But it's all free on Google


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Presentation given at the Learning Resources Forum, City College Plymouth, 16th November 2012

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  • 20,000 “experiments” or “tests” in 2010 Potential changes to the search algorithm are on a small selection of users. It could be you! You are not asked or told about the test – your search is automatically directed to the “sandbox”. This is sometimes why your results may suddenly change unexpectedly. Google monitors your response along with the responses of all the other testers. If they are “favourable” then the change to the algorithm is rolled out globally. If testers spend too much time scrolling down the page trying to find relevant results or are having to alter the search too many times, the algorithm change is rejected and your searches go back to being run on the normal servers. 15/11/12 (c) Karen Blakeman 2012
  • 15/11/12 (c) Karen Blakeman 2012
  • Inside Search http://insidesearch.blogspot.com/ . This is where Google announces major changes to its products and new services. Official Google Blog http://googleblog.blogspot.com/ . As the name suggests this is one of Google’s own blogs and provides “insights from Googlers into our products, technology and the Google culture” SearchReSearch http://searchresearch1.blogspot.co.uk/ Dan Russell’s own blog covering search techniques and how to develop effective search strategies. Search Engine Land http://searchengineland.com/ and Search Engine Watch http://searchenginewatch.com/ are both aimed at search engine optimisation but they watch the search engines, and in particular Google, like hawks. They are often the first to pick up changes to Google’s search algorithms and changes that Google does not mention in its own blogs. Phil Bradley's weblog http://philbradley.typepad.com/ . An excellent source of news on what is happening in search and what’s new. For social media applications and search tools go his other blog ‘I want to’ at http://philbradley.typepad.com/i_want_to/ My own blog, Karen Blakeman’s Blog , is at http://www.rba.co.uk/wordpress/ and covers not only Google but also other search tools and information sources that are of interest to me. 15/11/12 (c) Karen Blakeman 2012
  • But it's all free on Google

