But it's all free on Google

But it’s all free on Google Maintaining the quality of information East of England Information Services Group Bury St Edmunds Central Library, 27th September 2012 Karen Blakeman karen.blakeman@rba.co.uk, http://www.rba.co.uk/ Twitter: @karenblakeman Oi! Google, NO!!26/09/12 This presentation is licensed under a Creative Commons Attribution 3.0 License www.rba.co.uk 1

26/09/12 www.rba.co.uk 2

How Google makes improvements to its search algorithm - YouTube http://youtu.be/J5RZOU6vK4Q26/09/12 www.rba.co.uk 3

Why do we use Google? Problems? Often gives good enough Google thinks it knows bestresults with minimal effort from when it comes to the search the searcher strategy Great coverage Too much information Personalisation Personalisation26/09/12 www.rba.co.uk 4

How far does personalisation go?An Awfully Big Blog Adventure: The answer to your question...depends on who you are (Anne Rooney)http://awfullybigblogadventure.blogspot.co.uk/2012/04/answer-to-your-questio Borromeo vs Borromeo26/09/12 www.rba.co.uk 5

Want to switch personalisation off?Log out of your Google account when searchingActively manage search cookies, automatically delete cookies How to delete cookies http://aboutcookies.org/Default.aspx?page=2Use Chrome Incognito (Chrome owned by Google!)In Google use Verbatim in the left hand menu on results page26/09/12 www.rba.co.uk 6

Google does not always know best26/09/12 www.rba.co.uk 8

Google no longer looks for all of your words in a page No more "+" sign in Google web search to force an exact match search Google changes its search algorithms up to 500 – 600 times a year 20,000 experiments by Google We are Google’s lab rats26/09/12 www.rba.co.uk 9

Do you know how to.... use Google Verbatim? use Google intext: ? use Google daterange: ? use the options in the Google results page sidebar? remove or block specific sites from a search? get rid of personalisation? make Google include the supplemental index in your search? find research papers? use other search tools? (DuckDuckGo, Bing, Million Short, Yandex.com, Blekko)? identify who is really behind a web site?26/09/12 www.rba.co.uk 10

Use www.domaintools.com to check ownership ofa web site26/09/12 www.rba.co.uk 11

Bad news.....26/09/12 www.rba.co.uk 12

http://www.powersearchingwithgoogle.com/26/09/12 www.rba.co.uk 13

Keeping up to date is vital Networking events Webinars External workshops Internally organised workshops Monitor relevant blogs and websites Free fact sheets26/09/12 www.rba.co.uk 14

Know your sources! .....and share26/09/12 www.rba.co.uk 15

http://www.google.com/publicdata26/09/12 www.rba.co.uk 18

Google Scholarhttp://scholar.google.com/A useful place to start your research or if you are looking for aspecific paperNo source list, not comprehensive and does not cover many keyscientific publicationsBoth peer-reviewed and un-reviewed articles, pre-prints,institutional repositories, references to books, citationsAuthor search unreliable, search on year of publicationunreliableGood for open access journals26/09/12 www.rba.co.uk 19

Very good that Google Scholar covers Open Access journals, but Norwegian University of Science and Technology (NTNU) have had to weed out 188 titles that were of poor quality. Even Hartmann Flood førstebibliotekar, UBiT, NTNU, Trondheim “Google Scholar på godt og vondt” Foredrag på fagreferentkonferansen 7/6 2012 http://folk.ntnu.no/flood/foredrag/gsfagref.ppt (in Norwegian so use Google translations)26/09/12 www.rba.co.uk 20

Google ScholarMetadata mega mess in Google Scholarhttp://www.jacso.info/OIR/2010-01-jacso-metadata-mega-mess-in-Goohttp://www2.hawaii.edu/~jacso/savvy-mcb.htmCan librarians trust resources found on Google Scholar? Yes…and nohttp://blogs.lse.ac.uk/impactofsocialsciences/2012/09/17/can-science-26/09/12 www.rba.co.uk 21

http://academic.research.microsoft.com/ Christopher Rhodes zeolites26/09/12 www.rba.co.uk 22

http://academic.research.microsoft.com/Co-authors Citations26/09/12 www.rba.co.uk 23

http://www.police.uk/26/09/12 www.rba.co.uk 24

http://roadworks.org/26/09/12 www.rba.co.uk 25

http://roadworks.org/26/09/12 www.rba.co.uk 26

1. Learn how to search more effectively and how to use the Google alternatives 2. Understand how the search engines work, and in particular Google 3. Identify relevant quality resources 4. Develop strategies for sharing with colleagues and users 5. Keep up to date!26/09/12 www.rba.co.uk 29

Keeping up to dateInside Search http://insidesearch.blogspot.com/Official Google Blog http://googleblog.blogspot.com/SearchReSearch : http://searchresearch1.blogspot.co.uk/Search Engine Land http://searchengineland.com/Search Engine Watch http://searchenginewatch.com/Karen Blakeman’s Blog http://www.rba.co.uk/wordpress/Phil Bradleys weblog http://philbradley.typepad.com/26/09/12 www.rba.co.uk 30

Additional material and factsheetsSearch Strategies http://www.rba.co.uk/search/ – Top Search Tips. List of search tips contributed by participants of Karen Blakemans advanced search workshops. – Selected Google Commands – Google Search Tips. List of tips for taming Google that have been recommended by people who have attended Karen Blakemans Google workshops. – Search Tools Summary and Comparison. Table summarising and comparing a selection of the advanced search commands that are available in Google, Bing and DuckDuckGo.26/09/12 www.rba.co.uk 31

Slides available athttp://www.rba.co.uk/as/ (for a few weeks)Authorstream http://www.authorstream.com/karenblakeman/Slideshare http://www.slideshare.net/KarenBlakeman/26/09/12 www.rba.co.uk 32

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But it's all free on Google

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