Real-Time Marketing & PR Masterclass by David Meerman Scott
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Real-Time Marketing & PR Masterclass by David Meerman Scott

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The Growth Faculty presents one of the world's most recognised marketing strategists David Meerman Scott LIVE in Australia. David will show you how to instantly engage your market and connect with ...

The Growth Faculty presents one of the world's most recognised marketing strategists David Meerman Scott LIVE in Australia. David will show you how to instantly engage your market and connect with your customers. You will walk away with your online marketing strategy that you can apply immediately to grow your business.
The full-day Real Time Marketing & PR Masterclass aims to educate and empower you to understand how to achieve optimal marketing value through effective internet marketing strategies.

David Meerman Scott teaches you how to harness the power of online marketing using blogs, viral marketing, podcasts, online video, search engine optimization, search engine marketing; showcasing some of the best examples of innovative marketers building successful marketing and PR programs on the Web.

You will learn how to reach your audiences instantly with real-time marketing strategies as well as how to create the compelling information that people are eager to share.

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Real-Time Marketing & PR Masterclass by David Meerman Scott Real-Time Marketing & PR Masterclass by David Meerman Scott Document Transcript

  • THE GROWTH FACULTY proudly presents one of the world’s most recognised marketing strategists David Meerman Scott, LIVE in Australia DAVID MEERMAN SCOTT REAL-TIME MARKETING & PR MASTERCLASS LIVE IN AUSTRALIA Harness tHe power of social Media and online Marketing to connect witH your custoMers and grow your business BOOK NOW! daVid MeerMan scott will teacH you How to: — Utilise social media, blogs, news releases, SYDNEY 31 March 2011 online video and viral marketing to reach — buyers directly BRISBANE — Create triggers that encourage people to 4 april 2011 spread your ideas and share your stories — MELBOURNE — Discover how to create compelling marketing 6 april 2011 content for your buyers — Develop a highly effective online marketing strategy“In front of hundreds of top mid-market CEOs and executives – David cut through thejargon and provided a practical and example-filled presentation on how executives canactually utilise the Web 2.0 revolution to drive business to their companies.”VERNE HARNISH, ceo, gaZelles inc.REGISTER ONLINE www.thegrowthfaculty.com.au | OR CALL 1300 721 778
  • tHe old rules of Marketing and pr areineffectiVe in an online world ABOUT DAVID MEERMAN SCOTT David Meerman Scott’s best-seller The New Rules of Marketing & PR has opened people’s eyes to the new realities of marketing and PR on the Web. David is considered as one of the world’s leading marketing strategists teaching businesses globally how to harness the power of online marketing tools. His newest book Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now was released in early November 2010. It achieved #2 on the Wall Street Journal bestseller list and #3 on the USA Today bestseller list. He is also the co-author (with Brian Halligan) of the hit book Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History and wrote three other books including World Wide Rave. He is a recovering VP of marketing for two publicly traded technologyDISCOVER MORE ABOUTDAVID MEERMAN SCOTT: companies and was also Asia Marketing Director for Knight-Ridder. Satisfied audiences include: Cisco, HP, Microsoft, NASDAQ Stock Market, Google,thegrowthfaculty.com.au Dow Jones, America Credit Union Conference and many, many more.“David Meerman Scott has defined the way we approach marketing on the web. For our clients andour own organisation, David’s thought leadership is without doubt, the most practical, effective &jargon-free we’ve come across.”ADAM FRANKLIN, Marketing Manager, bluewire Media“Most professional marketers – and the groups in which they work – are on the edge of becomingobselete, so they’d better learn how marketing is really going to work in the future.”BNET
  • LIVE IN AUSTRALIA DAVID MEERMAN SCOTT The full-day Real Time Marketing & PR Masterclass aims to educate and empower you to understand how to achieve optimal marketing value through effective internet marketing strategies. David Meerman Scott teaches you how to harness the power of online marketing using blogs, viral marketing, podcasts, online video, search engine optimisation, search engine marketing; showcasing some of the best examples of innovative marketers building successful marketing and PR programs on the Web. You will learn how to reach your audiences instantly with real-time marketing strategies as well as how to create the compelling information that people are eager to share. WORKSHOP OUTLINE REAL-TIME MARKETING & PR MASTERCLASS FULL DAY PROGRAMAGENDAIn the Real-Time Marketing & PR Masterclass, David will show you withmany examples how to reach your audience and will cover the following topics:01 MARKETING BEFORE THE WEB 04 CREATING A WORLD-WIDE RAVE— Discover the latest rules of web marketing Nobody cares about your products (except you!).— Learn how to reach very small slices of a market with — Learn how to create triggers that get Millions of targeted messages buyers want to hear people to spread your ideas and share your stories — Drive the world to your (virtual) doorstep02 BUYER PERSONAL AND REACHING YOUR BUYERS DIRECTLY— Avoid the biggest mistakes companies make online 05 REAL-TIME MARKETING AND PR— Understand the critical thinking required to reach your — Learn the ways smart organisations are using the buyers power of real-time strategies to build revenue,— Create marketing content for your buyers spread ideas and interact with potential buyers around the world03 YOU ARE WHAT YOU PUBLISH— Create a compelling website with content rich pages 06 DEVELOP AN ONLINE MARKETING STRATEGY targeted to your buyer personas — Learn how to combine all these new tools into a— Reach your customers through blogs, online videos, simple, practical strategy that you can apply to your e-books, social networking including Twitter, Facebook business and unlock the full potential for reaching and others your buyers directly— Understand the impact of search engine marketing “David was the first person who articulated the role of social media in business in a way I could easily grasp. His practical strategies and advice can be used in any business looking to build its presence and profile.” JOHN SHIM, partner, pwc priVate clientsREGISTER ONLINE www.thegrowthfaculty.com.au | OR CALL 1300 721 778
  • WORKSHOP FACTS WHO SHOULD ATTEND? DATE: S  YDNEY: 31 March 2011 Anyone who is serious about using online strategies to generate ivy room, sydney and convert more leads, get ahead of their competitors and grow BRISBANE: 4 april 2011 their business. sofitel, brisbane — CEOs and key executive team members of growing businesses MELBOURNE: 6 april 2011 — Sales & Marketing Managers and Professionals sofitel, Melbourne — SEO, SEM, Online and Social Media Consultants TIME: 0900 – 1700 (sydney 0800 – 1600) — Publishers and Journalists INCLUDES: workshop notes, working lunch, — Advertising, Digital Media and Marketing Industry Practitioners refreshment breaks register before register after 25 feb 2011 25 feb 2011 non MeMber rate $695 inc gst $795 inc gst tHe growtH faculty MeMber rate $595 inc gst $695 inc gst group rate (6 or More) $550 inc gst $650 inc gst *REGISTER TODAY | www.thegrowthfaculty.com.au | 1300 721 778*Members save $100 per person. to become a member and join the growth faculty community, go to thegrowthfaculty.com.au. it’s free to join!(business connect members are automatically members of the growth faculty. all we did was change our name). DAVIDbrougHt to you by: MEERMANTHE GROWTH FACULTY SCOTT(formerly known as business connect)“David is the best public speaker I’ve ever seen. His knowledge of new media and howit relates to the enterprise is second to none. I promise that you and your team will comeaway inspired & bursting with new ideas. His real world case studies cut through the hype GLOBAL BUSINESS LEARNINGand show how simple ideas can positively impact the brand and the bottom line”.JIM STEWART, ceo, stew art Mediaplatinum partner: web conferencing partner: bronze partner:education partner: pr partner:alliance partners:www.thegrowthfaculty.com.au