Your SlideShare is downloading. ×
Web 2.0
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Web 2.0

71
views

Published on

A brief slide deck defining Web 2.0, based on Ch. 3 of Manager's Guide to Online Marketing by Jason Weaver, and featuring Oreo as a case study.

A brief slide deck defining Web 2.0, based on Ch. 3 of Manager's Guide to Online Marketing by Jason Weaver, and featuring Oreo as a case study.

Published in: Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
71
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Web 2.0/// ><0
  • 2. "You are what you tweet." - Alex Tew, Monkey Inferno
  • 3. Work Cited • Weaver, Jason. Manager's Guide to Online Marketing. CWL Publishing. Madison, WI. 2013 • Butler, Paul, Facebook Visualization, 2010, https://www.facebook.com/note.php? note_id=469716398919 • Connections Between #Mozfest Hashtaggers, http://creativecommons.org/licenses/by/2.0/deed.en
  • 4. Some statistics: http://www.statisticbrain.com/social-networking-statistics/
  • 5. A visualization of Facebook connections:
  • 6. "A good social media marketing strategy leverages social sites. That includes understanding what is unique about each platform to drive successful customer interactions." ///Jason Weaver, Manager's Guide to Online Marketing
  • 7. The Pioneers • Facebook, 2004 • Twitter, 2006 • YouTube, 2005 • Google +, 2011
  • 8. "There are good reasons to use both earned and paid media to gain attention, but the process is different for each. Both require quality and engaging content, but earned media requires thoughtful interaction while paid media requires thoughtful placement." /// Jason Weaver, Manager's Guide to Online Marketing
  • 9. Case Study: Oreo • Oreo on Facebook///Oreo on Facebook • Oreo on Twitter///Oreo on Twitter • Oreo on YouTube///Oreo on YouTube • Oreo on Google + /// Oreo on Google+
  • 10. "Social Networks come and go quickly on the web. That's why it's important to stay maneuverable, understand today's major social tools and watch for tomorrow's." ///Jason Weaver, Manager's Guide to Online Marketing
  • 11. What are tomorrow's social tools?