Business research: Web 2.0 is not an option but a necessity [Archive]

Image: Google Street View This presentation is licensed under a Creative Commons Attribution 3.0 Licence Business research: Web 2.0 is not an option but a necessity Wednesday, 2 nd December 2009, Olympia 12:00 - 12:30 - London Room [email_address] , Twitter: karenblakeman http://www.slideshare.net/karenblakeman

Coverage and availability of slides
This session:
A very quick overview of collaborative tools and applications, social and professional networks
Other Online Information 2009 presentations all available on Slideshare
http://www.slideshare.net/karenblakeman
Google is not enough, Tuesday, 1 st December 2009, Olympia 11:45 - 12:15 - Theatre C
http://www.slideshare.net/KarenBlakeman/google-is-not-enough
Twitter for Business, Twitter 101 presentation Tuesday, 1st December 2009, 16:00-17:30, Track 2
http://www.slideshare.net/KarenBlakeman/twitter-for-business-an-essential-marketing-and-research-tool
02/12/09 www.rba.co.uk

Get rid of the Web 2.0 label
Social and professional networks
Think of it all as “The Web”
Think of it as :
Collaboration
Sharing knowledge
Keeping up to date with new developments
Establishing new contacts
Reputation monitoring – what are people saying about an organisation, its services, its products?
What people are saying about you!
2 December 2009 Karen Blakeman www.rba.co.uk

You go to where the conversations are, where the chat is, where the buzz is
It is where an increasing proportion of the population grow up
It is where an increasing number of people feel comfortable and where they often divulge information they shouldn’t!
You can’t ‘gag’ social networks
BBC NEWS | Politics | When is a secret not a secret?
http://news.bbc.co.uk/1/hi/uk_politics/8304908.stm
For serious research, social and professional networks are not optional extras - they are an essential part of your search strategy

That title slide...
Google street view
Check out a business location
Does it look like they are running their business from the garden shed in their back garden ? [Sounds like me  ]
A residential block of flats?
Remember that Google Street View images are not ‘live’ and therefore out of date
Remember that Google Street View doesn’t cover every city, town or village
User photos if available - Panoramio

Panoramio 02/12/09 www.rba.co.uk

Geograph.org.uk
UK and Ireland photos of landmarks and buildings for every Ordnance Survey grid

Who can check out the business location?
Find someone who lives nearby or can easily reach the location
Your network
Twitter, Facebook, LinkedIn etc.
Professional bodies e.g. AIIP
“ Oh yes, I know that address. I’ll pass it on the way back from the railway station tonight and send you a photo from my mobile”

Flickr.com 2 December 2009 Karen Blakeman www.rba.co.uk

Facebook
Often used to pre-screen applicants for a job, so be careful what you put on your page!
Track down individuals – Australian case
Lawyer uses Facebook to serve legal documents - ABC News (Australian Broadcasting Corporation)
http://www.abc.net.au/news/stories/2008/12/15/2447037.htm
Look for groups or pages for an organisation (are they genuine?)
Some professional groups

Facebook 02/12/09 www.rba.co.uk

LinkedIn 02/12/09 www.rba.co.uk

Email discussion lists
Yes – I classify them as Web 2.0!
They are collaborative, people share experiences and knowledge
BUSLIB-L, AIIP (members only)
My most useful resources for finding information on an unfamiliar topic

Wikis
Increasingly used to gather knowledge from the business and research community
Investing Wiki with Research about Companies, Investment Concepts, and more...
http://www.wikinvest.com/

Wikis
Wikileaks
http://www.wikileaks.org/
There are checks on content and uploads

Wikis
Business Essentials on the Web
http://bl-business-essentials.wikispaces.com/

Blogs
For expert opinion and up to the minute news
Reputation monitoring
Competitive intelligence
Blog postings often indexed within minutes of publication
Google search, click on Show options on results page and select Blogs, or select last 24 hours or past week under date/time options
Google Blogsearch
http://www.google.com/blogsearch
includes web pages that have RSS feeds e.g. news sites that are not strictly speaking blogs
Blogpulse
http://www.blogpulse.com/
click on trends to see graph of how often your terms are mentioned in the postings indexed by Blogpulse

Google “Show options” 2 December 2009 Karen Blakeman www.rba.co.uk

Blogpulse search and trends 2 December 2009 Karen Blakeman www.rba.co.uk Click on the graph to see ‘trends’ Shows how often your search terms occur in postings – can compare up to three searches

Twitter for marketing and reputation monitoring 02/12/09 www.rba.co.uk

Tweepz.com – people (or organisations) on Twitter 2 December 2009 Karen Blakeman www.rba.co.uk

Firefox Greasemonkey script for Twitter
Show results from Twitter on Google results screen

Searching Twitter
Searching recent public tweets
http://search.twitter.com/ , http://www.twazzup.com/
BUT Twitter search does not cover the whole database, only recent Tweets
Even advanced date search does not currently work on date range 

Backup your tweets
Useful if you use Twitter to remind yourself of interesting stuff e.g. facts and URLs given out at conferences
Essential if you are using it as part of reputation monitoring and management
Essential if you are using it as part of competitive intelligence
Can use some of them to search further back than “current” tweets
Can’t guarantee that Twitter will keep tweets for ever
Can’t guarantee that Twitter won’t lose Tweets
Can’t guarantee that Twitter will still be here tomorrow

Backup your tweets
Tweetdoc: Document your twitter event
http://www.tweetdoc.org/
Search on hashtag or term, creates a PDF of tweets
Tweets can be listed newest first or oldest first, but only “recent” tweets covered
For further details see presentation at Twitter for Business: an essential marketing and research tool
http://www.slideshare.net/KarenBlakeman/twitter-for-business-an-essential-marketing-and-research-tool

Presentations
Conference presentation PowerPoints may include information on departmental/corporate structures, key names and positions, strategies, planned projects....
Google and Yahoo advanced search screen, file format box (PPT and PDF), Bing – include filetype:ppt in strategy
Slideshare.net

Video - YouTube
News providers
YouTube - itnnews's Channel
http://www.youtube.com/user/itnnews
Official corporate channels
More importantly - reputation monitoring
United airlines and the broken guitar
Some interesting historical “stuff”
YouTube – Cadbury Creme egg Bunny Ad
http://www.youtube.com/watch?v=Yw_gEyg7Nt8

Keep with RSS alerts
RSS reader to pull together feeds and alerts from most of these resources
Outlook 2007
Omea ( http://www.jetbrains.com/omea/reader/ ), GreatNews ( http://www.curiostudio.com/ )

RSS on NetVibes 2 December 2009 Karen Blakeman www.rba.co.uk

Any questions?
Stand 734 – UKeiG
Presentation on Slideshare
http://www.slideshare.net/karenblakeman
Email [email_address]
Twitter: karenblakeman

http://www.rba.co.uk	192
http://bus20ub.blogspot.com	15
http://rba.co.uk	6
http://www.slideshare.net	4
http://www.brijj.com	1

Business research: Web 2.0 is not an option but a necessity [Archive]

by Karen Blakeman on Dec 02, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

5 Embeds 218

Statistics

Business research: Web 2.0 is not an option but a necessity [Archive] — Presentation Transcript