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Anything but Google

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Presentation given to CILIP in Hants & Wight as part of their AGM and CPD event 5th April 2011 at Portsmouth University Library

Presentation given to CILIP in Hants & Wight as part of their AGM and CPD event 5th April 2011 at Portsmouth University Library

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  • 05/04/11 (c) Karen Blakeman 2010
  • 05/04/11 (c) Karen Blakeman 2011
  • Advanced Internet Search Strategies 5 April 2011 (c) Karen Blakeman 2010
  • Advanced Internet Search Strategies 5 April 2011 (c) Karen Blakeman 2009
  • Advanced Internet Search Strategies 5 April 2011 (c) Karen Blakeman 2009
  • Advanced Internet Search Strategies 5 April 2011 (c) Karen Blakeman 2010
  • Transcript

    • 1. This presentation is licensed under a Creative Commons Attribution 3.0 License Anything but Google! CILIP in Hants and Wight Karen Blakeman, 5 th April 2011 [email_address] twitter.com/karenblakeman http://www.rba.co.uk/ Blog: www.rba.co.uk/wordpress Presentation available on: http://www.rba.co.uk/as/ http ://www.authorstream.com/Presentation/karenblakeman-935509-anything-but-google / http://www.slideshare.net/karenblakeman
    • 2. A lot has been happening in search
      • New developments
        • personalisation
        • localisation
        • semantic search
        • new search features galore, especially in Google
      • Microsoft pushing Bing
      • Yahoo now using Bing web database
      • Social media now an essential part of search
      05/04/11 www.rba.co.uk
    • 3. The problem with Google...
      • Results depend on country version used, browser and version of browser, operating system, platform, logged in to a Google account or not, web history, naughty lists, searcher location specified or not, language, which server Google happens to send your search to, Google experiments, is it a leap year, how many points do you have on your Tesco club card.....
      • Google increasingly ignores commands and does its own thing
      05/04/11 www.rba.co.uk
    • 4. Google's Collateral Damage: SEO Cat & Mouse Game http://www.seobook.com/learn-seo/collateral-damage.php 05/04/11 www.rba.co.uk
    • 5. How Google works
      • Schmidt: Listing Google’s 200 Ranking Factors Would Reveal Business Secrets
        • http://searchengineland.com/schmidt-listing-googles-200-ranking-factors-would-reveal-business-secrets-51065
      • Dear Bing, We Have 10,000 Ranking Signals To Your 1,000. Love, Google
        • http://searchengineland.com/bing-10000-ranking-signals-google-55473
        • over 200 hundred “signals”
        • many have over 50 variations
      • Spaghetti algorithms
      • Photo: spaghetti e rucola
      • http://www.flickr.com/photos/seelensturm/4324985907/
      05/04/11 www.rba.co.uk
    • 6. What does Google think you’re interested in?
      • Get a rough idea from your ad preferences
        • do not need to be logged in to a Google account
        • browser and machine specific
        • http://www.google.com/ads/preferences
      05/04/11 www.rba.co.uk
    • 7. Google social search
      • Includes results from your social circle in your search results if you are signed in to your Google account
      • Only way to switch it off is to log out of your account
      05/04/11 www.rba.co.uk
    • 8. Your social circle
      • Primary and secondary connections now included in your search
      • Login to your Google account, go to http://www.google.com/dashboard/ and scroll down to Social Circle and Content
      05/04/11 www.rba.co.uk List of direct and secondary connections
    • 9. 05/04/11 www.rba.co.uk
    • 10. Google thinks it knows best!
      • Oi! Google – you have seriously overstepped the mark : http://www.rba.co.uk/wordpress/2011/01/03/oi-google-you-have-seriously-overstepped-the-mark/
      05/04/11 www.rba.co.uk Aaarrrghhh!!
    • 11. Coots vs. lions 05/04/11 www.rba.co.uk   Luca Galuzzi - www.galuzzi.it Coot ahoy! http://www.flickr.com/photos/dipfan/147821814/ [Not to scale!]
    • 12. Coots mating behaviour – abridged version!
