 taken by Robin Stott and licensed for reuse under Creative Commons http://creativecommons.org/licenses/by-sa/2.0/ http://www.geograph.org.uk/photo/1603849 This presentation is licensed under a Creative Commons Attribution 3.0 License

This is me!
Email: [email_address]
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1 March 2010 Karen Blakeman www.rba.co.uk

Get rid of the Web 2.0 label
Social and professional networks, the Web, electronic information
boundaries are disappearing
multiple platforms and delivery mechanisms
Sources of information
Marketing and promoting your services
You are already using “Web 2.0” without realising it

Authoritative?
Reliable?
Peer reviewed?
01/03/10 www.rba.co.uk

Correcting the Record - Times Reporter Who Resigned Leaves Long Trail of Deception - NYTimes.com http://www.nytimes.com/2003/05/11/national/11PAPE.html?pagewanted=1 01/03/10 www.rba.co.uk

Beatles Myths http://www.beatlesagain.com/bmyths.html
started by British journalists in 1969 from an unverified assumption

Piltdown Man
Wikipedia http://en.wikipedia.org/wiki/Piltdown_Man
The Piltdown Men, Ronald Miller
Publisher: Ballantine Books (12 Feb 1974) ISBN-10: 0345238389 ISBN-13: 978-0345238382

The Wicked Bible
Typographical error
"Thou shalt commit adultery"
In a 1631 edition of the King James Bible published by Robert Barker and Martin Lucas
Wicked Bible - Wikipedia, the free encyclopedia
http://en.wikipedia.org/wiki/Wicked_Bible

Social media can be used to correct errors
http://www.chemspider.com/
A chemistry search engine aggregating & indexing chemical structures and their associated information into a single, free of charge, searchable repository
Errors from peer reviewed journals, patents, FDA etc.
Users encouraged to help correct errors
ChemSpider Blog Does ChemSpider Have Millions of Errors? http://www.chemspider.com/blog/does-chemspider-have-millions-of-errors.html

So you won’t be using any of these unreliable resources 01/03/10 www.rba.co.uk

Aleksandr Orlov – Comparethemeerkat
http://www.comparethemeerkat.com/
http://www.facebook.com/comparethemeerkat
http://twitter.com/Aleksandr_Orlov
http://www.youtube.com/user/comparethemeerkat
01/03/10 www.rba.co.uk = more traffic to web site = MORE BUSINESS!

Social Media From a presentation given at Internet Librarian International 2009, London, by Jeremy O’Hare. http://www.internet-librarian.com/2009/presentations.php Traffic to BL’s BIPC Web site from these second only to Google Now also have a wiki!

Why you should be using social media
Use every opportunity to reach existing and potential users of your services
Social media is where an increasing number of people feel comfortable asking questions and sharing information
Communications with users
Respond to positive/negative feedback
Marketing/advertising
The search engines now include social media in their results
You are already using social media without realising it!

Google search Blogger profile Twitter profile Facebook profile LinkedIn profile 01/03/10 www.rba.co.uk

A publican is hiring new bar staff. Because many of the applicants are students and probably have Facebook pages he uses Facebook to pre-screen candidates
A high school student uses YouTube to find videos to help them with their essay on the life cycle of the duck billed platypus
A community newsletter editor is looking for images of autumn leaves of a specific colour for the front page. They used Exalead’s Chromatik ( http://chromatik.labs.exalead.com/ ) to search Flickr photos by colour and keywords
Twitter and blogs are now used by all types of organizations as an essential part of reputation monitoring, competitive/industry intelligence
Follow a conference in Twitter using the conference hashtag, view the slide presentations on Slideshare, watch live video streaming of the event, listen to podcasts of the sessions, view photos on Flickr...

You choose what works for you 01/03/10 www.rba.co.uk Feedback from participants attending a Web 2.0/social media workshop. The same one day workshop was delivered to three separate groups of people (mostly public and academic sector) over a two week period Day 1 Day 2 Day3 Yes Start pages, tag clouds e.g. Wordle for analysing documents, Twitter, Flickr, LibraryThing, YouTube, blogs, wikis, podcasts, presentation sharing Tag clouds e.g. Wordle for analysing documents, Twitter, Flickr, Google Reader (for RSS), Google maps, presentation sharing, podcasts RSS, wikis, shared calendars, social bookmarks, presentation sharing, sharing screencasts (Camtasia), start pages, Google maps, Twitter Maybe Podcasts, Twitter, YouTube, presentation sharing, social bookmarks, Facebook LibraryThing (for book clubs), Facebook (for short term campaign and discussions), wikis, YouTube Blogs, YouTube, Twitter, LibraryThing, No Social bookmarks, Twitter, YouTube Twitter, Second Life LinkedIn, Facebook, Twitter, YouTube, tag clouds, Flickr “ You cannot be serious!” Twitter, Google Docs/Apps LinkedIn Second Life, Twitter, Facebook

You go to where the conversations are, where the chat is, where the buzz is, where the serious information is
It is where an increasing proportion of the population grow up
It is where you find up-to the minute information
You can’t ‘gag’ social networks
BBC NEWS | Politics | When is a secret not a secret?
http://news.bbc.co.uk/1/hi/uk_politics/8304908.stm
For serious research and marketing, social and professional networks are not optional extras - they are an essential part of your search strategy

This presentation can be downloaded from....
RBA Information Services Web Site
http://www.rba.co.uk/presentations/
Slideshare
http://www.slideshare.net/KarenBlakeman
authorSTREAM
http://www.authorstream.com/tag/Karen+Blakeman
But of course you won’t because it is unreliable, untrustworthy, user generated Web 2.0 content!

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CLSIG Debate: Web 2 - the truth behind the hype [Archive]

by Karen Blakeman on Mar 01, 2010

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CLSIG Debate: Web 2 - the truth behind the hype [Archive] — Presentation Transcript