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"Growing Your User Group" by Kara Sowles of Puppet Labs at OpenWest 2014 in Utah.
Speaker notes included - so the slides don't look quite as nice, but you have a better idea of what I was saying!
If you prefer viewing a clean version without speaker notes visible, there's one here: http://www.slideshare.net/KaraSowles/pug-preso-open-west-version
Clipping is a handy way to collect important slides you want to go back to later.