The Growth Faculty presents one of the world's most recognised marketing strategists David Meerman Scott LIVE in Australia. David will show you how to instantly engage your market and connect with your customers. You will walk away with your online marketing strategy that you can apply immediately to grow your business. The full-day Real Time Marketing & PR Masterclass aims to educate and empower you to understand how to achieve optimal marketing value through effective internet marketing strategies. David Meerman Scott teaches you how to harness the power of online marketing using blogs, viral marketing, podcasts, online video, search engine optimization, search engine marketing; showcasing some of the best examples of innovative marketers building successful marketing and PR programs on the Web. You will learn how to reach your audiences instantly with real-time marketing strategies as well as how to create the compelling information that people are eager to share.

1. THE GROWTH FACULTY proudly presents one
of the world’s most recognised marketing strategists
David Meerman Scott, LIVE in Australia
DAVID
MEERMAN
SCOTT
REAL-TIME MARKETING
& PR MASTERCLASS LIVE
IN AUSTRALIA
Harness tHe power of social Media and online Marketing
to connect witH your custoMers and grow your business
BOOK NOW!
daVid MeerMan scott
will teacH you How to:
— Utilise social media, blogs, news releases, SYDNEY
31 March 2011
online video and viral marketing to reach —
buyers directly BRISBANE
— Create triggers that encourage people to 4 april 2011
spread your ideas and share your stories —
MELBOURNE
— Discover how to create compelling marketing 6 april 2011
content for your buyers
— Develop a highly effective online marketing
strategy
“In front of hundreds of top mid-market CEOs and executives – David cut through the
jargon and provided a practical and example-filled presentation on how executives can
actually utilise the Web 2.0 revolution to drive business to their companies.”
VERNE HARNISH, ceo, gaZelles inc.
REGISTER ONLINE www.thegrowthfaculty.com.au | OR CALL 1300 721 778

2. tHe old rules of Marketing and pr are
ineffectiVe in an online world
ABOUT DAVID MEERMAN SCOTT
David Meerman Scott’s best-seller The New Rules of Marketing & PR has opened
people’s eyes to the new realities of marketing and PR on the Web. David
is considered as one of the world’s leading marketing strategists teaching
businesses globally how to harness the power of online marketing tools.
His newest book Real-Time Marketing & PR: How to Instantly Engage Your Market,
Connect with Customers, and Create Products that Grow Your Business Now was
released in early November 2010. It achieved #2 on the Wall Street Journal
bestseller list and #3 on the USA Today bestseller list.
He is also the co-author (with Brian Halligan) of the hit book Marketing
Lessons from the Grateful Dead: What Every Business Can Learn from the Most
Iconic Band in History and wrote three other books including World Wide
Rave. He is a recovering VP of marketing for two publicly traded technology
DISCOVER MORE ABOUT
DAVID MEERMAN SCOTT: companies and was also Asia Marketing Director for Knight-Ridder. Satisfied
audiences include: Cisco, HP, Microsoft, NASDAQ Stock Market, Google,
thegrowthfaculty.com.au
Dow Jones, America Credit Union Conference and many, many more.
“David Meerman Scott has defined the way we approach marketing on the web. For our clients and
our own organisation, David’s thought leadership is without doubt, the most practical, effective &
jargon-free we’ve come across.”
ADAM FRANKLIN, Marketing Manager, bluewire Media
“Most professional marketers – and the groups in which they work – are on the edge of becoming
obselete, so they’d better learn how marketing is really going to work in the future.”
BNET

3. LIVE IN AUSTRALIA
DAVID
MEERMAN
SCOTT
The full-day Real Time Marketing & PR Masterclass aims to educate and
empower you to understand how to achieve optimal marketing value through
effective internet marketing strategies.
David Meerman Scott teaches you how to harness the power of online
marketing using blogs, viral marketing, podcasts, online video, search engine
optimisation, search engine marketing; showcasing some of the best examples
of innovative marketers building successful marketing and PR programs on
the Web. You will learn how to reach your audiences instantly with real-time
marketing strategies as well as how to create the compelling information that
people are eager to share.
WORKSHOP OUTLINE
REAL-TIME MARKETING & PR MASTERCLASS
FULL DAY PROGRAM
AGENDA
In the Real-Time Marketing & PR Masterclass, David will show you with
many examples how to reach your audience and will cover the following topics:
01 MARKETING BEFORE THE WEB 04 CREATING A WORLD-WIDE RAVE
— Discover the latest rules of web marketing Nobody cares about your products (except you!).
— Learn how to reach very small slices of a market with — Learn how to create triggers that get Millions of
targeted messages buyers want to hear people to spread your ideas and share your stories
— Drive the world to your (virtual) doorstep
02 BUYER PERSONAL AND REACHING YOUR BUYERS DIRECTLY
— Avoid the biggest mistakes companies make online 05 REAL-TIME MARKETING AND PR
— Understand the critical thinking required to reach your — Learn the ways smart organisations are using the
buyers power of real-time strategies to build revenue,
— Create marketing content for your buyers spread ideas and interact with potential buyers
around the world
03 YOU ARE WHAT YOU PUBLISH
— Create a compelling website with content rich pages 06 DEVELOP AN ONLINE MARKETING STRATEGY
targeted to your buyer personas — Learn how to combine all these new tools into a
— Reach your customers through blogs, online videos, simple, practical strategy that you can apply to your
e-books, social networking including Twitter, Facebook business and unlock the full potential for reaching
and others your buyers directly
— Understand the impact of search engine marketing
“David was the first person who articulated the role of social media in business in a way I
could easily grasp. His practical strategies and advice can be used in any business looking to
build its presence and profile.”
JOHN SHIM, partner, pwc priVate clients
REGISTER ONLINE www.thegrowthfaculty.com.au | OR CALL 1300 721 778

4. WORKSHOP FACTS WHO SHOULD ATTEND?
DATE: S
YDNEY: 31 March 2011 Anyone who is serious about using online strategies to generate
ivy room, sydney and convert more leads, get ahead of their competitors and grow
BRISBANE: 4 april 2011 their business.
sofitel, brisbane — CEOs and key executive team members of growing businesses
MELBOURNE: 6 april 2011 — Sales Marketing Managers and Professionals
sofitel, Melbourne — SEO, SEM, Online and Social Media Consultants
TIME: 0900 – 1700 (sydney 0800 – 1600) — Publishers and Journalists
INCLUDES: workshop notes, working lunch, — Advertising, Digital Media and Marketing Industry Practitioners
refreshment breaks
register before register after
25 feb 2011 25 feb 2011
non MeMber rate $695 inc gst $795 inc gst
tHe growtH faculty MeMber rate $595 inc gst $695 inc gst
group rate (6 or More) $550 inc gst $650 inc gst
*REGISTER TODAY | www.thegrowthfaculty.com.au | 1300 721 778
*Members save $100 per person. to become a member and join the growth faculty community, go to thegrowthfaculty.com.au. it’s free to join!
(business connect members are automatically members of the growth faculty. all we did was change our name).
DAVID
brougHt to you by: MEERMAN
THE GROWTH FACULTY SCOTT
(formerly known as business connect)
“David is the best public speaker I’ve ever seen. His knowledge of new media and how
it relates to the enterprise is second to none. I promise that you and your team will come
away inspired bursting with new ideas. His real world case studies cut through the hype
GLOBAL BUSINESS LEARNING
and show how simple ideas can positively impact the brand and the bottom line”.
JIM STEWART, ceo, stew art Media
platinum partner: web conferencing partner: bronze partner:
education partner: pr partner:
alliance partners:
www.thegrowthfaculty.com.au