      • With special thanks to Arthur Weiss and Susanna Winter
      • Google decides that coots are really lions
        • http://www.rba.co.uk/wordpress/2011/02/12/google-decides-that-coots-are-really-lions/
      • Update on coots vs. lions
        • http://www.rba.co.uk/wordpress/2011/02/21/update-on-coots-vs-lions/
      • Please Note: Google now does what I consider to be a correct search for coots mating behaviour
      05/04/11 www.rba.co.uk
    • 13. Coots vs. lions 05/04/11 www.rba.co.uk
    • 14. Coots vs. lions 05/04/11 www.rba.co.uk
    • 15. Coots vs. lions 05/04/11 www.rba.co.uk
    • 16. Coots vs. lions 05/04/11 www.rba.co.uk
    • 17. Time for a change?
      • http://www.bing.com/ http://search.yahoo.co.uk/ http://www.yahoo.co.uk/
      • Yahoo uses Bing database but retains its own interface and some unique commands
        • link: linkdomain:
        • region:
          • e.g. region:europe, region:mediterranean
          • others are africa, asia, centralamerica, northamerica, southamerica, mideast, southeastasia, downunder
      • Many of the Advanced Search commands are similar
        • see Search Strategies for the Internet: Search Tools Summary and Comparison : http://www.rba.co.uk/search/compare.shtml
      • Often more up to date and some unique content
      05/04/11 www.rba.co.uk
    • 18. Yahoo! 05/04/11 www.rba.co.uk http://search.yahoo.co.uk/ http://www.yahoo.co.uk/
    • 19. Yahoo advanced screen (under More..) 05/04/11 www.rba.co.uk
    • 20. Bing.com 05/04/11 www.rba.co.uk
    • 21. Bing Advanced Search
      • Advanced search screen minimalist!
      • Need to use commands
        • detailed list at Advanced Operator Reference : http://msdn.microsoft.com/en-us/library/ff795620.aspx (some do not work)
      • Supports full Boolean
      05/04/11 www.rba.co.uk
    • 22. Want to explore other stuff – Zuula.com
      • Type in your search once and work your way through the search tools
      • Can edit search tools order and remove unwanted ones
      05/04/11 www.rba.co.uk
    • 23. Ask someone!
      • Twitter, Facebook, LinkedIn, discussion lists
      05/04/11 www.rba.co.uk
    • 24. Search tools for social media
      • Excellent presentation from Phil Bradley covers the best
        • Social Media Search Engines : http://www.slideshare.net/Philbradley/onlinemasterclass-final
        • My two personal favourites from his list
          • http://socialmention.com , http://www.addictomatic.com/
      05/04/11 www.rba.co.uk
    • 25. Bing Social
      • Not easy to find - http://www.bing.com/social - and disappointing when you do
      05/04/11 www.rba.co.uk
    • 26. Social media search
      • Social networks often best searched separately and from “within”
      • LinkedIn.com
        • advanced search and full Boolean
      • Facebook.com Advanced Search beta
      05/04/11 www.rba.co.uk
    • 27. Searching Twitter and tweets
      • Tweepz - search for people or organisations on Twitter http://www.tweepz.com/
      • Searching public tweets
        • http://search.twitter.com/ (take a look at Advanced Search)
        • http://www.twazzup.com/
        • limited time period (Google Realtime wins here – back to Feb 2010)
      • Twapperkeeper ( http://www.twapperkeeper.com/ )
        • archives on keywords or hashtags setup by individuals
        • particularly useful for conference and event tweets
      5 April 2011 Karen Blakeman www.rba.co.uk
    • 28. Twitter: search.twitter.com and twazzup.com 5 April 2011 Karen Blakeman www.rba.co.uk
    • 29. Presentations 05/04/11 www.rba.co.uk http://www.authorstream.com/ http://www.slideshare.net/
    • 30. Slidefinder
      • http://www.slidefinder.net/
      • Identifies individual slides within a presentation
      05/04/11 www.rba.co.uk
    • 31. Maps 05/04/11 www.rba.co.uk Bing can’t find Portsmouth University Library (Google can) Have to use postcode
    • 32. Bing maps
      • Once you’ve told Bing your start and finish point, driving and walking directions similar to Google
      • But no public transport options, no estimated fuel cost
      • Birds eye (equivalent to Google Satellite) sometimes more up to date and higher resolution
      • No Street View 
      05/04/11 www.rba.co.uk
    • 33. Images
      • Bing, Yahoo, Flickr and a host of others
      05/04/11 www.rba.co.uk
    • 34. Images - Creative Commons and public domain
