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But it's all free on Google


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Presentation given to the East of England Information Services Group of CILIP at their event "Information integrity on a decreasing budget", 27th September 2012, Bury St Edmunds Library.

Presentation given to the East of England Information Services Group of CILIP at their event "Information integrity on a decreasing budget", 27th September 2012, Bury St Edmunds Library.

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  • 20,000 “experiments” or “tests” in 2010 Potential changes to the search algorithm are on a small selection of users. It could be you! You are not asked or told about the test – your search is automatically directed to the “sandbox”. This is sometimes why your results may suddenly change unexpectedly. Google monitors your response along with the responses of all the other testers. If they are “favourable” then the change to the algorithm is rolled out globally. If testers spend too much time scrolling down the page trying to find relevant results or are having to alter the search too many times, the algorithm change is rejected and your searches go back to being run on the normal servers. 26/09/12 (c) Karen Blakeman 2012
  • 26/09/12 (c) Karen Blakeman 2012
  • Inside Search . This is where Google announces major changes to its products and new services. Official Google Blog . As the name suggests this is one of Google’s own blogs and provides “insights from Googlers into our products, technology and the Google culture” SearchReSearch Dan Russell’s own blog covering search techniques and how to develop effective search strategies. Search Engine Land and Search Engine Watch are both aimed at search engine optimisation but they watch the search engines, and in particular Google, like hawks. They are often the first to pick up changes to Google’s search algorithms and changes that Google does not mention in its own blogs. Phil Bradley's weblog . An excellent source of news on what is happening in search and what’s new. For social media applications and search tools go his other blog ‘I want to’ at My own blog, Karen Blakeman’s Blog , is at and covers not only Google but also other search tools and information sources that are of interest to me. 26/09/12 (c) Karen Blakeman 2012
  • Transcript

    • 1. But it’s all free on Google Maintaining the quality of information East of England Information Services Group Bury St Edmunds Central Library, 27th September 2012 Karen Blakeman, Twitter: @karenblakeman Oi! Google, NO!!26/09/12 This presentation is licensed under a Creative Commons Attribution 3.0 License 1
    • 2. 26/09/12 2
    • 3. How Google makes improvements to its search algorithm - YouTube 3
    • 4. Why do we use Google? Problems? Often gives good enough Google thinks it knows bestresults with minimal effort from when it comes to the search the searcher strategy Great coverage Too much information Personalisation Personalisation26/09/12 4
    • 5. How far does personalisation go?An Awfully Big Blog Adventure: The answer to your question...depends on who you are (Anne Rooney) Borromeo vs Borromeo26/09/12 5
    • 6. Want to switch personalisation off?Log out of your Google account when searchingActively manage search cookies, automatically delete cookies How to delete cookies Chrome Incognito (Chrome owned by Google!)In Google use Verbatim in the left hand menu on results page26/09/12 6
    • 7. 26/09/12 7
    • 8. Google does not always know best26/09/12 8
    • 9. Google no longer looks for all of your words in a page No more "+" sign in Google web search to force an exact match search Google changes its search algorithms up to 500 – 600 times a year 20,000 experiments by Google We are Google’s lab rats26/09/12 9
    • 10. Do you know how to.... use Google Verbatim? use Google intext: ? use Google daterange: ? use the options in the Google results page sidebar? remove or block specific sites from a search? get rid of personalisation? make Google include the supplemental index in your search? find research papers? use other search tools? (DuckDuckGo, Bing, Million Short,, Blekko)? identify who is really behind a web site?26/09/12 10
    • 11. Use to check ownership ofa web site26/09/12 11
    • 12. Bad news.....26/09/12 12
    • 13. 13
    • 14. Keeping up to date is vital Networking events Webinars External workshops Internally organised workshops Monitor relevant blogs and websites Free fact sheets26/09/12 14
    • 15. Know your sources! .....and share26/09/12 15
    • 16. 26/09/12 16
    • 17. 26/09/12 17
    • 18. 18
    • 19. Google Scholar useful place to start your research or if you are looking for aspecific paperNo source list, not comprehensive and does not cover many keyscientific publicationsBoth peer-reviewed and un-reviewed articles, pre-prints,institutional repositories, references to books, citationsAuthor search unreliable, search on year of publicationunreliableGood for open access journals26/09/12 19
    • 20. Very good that Google Scholar covers Open Access journals, but Norwegian University of Science and Technology (NTNU) have had to weed out 188 titles that were of poor quality. Even Hartmann Flood førstebibliotekar, UBiT, NTNU, Trondheim “Google Scholar på godt og vondt” Foredrag på fagreferentkonferansen 7/6 2012 (in Norwegian so use Google translations)26/09/12 20
    • 21. Google ScholarMetadata mega mess in Google Scholar librarians trust resources found on Google Scholar? Yes…and no 21
    • 22. Christopher Rhodes zeolites26/09/12 22
    • 23. Citations26/09/12 23
    • 24. 24
    • 25. 25
    • 26. 26
    • 27. 26/09/12 27
    • 28. 26/09/12 28
    • 29. 1. Learn how to search more effectively and how to use the Google alternatives 2. Understand how the search engines work, and in particular Google 3. Identify relevant quality resources 4. Develop strategies for sharing with colleagues and users 5. Keep up to date!26/09/12 29
    • 30. Keeping up to dateInside Search Google Blog : Engine Land Engine Watch Blakeman’s Blog Bradleys weblog 30
    • 31. Additional material and factsheetsSearch Strategies – Top Search Tips. List of search tips contributed by participants of Karen Blakemans advanced search workshops. – Selected Google Commands – Google Search Tips. List of tips for taming Google that have been recommended by people who have attended Karen Blakemans Google workshops. – Search Tools Summary and Comparison. Table summarising and comparing a selection of the advanced search commands that are available in Google, Bing and DuckDuckGo.26/09/12 31
    • 32. Slides available at (for a few weeks)Authorstream 32