    1. 1. But it’s all free on Google Maintaining the quality of information Learning Resources Forum, City College Plymouth 16th November 2012 Karen Blakeman karen.blakeman@rba.co.uk, http://www.rba.co.uk/ Twitter: @karenblakeman15/11/12 This presentation is licensed under a Creative Commons Attribution 3.0 License www.rba.co.uk 1
    2. 2. 15/11/12 www.rba.co.uk 2
    3. 3. Why do we use Google? Problems? Often gives good enough Google thinks it knows bestresults with minimal effort from when it comes to the search the searcher strategy Great coverage Too much information Personalisation Personalisation15/11/12 www.rba.co.uk 3
    4. 4. How Google makes improvements to its search algorithm - YouTube http://youtu.be/J5RZOU6vK4Q 500-600 changes a year to its algorithms 20,000 experiments a year15/11/12 www.rba.co.uk 4
    5. 5. Google personalises according toLocationWhat you have searched on in the pastWhat you have looked at in the pastWhat others at your IP address have searched for and looked atWho is in your social networksLikes, +1s, blocked pages and sitesWhat you’ve shared with othersWhat others have sharedWhat you had for breakfast, is there an ‘r’ in the month, is there afull moon tonight.......15/11/12 www.rba.co.uk 5
    6. 6. Two major changes Google no longer looks for all of your words in a page No more "+" sign in Google web search to force an exact match search15/11/12 www.rba.co.uk 6
    7. 7. Biggest change of all “...combine information you’ve provided from one service with information from other services. In short, we’ll treat you as a single user across all our products, which will mean a simpler, more intuitive Google experience." "were more excited than ever to build a seamless social experience, all across Google" Toward a simpler, more beautiful Google http://googleblog.blogspot.co.uk/2012/04/toward-simpler-more-beautiful-google.15/11/12 www.rba.co.uk 7
    8. 8. Based on web YouTube search activity Targeted advertising?!Basedonlocation Plus a long list of videos Effect of YouTube activity mentioned by people in my on web search? 15/11/12 Google+ circles www.rba.co.uk 8
    9. 9. YouTube activity now affects web search Oi, Google! NO!! Videos occupy http://www.rba.co.uk/wordpress/201 top 12 slots Results from Chrome Incognito15/11/12 www.rba.co.uk 9
    10. 10. Word cloud of top 20 results for a Google search on Prague (web history and social networks switched off, cookies cleared) Word cloud of top 20 results for a Google search on Prague (signed in to Google+ account, social networks and web history enabled)15/11/12 www.rba.co.uk 10
    11. 11. Google.com Gmail/Drive field trial
    12. 12. Can you share the information you find?PR I V A T E NT IA FI DE C ON LC T E D A C C E SR E ST R IS15/11/12 www.rba.co.uk 12
    13. 13. Want to switch personalisation off?Log out of your Google account when searchingActively manage search cookies, automatically delete cookies How to delete cookies http://aboutcookies.org/Default.aspx?page=2Use Chrome Incognito (Chrome owned by Google!)Firefox – Tools, Private BrowsingInternet Explorer – Tools, InPrivate Browsing15/11/12 www.rba.co.uk 13
    14. 14. Google Knowledge Graph and carousel15/11/12 www.rba.co.uk 14
    15. 15. Google carousel15/11/12 www.rba.co.uk 15
    16. 16. Do you know how to.... use Google Verbatim? use Google intext: ? use Google daterange: ? use the options in the Google results page sidebar? remove or block specific sites from a search? get rid of personalisation? make Google include the supplemental index in your search? concentrate on finding research papers? use other search tools? (DuckDuckGo, Bing, Million Short, Yandex.com, Blekko)? identify who is really behind a web site?15/11/12 www.rba.co.uk 16
    17. 17. http://www.google.co.uk/finance15/11/12 www.rba.co.uk 17
    18. 18. http://www.google.com/publicdata/15/11/12 www.rba.co.uk 18
    19. 19. http://www.zanran.com/15/11/12 www.rba.co.uk 19
    20. 20. http://www.googleartproject.com/15/11/12 www.rba.co.uk 20
    21. 21. Google Scholarhttp://scholar.google.com/A useful place to start your research or if you are lookingfor a specific paperNo source list, not comprehensive and does not covermany key scientific publicationsBoth peer-reviewed and un-reviewed articles, pre-prints,institutional repositories, references to books, citationsAuthor search unreliable, search on year of publicationunreliableGood for open access journalsMany links are to priced articles15/11/12 www.rba.co.uk 21
    22. 22. Google Scholar Very good that Google Scholar covers Open Access journals, but Norwegian University of Science and Technology (NTNU) have had to weed out 188 titles that were of poor quality. Even Hartmann Flood førstebibliotekar, UBiT, NTNU, Trondheim “Google Scholar på godt og vondt” Foredrag på fagreferentkonferansen 7/6 2012 http://folk.ntnu.no/flood/foredrag/gsfagref.ppt (in Norwegian so use Google translations)15/11/12 www.rba.co.uk 22
    23. 23. Google ScholarMetadata mega mess in Google Scholarhttp://www.jacso.info/OIR/2010-01-jacso-metadata-mega-mess-in-Goohttp://www2.hawaii.edu/~jacso/savvy-mcb.htmCan librarians trust resources found on Google Scholar? Yes…and nohttp://blogs.lse.ac.uk/impactofsocialsciences/2012/09/17/can-science-15/11/12 www.rba.co.uk 23
    24. 24. Google ScholarBad Google Scholar Results | Academic Librarianhttps://blogs.princeton.edu/librarian/2012/10/bad-google-scholar-resultBeyond coverage #ili2012http://www.slideshare.net/bmkramer/beyond-coverage-ili2012Bianca Kramer, Eric SievertsPresentation given at Internet Librarian International, October2012. Compares Google Scholar with Scopus and Web ofScience15/11/12 www.rba.co.uk 24
    25. 25. http://academic.research.microsoft.com/ Christopher Rhodes zeolites15/11/12 www.rba.co.uk 25
    26. 26. http://academic.research.microsoft.com/Co-authors Citations15/11/12 www.rba.co.uk 26
    27. 27. Social and personalisation can be good Keep up with conferences What are people saying Different perspective on a subject Need to search within the network itself, which means you must have an account Use specialist search tools – follow Phil Bradley on Slideshare http://www.slideshare.net/philbradley15/11/12 www.rba.co.uk 27
    28. 28. 15/11/12 www.rba.co.uk 28
    29. 29. 15/11/12 www.rba.co.uk 29
    30. 30. 15/11/12 www.rba.co.uk 30
    31. 31. Bing15/11/12 www.rba.co.uk 31
    32. 32. http://duckduckgo.com/15/11/12 www.rba.co.uk 32
    33. 33. http://millionshort.com/15/11/12 www.rba.co.uk 33
    34. 34. http://bananaslug.com/15/11/12 www.rba.co.uk 34
    35. 35. 1. Understand how the search engines work, and in particular Google 2. Learn how to search more effectively and how to use the Google alternatives 3. Keep up to date!15/11/12 www.rba.co.uk 35
    36. 36. Keeping up to dateInside Search http://insidesearch.blogspot.com/Official Google Blog http://googleblog.blogspot.com/SearchReSearch http://searchresearch1.blogspot.co.uk/Search Engine Land http://searchengineland.com/Search Engine Watch http://searchenginewatch.com/Karen Blakeman’s Blog http://www.rba.co.uk/wordpress/Phil Bradleys weblog http://philbradley.typepad.com/15/11/12 www.rba.co.uk 36