      • Karen Blakeman's Blog Free-to-use images might not be
        • http://www.rba.co.uk/wordpress/2009/07/16/free-to-use-images-might-not-be/
      • Flickr Creative Commons http://www.flickr.com/creativecommons or advanced search screen
      • Idee Inc. ( http://labs.ideeinc.com/ ) including Multicolr Search Lab http://labs.ideeinc.com/multicolr/
      • Wikimedia Commons http://commons.wikimedia.org/
      • MorgueFile.com http://www.morguefile.com/
      • Geograph http://www.geograph.org.uk/
      • British Listed Buildings http://www.britishlistedbuildings.co.uk/
      • Most of the images on US government web sites (but do check)
      • Nasa http://www.nasa.gov/
      5 April 2011 Karen Blakeman www.rba.co.uk
    • 35. Video
      • Vimeo.com, dailymotion.com, iTunes, iTunes U
      • Blinkx - http://www.blinkx.com/
      • Truveo – http://www.truveo.com/
        • country versions available
      • Zuula - http://www.zuula.com/
        • click on the video tab
      • Browsys Finder
        • http://www.browsys.com/finder/
        • click on the video tab
      5 April 2011 Karen Blakeman www.rba.co.uk
    • 36. News 05/04/11 www.rba.co.uk
    • 37. Silobreaker.com 05/04/11 www.rba.co.uk
    • 38. NewsUK - http://www.newsuk.co.uk/ 05/04/11 www.rba.co.uk
    • 39. Stock markets and business news
      • Yahoo! Finance
      05/04/11 www.rba.co.uk
    • 40. Alerts
      • Want an alternative to Google Reader?
      • Desktop clients such as RSS Owl, Outlook 2007 and later
      • Online – Netvibes.com
      05/04/11 www.rba.co.uk
    • 41. Customised home page
      • Netvibes or My Yahoo!
      05/04/11 www.rba.co.uk
    • 42. Google Scholar
      • http://scholar.google.com/
      • No source list
      • Not comprehensive and omits many key scientific publications
      • Both peer-reviewed and un-reviewed articles, pre-prints, institutional repositories, references to books, citations
      • Does not use publishers’ meta data
      • Author search unreliable, search on year of publication unreliable
      • Sometimes does weird things with your search terms
      • Peter Jasco - Google Scholar's Ghost Authors, Lost Authors, and Other Problems http://www.libraryjournal.com/article/CA6698580.html
      • Use with caution and be aware that there are huge gaps in coverage
      5 April 2011 Karen Blakeman www.rba.co.uk
    • 43. A few specialist tools 05/04/11 www.rba.co.uk
    • 44. http://www.offstats.auckland.ac.nz/ 05/04/11 www.rba.co.uk
    • 45. More statistics
      • Guardian World Government Data vs.
      • data.gov.uk
      05/04/11 www.rba.co.uk Guardian Data Blog http://www.guardian.co.uk/news/datablog Guardian World Government Data http://www.guardian.co.uk/world-government-data - a better way of searching government statistics
    • 46. Cluuz.com 05/04/11 www.rba.co.uk
    • 47. Cluuz.com 05/04/11 www.rba.co.uk
    • 48. Create your own search tool
      • http://blekko.com
      • “ Slashtags”
        • define your own set of web sites for searches
      05/04/11 www.rba.co.uk
    • 49. Google free day?
      • But I can’t use my favourite Google Custom Search Engines 
        • Free Full Text scientific articles http://www.knowmade.com/free-fulltext-pdf.html
        • Chipwrapper - Search UK newspapers http://www.chipwrapper.co.uk/
        • LGSearch - local government search http://lgsearch.net/
        • Directionlessgov - Comparison of Direct.gov.uk and Google http://www.directionlessgov.com/
      • I miss the realtime search and blogsearch
      • Youtube!
      • So many of my RSS feeds come via Feedburner
      • And I seriously miss the date restrictions in Google’s results side bar
      05/04/11 www.rba.co.uk
    • 50. Google results side bars 05/04/11 www.rba.co.uk
    • 51. Can’t give up Google?
      • Look very, very, very carefully at your results and at what Google is trying to do to your search
        • automatic assumption of typos
        • automatic searching for variations and synonyms
      • Use plus signs to try and force an exact match
      • Change the order of your terms
      • Repeat one or more of your terms
      • Use advanced search commands
      • Open up the side bars
      • ...or give up and use something completely different
      05/04/11 www.rba.co.uk
    • 52. YouTube - Goggle Vision: using electronic resources http://www.youtube.com/watch?v=5slpJMRWKA8 05/04/11 www.rba.co.uk